eBook – Social Media Marketing GPS: A New Media Roadmap For Creating A Social Media Strategy (Excelente material, muy recomendable!)

Sometimes you just have to color outside the lines. Sometimes you stumble. Sometimes you soar. Sometimes people wrapped in the status quo just don’t get your ideas. Sometimes you find people who believe in your vision.

My story. Last summer I invited social media marketing pros to explore with me a new book genre. I wondered if a real business book could be written using Twitter as the major content platform and distribution channel.

* I am excited to launch Social Media Marketing GPS, as free eBook, in celebration of Diva Marketing’s 6th blog birthday! My mom’s birthday! and Shel Israel, who wrote the Forward and is recovering from heart surgery! Social Media Marketing GPS is the first business book based on Twitter interviews.

What is it about? Social Media Marketing GPS is based on Twitter interviews with 40 of the smartest people working in social media. The book begins with an explanation of why include social media and moves on to cover ethics, tactics, research, metric, branding, sponsored conversations, blogger relations and even a few case studies. Additional content wraps around each of the 12 chapters creating a process for you to use to develop your social media marketing plan.


CoverSometimes you just have to color outside the lines. Sometimes you stumble. Sometimes you soar. Sometimes people wrapped in the status quo just don’t get your ideas. Sometimes you find people who believe in your vision.

My story. Last summer I invited social media marketing pros to explore with me a new book genre. I wondered if a real business book could be written using Twitter as the major content platform and distribution channel.

  • I am excited to launch Social Media Marketing GPS, as free eBook, in celebration of Diva Marketing’s 6th blog birthday! My mom’s birthday! and Shel Israel, who wrote the Forward and is recovering from heart surgery! Social Media Marketing GPS is the first business book based on Twitter interviews.

What is it about? Social Media Marketing GPS is based on Twitter interviews with 40 of the smartest people working in social media. The book begins with an explanation of why include social media and moves on to cover ethics, tactics, research, metric, branding, sponsored conversations, blogger relations and even a few case studies. Additional content wraps around each of the 12 chapters creating a process for you to use to develop your social media marketing plan. Leer más “eBook – Social Media Marketing GPS: A New Media Roadmap For Creating A Social Media Strategy (Excelente material, muy recomendable!)”

Los Multi-taskers europeos navegan por la red mientras ven la televisión

Navegar por la red se ha convertido en el nuevo zapping durante las pausas publicitarias, para los multi-taskers, los roles de la publicidad en televisión y en Internet son complementarios.

Microsoft Advertising ha llevado a cabo Media Meshing, un nuevo estudio en el que se analizan en profundidad los hábitos de los multi-taskers: aquellas personas que ven la televisión y navegan por Internet al mismo tiempo. Para realizar este informe se ha sondeado a 1050 adultos de siete países europeos: Reino Unido, Francia, Alemania, España, Italia, Dinamarca y Bélgica.

Media Meshing pone de manifiesto que dos de cada tres usuarios de Internet navegan por la red mientras ven la televisión al menos una vez a la semana, y el 40% lo hace la mayoría de los días o de las noches.



Los Multi-taskers europeos navegan por la red mientras ven la  televisión

Navegar por la red se ha convertido en el nuevo zapping durante las pausas publicitarias, para los multi-taskers, los roles de la publicidad en televisión y en Internet son complementarios.

Microsoft Advertising ha llevado a cabo Media Meshing, un nuevo estudio en el que se analizan en profundidad los hábitos de los multi-taskers: aquellas personas que ven la televisión y navegan por Internet al mismo tiempo. Para realizar este informe se ha sondeado a 1050 adultos de siete países europeos: Reino Unido, Francia, Alemania, España, Italia, Dinamarca y Bélgica.

Media Meshing pone de manifiesto que dos de cada tres usuarios de Internet navegan por la red mientras ven la televisión al menos una vez a la semana, y el 40% lo hace la mayoría de los días o de las noches. Leer más “Los Multi-taskers europeos navegan por la red mientras ven la televisión”

The Complete Net Worth Of The American Presidents: From Washington To Obama

The fortunes of American presidents are tied to the economy in the eras in which they lived. For the first 75 years after Washington’s election, presidents generally made money on land, crops, and commodity speculation. A president who owned hundreds or thousands of acres could lose most or all of his property after a few years of poor crop yields. Wealthy Americans occasionally lost all of their money through land speculation—leveraging the value of one piece of land to buy additional property. Since there was no reliable national banking system and almost no liquidity in the value of private companies, land was the asset likely to provide the greatest yield, if the property yielded enough to support the costs of operating the farm or plantation.


President Gerald Ford appearing at the House J...
Image via Wikipedia

24/7 Wall St. has examined the finances of all forty-three presidents. This article provides net worth figures for each in 2010 dollars.  Because a number of presidents, particularly in the early 19th Century, made and lost huge fortunes in a matter of a few years, the number for each man is based on his net worth at its peak.

See the net worths of the American Presidents  >

In the case of each president we have taken into account hard assets like land, estimated lifetime savings based on work history, inheritance, homes, and money paid for services, which include things as diverse as their salary as Collector of Customs at the Port of New York to membership on Fortune 500 boards. Royalties on books have also been taken into account, along with ownership of companies and yields from family estates.

The net worth of the presidents varies widely. George Washington was worth over half a billion in today’s dollars. Several presidents went bankrupt.

The fortunes of American presidents are tied to the economy in the eras in which they lived. For the first 75 years after Washington’s election, presidents generally made money on land, crops, and commodity speculation. A president who owned hundreds or thousands of acres could lose most or all of his property after a few years of poor crop yields. Wealthy Americans occasionally lost all of their money through land speculation—leveraging the value of one piece of land to buy additional property. Since there was no reliable national banking system and almost no liquidity in the value of private companies, land was the asset likely to provide the greatest yield, if the property yielded enough to support the costs of operating the farm or plantation. Leer más “The Complete Net Worth Of The American Presidents: From Washington To Obama”

Bacardi Taps Unilever Vet as CMO


May 26, 2010

– Elena Malykhina
Bacardi Limited has appointed Unilever vet Silvia Lagnado CMO and president of Bacardi Global Brands. Prior to joining the spirits company, Lagnado spent 24 years at Unilever and spearheaded Dove’s “Campaign for Real Beauty.”

Effective Sept. 1, Lagnado will assume her new post at Bacardi, overseeing global marketing initiatives for the company’s international portfolio of premium spirits. She will be based in the Bacardi Global Brands headquarters in London. (Bacardi Limited spent $40 million on advertising in 2009, a 4 percent increase from the prior year, per the Nielsen Co.) Leer más “Bacardi Taps Unilever Vet as CMO”

Innovation Perspectives – Three Co-Creation Perspectives

This is the third of several ‘Innovation Perspectives‘ articles we will publish this week from multiple authors to get different perspectives on ‘How should firms collaborate with customers and/or value chain partners to co-create new products and services?’. Here is the next perspective in the series:

by Mark Prus

Collaborating With Your Consumers for Innovation… Good Idea? Bad Idea?

Innovation Perspectives – Three Co-Creation PerspectivesI have been a Marketing Director, an Innovation Director, and a Market Research Director at a top tier consumer packaged goods company. So I guess I can answer this question from three different perspectives.

If I wear my Market Research Director Hat, I want to believe that consumers have all the answers and if I design the proper research I can get at those answers. Alas, when it comes to Innovation that is not easily done. At our company Market Research was involved in very early stage Innovation work (to gain insights that can be used to predict consumer needs) all the way through in-home evaluation of products (to make a go/no go launch decision). Consumers provided great input all along the way, but it was much easier to get good consumer input on the back end of the process. To gain insights that can drive front-end innovation you need to spend a ton of hours to understand your consumer and in the end the process is much more of an art than a science.


Submitted by Blogging Innovation on May 26, 2010 – 12:03 am

This is the third of several ‘Innovation Perspectives‘ articles we will publish this week from multiple authors to get different perspectives on ‘How should firms collaborate with customers and/or value chain partners to co-create new products and services?’. Here is the next perspective in the series:

by Mark Prus

Collaborating With Your Consumers for Innovation… Good Idea? Bad Idea?

Innovation Perspectives - Three Co-Creation PerspectivesI have been a Marketing Director, an Innovation Director, and a Market Research Director at a top tier consumer packaged goods company. So I guess I can answer this question from three different perspectives.

If I wear my Market Research Director Hat, I want to believe that consumers have all the answers and if I design the proper research I can get at those answers. Alas, when it comes to Innovation that is not easily done. At our company Market Research was involved in very early stage Innovation work (to gain insights that can be used to predict consumer needs) all the way through in-home evaluation of products (to make a go/no go launch decision). Consumers provided great input all along the way, but it was much easier to get good consumer input on the back end of the process. To gain insights that can drive front-end innovation you need to spend a ton of hours to understand your consumer and in the end the process is much more of an art than a science. Leer más “Innovation Perspectives – Three Co-Creation Perspectives”

A Cooler Hotmail?

The retooled Hotmail will filter messages into four buckets — mail from people you know, mail from social networks, personal business and spam.

At this point, Microsoft must have developed its own seminar for employees called something like Apologizing With Optimism: How to Persuade People to Give You Another Try.


By ASHLEE VANCE
New Hotmail E-Mail
The retooled Hotmail will filter messages into four buckets — mail from people you know, mail from social networks, personal business and spam.

At this point, Microsoft must have developed its own seminar for employees called something like Apologizing With Optimism: How to Persuade People to Give You Another Try. Leer más “A Cooler Hotmail?”

Yahoo Heads to FarmVille

By BRAD STONE

It’s investor day at Yahoo, so the Web portal is talking to Wall Street analysts, sharing company strategy and unveiling a bit of news: it just signed a partnership with fast-growing gaming startup Zynga to bring Zynga’s popular social games to its site. That means Yahoo’s 600 million users will soon be able to access and and play Zynga games like FarmVille and Mafia Wars on Yahoo properties such as Yahoo.com, Yahoo Mail and Yahoo Games – that is, if they are not already playing those games on Facebook.


Image representing FarmVille as depicted in Cr...
Image via CrunchBase

By BRAD STONE

It’s investor day at Yahoo, so the Web portal is talking to Wall Street analysts, sharing company strategy and unveiling a bit of news: it just signed a partnership with fast-growing gaming startup Zynga to bring Zynga’s popular social games to its site. That means Yahoo’s 600 million users will soon be able to access and and play Zynga games like FarmVille and Mafia Wars on Yahoo properties such as Yahoo.com, Yahoo Mail and Yahoo Games – that is, if they are not already playing those games on Facebook. Leer más “Yahoo Heads to FarmVille”

Following Some Lines of Thought

Posted by Tim in innovation

I’ve run across a number of things that relate to recent posts, so I thought I’d put together a quick grab-bag selection today.

* Yesterday I talked about Naomi Simson and innovation at RedBalloon. One thing that I forgot to mention is that in addition to growing incredibly quickly and being very successful financially, RedBalloon is also consistently rated by employees and outside evaluators as being a great place to work. I was reminded of this when I read a post this morning by Matt Perez called Creating a Great Place to Work. Matt’s firm NearSoft was just named one of the Top 20 Great Places to Work in Mexico, which is a great achievement.

Being a great place to work is critically important when we are trying to make our organisations more innovative. As Dan Pink says in his book Drive, if we want creative (innovative!) work from people, we have to empower them, and give them the autonomy they need to come up with great new ideas. Compare that idea with NearSoft’s goal:

we just aim to create a culture that people want to be part of and an environment that people want to be work in. And we (all) work hard at improving and innovating on it every day.


Posted by Tim in innovation

we just aim to create a culture that people want to be part of and an environment that people want to be work in. And we (all) work hard at improving and innovating on it every day. Leer más “Following Some Lines of Thought”

La Argentina deseada

Lo que sigue es una expresión de deseos más que una predicción. Se basa en el supuesto de que la Argentina será próspera durante la próxima década. Que en los próximos años la economía de este país se reactivará, crecerán sus exportaciones en volumen y valor agregado, bajará su tasa de desocupación y subirán los salarios y recibirá un flujo sin interrupciones de inversiones productivas. Por Heriberto Muraro.

Lo que sigue es una expresión de deseos más que una predicción. Se basa en el supuesto de que la Argentina será próspera durante la próxima década. Que en los próximos años la economía de este país se reactivará, crecerán sus exportaciones en volumen y valor agregado, bajará su tasa de desocupación y subirán los salarios y recibirá un flujo sin interrupciones de inversiones productivas. También, que logrará conservar la paz social en los próximos meses.


BUENOS AIRES, ARGENTINA - MARCH 28:  Lionel Me...
Image by Getty Images via @daylife

Lo que sigue es una expresión de deseos más que una predicción. Se basa en el supuesto de que la Argentina será próspera durante la próxima década. Que en los próximos años la economía de este país se reactivará, crecerán sus exportaciones en volumen y valor agregado, bajará su tasa de desocupación y subirán los salarios y recibirá un flujo sin interrupciones de inversiones productivas. Por Heriberto Muraro.

Lo que sigue es una expresión de deseos más que una predicción. Se basa en el supuesto de que la Argentina será próspera durante la próxima década. Que en los próximos años la economía de este país se reactivará, crecerán sus exportaciones en volumen y valor agregado, bajará su tasa de desocupación y subirán los salarios y recibirá un flujo sin interrupciones de inversiones productivas. También, que logrará conservar la paz social en los próximos meses. Leer más “La Argentina deseada”

Se demora la adquisición de la división de jabones de Sara Lee por Unilever

La Dirección General de la Competencia de la Unión Europea no ha dado aún el visto bueno a la compra por parte de Unilever del área de cuidado personal de Sara Lee, por lo que la operación se retrasará previsiblemente hasta finales de año, informa Horizont.

La operación, cifrada en 1.275 millones de euros, entraña una gran complejidad, por lo que la Comisión Europea ha decidido someterla a una segunda fase de reconocimiento. El objetivo es examinar a fondo las repercusiones que sobre la competencia en el mercado europeo tiene la absorción de la división de jabones de Sara Lee por parte de Unilever.


La Dirección General de la Competencia de la Unión Europea no ha dado aún el visto bueno a la compra por parte de Unilever del área de cuidado personal de Sara Lee, por lo que la operación se retrasará previsiblemente hasta finales de año, informa Horizont.

La operación, cifrada en 1.275 millones de euros, entraña una gran complejidad, por lo que la Comisión Europea ha decidido someterla a una segunda fase de reconocimiento. El objetivo es examinar a fondo las repercusiones que sobre la competencia en el mercado europeo tiene la absorción de la división de jabones de Sara Lee por parte de Unilever. Leer más “Se demora la adquisición de la división de jabones de Sara Lee por Unilever”

Simple five step plan for just about everyone and everything


The number of people you need to ask for permission keeps going down:

1. Go, make something happen.
2. Do work you’re proud of.

3. Treat people with respect.

4. Make big promises and keep them.

5. Ship it out the door.

When in doubt, see #1.

http://sethgodin.typepad.com/seths_blog/2010/05/simple-five-step-plan-for-just-about-everyone-and-everything.html

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Pfffft, the danger of premature shipment

The old economy demanded a flurry of hard work, obsessive focus, and a charrette before launch. Launches were expensive and rare, and managers and co-workers would push to get everything just right before hitting the big red button to announce, ship and launch. The attention demanded by this scarcity raised the game, overcame fear and pushed things from one level to another.

A big reason for the push is to ameliorate risk. Launching is risky business, and one way to diminish that risk in a world of scarcity and market noise is to go big. And then big becomes a habit.


The old economy demanded a flurry of hard work, obsessive focus, and a charrette before launch. Launches were expensive and rare, and managers and co-workers would push to get everything just right before hitting the big red button to announce, ship and launch. The attention demanded by this scarcity raised the game, overcame fear and pushed things from one level to another.

A big reason for the push is to ameliorate risk. Launching is risky business, and one way to diminish that risk in a world of scarcity and market noise is to go big. And then big becomes a habit. Leer más “Pfffft, the danger of premature shipment”

Firefox Losing Early Adopters to Chrome – Will Mainstream Users Follow?

Written by Richard MacManus

Google Chrome has had a big impact on the browser market since its release in September 2008. The latest report from NetMarketShare puts Chrome at 6.73% market share, ahead of Safari on 4.72% and behind only IE (59.95%) and Firefox (24.59%).

What’s more interesting about Chrome is the activity it’s enjoying from early adopters and geeks. Our own browser statistics at ReadWriteWeb show that Chrome was used by 17.89% of our readers in April, putting it behind only Firefox (38.95%) and IE (24.76%). Further, our figures show a very clear movement from Firefox to Chrome over the past year. Chrome has gained nearly 11% over the past year, whereas Firefox has lost over 15%.


Written by Richard MacManus

Google Chrome has had a big impact on the browser market since its release in September 2008. The latest report from NetMarketShare puts Chrome at 6.73% market share, ahead of Safari on 4.72% and behind only IE (59.95%) and Firefox (24.59%).

What’s more interesting about Chrome is the activity it’s enjoying from early adopters and geeks. Our own browser statistics at ReadWriteWeb show that Chrome was used by 17.89% of our readers in April, putting it behind only Firefox (38.95%) and IE (24.76%). Further, our figures show a very clear movement from Firefox to Chrome over the past year. Chrome has gained nearly 11% over the past year, whereas Firefox has lost over 15%. Leer más “Firefox Losing Early Adopters to Chrome – Will Mainstream Users Follow?”

El Sol vía satélite

Brandhappening-Coca Cola no repara en gastos. La ‘joint venture’ creada por Brandlife y la multinacional de Atlanta para que los que no puedan desplazarse a San Sebastián a ver El Sol puedan seguir en semi-directo la entrega de premios del festival, ha contratado un pedazo de satélite a fin de que la señal de Donosti pueda llegar a Madrid. Telefónica Servicios Audiovisuales, una empresa que tiene sobre sus espaldas muchas retransmisiones, incluido algún que otro Goya, ha puesto en marcha la unidad móvil que el próximo sábado desplegará sus antenas en las inmediaciones del Kursaal.


Brandhappening-Coca Cola no repara en gastos. La ‘joint venture’ creada por Brandlife y la multinacional de Atlanta para que los que no puedan desplazarse a San Sebastián a ver El Sol puedan seguir en semi-directo la entrega de premios del festival, ha contratado un pedazo de satélite a fin de que la señal de Donosti pueda llegar a Madrid. Telefónica Servicios Audiovisuales, una empresa que tiene sobre sus espaldas muchas retransmisiones, incluido algún que otro Goya, ha puesto en marcha la unidad móvil que el próximo sábado desplegará sus antenas en las inmediaciones del Kursaal. Esa señal será recibida en Brandcafé, un lugar que se llenará de gentes deseosas de vivir en Madrid, ya que no pueden hacerlo en Donosti, la magia del más importante festival publicitario en lengua hispana.La primera copa que se tomen los asistentes será gentileza de MPG, la más importante agencia de medios de España. Y cómo no podía ser de otra manera, la agencia de publicidad más grande, McCann Erickson, invita a los pintxos. Que no se diga que en Madrid no nos gusta comer bien.

http://www.brandlife.es/blog/2010/05/el-sol-via-satelite/

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Algunas herramientas para comprender mejor cómo buscan los usuarios

No, no hablamos de la parapsicología, ni de que contrate un psíquico para que lea las mentes de los usuarios de internet. No, existen herramientas online mucho más precisas que nos permitirán saber cómo realizan las búsquedas de información y servicios, con la intención que esas búsquedas los lleven directo a su página.

Un error que es muy popular es buscarse a si mismo –sus palabras o frases clave- en Google. En primer lugar, Google es increíblemente inteligente, y guarda registro de su historial de navegación, de sus búsquedas y de su comportamiento online cuando usa el buscador y sus servicios. Como con un afán de complacerlo, Google le va a dar lo que a usted le gusta.

Por ejemplo, imagine que usted visita con frecuencia una cierta cantidad de sitios. Cuando usted realiza una búsqueda en su ordenador de términos vinculados semánticamente con esos sitios, Google le mostrará en posiciones top ten los sitios familiares. Es así entonces, que es posible que dos búsquedas, en ordenadores distintos, ofrezcan resultados distintos. Por esta razón, no busque sus propias palabras claves en su ordenador personal. Podría generarse la impresión de que ocupa lugares prominentes, cuando en realidad, el resto de los usuarios no lo encontrarán tan bien posicionado.



Algunas herramientas para comprender mejor cómo buscan los  usuarios

No, no hablamos de la parapsicología, ni de que contrate un psíquico para que lea las mentes de los usuarios de internet. No, existen herramientas online mucho más precisas que nos permitirán saber cómo realizan las búsquedas de información y servicios, con la intención que esas búsquedas los lleven directo a su página.

Un error que es muy popular es buscarse a si mismo –sus palabras o frases clave- en Google. En primer lugar, Google es increíblemente inteligente, y guarda registro de su historial de navegación, de sus búsquedas y de su comportamiento online cuando usa el buscador y sus servicios. Como con un afán de complacerlo, Google le va a dar lo que a usted le gusta.

Por ejemplo, imagine que usted visita con frecuencia una cierta cantidad de sitios. Cuando usted realiza una búsqueda en su ordenador de términos vinculados semánticamente con esos sitios, Google le mostrará en posiciones top ten los sitios familiares. Es así entonces, que es posible que dos búsquedas, en ordenadores distintos, ofrezcan resultados distintos. Por esta razón, no busque sus propias palabras claves en su ordenador personal. Podría generarse la impresión de que ocupa lugares prominentes, cuando en realidad, el resto de los usuarios no lo encontrarán tan bien posicionado. Leer más “Algunas herramientas para comprender mejor cómo buscan los usuarios”