Cómo diseñar un producto que se vende

“El producto perfecto”
Antes se decía: “Concentrate en hacer la mejor ratonera, y los clientes harían cola para comprártela.” ¿Esto es realmente así? Si así fuera, el mundo sería más sencillo. ¡Y más predecible! Bastaría con hacer el mejor producto.

Sin embargo, este concepto esconde un engaño. ¿Qué es el mejor producto? ¿cómo se yo que estoy construyendo la mejor ratonera? ¿quién y cómo se define? ¿qué criterios puedo usar para medir mi producto? Entonces, ¿Cómo puedo comparar mi producto con el que hace la competecia? Cuando consideramos la subjetividad que entra en juego en el análisis y la comparación, es cuando nos damos cuenta que no es tan sencillo.


“El producto perfecto”

Antes se decía: “Concentrate en hacer la mejor ratonera, y los clientes harían cola para comprártela.” ¿Esto es realmente así? Si así fuera, el mundo sería más sencillo. ¡Y más predecible! Bastaría con hacer el mejor producto.

Sin embargo, este concepto esconde un engaño. ¿Qué es el mejor producto? ¿cómo se yo que estoy construyendo la mejor ratonera? ¿quién y cómo se define? ¿qué criterios puedo usar para medir mi producto? Entonces, ¿Cómo puedo comparar mi producto con el que hace la competecia? Cuando consideramos la subjetividad que entra en juego en el análisis y la comparación, es cuando nos damos cuenta que no es tan sencillo. Leer más “Cómo diseñar un producto que se vende”

Five new business ideas for musicians and their fans

Tolstoy said “music is the shorthand of emotion” and, as marketing gurus insist, people buy emotionally. With an audience that extends to just about everyone, the music business can be a great source for new business ideas.


Entertainment

Tolstoy said “music is the shorthand of emotion” and, as marketing gurus insist, people buy emotionally. With an audience that extends to just about everyone, the music business can be a great source for new business ideas. Leer más “Five new business ideas for musicians and their fans”

Manage and exchange CAD files on the go.

For architects, engineers, surveyors and others who depend on computer-aided design, working remotely typically means gathering data offsite by hand and then bringing it back to the office for input and use with the CAD software installed there. SitePAD is a new iPhone app that aims to change all that by allowing users to create, manage and exchange CAD files on the go


Telecom & Mobile

For architects, engineers, surveyors and others who depend on computer-aided design, working remotely typically means gathering data offsite by hand and then bringing it back to the office for input and use with the CAD software installed there. SitePAD is a new iPhone app that aims to change all that by allowing users to create, manage and exchange CAD files on the go. Leer más “Manage and exchange CAD files on the go.”

Essennovation, Part 2

Jonathan Reichental, Ph.D. – IT Innovations Director at PwC

There was broad agreement with my thesis. Across social media sites and at water coolers, people said that, with a few exceptions, IT innovation was essential. When describing the ideal new-era IT professional, I said that business skills were a bonus. Many corrected me and said business skills were essential. I agree. What was clear–and certainly my intent–was that my blog focused on a very thin slice of essennovation: the IT professional and the role of IT. However, it got me and a lot of other people thinking: what other areas of an organization require a posture of essennovation and even more importantly, what industries are required to essennovate?


Jonathan Reichental, Ph.D. – IT Innovations Director at PwC

In a recent blog I argued that in order to prosper as an IT professional in the new, sobering world of alternative sourcing, new skills may be necessary. These skills are being necessitated by the changing role of IT within organizations. While it is possible to outsource much of the commodity technology and related services required by organizations, there is an increasing need for creative, complex problem-solving technology skills. This layer of technology need requires high doses of innovation and the attendant right-brained skills to make it happen. Rather than discretionary innovation for both the IT professional and IT organization, I called this essential innovation and coined the term essennovation. While my intent was to bring clarity to a common theme currently being discussed within IT circles and in board rooms across the world, I was delighted by the high degree of new conversation the blog provoked. Leer más “Essennovation, Part 2”

The Reason Behind the Success of Reverse Innovation

The road to reverse innovation

In his article What is Reverse Innovation, Vijay Govindarajan outlines the following historical phases:

1. Globalization: companies designing and manufacturing in developed markets products that are “de-featured” for export to emerging markets that can’t afford the fully featured original product.
2. Glocalization: companies still de-featuring products from developed markets but now localizing production in emerging markets to take advantage of lower labor costs.
3. Local innovation: companies now designing in emerging markets products that are directly suited to the local needs. (Manufacturing continues to take place locally for costs reasons.)
4. Reverse innovation: companies designing and manufacturing in emerging markets for local use AND export to the developed markets (with or without some level of scaling-up).


by Yann Cramer

The Rise of SimplicityThanks to a number of spectacular successes obtained by blue-chip companies in recent years, Reverse Innovation is becoming a popular trend. Examples include GE’s portable ultra-sound equipment designed in China and sold worldwide, LG’s low cost air conditioner designed in India and sold worldwide, Renault’s Logan low-cost model designed for Eastern European markets and now selling on Western Europe, etc.

In an enlightening article, Vijay Govindarajan outlines a historical perspective from globalisation to reverse innovation, and highlights the key driver behind this evolution: the revenue gap between developed and emerging markets. But there are other drivers that may be less visible but no less powerful.

The road to reverse innovation

In his article What is Reverse Innovation, Vijay Govindarajan outlines the following historical phases:

  1. Globalization: companies designing and manufacturing in developed markets products that are “de-featured” for export to emerging markets that can’t afford the fully featured original product.
  2. Glocalization: companies still de-featuring products from developed markets but now localizing production in emerging markets to take advantage of lower labor costs.
  3. Local innovation: companies now designing in emerging markets products that are directly suited to the local needs. (Manufacturing continues to take place locally for costs reasons.)
  4. Reverse innovation: companies designing and manufacturing in emerging markets for local use AND export to the developed markets (with or without some level of scaling-up). Leer más “The Reason Behind the Success of Reverse Innovation”

333 trillones de combinaciones para customizar tus Munich desde el iPhone

Escoger el color de la suela, la lengüeta, el talón, los cordones o cualquiera de los 16 elementos customizables del modelo Gresca de Munich ya es posible desde los terminales de Apple (iPhone, iPad y iPod Touch). La firma de calzado de moda y deportivo ha lanzado la aplicación Munichmyway, que además de diseñar permite comprar las zapatillas.

Es una extensión de la versión online de http://www.munichmyway.com que permite personalizar el modelo Gresca de Munich, ahora desde los terminales Apple.

El hecho de que se puedan customizar 16 áreas distintas de una zapatilla significa que existen más de 333 trillones de combinaciones posibles del modelo Gresca.

Una vez decidida la elección de los colores, se selecciona el número de pie y el pedido es enviado directamente a la fábrica de Munich en Vilanova d’Espoia, Barcelona. Desde allí se fabrica especialmente cada par y se entrega en un plazo aproximado de dos semanas. Además, esta aplicación permite guardar los diseños realizados y usarlos como wallpapers para iPhone, iPod Touch o iPad y compartirlos directamente en un perfil de Facebook o Twitter.


por Juanjo Moreno

image003

Escoger el color de la suela, la lengüeta, el talón, los cordones o cualquiera de los 16 elementos customizables del modelo Gresca de Munich ya es posible desde los terminales de Apple (iPhone, iPad y iPod Touch). La firma de calzado de moda y deportivo ha lanzado la aplicación Munichmyway, que además de diseñar permite comprar las zapatillas.

Es una extensión de la versión online de www.munichmyway.com que permite personalizar el modelo Gresca de Munich, ahora desde los terminales Apple.

El hecho de que se puedan customizar 16 áreas distintas de una zapatilla significa que existen más de 333 trillones de combinaciones posibles del modelo Gresca.

Una vez decidida la elección de los colores, se selecciona el número de pie y el pedido es enviado  directamente a la fábrica de Munich en Vilanova d’Espoia, Barcelona. Desde allí se fabrica especialmente cada par y se entrega en un plazo aproximado de dos semanas.

Además, esta aplicación permite guardar los diseños realizados y usarlos como wallpapers para iPhone, iPod Touch o iPad y compartirlos directamente en un perfil de Facebook o Twitter. Leer más “333 trillones de combinaciones para customizar tus Munich desde el iPhone”

Paul Dano: Let Your Experiences Surprise You


by Sarah Rapp

As far as being “Hollywood” goes, actor Paul Dano doesn’t indulge the stereotype for a second. Relaxed, generally unconcerned, and a self-proclaimed homebody, he’s able to maintain a healthy diet of three or four films a year, and find ample time to hang out in his Brooklyn neighborhood. How? He just doesn’t worry too much about it all. Dano pays attention to the senses, knowing to say yes when he feels “lit up,” and from there, giving himself the freedom to ride out the experience.As a creative, Dano is of the “ebb and flow” philosophy, allowing himself to obsess over work and let sanity fly out the window during filming, only to return home to sleep in, catch a pickup game with friends, and consider his next move.

Following his intuition has served him well. Aside from his stunning turn in P.T. Anderson’s There Will Be Blood, Dano recently voiced the lovable goat in Where the Wild Things Are, and played opposite Zoey Deschanel in the art-house film Gigantic. This summer, he’ll appear as the dapper – not to mention lingerie-wearing – lead in The Extra Man, based on the book by Jonathan Ames. Leer más “Paul Dano: Let Your Experiences Surprise You”