If Google Can’t Find You, You Don’t Exist

by Rosetta Thurman May 19

Everyone thinks that young professionals have completely mastered the art of social media. The stereotype is that Generation Y is always online, and companies are eager to tap the tech savvy minds of the “Facebook Generation”. I even took on that assumption during an interview I conducted for a new position my organization was hiring for. I asked the candidate, a recent grad in her early 20s, to share her experience using social media tools. She told me she knew how to use Ning, but didn’t know much about Myspace, Facebook, or Twitter. I almost fell out of my chair. For shame! A Generation Y job seeker who didn’t even have a Facebook profile? Where had she been living, under a rock with no access to wi-fi? For a job that involved communications and marketing, this was a big deficit in her knowledge. I was also a little miffed that I couldn’t find out any additional information about her online.

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by Rosetta Thurman May 19

Everyone thinks that young professionals have completely mastered the art of social media. The stereotype is that Generation Y is always online, and companies are eager to tap the tech savvy minds of the “Facebook Generation”. I even took on that assumption during an interview I conducted for a new position my organization was hiring for. I asked the candidate, a recent grad in her early 20s, to share her experience using social media tools. She told me she knew how to use Ning, but didn’t know much about Myspace, Facebook, or Twitter. I almost fell out of my chair. For shame! A Generation Y job seeker who didn’t even have a Facebook profile? Where had she been living, under a rock with no access to wi-fi? For a job that involved communications and marketing, this was a big deficit in her knowledge. I was also a little miffed that I couldn’t find out any additional information about her online. Leer más “If Google Can’t Find You, You Don’t Exist”

6 Steps for Women Who Deserve a Raise

Although I’ve consulted to numerous female execs over the years, a dozen or so years ago, one client from among the top paid executives in America was especially instructive about the issue of male consultants working for female execs. I asked her why she wanted to work with a man. Her response? “The image of me working with a male consultant has much more cachet than working with a woman.” I hope that by now that has changed. Of course, she tossed me a bone: “Besides, you’re more knowledgable than any women I know in the consulting business.”


One of the continuing inequities in the American workforce is the paygap between women and men.  Even though women, on average, tend to be better educated than men, those women who work full time only earn about 77 cents for every dollar a man makes.

FYI: To my amusement I’ve learned that a few women get frustrated by a man writing about this, but I have plenty of reasons, not least, three daughters and a wife, who are professionals.  At different times in their marriage all four made more than their husbands.  (Furthermore, it’s important to take truth wherever you can get it.) Leer más “6 Steps for Women Who Deserve a Raise”