25 mayo 2010 – Gabriel Catalano®

Lo último de Ray-Ban, en un vagón de metro

Ray-Ban ha celebrado el lanzamiento de sus nuevos modelos Rare Prints, Metro y Flowers con un espacio pop-up que recrea un vagón de metro.

La Ray-Ban Station, nombre con el que la firma ha bautizado este showroom efímero, “parará” en Madrid (Calle de la Reina nº 11) hasta el 5 de junio, día en el que un grupo de graffiteros asaltará el vagón para clausurarlo.Justo antes de pasar por la capital, la Ray-Ban Station se detuvo en Barcelona, donde permaneció abierta del 1 al l 14 de mayo.

Ray-Ban ha celebrado el lanzamiento de sus nuevos modelos Rare Prints, Metro y Flowers con un espacio pop-up que recrea un vagón de metro.

Deslumbrante reapertura del Colón: las imágenes de una gala histórica

El Teatro Colón fue reabierto en una gala especial a la que asistieron los principales funcionarios del gobierno porteño, dirigentes de la oposición política y la farándula, pero ningún representante del Ejecutivo nacional, tal como se había anunciado.
El jefe de gobierno de la Ciudad, Mauricio Macri, aludió a la ausencia de la presidenta Cristina Fernández, a la que dijo haber llamado «seis» veces sin recibir una respuesta positiva.

Macri expresó que le habría «encantado» que la jefa de Estado, su gabinete y «todos» los gobernadores y legisladores oficialistas a los que invitó hubiera asistido a la gala, en la que sí estuvieron el vice Julio Cobos y el presidente de Uruguay, José Mujica.

Un impresionante despliegue tecnológico precedió a la ceremonia de reinauguración. La polémica ausencia de Cristina y las declaraciones de Macri. Asistió Cobos y el uruguayo José Mujica fue el único Presidente en la velada. Galería de fotos .

/img/2010/politica/0524_colonpalco_g_dyn.jpg

Foto: EFE

La Argentina de 1910 y la del Bicentenario

¿Qué se puede celebrar en este Bicentenario? Ciertamente, poco y nada. Hago mías las palabras de un periodista que hace unas horas, ante tanto bombo y platillo oficial por el Bicentenario, señaló: «No creo que se pueda festejar demasiado y por eso todos estos actos que se realizan son puro maquillaje, pura política enclenque para la imagen y para los votos. ¿Importarán los próceres? No lo creo. Si importaran, si se los honrara debidamente, no habría tantas divisiones, tanto resentimiento, odio, disputas, tanto disparate junto. ¿Importará la Patria y sus hijos? No lo creo. Hay hoy, como en otras partes de la historia nacional, demasiadas espadas sin cabezas; demasiado poder sin seso, o con seso para defender sus puros intereses, pero no los del prójimo. Demasiada mezquindad en uno y otro bando. Demasiados festivales y fuegos de artificio, pero escasa justicia social».

: Image via Wikipedia

Por: Orlando Vignatti
Hay una realidad incontrastable; no está dada por las mediciones estadísticas (que la refrendan, desde luego), sino por hechos sociales que suelen ser más precisos. A principios del siglo pasado, es decir, por aquellos días en que ciertamente había razones para celebrar por los cien años de la Patria, un emigrante europeo, antes de zarpar del Viejo Continente, dudaba sobre si elegir como nuevo hogar los Estados Unidos de América o la Argentina. Las corrientes más grandes de afluencia de europeos, de hecho, se dieron en el país del Norte y en la Argentina, que entonces era una nación líder en toda Latinoamérica. Entre 1906 y 1910 llegaron a estas tierras, atraídos por las bondades que ella ofrecía, alrededor de 84.000 europeos. Por esos días, el comercio exterior alcanzaba la cifra de 724.000.000 de pesos oro.

Los cien años encontraron a nuestro país entre las nueve economías más importantes del mundo, con un Producto Bruto Interno de 26 mil millones de dólares. Continuar leyendo «La Argentina de 1910 y la del Bicentenario»

Website Monitoring And Testing: How To Monitor And Test Your Web Site Performance

Has your web server enough bandwidth to meet your readers requests? Would you know if your hosting provider is a bit sloppy and if it lets your site become inaccessible to the public, even if only for a few minutes? How do you find out if your web pages load fast enough now that Google places ranking value also on page load times? Monitoring and testing your website is a serious matter for any professional web publisher, big or small. Just like you keep under tabs your car oil and fuel levels to avoid frustrating problems, in the same way you need to keep under check your own web site and of all the specific performance, load and speed indicators which can indicate whether your site is performing and serving your content in the best and most efficient way or not.

In this guide, MasterNewMedia tech director Drazen Dobrovodski, explores most underrated aspects of website monitoring and testing.

Find out how to troubleshoot potential web site performance threats such as bandwidth loss, potential server downtimes, or sudden web traffic drops.

These below, the specific website monitoring and testing topics covered in this MasterNewMedia guide:

* Web server availability
* Web site performance testing
* Web site speed monitoring
* Google Webmaster Tools
* JavaScript-based web site monitoring tools
* Log file analyzers
* Image hotlinking
* How to use the robots.txt file
* RSS feeds serving
* Geographic web site testing
* Real-time web site traffic monitoring

This guide can be read and understood by non-technical people, and it is in fact prepared for those who need to coordinate website supervision tasks as well as for those who will actually perform them.

If you want to find out how to best test and monitor your web site performance, speed and reliability, this MasterNewMedia guide has all of what you need to know.

Has your web server enough bandwidth to meet your readers requests? Would you know if your hosting provider is a bit sloppy and if it lets your site become inaccessible to the public, even if only for a few minutes? How do you find out if your web pages load fast enough now that Google places ranking value also on page load times? Monitoring and testing your website is a serious matter for any professional web publisher, big or small.
Photo credit: alexsl

Just like you keep under tabs your car oil and fuel levels to avoid frustrating problems, in the same way you need to keep under check your own web site and of all the specific performance, load and speed indicators which can indicate whether your site is performing and serving your content in the best and most efficient way or not.

In this guide, MasterNewMedia tech director Drazen Dobrovodski, explores most underrated aspects of website monitoring and testing.

Find out how to troubleshoot potential web site performance threats such as bandwidth loss, potential server downtimes, or sudden web traffic drops.

These below, the specific website monitoring and testing topics covered in this MasterNewMedia guide:

Web server availability
Web site performance testing
Web site speed monitoring
Google Webmaster Tools
JavaScript-based web site monitoring tools
Log file analyzers
Image hotlinking
How to use the robots.txt file
RSS feeds serving
Geographic web site testing
Real-time web site traffic monitoring

If you want to find out how to best test and monitor your web site performance, speed and reliability, this MasterNewMedia guide has all of what you need to know. Continuar leyendo «Website Monitoring And Testing: How To Monitor And Test Your Web Site Performance»

The modern business plan

It’s not clear to me why business plans are the way they are, but they’re often misused to obfuscate, bore and show an ability to comply with expectations. If I want the real truth about a business and where it’s going, I’d rather see something else. I’d divide the modern business plan into five sections:

* Truth
* Assertions
* Alternatives
* People
* Money

The truth section describes the world as it is. Footnote if you want to, but tell me about the market you are entering, the needs that already exist, the competitors in your space, technology standards, the way others have succeeded and failed in the past. The more specific the better. The more ground knowledge the better. The more visceral the stories, the better. The point of this section is to be sure that you’re clear about the way you see the world, and that you and I agree on your assumptions. This section isn’t partisan, it takes no positions, it just states how things are.

Truth
Assertions
Alternatives
People
Money

The truth section describes the world as it is. Footnote if you want to, but tell me about the market you are entering, the needs that already exist, the competitors in your space, technology standards, the way others have succeeded and failed in the past. The more specific the better. The more ground knowledge the better. The more visceral the stories, the better. The point of this section is to be sure that you’re clear about the way you see the world, and that you and I agree on your assumptions. This section isn’t partisan, it takes no positions, it just states how things are. Continuar leyendo «The modern business plan»

¿Cuánto valen los puestos de trabajo?

A la hora de fijar un salario para un determinado puesto, siempre surgen las dudas. ¿Cuánto deberíamos ofrecer? A continuación, los tres factores fundamentales a considerar…

Por Daniel Piedecasas

Cuando hay que fijar un salario para un puesto de trabajo surge, invariablemente, la duda acerca de cual será el valor más adecuado. Y aquí, tenemos tres factores fundamentales para determinarlo.

Y el mercado, ¿cuánto paga?

La respuesta más simple: es el salario que se determina en el mercado como resultado de la oferta y la demanda de perfiles laborales que coincidan con el puesto en cuestión. Esto es así por la misma razón que cuando hay que comprar insumos o hay que determinar el precio de un producto también se toma al mercado como referencia.

Sin embargo, aquí nos encontramos con que el mercado no paga un único valor de salarios. De hecho, existen notables diferencias en los valores de remuneración ofrecidos para un mismo puesto.

Entonces, habrá que determinar el grado de competitividad con el que nos posicionaremos dentro de ese mercado. Así, por ejemplo, si necesitamos personal altamente especializado y escaso tenderemos a ofrecer, por una cuestión estratégica, salarios más cercanos a los valores máximos.

De todas formas, los valores del mercado nos brindan sólo un aspecto del problema. Sólo nos dicen cuánto valen los puestos en relación con lo que pagan nuestros competidores. Y tener claro dónde estamos ubicados en el mercado es condición necesaria pero no suficiente para determinar el salario adecuado para un puesto.

A la hora de fijar un salario para un determinado puesto, siempre surgen las dudas. ¿Cuánto deberíamos ofrecer? A continuación, los tres factores fundamentales a considerar…

Por Daniel Piedecasas

Cuando hay que fijar un salario para un puesto de trabajo surge, invariablemente, la duda acerca de cual será el valor más adecuado. Y aquí, tenemos tres factores fundamentales para determinarlo.

Y el mercado, ¿cuánto paga?

Sin embargo, aquí nos encontramos con que el mercado no paga un único valor de salarios. De hecho, existen notables diferencias en los valores de remuneración ofrecidos para un mismo puesto.

Antropología empresarial, cómo una empresa construye su destino

La antropología empresarial entiende a la corporación como una comunidad tribal que construye y afianza una identidad. A través de sus mitos y ritos, crea una visión de futuro y genera valor…

Por Eduardo Sánchez

Toda corporación, además de sus productos y servicios, es también la narración de identidad de su comunidad. Quiénes son, qué hacen, adónde van, detrás de qué sueños construyen realidad.

La Antropología Empresarial es una doctrina fundada por el Dr. Fernand Schwarz, del Instituto de Antropología de la Universidad de París, y por el profesor Eduardo D. Sánchez, Director Académico del Diplomado en Antropología Empresarial en la Universidad de Belgrano (Argentina).

Su objeto de estudio es el hombre y el emprendimiento. Su objetivo es optimizar la comprensión de un tema esencial para el management: cómo una empresa construye su destino.

La antropología empresarial entiende a la corporación como una comunidad tribal que construye y afianza una identidad. A través de sus mitos y ritos, crea una visión de futuro y genera valor…

Por Eduardo Sánchez

Toda corporación, además de sus productos y servicios, es también la narración de identidad de su comunidad. Quiénes son, qué hacen, adónde van, detrás de qué sueños construyen realidad.

Su objeto de estudio es el hombre y el emprendimiento. Su objetivo es optimizar la comprensión de un tema esencial para el management: cómo una empresa construye su destino. Continuar leyendo «Antropología empresarial, cómo una empresa construye su destino»

Don’t Blame Brand Licensing

Here on Branding Strategy Insider, Jack Trout makes a compelling argument for why not to consider licensing as a method of brand extension. Furthermore, he backs it up with multiple examples of established brands with flawed licensing programs that serve to prove his hypothesis. After reading about Pratt & Whitney and Pierre Cardin, what CEO in their right mind would choose to risk the company’s crown jewels to a group of third party manufacturers which don’t have a clue about how to build a brand, let alone manage one? With so much at stake, only those CEOs that are either reckless or desperate would consider licensing. Right?

Facebook dará acceso a un 10% de los consumidores del mundo en 5 años

Facebook da acceso a 400 millones de usuarios en la actualidad, una cifra que podría llegar a un 10% de toda la población del planeta para 2015, por lo que la plataforma se convierte en algo fundamental para los negocios.

Además de la capacidad de segmentación, el acceso a conversaciones que ahorran millones en consultorías y de la conexión de la empresa con otras similares, Facebook ofrece la ventaja a las empresas de participar en un universo que para 2011 habrá superado los 500 millones de habitantes.

Grandes marcas como Coca-Cola, Microsoft o Starbucks han saltado de lleno a la red con promociones y acciones destinadas a crear una comunidad mientras que otros anunciantes más convencionales aguardan con miedo de ceder el control de la enseña.

MasterCard Wants Programmers to Use Its Payment Technology

: Image by laihiu via Flickr

By CLAIRE CAIN MILLER

There has been a lot of talk about digital forms of payment replacing cash and even credit cards. But MasterCard intends to stay in the middle of the technological innovation.

On Tuesday, MasterCard announced that it would let software developers use its technology in their own online apps and on mobile phones.

“A big part of the strategy is to be able to harness the innovation of others in the developer community to really push our business forward,” said Josh Peirez, MasterCard’s chief innovation officer.

E-commerce and mobile payments are changing the way we use money, Mr. Peirez said. Though MasterCard, Visa and other payment companies have experimented with building their own apps for things like mobile money transfers, MasterCard wants to see what other people can come up with for paying online and in the real world.

“You’re seeing quite different ways people are paying for digital goods, but you haven’t really seen that translate into physical goods,” he said. “It’s still really hard to buy a physical item from your phone.” Continuar leyendo «MasterCard Wants Programmers to Use Its Payment Technology»

The stories help us understand the complexity of things!

Design thinking and feel design

There is past history and stories about the future that facilitate adaptation to change and to promote such change.

The stories help us understand the complexity of things and can enhance or change perceptions, making them simple.

The stories involve feelings. Storytelling allows us to see in a different light and thus make decisions in an environment also different, where the rational and emotional engages.

For example in business, value and meaning are transmitted with intensity capable of changing consumer behavior. What is promised has tacit acceptance, if the story is well told, that is, whether clarifying the doubts and meets the expectations.

One story involves the consumer in the environment of comfort and highlights his achievements.

Often, design thinking failure to compromise between the creation or creator and the audience to whom it is intended that creation.

Design thinking and feel design

There is past history and stories about the future that facilitate adaptation to change and to promote such change.

The stories help us understand the complexity of things and can enhance or change perceptions, making them simple.

The stories involve feelings. Storytelling allows us to see in a different light and thus make decisions in an environment also different, where the rational and emotional engages.

For example in business, value and meaning are transmitted with intensity capable of changing consumer behavior. What is promised has tacit acceptance, if the story is well told, that is, whether clarifying the doubts and meets the expectations.

One story involves the consumer in the environment of comfort and highlights his achievements.

Often, design thinking failure to compromise between the creation or creator and the audience to whom it is intended that creation. Continuar leyendo «The stories help us understand the complexity of things!»

Innovation Perspectives – A Common Purpose

This is the second of several ‘Innovation Perspectives‘ articles we will publish this week from multiple authors to get different perspectives on ‘How should firms collaborate with customers and/or value chain partners to co-create new products and services?’. Here is the next perspective in the series:

by Yann Cramer

Co-Creation Springs from a Sense of Common Purpose

Innovation Perspectives – A Common PurposeToo often the question of value extraction/retention is a dominant concern for all parties at too early a stage. For the sake of argument, let’s consider a supplier who has to develop a critical component for a customer who will integrate it in the design of a new finished product. The development process has not yet started that the customer plays its cards close to its chest with the conscious objective to retain as much of the value they will get from selling the finished product, and the supplier plays in a similar way with an equally conscious objective to extract as much value as possible from selling their component to the customer.

As a result, the supplier does not share unique knowledge for fear of losing leverage, the customer does not seek what could make the product unique for fear of tying itself to a particular supplier, and a great deal of time and effort is invested in crafting legal frameworks for knowledge sharing that anticipate on everything that could go wrong. But in reality, the biggest risk they run (without recognising it) is that while they position themselves for future negotiations some competitors will move faster and take the market.

This is the second of several ‘Innovation Perspectives‘ articles we will publish this week from multiple authors to get different perspectives on ‘How should firms collaborate with customers and/or value chain partners to co-create new products and services?’. Here is the next perspective in the series:

by Yann Cramer

Co-Creation Springs from a Sense of Common Purpose

Innovation Perspectives - A Common Purpose Too often the question of value extraction/retention is a dominant concern for all parties at too early a stage. For the sake of argument, let’s consider a supplier who has to develop a critical component for a customer who will integrate it in the design of a new finished product. The development process has not yet started that the customer plays its cards close to its chest with the conscious objective to retain as much of the value they will get from selling the finished product, and the supplier plays in a similar way with an equally conscious objective to extract as much value as possible from selling their component to the customer.

¿Por qué no funcionan los entornos colaborativos 2.0 en mi empresa?

por Rocío López Piñero

Gracias a la tecnología web 2.0 aplicada a la empresa, es posible compartir información en espacios como los “facebooks” corporativos mediante perfiles, wikis o blogs. Todos podemos generar contenido. ¿Pero realmente quieren o necesitan hacerlo? ¿Mis empleados son prosumidores? ¿Pertenecen a la generación Y o Z? ¿Realmente mejoraremos los procesos? ¿Hay cultura empresarial en la organizacion como para crear masa critica? Existen muchas preguntas que responder antes de realizar un proyecto de colaboración 2.0.

por Rocío López Piñero

Gracias a la tecnología web 2.0 aplicada a la empresa, es posible compartir información en espacios como los “facebooks” corporativos mediante perfiles, wikis o blogs. Todos podemos generar contenido. ¿Pero realmente quieren o necesitan hacerlo? ¿Mis empleados son prosumidores? ¿Pertenecen a la generación Y o Z? ¿Realmente mejoraremos los procesos? ¿Hay cultura empresarial en la organizacion como para crear masa critica? Existen muchas preguntas que responder antes de realizar un proyecto de colaboración 2.0. Continuar leyendo «¿Por qué no funcionan los entornos colaborativos 2.0 en mi empresa?»

Yahoo and Nokia Team Up on Mobile Messaging, Maps

By Chris Crum

New Exclusivity Arrangement for Yahoo and Nokia

Yahoo and Nokia officially announced a partnership, which has been expected for several days.

The two companies, which have collaborated for five years, will provide consumers with e-mail, instant messaging and maps and navigation services. Specifically under the partnership:

– Nokia will be the exclusive, global provider of Yahoo’s maps and navigation services, integrating Ovi Maps across Yahoo properties, branded as «powered by Ovi.”

– Yahoo will become the exclusive, global provider of Nokia’s Ovi Mail and Ovi Chat services branded as «Ovi Mail / Ovi Chat powered by Yahoo!”

– Nokia and Yahoo plan to work on ID federation between their services, beginning by making it easy for people to use their Ovi user IDs across select Yahoo! properties to easily access the online content and services they need.

By Chris Crum

New Exclusivity Arrangement for Yahoo and Nokia

Yahoo and Nokia officially announced a partnership, which has been expected for several days.

The two companies, which have collaborated for five years, will provide consumers with e-mail, instant messaging and maps and navigation services. Specifically under the partnership:

– Nokia will be the exclusive, global provider of Yahoo’s maps and navigation services, integrating Ovi Maps across Yahoo properties, branded as «powered by Ovi.”

– Yahoo will become the exclusive, global provider of Nokia’s Ovi Mail and Ovi Chat services branded as «Ovi Mail / Ovi Chat powered by Yahoo!”

– Nokia and Yahoo plan to work on ID federation between their services, beginning by making it easy for people to use their Ovi user IDs across select Yahoo! properties to easily access the online content and services they need. Continuar leyendo «Yahoo and Nokia Team Up on Mobile Messaging, Maps»

Beautiful Google Doodles (1998 – 2010)

We’re all familiar with Google Doodles – the customized logos that appear on the search engine’s home page to commemorate special dates or events. For 12 years now Google has been creating these logos, honoring everything from global holidays like Earth Day to the birthdays of historically significant people (like Albert Einstein) and even to the birthdays of fictional characters like Paddington Bear.

In the first ten years of Google Doodles (from 1998-2007), there were usually only a handful or maybe a dozen Doodles each year, usually for major events or holidays (like New Year’s Day or the Olympics). But starting in 2008, Google has been using more and more Doodles, often with cryptic meanings that take a bit of research to unearth meaning behind. Below are some of the best hand-picked Google Doodles from the past 12+ years we loved!

Have a favorite that isn’t on this list?

1998

Burning Man. This was the first-ever Google Doodle, and was created to indicate the Google founders’ attendance at the Burning Man Festival.
burningman1998 Beautiful Google Doodles (1998 2010)