Arrggggg!! ha nacido otro gurú!

Leía hace un par de días una entrevista en un diario digital hecha al responsable de una empresa que se dedica a la tecnología, en el marco de una sesión dirigida a Pymes para fomentar la implantación de las nuevas tecnologías en sus procesos de negocio.

Refiriéndose a las redes sociales y a la gran oportunidad que representan para la empresa, el entrevistado suelta dos frases lapidarias dignas de reflexión: 1) (las redes sociales) son un aparador brutal 2) es probable que ya no haya otra oportunidad en el futuro (para subirse al tren).

Al margen de las bromas, me gustaría reflexionar sobre las redes sociales y sobre la gran oportunidad que representan para la empresa. Sobretodo para la pequeña y mediana empresa que no siempre dispone de los recursos y del asesoramiento adecuado para acercarse a los nuevos modelos de negocio en la red.

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Leía hace un par de días una entrevista en un diario digital hecha al responsable de una empresa que se dedica a la tecnología, en el marco de una sesión dirigida a Pymes para fomentar la implantación de las nuevas tecnologías en sus procesos de negocio.

Refiriéndose a las redes sociales y a la gran oportunidad que representan para la empresa, el entrevistado suelta dos frases lapidarias dignas de reflexión: 1) (las redes sociales) son un aparador brutal 2) es probable que ya no haya otra oportunidad en el futuro (para subirse al tren).

Al margen de las bromas, me gustaría reflexionar sobre las redes sociales y sobre la gran oportunidad que representan para la empresa. Sobretodo para la pequeña y mediana empresa que no siempre dispone de los recursos y del asesoramiento adecuado para acercarse a los nuevos modelos de negocio en la red. Leer más “Arrggggg!! ha nacido otro gurú!”

All Mobile is Social

Is all mobile social?

Five years ago, penning a MediaPost piece that feels like it was written far more recently, I asked, “Is all mobile local?” That question would have been a more fitting title for the column rather than the wonkier one I used, “The Mobile-Local Redundancy,” which sounds like a rejected name for a Jason Bourne movie. The question and the column answering it remain relevant, making me wonder if so little has changed in sixty-one months.

A very different question probably wouldn’t have crossed my mind back then: Is all mobile social? More specifically, is all mobile media inherently shareable through digital social channels, and should that be the case?

The thought came up this week amidst successive meetings with two very different companies: InMobi, a mobile ad network, and SCVNGR, a mobile gaming platform (see a recent blog post I wrote for more on the latter). The ad network’s executives highlighted a case study for Reebok that included virtual gifting via mobile media. The whole paradigm of mobile media is quickly coming around to what it seems it was meant to be, like Jack on “Lost” having his moment of awakening and fulfilling his purpose.


Is all mobile social?

Five years ago, penning a MediaPost piece that feels like it was written far more recently, I asked, “Is all mobile local?” That question would have been a more fitting title for the column rather than the wonkier one I used, “The Mobile-Local Redundancy,” which sounds like a rejected name for a Jason Bourne movie. The question and the column answering it remain relevant, making me wonder if so little has changed in sixty-one months.

A very different question probably wouldn’t have crossed my mind back then: Is all mobile social? More specifically, is all mobile media inherently shareable through digital social channels, and should that be the case?

The thought came up this week amidst successive meetings with two very different companies: InMobi, a mobile ad network, and SCVNGR, a mobile gaming platform (see a recent blog post I wrote for more on the latter). The ad network’s executives highlighted a case study for Reebok that included virtual gifting via mobile media. The whole paradigm of mobile media is quickly coming around to what it seems it was meant to be, like Jack on “Lost” having his moment of awakening and fulfilling his purpose. Leer más “All Mobile is Social”