By design, most advertising is shiny and happy. Its creators not so much.

Would misery be my price for creativity? Despite any worries, I was not deterred. Even then, few things satisfied me as much as the creative process. It was easy dismissing morbid thoughts while in the midst of creation. Bit puzzling during down time but that’s what drugs and alcohol were for!

If artists and writers tend to be happiness-impaired then I think it’s fair to say so are many art directors and copywriters. For better and worse, do we not share the creative gene? Carry the argument one step further and a bittersweet irony emerges: that the advertising we make is shot through with optimism beyond what permeates the real world, especially ours. The myths we create for our clients are almost always universally positive. We bring good things to life, even if, as copywriters and art directors, we lead lives of quiet desperation.

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“Funny, I don’t feel in good hands.”

Much has been documented on the correlation between mental illness and creativity. The starving artist is an unfortunate cliché. That he or she will be tormented by demons seems almost necessary, par for this particularly hazard-ridden course.

And so, as a young man, I wondered if by choosing writing, and then copywriting, was I in turn dooming myself to a life of anxiety and depression? Leer más “By design, most advertising is shiny and happy. Its creators not so much.”

A Call to Arms

But branding – the creation and development of brands – is still, as it is most often practiced, a complete and utter mess. Branding is more occult than voodoo, more expensive than yachting, and more dangerous than lawn darts. Branding is slower than rust, more frustrating than roadwork, and has a return on investment somewhat less measurable than prayer. Big agency-style branding is the product of a time when business moved slowly, budgets were big, and television was an exciting new medium. And do-it-yourself branding can be a grand adventure, like going for a drive in the country with no map and a quarter tank of gas.

But we know there is a better way. Branding can be fast and agile, keeping pace with today’s exhilarating speed of business


Branding is ill-defined, usually vacuous, often expensive and totally unpredictable Seth Godin in Seth’s Blog

Incomprehensible Voodoo – Guy Kawasaki in The Art of the Start

We are brand technologists. We love branding and believe in it. But we are here to say that branding is broken.

Why would we say this? Brands seem bigger than ever. Everywhere we look, we see brands. Brand talk has hit the mainstream. We talk about personal brands, political brands, national brands – everything is a brand and every schoolchild a brand expert. Leer más “A Call to Arms”

Startups: Go Lean or Go Home – Usability and Getting it right

Dan Olsen has prepared another interesting presentation which was delivered at the Web 2.0 Expo in SF. While I see directionally where the presentation is going and can easily understand the fundamentals put forth, I’m left a little bit wanting, since it implies that build technology quickly that users like and do it efficiently and you will be successful. More specifically, here is what Dan said @ in an interview for his pitch at the Web 2.0 expo:

My fundamental philosophy on product management… you need to start with a user-centric point of view, Dan Olsen

I’ve got a good deal of respect and appreciation for Dan’s approach to using a metric based approach to feature prioritization and he is really interesting to talk to about this topic since he is passionate about usability. Dan’s latest endeavor YourVersion is a live example of his methodology in action – he eats his own dog food around early stage companies and has a proven track record with this approach.


Flickr, a Web 2.
Image via Wikipedia

Posted by Jon Gatrell
May 7, 2010

Dan Olsen has prepared another interesting presentation which was delivered at the Web 2.0 Expo in SF.  While I see directionally where the presentation is going and can easily understand the fundamentals put forth, I’m left a little bit wanting, since it implies that build technology quickly that users like and do it efficiently and you will be successful.  More specifically, here is what Dan said @ in an interview for his pitch at the Web 2.0 expo:

My fundamental philosophy on product management… you need to start with a user-centric point of view, Dan Olsen Leer más “Startups: Go Lean or Go Home – Usability and Getting it right”

Website optimization tips

We have start talking about website optimization tips and promised will follow up with more stuff later. Good news, we have compiled a list of 17 essential optimization tips to make your website load faster, to simplify your CSS rules and JavaScript code and many other bits and pieces that every Web developer should know.

First we will talk about some performance rules for your website. One way to check for your website performance is to have the Yslow extension for Firefox Firebug installed. This is how to install and use the Yslow plugin. And below you can see a picture how it looks like.


We have start talking about website optimization tips and promised will follow up with more stuff later. Good news, we have compiled a list of 17 essential optimization tips to make your website load faster, to simplify your CSS rules and JavaScript code and many other bits and pieces that every Web developer should know.

First we will talk about some performance rules for your website.  One way to check for your website performance is to have the Yslow extension for Firefox Firebug installed. This is how to install and use the Yslow plugin. And below you can see a picture how it looks like.

Leer más “Website optimization tips”