Three levels of trust on Open Innovation

Por jabaldaia

Three levels of confidence

The teams on open innovation are sets of people from different organizations, which jointly develop new products, services or markets.

Organizational diversity facilitates the creation of knowledge, but it may brings some obstructions and prevent the success of open innovation. It is therefore essential to know how people entered in teams, create knowledge in open innovation and what problems they face.

Chesbrough, “Open Innovation”, states that the knowledge and information are two different things. The information has the potential to be used to create knowledge and does not require an expert as opposed to knowledge. Knowledge flows and resides in individuals. [Más…]

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Por jabaldaia

Three levels of confidence

The teams on open innovation are sets of people from different organizations, which jointly develop new products, services or markets.

Organizational diversity facilitates the creation of knowledge, but it may brings some obstructions and prevent the success of open innovation. It is therefore essential to know how people entered in teams, create knowledge in open innovation and what problems they face.

Chesbrough, “Open Innovation”, states that the knowledge and information are two different things. The information has the potential to be used to create knowledge and does not require an expert as opposed to knowledge. Knowledge flows and resides in individuals. Leer más “Three levels of trust on Open Innovation”

Los clientes demandan de las agencias un capítulo de servicios cada vez más amplio

Las agencias de publicidad no pueden conformarse con ofrecer un único servicio al cliente si quieren satisfacerle plenamente. Deben estar preparadas, por lo tanto, para asumir un catálogo de encargos cada vez más amplio y diverso. Así se desprende de un estudio desarrollado en Alemania por el Registro Alemán de Agencias de Publicidad (VDWA) y el grupo Counterpart, informa W&V.

Según el informe, el 28% de las empresas exigen a las agencias que éstas conozcan previamente su sector y sus productos. Ese porcentaje se eleva al 45% en el ramo de las compañías B2B.


Las agencias de publicidad no pueden conformarse con ofrecer un único servicio al cliente si quieren satisfacerle plenamente. Deben estar preparadas, por lo tanto, para asumir un catálogo de encargos cada vez más amplio y diverso. Así se desprende de un estudio desarrollado en Alemania por el Registro Alemán de Agencias de Publicidad (VDWA) y el grupo Counterpart, informa W&V.

Según el informe, el 28% de las empresas exigen a las agencias que éstas conozcan previamente su sector y sus productos. Ese porcentaje se eleva al 45% en el ramo de las compañías B2B. Leer más “Los clientes demandan de las agencias un capítulo de servicios cada vez más amplio”

Crowdsourcing Has Its 15 Minutes of Fame

Sarah Firisen | Thought Leadership Manager, PwC Global Healthcare

Every movement has its defining moment, those 15 minutes of fame when it moves into the general consciousness and suddenly goes from niche to the next big thing. Sometimes, that move can be a good thing, an indicator that a topic will now command the attention and respect it is due as people take it more seriously. However, sometimes, well sometimes it means that everyone is jumping on the bandwagon just to jump. Overnight, it is the “cool” thing to do, the way to get some easy PR. There is a flash flood of attention and publicity that will saturate the market for a while before everyone moves onto the next big thing. One of the recent examples of this that comes to mind is virtual world technology; a couple of years ago you could not read news publications without a bombardment of predictions of how this was going to change the world. Then suddenly, the press pieces slowed to a trickle and all anyone could talk about was social media.


Sarah Firisen  |  Thought Leadership Manager, PwC Global Healthcare

Every movement has its defining moment, those 15 minutes of fame when it moves into the general consciousness and suddenly goes from niche to the next big thing. Sometimes, that move can be a good thing, an indicator that a topic will now command the attention and respect it is due as people take it more seriously. However, sometimes, well sometimes it means that everyone is jumping on the bandwagon just to jump. Overnight, it is the “cool” thing to do, the way to get some easy PR. There is a flash flood of attention and publicity that will saturate the market for a while before everyone moves onto the next big thing. One of the recent examples of this that comes to mind is virtual world technology; a couple of years ago you could not read news publications without a bombardment of predictions of how this was going to change the world. Then suddenly, the press pieces slowed to a trickle and all anyone could talk about was social media. Leer más “Crowdsourcing Has Its 15 Minutes of Fame”

Twitter espera tener cientos anunciantes a finales de año

Twitter espera tener cientos de anunciantes en el último trimestre del año, según dijo el responsable de la gestión financiera de la empresa, Dick Costolo a la agencia Reuters, quien piensa que la empresa se encamina a ser autosuficiente y rentable.

Costolo está convencido que el lanzamiento de entradas patrocinadas supondrá un pilar importante a la hora de comenzar a facturar y de justificar su valor como marca y como empresa.


Twitter espera tener cientos de anunciantes en el último trimestre del año, según dijo el responsable de la gestión financiera de la empresa, Dick Costolo a la agencia Reuters, quien piensa que la empresa se encamina a ser autosuficiente y rentable.

Costolo está convencido que el lanzamiento de entradas patrocinadas supondrá un pilar importante a la hora de comenzar a facturar y de justificar su valor como marca y como empresa. Leer más “Twitter espera tener cientos anunciantes a finales de año”

Innovation Failure Points – Strangled in the Crib

Submitted by Blogging Innovation

by Jeffrey Phillips

Innovation Failure Points – Strangled in the CribI am going to start a multi-part post today thinking about innovation’s failure points. Too often all we hear about are the innovation successes, yet if the statistics are right, there are far more “failures” than successes. I believe it is more interesting and more informative to consider the failures rather than the successes, in that every failure is instructive, while most successes are situational.

So, rather than looking at a successful result and assuming the process was valid, let’s consider innovation as a series of interconnected links, and find the likely failure points for innovation in that chain. As we look at weak links in the innovation chain our first stop is at the beginning.


Submitted by Blogging Innovation

by Jeffrey Phillips

Innovation Failure Points - Strangled in the CribI am going to start a multi-part post today thinking about innovation’s failure points. Too often all we hear about are the innovation successes, yet if the statistics are right, there are far more “failures” than successes. I believe it is more interesting and more informative to consider the failures rather than the successes, in that every failure is instructive, while most successes are situational.

So, rather than looking at a successful result and assuming the process was valid, let’s consider innovation as a series of interconnected links, and find the likely failure points for innovation in that chain. As we look at weak links in the innovation chain our first stop is at the beginning. Leer más “Innovation Failure Points – Strangled in the Crib”

Moving Beyond Open Innovation

Opening up R&D organizations to outside ideas has become a powerful weapon in the strategic arsenal of research managers. As Henry Chesbrough writes, “[O]pen innovation is a paradigm that assumes that firms can and should use external ideas as well as internal ideas, and internal and external paths to market, as the firms look to advance their technology.” This strategy has been associated with notable commercial successes, such as Procter & Gamble’s SpinBrush, sourced not from internal R&D but rather a group of inventors in Cleveland. Increasingly, we see a coterie of firms from IBM to GlaxoSmithKline orienting their research strategy around open approaches.

But even textbook applications of open innovation still reflect a traditional emphasis in large organizations on large bets and big breakthroughs. In the end, what open innovation accomplishes is a shift of source for some big breakthroughs, from inside the company’s R&D organization to the outside.


The crowdsourcing process in eight steps.
Image via Wikipedia

Opening up R&D organizations to outside ideas has become a powerful weapon in the strategic arsenal of research managers. As Henry Chesbrough writes, “[O]pen innovation is a paradigm that assumes that firms can and should use external ideas as well as internal ideas, and internal and external paths to market, as the firms look to advance their technology.”  This strategy has been associated with notable commercial successes, such as Procter & Gamble’s SpinBrush, sourced not from internal R&D but rather a group of inventors in Cleveland. Increasingly, we see a coterie of firms from IBM to GlaxoSmithKline orienting their research strategy around open approaches.

But even textbook applications of open innovation still reflect a traditional emphasis in large organizations on large bets and big breakthroughs. In the end, what open innovation accomplishes is a shift of source for some big breakthroughs, from inside the company’s R&D organization to the outside. Leer más “Moving Beyond Open Innovation”

Qué hacer y qué no hacer para gestionar con éxito un blog corporativo

La Web 2.0 proporciona a las compañías múltiples canales para entablar comunicación directa con sus clientes. Uno de ellos es el blog corporativo, cuya implantación gana terreno día a día en el sector empresarial. A fin de convertirlo en una herramienta de éxito que realmente promueva el diálogo con el cliente, la revista Acquisa recomienda atenerse a las siguientes recomendaciones


La Web 2.0 proporciona a las compañías múltiples canales para entablar comunicación directa con sus clientes. Uno de ellos es el blog corporativo, cuya implantación gana terreno día a día en el sector empresarial. A fin de convertirlo en una herramienta de éxito que realmente promueva el diálogo con el cliente, la revista Acquisa recomienda atenerse a las siguientes recomendaciones:

1. El ritmo de actualización del blog debe ser constante.
2. Hay que definir con exactitud el público objetivo del blog. Leer más “Qué hacer y qué no hacer para gestionar con éxito un blog corporativo”