Consumer debt is not your friend

Here’s a simple MBA lesson: borrow money to buy things that go up in value. Borrow money if it improves your productivity and makes you more money. Leverage multiplies the power of your business because with leverage, every dollar you make in profit is multiplied.

That’s very different from the consumer version of this lesson: borrow money to buy things that go down in value. This is wrongheaded, short-term and irrational.

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by Seth Godin
Here’s a simple MBA lesson: borrow money to buy things that go up in value. Borrow money if it improves your productivity and makes you more money. Leverage multiplies the power of your business because with leverage, every dollar you make in profit is multiplied.

That’s very different from the consumer version of this lesson: borrow money to buy things that go down in value. This is wrongheaded, short-term and irrational. Leer más “Consumer debt is not your friend”

Diversity By Invitation Only…?

The Advertising Age story on the Super Bowl study featured an excerpt worth examining:

While the study highlights the ad industry’s longstanding problem with diversity, it is also keeping that discrimination investigation in the headlines. This attention, paired with a lack of dialogue with agency leadership, could hinder real change, said American Association of Advertising Agencies CEO Nancy Hill. [Más…] “I think it makes it difficult, especially if agencies aren’t invited to have a discussion,” Ms. Hill, the only agency representative at the press conference today, said of the project’s press-first strategy. “It makes it feel like [the Madison Avenue Project] doesn’t want to have a conversation.”



The Advertising Age story on the Super Bowl study featured an excerpt worth examining:

While the study highlights the ad industry’s longstanding problem with diversity, it is also keeping that discrimination investigation in the headlines. This attention, paired with a lack of dialogue with agency leadership, could hinder real change, said American Association of Advertising Agencies CEO Nancy Hill. Leer más “Diversity By Invitation Only…?”

Brand Positioning Fundamentals – Point of Difference

Marketing amateurs believe that positioning is just about what makes a brand different. As I’ve explained in previous posts, it is far more. To recap, positioning done right, includes:… [Más…]

1. Your target customer
2. Their need
3. Their frame of reference
4. Your point of difference(s)
5. Your reason(s) to believe

Why is the point of difference so important? Because it is why a customer will chose to resolve their need with your promise instead of the competition’s.


https://i1.wp.com/www.distility.com/Portals/62026/images//Positioning_Template.jpg

Marketing amateurs believe that positioning is just about what makes a brand different. As I’ve explained in previous posts, it is far more. To recap, positioning done right, includes:… Leer más “Brand Positioning Fundamentals – Point of Difference”

The Fragmented Brand Strategy

This post is one in a series on our biggest brand strategy secret here at Distility: That most bad brands can be traced back to a failure of exploration, a failure of commitment or both.
This diagram sums up the way most brands go wrong, and what it takes to get to the holy grail of the authentic brand.


This post is one in a series on our biggest brand strategy secret here at Distility: That most bad brands can be traced back to a failure of exploration, a failure of commitment or both.
This diagram sums up the way most brands go wrong, and what it takes to get to the holy grail of the authentic brand.

The expectations of one social buyer…

I can’t say enough good things about the stuff I bought from eBags, the initial buying process online and the flawless fulfillment, but I definitely have a little bit of an issue with how many emails they have sent me in the last month or so. [Más…] My inbox is typically “chock full” of spam and typically I just prefer to just delete/add to blocked senders list – it’s quicker. That being said, I’m not sure why the barrage of emails from eBags stand out, but they have and I’ve actually had conversations with some of their other customers who are a little put off on this as well. Incidentally, these folks have received the exact same emails I did.


I can’t say enough good things about the stuff I bought from eBags, the initial buying process online and the flawless fulfillment, but I definitely have a little bit of an issue with how many emails they have sent me in the last month or so.  Leer más “The expectations of one social buyer…”