Have you ever sat at your desk, quietly cursing your boss for failing to understand your untapped creative gifts? Or maybe just biding your time until she intuits that life would be 1000% easier for you if the company had more interns? We are often guilty of waiting – particularly when it comes to innovating within our own job description or work culture. We expect our bosses and co-workers to intuit our needs. How could they NOT see that you are eminently qualified to helm the new project your company just landed? How could they NOT observe that your monitor is on the fritz and it’s killing your productivity? How could they NOT notice you’ve clearly outgrown your current position and are no longer challenged? Seguir leyendo “Frustrated at Work? Make a Case for Change”
Sometimes (and too often) marketers work to manipulate people. I define manipulation as working to spread an idea or generate an action that is not in a person’s long-term best interest.
The easiest people to manipulate are those that don’t demand a lot of information, are open to messages from authority figures and are willing to make decisions on a hunch, particularly if there’s a promise of short-term gains.
If you want to focus on the short run and sell something, get a vote or gather a mob, the easiest place to start is with populations that leave themselves open to manipulation. Seguir leyendo “Who is easily manipulated?”
This is the chasm of the new marketing.
Now, of course, marketing can’t talk so much, because people can’t be easily forced to listen.
So the only option is to be in charge of doing. Which means the product, the service, the interaction, the effluent and other detritus left behind when you’re done.
If you’re in marketing and you’re not in charge of the doing, you’re not going to be able to do your job.
Growing a large, active community is hard work. I know from experience. When I launched my startup, Concept Feedback (a website feedback community for designers and developers) less than a year ago, I wish I had the insights that these veterans shared with me while doing these interviews.
If you’re developing a website, trying to attract customers or building a community, I hope the wisdom offered here helps you get where you’re trying to go just a little bit faster.
Meet the Experts
We asked five people who are known to have grown a strong online community through their projects. Seguir leyendo “How to Grow a Community: Insights from Experts”
Negative space is often misunderstood as a tool to implement in certain designs that call for a simple aesthetic.
However, it is in fact something you should pay attention to and carefully structure in every design you create.
This guide discusses what negative space is and how to effectively use it to analyze and improve your designs.
What is Negative Space?
Negative space does not have to be white, or even solid in color. It can contain gradients, patterns or background objects.
In the example below, you’ll see that it contains complex graphical content, yet it still employs negative space between the headline and the search bar. Seguir leyendo “Negative Space in Webpage Layouts: A Guide”
Not the same as trend spotting, I’m afraid. This is about measurement and social media. One of the most overlooked considerations when starting to gather increased in sales numbers is the corresponding acquisition costs. Direct marketers and lead generation experts are intimately familiar with this metric — and you should get to know it very well.
If you have high sales and a negative return on those sales, you’re going to have a very difficult conversation with your CFO, and you want her as your friend. How do you keep an eye on costs? By looking at trends during a program. With careful consideration you will spot variables or deltas in your numbers.
Find the cost by dividing the total marketing dollars spent on a program by the following, which are some of the key trends:
- number of newly acquired customers
- number of customer referrals
- number of transactions
- changes in repeat customers
- uplift in other marketing channels Seguir leyendo “Spotting Trends”
Paul Allen’s personal spaceship hangs from the ceiling of Building 43. An organic garden supplies produce for healthy cafes across the Mountain View, Ca. campus. There are foosball tables, ping-pong tables and volleyball courts for creative play. There are massage chairs for relaxing; gyms for yoga, dancing and workouts. There are bikes and scooters for people-powered travel between buildings, and a winding path through a whimsical sculpture garden for dog-walking and contemplative jogs. The cubes, yurts and huddle rooms are filled with whiteboards, laptops, lava lamps and large, inflatable balls. Even the men’s rooms are Googlized; messages about groups working on complex problems hang above urinals as if to divert attention from the mundane business below to more Google-worthy issues at eye-level … and the organ between the ears.
I like the environment, but The Atlantic’s James Fallows so loves the the place that he believes Googlers can solve the problem that’s on so many minds these days. He writes that he’s spent a lot of time at the Googleplex over the past year talking with Google strategists and engineers about saving newspapers.
No doubt he passed the garden where
a bronze casting of a T Rex fossil,
a gift from founders Larry Page and Sergey Brin, forages among the plants. Fallows has so thoroughly bought
into the cult of Google he reports the company is devising ways to save newspapers from becoming the next dinosaur in the garden.
“Most Internet and tech businesses have been either uninterested in or actively condescending toward the struggles of what they view as the pathetic-loser dinosaurs of the traditional media,” he writes.
Which is entirely wrong.
“Everyone knows that Google is killing the news business. Few people know how hard Google is trying to bring it back to life, or why the company now considers journalism’s survival crucial to its own prospects.” Seguir leyendo “Lava lamps won’t save newspapers”
Last month we organized an online survey asking about masstige brands. The survey was open during two weeks.
- We consider only 12 brands that were mentioned as masstige ones (with global presence) in different media
- We excluded those brand that were, in certain way, at the top and bottom pricing levels of the masstige category (if we can call it ‘category’). E.g.: Porsche Boxter or Sam Adams beer
- We considered the following brands: Burberry. Codorníu, Commes des Garçons, Hermes, La Perla, Lladró, Majórica, Manolo Blahnik, Möet & Chandon, Swarovski, Tiffany and Vivienne Westwood. (please, do not kill the messenger, we only took brands mentioned several times in different magazines, off and online, during the last four months)
- There were 404 completed answers and 915 uncompleted (people leaved the survey before ending it)
- Participants came from 25 countries
- 90% of the people who answered were between 26 and 55 years old
- 55% between 26 and 45
- 35% between 46 and 55 Seguir leyendo “Masstige brands or the problem of being the ham of the sandwich”
Design is a universal language. It transcends all cultural and national boundaries. It is diverse and ever-changing. Despite the fact that designs can be universally appreciated, the artists behind them are all unique and talented individuals.
What kind of designer are you? What is your philosophy? How do you contribute to the design community? Designers from different walks of life might have similar answers to these questions, and yet we are all different.
Some designers take it upon themselves to educate those who have not yet developed an appreciation for Web design and art. Some designers aim to improve the overall quality of design on the Internet.
And of course, some designers strive primarily to make a good living from their talents so that they can live a comfortable life.
Whatever your reason for being a designer, you are unique.
- If you want to be a well-paid designer, please the client.
- If you want to be an award-winning designer, please yourself.
- If you want to be a great designer, please the audience.
When choosing one product over another, the design of the packaging probably influences your decision far more than you realize.
Effective packaging design breaks away from the standard rules and conventions that we are accustomed to, giving the product a unique edge to stand out from the rest.
The packaging should appeal to your target market. It’s also vital to ensure that you’re conveying the necessary information about the contents and quality of the product, while triggering the desired emotion in your customer.
Here are 50 beautifully designed packages that you can draw inspiration from.
Unfortunately, sometimes you’re completely devoid of ideas, which can be demoralizing, especially when it affects your profit and stress levels.
Many designers I’ve met suffer from this problem occasionally. In such circumstances, some creatives choose to push on and just create something.
This is a poor use of your time, though, because it won’t lead to your best work. Others decide to take the day off, but this isn’t always viable. I, on the other hand, use a clever technique, one that I find so effective that I use it all the time now: working in a one-hour time frame.
Pragmatically speaking, though, there is a lot of value in monitoring and incorporating design trends, especially with regard to websites.
Technology is changing that can drastically alter the capabilities of the medium.
¿ Recordáis Spotify, no? La aplicación que te permite escuchar música gratuitamente vía streaming y de la que recientemente comentábamos nuevas funciones sociales. Hoy en Spotify han anunciado nuevas modalidades de su aplicación para ofrecer a los usuarios un modo más económico de acceder a toda la música del catálogo sin cortes publicitarios. Seguir leyendo “Spotify anuncia nuevas versiones de su producto”