Exxon Vision Is Perilously Short-Term

In Mein Kampf, Adolf Hitler outlined the crucial importance of an ‘effective emblem’, which he saw as ‘the first impetus for the interest in the movement’.

His adoption of the swastika was a vital ingredient in the rise of National Socialism in Germany and its eventual domination of much of Europe. It is impossible, therefore, not to include the swastika, along with the Coca-Cola swirl or the Ford oval, as one of the 20th century’s most iconic and important logos.

It is an uncomfortable inclusion. Any sane individual abhors everything the Nazis stood for, yet it is still possible to acknowledge the expert manner in which its brand identity was conceived without supporting the ends to which it was used. [Más…]

I have similar feelings about ExxonMobil. Over the past eight years, it has masterminded one of the most impressive global communications campaigns in the history of public relations. At the same time, however, the company’s success in obfuscating the issues in its response to global warming must surely rank as one of the most shameful exercises in corporate self-interest.

Despite mounting empirical evidence and the overwhelming weight of opinion from independent climate experts, ExxonMobil has managed to sow the seeds of doubt among consumers, the media and governments, thereby slowing any potential responses to global warming. It has achieved this through a combination of masterful PR, lobbying, strategic funding of NGOs and the leadership of its senior management.


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In Mein Kampf, Adolf Hitler outlined the crucial importance of an ‘effective emblem’, which he saw as ‘the first impetus for the interest in the movement’.

His adoption of the swastika was a vital ingredient in the rise of National Socialism in Germany and its eventual domination of much of Europe. It is impossible, therefore, not to include the swastika, along with the Coca-Cola swirl or the Ford oval, as one of the 20th century’s most iconic and important logos.

It is an uncomfortable inclusion. Any sane individual abhors everything the Nazis stood for, yet it is still possible to acknowledge the expert manner in which its brand identity was conceived without supporting the ends to which it was used. Leer más “Exxon Vision Is Perilously Short-Term”

How to Connect with Your Customers / VIP article, read ;)

Why is that engaging? By providing collaborative filtering, it directs the Rider (our rational side), while it motivates the Elephant (our emotional side) [see more about the metaphor]. The company that integrates both components while it shapes the Path gets the desired action.


This morning, I’m the keynote presenter at the J. Boye Conference in Philadelphia for the online communication track. We’re talking about how to connect with your customers. Not just reach, connect. It’s a different ballgame, one that needs to integrate what used to be — and still are — many company silos.

Imagine this scenario. A customer walks up to you asking to locate a technical support rep. Because you’re curious, while you find out the name and look around to see where that person is, you ask how you can help. The customer proceeds to give you a list of problems that need addressing. He looks and sounds really upset. Leer más “How to Connect with Your Customers / VIP article, read ;)”

7 Deadly Sins Represented with Web Design Colors


by Nick Burd

7 Deadly Sins Represented with Web Design Colors

The Seven Deadly Sins represents vices and tendencies that were believed to be misdeeds in early Christian religion.

The sins are as follows: envy, pride, wrath, sloth, lust, greed, gluttony.

Each sin is said to be represented by a colour. For example, envy is best represented by the colour green, which — in many cultures — is also the symbolic color of money. Leer más “7 Deadly Sins Represented with Web Design Colors”

Excellent Examples of Using Photos in Web Design


May 7th, 2010 by Tyler Denis

Excellent Examples of Using Photos in Web Design

Using photos as a design element and central piece in a web design is a great way to get a point across to the viewers or to just add more depth into the design. We are going to look at some examples of two popular ways of using photos in a web layout: using a large photo as your background and using a photo as the central focus in the header.

Using Photos in the Background of a Web Design

Using a photo as a background can give your website an added visual element, as well as depth and space. On the other side of things, if the photo is poor quality or unappealing, it can bring down the entire look of the web page. So not every photo will work, but if you get one that does, it can really make the website stand out. Leer más “Excellent Examples of Using Photos in Web Design”

THESLOGAN MAGAZINE / Latest news…


Marcas que venden estatus

Marcas que venden estatus

La necesidad de reconocimiento y estatus está en el corazón de toda tendencia en el consumo. Estatus es el máximo motivo (escondido siempre), una fuerza subconsciente pero siempre presente en toda compra.

En una sociedad tradicional de consumidores, donde el consumo es uno de los principales (si no el principal) indicadores de éxito, aquellos que consumen más (y especialmente los que consumen lo más raro y lo más caro) son clásicamente los que consiguen más estatus. Leer más “THESLOGAN MAGAZINE / Latest news…”

Doing That Crap Is Going to Cost You

Crappy work can suck the life out of an agency and the money out of a client’s budget.

What is this “crappy work” of which I speak? That’s the hard part — defining it. I have struggled with coming up with a solid definition for crappy work. It isn’t any one type of account or job. Most of us really don’t know if an assignment is crappy until we’re handed the brief or attend a meeting. Generally speaking, we’re talking about assignments with so many restrictions and mandates that there’s no room for anything except to execute the client’s directions — in other words, the agency becomes no more than set of hands. We’re talking assignments where there’s no room for developing an insight or understanding that will deliver for clients the results they want and deserve.


Agencies (and Clients) Pay More for Shoddy Work

Posted by Derek Walker

Derek  Walker
Derek Walker

Paying more doesn’t get a client better work. In reality, crappy work tends to cost both the agency and the client more, a lot more than anyone realizes.

Oops. Uh … Attention all clients!! Please stop reading, and proceed to another post or article. This is insider information — agency eyes only! Please come back next post.

OK now that the clients are gone, let’s talk about one of the greatest lies in advertising — that great work costs more to come up with than crappy work. Leer más “Doing That Crap Is Going to Cost You”

jQuery Image Galleries & Sliders – Best Of


By Ryan Turki | Design

jQuery image galleries and sliders are very common on portfolio sites and are also useful for any other type of site for displaying images and photos. Also, provide a good user experience and make viewing images more pleasant and intuitive on your website. With the advent of powerful JavaScript frameworks like jQuery, Prototype, Mootools etc., the quality of JavaScript based image galleries and slideshows have improved dramatically.

Today we’ve prepared for you a good list of the best jQuery image sliders and galleries plugins that can provide you with the resources that you need to get a gallery or a slider on your site. Leer más “jQuery Image Galleries & Sliders – Best Of”