Design thinking and feel design
There is past history and stories about the future that facilitate adaptation to change and to promote such change.
The stories help us understand the complexity of things and can enhance or change perceptions, making them simple.
The stories involve feelings. Storytelling allows us to see in a different light and thus make decisions in an environment also different, where the rational and emotional engages.
For example in business, value and meaning are transmitted with intensity capable of changing consumer behavior. What is promised has tacit acceptance, if the story is well told, that is, whether clarifying the doubts and meets the expectations.
One story involves the consumer in the environment of comfort and highlights his achievements.
Often, design thinking failure to compromise between the creation or creator and the audience to whom it is intended that creation.
The use of a language not accessible to the consumer stops the flow of a good story and ends without a happy ending. The history of the product or what caused it or its route, cannot be told through a speech restricted as sometimes the design of the thinkers.
The story belongs to the public, and not to a closed or a gathering elite guarded with standards-sealed as if it were a society distinctly different.
The storyteller, may only be a character and not the central theme of the story, because they are the people who matter.
A story should reflect the conflicting interests and their reconciliation, whether they are the states of design thinkers or of the team which is working. Interdisciplinarity brings cognitive conflicts but they are healthy. Emotions give color and do not cause destruction because there is sharing in design think teams.
Storytelling is home to some challenges and requires good learning, but the results are amazing.
Robin Williams in The Non-Designer’s Design Book presents four fundamental principles of graphic design that every professional should understand. The four are Contrast, Repetition, Alignment and Proximity (or CRAP).
Good design is simple:
– Learn the basics,
– Recognize when we are not using. Naming the problem.
– Apply the principles.
The principles are interconnected and one rarely appears alone.
Contrast. – The contrast is often the most important attraction.
Repetition. – The visual elements should be repeated throughout the piece. Develop the organization and strengthens the unit.
Alignment. – Nothing should be placed arbitrarily. This creates a clear, cool and sophisticated.
Proximity. – The elements that are interrelated should be placed together. This helps organize information.
These principles are usually advised to graphic design, but a good exploration does not hurt.
It’s a good challenge, think and tell a story, following these principles.
The stories also work well as a way of promoting a collaborative working and understanding within the team to think about design.
The stories are helpful in elucidating work strategies.