This makes for a great sport (for some people, anyway) but until recently, it wasn’t much of a career path. (aside: Aimless web surfing is a waste of time, and that’s not the sort of surfing I’m referring to). That feeling of freedom and risk in equal measure was difficult to find at work, so we sought it out on the slopes or the ocean. Seguir leyendo “Surfing is the new career”
Do you often find ideas that change everything in a windowless conference room, with bottled water on the side table and a circle of critics and skeptics wearing suits looking at you as the clock ticks down to the 60 minutes allocated for this meeting?
If not, then why do you keep looking for them there?
The best ideas come out of the corner of our eye, the edge of our consciousness, in a flash. They are the result of misdirection and random collisions, not a grinding corporate onslaught. And yet we waste billions of dollars in time looking for them where they’re not.
A practical tip: buy a big box of real wooden blocks. Write a key factor/asset/strategy on each block in big letters. Play with the blocks. Build concrete things out of non-concrete concepts. Uninvite the devil’s advocate, since the devil doesn’t need one, he’s doing fine.
Have fun. Why not? It works.
Branding as a strategy means little if the customer experience is not there. If your story doesn’t align with what you do, all of the clever tactics you can come up with to follow your lofty goal will not make the cut.
Unless you can fix your story by inspiring a culture of service from the inside. You instill a belief as well as make an example of behaviors to follow throughout the organization. You know that this cannot just be a grassroots effort, it needs to come all the way from the top.Which companies are doing that today? Here’s five that fix their story to inspire service: Seguir leyendo “Five Companies that Fix their Story to Inspire Service”
“Influence is not something done by certain people to other people. It’s the result of those people we call The Influenced doing something in response to those we call Influential.” [Mark Earls]
Influence is not something that is done to people. Public relations professionals work on identifying the people they’d like to reach and crafting messages that appeal to them in order to get the word out and sway publics. Seguir leyendo “How To Harness Influence”
One of the enduring injustices of good mothering is that your children remember so little of it.
This could be why you hear mums at the end of their tether hissing at their misbehaving spawn “Do you know what I do for you?” but this is the worst type of rhetorical question, akin to expecting acknowledgment from house plants or goldfish.
The human brain is extremely efficient at storing the information it needs for survival and, for this reason, evolution decided all those boring bits we experience before age five really aren’t worth hanging on to. Seguir leyendo “Thanks mum”
Normally users log into Windows by selecting their username and entering their password. Suppose you are conducting an exam which requires students to log in to the Windows running computer. Any person can log in as a student if they know their username and password.
Therefore a better, more secure log in solution is required. That is exactly what Blink delivers.
All of these objectives can be accomplished by defining goals, favoring message over convention and questioning our assumptions as designers—even to the point of considering Arial or Helvetica.
Anyone who designs a logo faces many questions. What should it look like? In what formats will it be presented? Does a particular color scheme need to be followed? As rough drafts are refined, the urge to find a general “solution” overrides the importance of these initial questions, which often end up neglected. When design becomes a question of preference, the end result is debatable. Seguir leyendo “Creating a Logotype Depends More on the Means Than the End”
Tutorials can often be your greatest source of inspiration when trying to design that project you have been putting off. In this post, I have rounded up a collection of very useful tutorials from around the web from the month of April. You’ll find everything from creating retro folded typography text effect in photoshop, to creating a sci-fi computer game poster. So what are you waiting for…why not try one out?
por Mar Abad
Música en el desierto. Y ni es del viento ni es del iPod. Viene de 20 altavoces que no necesitan enchufe. La energía procede del sol y eso es lo que hace que los distintos fragmentos de guitarra procedente de cada bafle se escuchen cuando hay luz solar y desaparezcan cuando se alza la luna.
Craig Colorusso empezó a utilizar estos altavoces que funcionan con energía de paneles solares hace apenas un año. “La primera vez fue en Rhyolite (Nevada), en junio de 2009. Fue realmente bien y descubrí el desierto como un lugar muy inspirador“, indica el estadounidense. Seguir leyendo “Un concierto de altavoces solares”
por Mar Abad
El diseñador gráfico y diseñador web Thomas de Bruin se sentó frente al ordenador y empezó a sobrevolar Holanda. Viajó por todo el país, desde Google Earth, en busca de letras, números y signos de puntuación. Y los encontró. El resultado: este abecedario de Google Earth.
El fundador de Studio Lomox se empeñó en buscar las letras en paisajes naturales o construcciones arquitectónicas. Para encontrarlas vale todo. Edificios, autopistas, estadios de fútbol, arboledas… que hallaba en imágenes de satélite. Seguir leyendo “El abecedario de Google Earth”
by Jacob Gube
IE — if you’ve already forgotten — was once a great web browser in the mid-90s, usurping the spot of the dominant browser of that decade: Netscape Navigator. The browser was a market innovator once.
IE9, by the way it’s looking right now, is a vast improvement to the browsers Microsoft has been putting out as of late. Seguir leyendo “Five Things IE9 is (Actually) Doing Right”
Facebook lanzará este mes una aplicación que permitirá a los usuarios revelar su ubicación exacta, una herramienta que pondrá en jaque a empresas dedicadas al marketing móvil como Foursquare pero que también afectará a compañías como Google, que hace tiempo pusieron sus ojos en la publicidad local.
La nueva herramienta de ubicación, será lanzada durante este mes con McDonald’s como el primer socio de Facebook, que probará la actitud de los usuarios con respecto a una aplicación que revelará importantes datos sobre el comportamiento de los usuarios. Seguir leyendo “Facebook revolucionará la publicidad online y móvil al considerar la ubicación de los usuarios”
By now, we all know that mobile web is the next biggest thing. Even a report from Morgan Stanley cemented the above theory by stating that the mobile web will supersede desktop Internet by 2015. Naturally with the rapid growth, mobile ads too will grow as well. But how effective are they? A recent article from eMarketer newsletter, tries to unravel the effectiveness of mobile advertising. Seguir leyendo “How Effective Is Mobile Advertising?”
Last month at Chirp, Twitter’s Developer Conference, the social networking company revealed that they have now surpassed 100 million users; 105,779,710 to be exact. On top of that, they get about 300,000 new users each day, receives 180 million unique visitors a month, and 75% of traffic comes from outside of the Twitter website.
Twellow Developer, Matthew Daines shared the latest numbers for Twitter – for the month of April. On last month alone, the number of total tweets soared above 1.7 billion; a 10.6% increase over the month of March. New registrations rose to 10.5 million, or 6.75% over March. Seguir leyendo “Twitter Now Has More Than 100 Million Users”