14 Intelligent Behaviors

There’s nothing new about companies wanting to find and keep the best talent. The East India Company which was founded in 1600, actually used competitive examinations to recruit alpha minds. The company’s employees included James and John Stuart Mill, two of greatest minds.

Today something new is in the air. Companies have become more preoccupied with talent than ever before. And even companies in more ordinary businesses have begun to think they cannot manage and compete without a lot of deep smarts.

Anuncios

Rendering of human brain.
Image via Wikipedia

There’s nothing new about companies wanting to find and keep the best talent.  The East India Company which was founded in 1600, actually used competitive examinations to recruit alpha minds.  The company’s employees included James and John Stuart Mill, two of greatest minds.

Today something new is in the air.  Companies have become more preoccupied with talent than ever before.  And even companies in more ordinary businesses have begun to think they cannot manage and compete without a lot of deep smarts. Leer más “14 Intelligent Behaviors”

CIO: Leverage what you have and oh yeah, a little innovation please


Posted by Jon Gatrell

I was talking to a friend the other day about his role as a CIO at a large fast food chain and he was always challenged to reduce his spend and do more with what he already had in production.  Not a very good sign if your trying to sell technology products.   What transpired during this conversation is very similar to the issues set forth in the slide presentation from Abbie Lundberg. After leaving CIO.com it still appears she has the flair for the dramatic with the title of the presentation, but is it dramatic or a reality? One thing is sure, the role of CIO is changing according to Thomas Wailgum at CIO.com per a recent survey of CIO’s – “Given the… warning signs, it’s easy to speculate that the CIO’s role and the department’s sovereign power might be slip-sliding away.”

Reblog this post [with Zemanta]

Brand Strategy and SEO: The Naming Dilemma

Brand has been an important business tool and concept for more than a century. Search engine optimization (SEO), on the other hand, has been a serious concern for scarcely a dozen years. So what’s the relationship between the two? This is a surprisingly deep question, so we’ll devote a number of blog posts to exploring it.

At one level, SEO and brand are closely related. Brand marketing can be seen as a way of attracting attention to your company that defines it in ways that are authentic and compelling. SEO can be defined as a way of attracting traffic to your web site based on compelling, relevant content. So those are complementary things, right? Good branding supports good SEO, and vice versa, it’s tempting to conclude.


A typical search engine results page
Image via Wikipedia

Brand has been an important business tool and concept for more than a century. Search engine optimization (SEO), on the other hand, has been a serious concern for scarcely a dozen years. So what’s the relationship between the two? This is a surprisingly deep question, so we’ll devote a number of blog posts to exploring it.

At one level, SEO and brand are closely related. Brand marketing can be seen as a way of attracting attention to your company that defines it in ways that are authentic and compelling. SEO can be defined as a way of attracting traffic to your web site based on compelling, relevant content. So those are complementary things, right? Good branding supports good SEO, and vice versa, it’s tempting to conclude. Leer más “Brand Strategy and SEO: The Naming Dilemma”