Yahoo Heads to FarmVille

By BRAD STONE

It’s investor day at Yahoo, so the Web portal is talking to Wall Street analysts, sharing company strategy and unveiling a bit of news: it just signed a partnership with fast-growing gaming startup Zynga to bring Zynga’s popular social games to its site. That means Yahoo’s 600 million users will soon be able to access and and play Zynga games like FarmVille and Mafia Wars on Yahoo properties such as Yahoo.com, Yahoo Mail and Yahoo Games – that is, if they are not already playing those games on Facebook.

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By BRAD STONE

It’s investor day at Yahoo, so the Web portal is talking to Wall Street analysts, sharing company strategy and unveiling a bit of news: it just signed a partnership with fast-growing gaming startup Zynga to bring Zynga’s popular social games to its site. That means Yahoo’s 600 million users will soon be able to access and and play Zynga games like FarmVille and Mafia Wars on Yahoo properties such as Yahoo.com, Yahoo Mail and Yahoo Games – that is, if they are not already playing those games on Facebook.

For Yahoo, the deal gives it another way to get its massive audience to spend even more time on the site. For Zynga, it lets the startup hedge its bets and broaden beyond its dangerous dependence on Facebook. Earlier this week, the San Francisco based Zynga signed a 5-year distribution agreement with Facebook, but only after lengthy negotiations that were widely reported to be tense. As Zynga grows and perhaps prepares for an initial public offering, it is likely working on ways to lessen any reliance on any one Internet company.

In other Yahoo news this week, the company signed a deal with Match.com to import its personals onto its site, agreed with Nokia to support elements of each other’s services on the Web and on mobile phones and acquired an Indonesia based social network, Koprol.

And to top it all off, CEO Carol Bartz flashed some of her famously salty language on a public stage.

http://bits.blogs.nytimes.com/2010/05/26/yahoo-heads-to-farmville/

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Autor: Gabriel Catalano - human being | (#IN).perfección®

Lo importante es el camino que recorremos, las metas son apenas el resultado de ese recorrido. Llegar generalmente significa, volver a empezar!