5 mayo 2010 – Gabriel Catalano®

web design Stuck With Some Windows Error? Microsoft One Click Fix It Tool Can Detect & Repair

Windows computer users come across new situations often. Amateur computer users are completely baffled when a problem occurs; at times certain computer problems even leave the most experience computer user clueless. Calling technical support for our computers is not always helpful especially because the technician cannot see actually what our computer problem is.

Microsoft has finally recognized this extremely problematic issue and created a solution for it. The solution has been appropriately titled “Fix It.”

[Más…]

Fix It is a freeware solution by Microsoft that installs into your computer. It acts as an automatic troubleshooter that contains solutions to numerous problems commonly experience by Windows Vista and Windows 7 users. The list of supported operating systems includes Windows XP, Windows Vista, Windows 7, and Windows Server (2003 + 2008).

: Image via CrunchBase

Windows computer users come across new situations often. Amateur computer users are completely baffled when a problem occurs; at times certain computer problems even leave the most experience computer user clueless. Calling technical support for our computers is not always helpful especially because the technician cannot see actually what our computer problem is.

Microsoft has finally recognized this extremely problematic issue and created a solution for it. The solution has been appropriately titled “Fix It.”

Continuar leyendo «web design Stuck With Some Windows Error? Microsoft One Click Fix It Tool Can Detect & Repair»

La industría del porno se alza contra la piratería

by Marcus Hurst

“Trabajamos duro para entreteneros y excitaros. Por favor muéstranos tu apoyo comprando nuestros productos”. Las estrellas del porno estadounidenses piden compasión y ayuda en estos momentos de ‘dificultad’ en una serie de spots. El “servicio que aportan a la sociedad” no se está viendo recompensado de manera justa. Las ventas de DVD han bajado un tercio en el último año. Los consumidores de estos productos migran a páginas gratuitas que copian el modelo YouTube. Las descargas y contrabando de vídeos pirateados que, según dicen, “infectan los ordenadores con spyware y malware”, están a la orden del día.

En una entrevista con Wired, Joanne Cachapero, representante de la Asociación de Entretenimiento para Adultos de EEUU, hace un llamamiento para que se tengan en cuenta las familias que viven de esta industria. “Lo que queremos comunicar con estos vídeos es que la piratería no sólo hace daño a grandes empresarios como Larry Flynt. También afecta a la gente que trabaja en producción, a los actores y los maquilladores”.

by Marcus Hurst

“Trabajamos duro para entreteneros y excitaros. Por favor muéstranos tu apoyo comprando nuestros productos”. Las estrellas del porno estadounidenses piden compasión y ayuda en estos momentos de ‘dificultad’ en una serie de spots. El “servicio que aportan a la sociedad” no se está viendo recompensado de manera justa. Las ventas de DVD han bajado un tercio en el último año. Los consumidores de estos productos migran a páginas gratuitas que copian el modelo YouTube. Las descargas y contrabando de vídeos pirateados que, según dicen, “infectan los ordenadores con spyware y malware”, están a la orden del día. Continuar leyendo «La industría del porno se alza contra la piratería»

Social Media Advice in 3 Words

Smaller, more digestible ideas are sometimes easier to comprehend. They’re meaning is clear, concise, and to the point.

Borrowing the triplet concept from Dharmesh, I was inspired to come up with 25 triplets that are like social media proverbs which master Kane might even be proud of…

: Image by webtreats via Flickr

Smaller, more digestible ideas are sometimes easier to comprehend. They’re meaning is clear, concise, and to the point.

Borrowing the triplet concept from Dharmesh, I was inspired to come up with 25 triplets that are like social media proverbs which master Kane might even be proud of… Continuar leyendo «Social Media Advice in 3 Words»

Why Marketers Need SEO

In an interview entitled Common Mistakes of Marketing Creatives and CEOs, Keith Reinhard (Chairman Emeritus of DDB) explains…

“When I was growing up in the industry, let me entertain you, let me make you smile, I’m very versatile, it was one way.”

Advertising was this way for decades, and what may have worked for the last 40 years clearly isn’t as effective these days. A shift like this comes as no surprise. Whether its advertising or just about anything, things change.
Reinhard goes on to describe the way things work now by suggesting…

: Image via Wikipedia

In an interview entitled Common Mistakes of Marketing Creatives and CEOs, Keith Reinhard (Chairman Emeritus of DDB) explains…

“When I was growing up in the industry, let me entertain you, let me make you smile, I’m very versatile, it was one way.”

Does your business have a good reason? No? Why not?

It doesn’t matter if it’s an employee or a vendor, everyone should have a solid reason for the things they do. Otherwise, quite frankly, what they’re doing is just a hobby. Why should be asked all the time. And clear and quick answers should always be given.

I’ve seen it happen a lot specifically amongst creatives. It seems that their minds tend to race faster than they can control the purpose of what they’re doing. It’s actually a great part of the creative process. You just need to make sure you take it to the next level before stopping. Internally we’re asking why all the time. Until we have an acceptable answer, we’re not done. [Más…] To me this is a true to test to see if someone is competent in what they do. Sure, you can wow me with great design, but telling me why it was done that way is what’s truly impressive. Launch a new website that has all the bells and whistles, but be clear on why I should use your product. Tell me I need a new message, but explain to me why the old one isn’t working. You tell me over and over that you’re the best, but I need to see why I should believe that.

It doesn’t matter if it’s an employee or a vendor, everyone should have a solid reason for the things they do. Otherwise, quite frankly, what they’re doing is just a hobby. Why should be asked all the time. And clear and quick answers should always be given.

The end of Flash: Another tool that can no longer do the job

: Image via Wikipedia

It’s amazing how quickly things come and go in this age of technology. A killer app or product is nothing to take for granted, because in no time at all it could turn into a killed app.

Take Adobe Flash for example. It’s been years since we’ve taken this software seriously in our business. There was a day when Flash intros, web navigation and entire websites wow’d the world with their creativity. That hasn’t been the case for a number of years and yesterday’s «Thoughts on Flash» letter by Steve Jobs finally killed the three-year-old rumors as to why the iPhone and new Ipad don’t run Flash. It also effectively killed the platform altogether. Continuar leyendo «The end of Flash: Another tool that can no longer do the job»

Knowing and wanting are not the same thing

Have you ever heard of the mere exposure effect? It’s a psychological artifact first studied by Robert Zajonc. Professor Zajonc found that simply exposing experimental subjects to a picture or a piece of music briefly led those subjects to later rate it more positively than other, similar stimuli which they had not been shown earlier. [Más…]

This psychological effect is well known to advertisers. In fact, many advertisers have taken Zajonc’s “discovery” – that people express undue liking for things merely because they are familiar with them – and use it to rationalize blowing limited resources plastering their names and logos all over the place. Some even manage to piss off potential customers while wasting their money (e.g. advertisers who pollute the experience of a particular environment).

Have you ever heard of the mere exposure effect? It’s a psychological artifact first studied by Robert Zajonc. Professor Zajonc found that simply exposing experimental subjects to a picture or a piece of music briefly led those subjects to later rate it more positively than other, similar stimuli which they had not been shown earlier. Continuar leyendo «Knowing and wanting are not the same thing»

Maslow’s Marketing Mojo

Thanks to Scott for putting a link to this presentation on his blog. While not a new presentation, it still is worth clicking through since as marketers we are always looking to address the needs of the market.

Peak

View more presentations from whatidiscover.

http://spatiallyrelevant.org/2010/04/27/maslows-marketing-mojo/

iPhone And iPod Touch Users Lead In Downloading

iPhone users favor free apps

Only 16 percent of Americans over the age of 13 are using devices besides their home computers to download software apps, music, video, and other entertainment content from the Internet, according to a new report by The NPD Group.

The report found three-quarters (75%) of iPhone and iPod Touch users are connecting to the Internet to download entertainment content and apps, compared to 19 percent of game console users and 17 percent of Blu-ray Disc (BD) set-top users.

iPhone users favor free apps

Only 16 percent of Americans over the age of 13 are using devices besides their home computers to download software apps, music, video, and other entertainment content from the Internet, according to a new report by The NPD Group.

The report found three-quarters (75%) of iPhone and iPod Touch users are connecting to the Internet to download entertainment content and apps, compared to 19 percent of game console users and 17 percent of Blu-ray Disc (BD) set-top users. Continuar leyendo «iPhone And iPod Touch Users Lead In Downloading»

Why Twitter Is a Ripe Target for Multicultural Marketers

African-American and Hispanic usage above average

Evidence from Edison Research’s “Twitter Usage in America: 2010” survey suggests that marketers targeting multicultural audiences would do well to note the service’s diverse ethnic makeup. [Más…]

Edison found that African-Americans make up nearly one-quarter of the US Twitter population, twice their share of the total population of the country. eMarketer estimates non-Hispanic African-Americans make up just 11% of US Internet users. Hispanics were also overrepresented on Twitter, at 17% versus 13.4% of the US Internet population.

African-American and Hispanic usage above average

Evidence from Edison Research’s “Twitter Usage in America: 2010” survey suggests that marketers targeting multicultural audiences would do well to note the service’s diverse ethnic makeup. Continuar leyendo «Why Twitter Is a Ripe Target for Multicultural Marketers»

El nuevo reel del animador WeMake

homeLucas Borrás es su nombre pero desde hace dos años va por la vida con su alias WeMake. Es director, diseñador y animador. Trabajó en varios estudios de Madrid y Barcelona, y un día decidió irse a Nueva York. [Más…]

Mucho de todo lo que ha hecho en los últimos tiempos está en este reel que acaba de estrenar y también en su nueva web.

por Mar Abad

Lucas Borrás es su nombre pero desde hace dos años va por la vida con su alias WeMake. Es director, diseñador y animador. Trabajó en varios estudios de Madrid y Barcelona, y un día decidió irse a Nueva York. Continuar leyendo «El nuevo reel del animador WeMake»

Las marcas podrán tener su propio espacio en Tuenti con ‘Páginas’

Hablar de la distinción entre mundo real y mundo virtual está condenado a ser, dentro de muy poco, algo vintage. Por ahí va la historia y por ahí va Tuenti. La red social acaba de presentar Tuenti Páginas, una nueva funcionalidad para que los usuarios puedan compartir sus intereses y, como ellos dicen, “recrear online todo lo que somos offline”. [Más…]

Esto significa que un usuario de Tuenti podrá crear una página de un club de fútbol, un jugador, un grupo de música, un tema social o cualquier cosa que le guste y convertirlo en el punto de encuentro con otras personas con los mismos intereses. En ese espacio los usuarios compartirán fotos, vídeos y comentarios.

por Mar Abad

Burger King Taps Coke Exec as Global CMO

– Elena Malykhina

Burger King has tapped former Coca-Cola executive Natalia Franco as its evp and global CMO.

Franco, who previously served as vp-global marketing and innovation for Coca-Cola, will oversee the fast-food chain’s product innovation, consumer insights and worldwide brand advertising, the company said in a written statement. She will report to Burger King’s chairman and CEO, John W. Chidsey.

– Elena Malykhina
Burger King has tapped former Coca-Cola executive Natalia Franco as its evp and global CMO.

Why China Won’t Surpass America As #1 Superpower Any Time This Century

Vincent Fernando, CFA | May. 5, 2010, 6:25 AM

china vs usaA month ago we looked at how population trends would allow the U.S. economy to keep expanding at a relatively rapid rate for the next few centuries… just as China’s population trends would be hurting China’s economic growth.

Population dynamics alone argue that it will be a challenge for Chinese GDP to overtake America’s, though this challenge is likely to be met.

Vincent Fernando, CFA | May. 5, 2010, 6:25 AM

china vs usa A month ago we looked at how population trends would allow the U.S. economy to keep expanding at a relatively rapid rate for the next few centuries… just as China‘s population trends would be hurting China’s economic growth.

Population dynamics alone argue that it will be a challenge for Chinese GDP to overtake America’s, though this challenge is likely to be met.

Yet even once Chinese GDP is larger than America’s, raw aggregate GDP is not enough to become a world super power, and Harvard Professor Joseph Nye gives an explanation why in an interesting opinion piece in Caixin. Continuar leyendo «Why China Won’t Surpass America As #1 Superpower Any Time This Century»

The Anatomy of a Website

Many people find it hard to picture a website as more than a bundle of content. This often makes explaining the mixture of languages used and the way everything comes together a difficult task. [Más…]

Because what makes up a website can be related and linked to the physiology of a human body, this article’s comparison should help clients and beginners alike understand the complex nature of a site’s creation and components.

May 5th, 2010 by Alexander Dawson