Reflexiones sobre Internet Mobile

Tras asistir el pasado día 5 de mayo a la presentación del primer estudio trimestral sobre el uso de Internet móvil por parte de Nielsen Online y TapTap Networks, el dato más destacable arrojado por el citado estudio, es, sin duda, el incremento durante el pasado año en un 47% del acceso a Internet vía móvil.

El dato citado anteriormente nos indica una tendencia más que interesante en el acceso a Internet y al consumo de contenidos por parte de los usuarios, tendencia que a juzgar por la opinión de los expertos en la materia y por la información recogida en diferentes estudios tales como ‘Móviles y publicidad: percepción, usos y tendencias‘ de Zed Digital presentado el pasado año, parece imparable.

Este nuevo canal que ya empieza a no ser tan nuevo, está teniendo un desarrollo e implantación que se asemeja bastante al que tuvo Internet en su momento, siguiendo el camino marcado por éste y evitando muchos de los errores cometidos.

En esta línea de paralelismo con el desarrollo de Internet, apuntar que diferentes agencias de publicidad y/o empresas del sector, en Genetsis por ejemplo estamos siguiendo esta línea, se están empezando a crear pequeñas áreas dentro de sus estructuras, enfocadas a los dispositivos móviles, tanto al nivel de marketing como a nivel de desarrollo. Este hecho recuerda a lo que hicieron en su día las agencias tradicionales cuando empezó a asomar la cabeza la publicidad online, creando pequeños departamentos que en algunos casos, y a día de hoy, han ‘colonizado’ la empresa por completo.

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Tras asistir el pasado día 5 de mayo a la presentación del primer estudio trimestral sobre el uso de Internet móvil por parte de Nielsen Online y TapTap Networks, el dato más destacable arrojado por el citado estudio, es, sin duda, el incremento durante el pasado año en un 47% del acceso a Internet vía móvil.

El dato citado anteriormente nos indica una tendencia más que interesante en el acceso a Internet y al consumo de contenidos por parte de los usuarios, tendencia que a juzgar por la opinión de los expertos en la materia y por la información recogida en diferentes estudios tales como ‘Móviles y publicidad: percepción, usos y tendencias‘ de Zed Digital presentado el pasado año, parece imparable.

Este nuevo canal que ya empieza a no ser tan nuevo, está teniendo un desarrollo e implantación que se asemeja bastante al que tuvo Internet en su momento, siguiendo el camino marcado por éste y evitando muchos de los errores cometidos.

En esta línea de paralelismo con el desarrollo de Internet, apuntar que diferentes agencias de publicidad y/o empresas del sector, en Genetsis por ejemplo estamos siguiendo esta línea, se están empezando a crear pequeñas áreas dentro de sus estructuras, enfocadas a los dispositivos móviles, tanto al nivel de marketing como a nivel de desarrollo. Este hecho recuerda a lo que hicieron en su día las agencias tradicionales cuando empezó a asomar la cabeza la publicidad online, creando pequeños departamentos que en algunos casos, y  a día de hoy, han ‘colonizado’ la empresa por completo. Leer más “Reflexiones sobre Internet Mobile”

Web Design Trends for 2010

Purists will say that great design is timeless. Yes, in an ideal world, we should ignore trends.

Pragmatically speaking, though, there is a lot of value in monitoring and incorporating design trends, especially with regard to websites.

Let’s face it: the web changes at a rapid pace. Unlike in other media, design trends on the web are not just driven by aesthetics.

Technology is changing that can drastically alter the capabilities of the medium.

In 2010, we’re seeing designers continuing to push the boundaries of web design, setting the following clear trends…


Techi.com

Purists will say that great design is timeless. Yes, in an ideal world, we should ignore trends.

Pragmatically speaking, though, there is a lot of value in monitoring and incorporating design trends, especially with regard to websites.

Let’s face it: the web changes at a rapid pace. Unlike in other media, design trends on the web are not just driven by aesthetics.

Technology is changing that can drastically alter the capabilities of the medium.

In 2010, we’re seeing designers continuing to push the boundaries of web design, setting the following clear trends…

Wise Words from Freelancer to Freelancer – 8 Tips to Help You

I’ve taken a bold step into the industry on my own. Since going solo, I’ve been thrust into the deep end and I’ve followed a somewhat steep learning curve. Although the lessons I share with you in this article today is not specifically design related, they have played a part in my graphic design journey.

Wise Words from Freelancer to Freelancer

8 Tips to Help You to Become a Better Freelancer

I hope through sharing my experiences with you, you will be able to benefit from it as your embark on your own journey as a freelance graphic designer.


I’ve taken a bold step into the industry on my own. Since going solo, I’ve been thrust into the deep end and I’ve followed a somewhat steep learning curve. Although the lessons I share with you in this article today is not specifically design related, they have played a part in my graphic design journey.

Wise Words from Freelancer to Freelancer
Image credit: Leonie

8 Tips to Help You to Become a Better Freelancer

I hope through sharing my experiences with you, you will be able to benefit from it as your embark on your own journey as a freelance graphic designer. Leer más “Wise Words from Freelancer to Freelancer – 8 Tips to Help You”

A Freelancer’s Eternal Dilemma: Full Time or Part Time?

A freelancer’s most difficult decision would come at a point when it’s time to choose between going full-time or continuing part-time. The issue is not whether to make the change or not, but rather if you are ready to make this big jump or not.

Going all the way and plunging into the business of being an entrepreneur is not a small decision. It is a great prospect to be your own boss, do your own projects and make a good living from the comfort of your own home.


A freelancer’s most difficult decision would come at a point when it’s time to choose between going full-time or continuing part-time. The issue is not whether to make the change or not, but rather if you are ready to make this big jump or not.

Going all the way and plunging into the business of being an entrepreneur is not a small decision. It is a great prospect to be your own boss, do your own projects and make a good living from the comfort of your own home.

Part time or Full time
Image credit: Keriivy

Many have made the mistake of jumping into the deep end too soon and too unprepared; a mistake that can drain you of your passion and put you into great financial, mental and emotional turmoil.

Before making any major decisions, consider carefully if you are ready to go into the business full time. Leer más “A Freelancer’s Eternal Dilemma: Full Time or Part Time?”

Take Your Blog To The Top Of Search Results With SEO PowerSuite

You may have the greatest blog ever with mind-blowing design and captivating content, but if you just sit and wait for people to come and read it, chances are they won’t. In today’s world you need to get out there and promote your blog to get more eyeballs on your writing. One of the best ways to do it is by optimizing your blog for the search engines.

If you take a look at the traffic sources of the top blogs in any niche you’ll notice that a large chunk of their visitors come via search engines. Search Engine Optimization (SEO) has become one of the most effective promotion tools in the blogger’s arsenal. But when you blog regularly, reply to comments, and work hard to grow a community around your blog you may not have enough time to invest in SEO, and professional SEOs charge an arm and a leg. So how do you optimize your blog without stealing the time from blogging or forking out for SEO services?


You may have the greatest blog ever with mind-blowing design and captivating content, but if you just sit and wait for people to come and read it, chances are they won’t. In today’s world you need to get out there and promote your blog to get more eyeballs on your writing. One of the best ways to do it is by optimizing your blog for the search engines.

If you take a look at the traffic sources of the top blogs in any niche you’ll notice that a large chunk of their visitors come via search engines. Search Engine Optimization (SEO) has become one of the most effective promotion tools in the blogger’s arsenal. But when you blog regularly, reply to comments, and work hard to grow a community around your blog you may not have enough time to invest in SEO, and professional SEOs charge an arm and a leg. So how do you optimize your blog without stealing the time from blogging or forking out for SEO services? Leer más “Take Your Blog To The Top Of Search Results With SEO PowerSuite”

10 Observations on Duct Tape Marketing’s Dirty Little Marketing Research Secret

“the one place I turn to keep myself rooted in how the world thinks and buys, you know, marketing research, is PEOPLE magazine.” – John Jantsch (Duct Tape Marketing)

Interesting. I was taking a gander at the book Duct Tape Marketing, and this advice about People magazine was kind of unique.

After all, often, we are what we read, and so as someone who helps run a company, writes software, does customer support, does marketing, writes more software, etc. I’m constantly reading the likes of Hacker News, Wired, Reddit, technology and marketing blogs.

But I’d probably bet a good majority of customers of popular software on the web (like say Basecamp) haven’t even heard of Hacker News. But I bet they’ve at least skimmed a People magazine more than once.



“the one place I turn to keep myself rooted in how the world thinks and buys, you know, marketing research, is PEOPLE magazine.” – John Jantsch (Duct Tape Marketing)

Interesting. I was taking a gander at the book Duct Tape Marketing, and this advice about People magazine was kind of unique.

After all, often, we are what we read, and so as someone who helps run a company, writes software, does customer support, does marketing, writes more software, etc. I’m constantly reading the likes of Hacker News, Wired, Reddit, technology and marketing blogs.

But I’d probably bet a good majority of customers of popular software on the web (like say Basecamp) haven’t even heard of Hacker News. But I bet they’ve at least skimmed a People magazine more than once. Leer más “10 Observations on Duct Tape Marketing’s Dirty Little Marketing Research Secret”

37 Things you probably haven’t heard at your software company

I was reminded the other day of the Dilbert cartoon above and it got me to thinking about what other stuff we might not hear around the office at a software company as product managers and product marketing folks.


Posted by Jon Gatrell

I was reminded the other day of the Dilbert cartoon above and it got me to thinking about what other stuff we might not hear around the office at a software company as product managers and product marketing folks. Leer más “37 Things you probably haven’t heard at your software company”