The 15 Worst CEOs In American History

The age of the American CEO did not begin until the end of the 19th century. Prior to that time, all the largest businesses in America were run by owners and families acting as proprietors. The best examples of these were in four industries: steel, finance, oil, and railroads.

Although the firms often had general managers, most historians believe that the period in which the CEO dominated large corporations did not begin until Alfred Sloan took the helm of GM in the mid-1930s. [Más…]
The 24/7 list is based on a review of the Fortune 500 companies back to 1955. In order to perform further analysis, we also consulted the histories of US corporations dating back to the 1880s.


The age of the American CEO did not begin until the end of the 19th century. Prior to that time, all the largest businesses in America were run by owners and families acting as proprietors. The best examples of these were in four industries: steel, finance, oil, and railroads.
Although the firms often had general managers, most historians believe that the period in which the CEO dominated large corporations did not begin until Alfred Sloan took the helm of GM in the mid-1930s. Leer más “The 15 Worst CEOs In American History”

Steve Jobs Hates The New York Times iPad App

Users have jeered the New York Times’ main iPad app, but the newspaper is listening to one in particular: We hear Steve Jobs is among the app’s most vociferous critics and has been shunning it.

Jobs clearly wanted to make access to the electronic Times a big selling point for Apple’s tablet computer; the Apple CEO put the paper’s website at the center of full-page magazine ads for the iPad, and even shared the stage at iPad’s unveiling with a Times executive, who demoed a preliminary version of the paper’s iPad software.


Image representing New York Times as depicted ...
Image via CrunchBase

Users have jeered the New York Times‘ main iPad app, but the newspaper is listening to one in particular: We hear Steve Jobs is among the app’s most vociferous critics and has been shunning it.

Jobs clearly wanted to make access to the electronic Times a big selling point for Apple‘s tablet computer; the Apple CEO put the paper’s website at the center of full-page magazine ads for the iPad, and even shared the stage at iPad’s unveiling with a Times executive, who demoed a preliminary version of the paper’s iPad software. Leer más “Steve Jobs Hates The New York Times iPad App”

One In Eight Americans Will Stop Paying For TV In The Next Year — Here’s Why

There’s a new study by the Yankee Group that says an average of one in eight Americans will decide to stop paying for their cable or satellite television service in the next year. Why?…
[Más…]

Mostly, according to the study, because cable and satellite service is just too damn expensive!

But also, considering you can watch so many TV shows and other cable programming for free on the Internet, at destinations like Hulu, YouTube and networks’ own websites, why should anyone bother paying for them?


William Wei | May. 4, 2010
broken-television-2.jpg

There’s a new study by the Yankee Group that says an average of one in eight Americans will decide to stop paying for their cable or satellite television service in the next year.  Why?…
Leer más “One In Eight Americans Will Stop Paying For TV In The Next Year — Here’s Why”

Beautiful Chart On The End Of The Age Of Europe

Europe is embroiled in a sovereign debt crisis, but it is just the start of a downward trend for the continent, if this GDP chart is to be believed.

This beautiful chart from Spanish economics blog Venturatis, makes it clear that European nations are falling behind in the GDP competition, and sure to fall behind more over the next 40 years if they can’t stick together and make the European Union a growth titan.

Notably, the United States remains a massive growth market throughout the next 40 years.


Gregory White | May. 4, 2010

Europe is embroiled in a sovereign debt crisis, but it is just the start of a downward trend for the continent, if this GDP chart is to be believed.

This beautiful chart from Spanish economics blog Venturatis, makes it clear that European nations are falling behind in the GDP competition, and sure to fall behind more over the next 40 years if they can’t stick together and make the European Union a growth titan.

Notably, the United States remains a massive growth market throughout the next 40 years.

From Venturatis:

For a larger version, click here >

GDP Worldhttp://www.businessinsider.com/gdp-chart-2050-2010-5

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Housing shortage crisis

Management Line

The big talking point at barbecues, dinner parties and gatherings seems to be property prices. It’s something I have talked about before here and it’s getting worse.

One of the big drivers is the housing shortage which has become a national crisis. As reported here, the National Housing Supply Council has found that the gap between supply and demand for housing has doubled in 12 months and it’s expected to widen. The housing supply-demand gap increased to 178,400 homes in the 12 months to June 2009 – up from 99,500 for the previous 12 months.


Management Line

The big talking point at barbecues, dinner parties and gatherings seems to be property prices. It’s something I have talked about before here and it’s getting worse.

One of the big drivers is the housing shortage which has become a national crisis. As reported here, the National Housing Supply Council has found that the gap between supply and demand for housing has doubled in 12 months and it’s expected to widen. The housing supply-demand gap increased to 178,400 homes in the 12 months to June 2009 – up from 99,500 for the previous 12 months.

Leer más “Housing shortage crisis”

Simple Strategies for Engaging Your Visitors

Keep it Simple

Minimize the bells and whistles. I hate going to diners. Somehow they find a way to include every possible dish from grilled cheese to pot stickers. It takes me forever to make a decision and I usually end up wondering if I made the right one.

I prefer Five Guys – burger, fries, drink, done. Content and feature overload are the downfall of many promising websites. It can be hard to stick to one key message and call to action, but it is a much better alternative than overwhelming your visitors with a hundred different options and losing their attention due to option overload. Think Twitter , or the web apps from 37 Signals .


Strategies for Engaging Your Visitors

Engaging your visitors (audience, community, users, members, customers, or whichever term you prefer) should be your top priority. Plain and simple. Engagement is all about maximizing the value of your audience – increasing the frequency they return to the site, the tendency to tell their friends and the probability of them making a purchase.

In other words, you need to be creating value for as many visitors as possible. Leer más “Simple Strategies for Engaging Your Visitors”

Guidelines for Writing a Good About Page



Guidelines for Writing a Good About Page

The About page—just about every single website has one. The About page is where site users go to learn more about the site they’re on. If you want to convert visitors to users, capture opportunities to work with people, and give your regular users a deeper appreciation of what your site does, a well written About page is your ticket. Leer más “Guidelines for Writing a Good About Page”

THESLOGAN MAGAZINE / Latest news…


04.05.10
El marketing online: la frontera entre lo corporativo y lo personal

  	   El marketing online: la frontera entre lo corporativo y lo  personal

Pocas veces se le ha dado la oportunidad a las empresas de tener un acercamiento a los consumidores tan directo como en las redes sociales.

Por esta razón, prácticamente todas las empresas destinan parte de su presupuesto de marketing al marketing online, y a su vez, destinan una porción de este a las redes sociales. El primer paso es identificar a nuestro público objetivo dentro del gran mapa de Internet. “No todas las redes sociales son iguales ni están destinadas a lo mismo.

Leer más…
04.05.10
Cómo triunfar en mercados emergentes
Cómo triunfar en mercados emergentes
Durante los últimos años, gran parte de las inversiones mundiales han fluido hacia las denominadas economías emergentes, entre ellas China, Emiratos Árabes, India, Rusia, Brasil y México, en busca de mejores ganancias
.

Dicha tendencia ha continuado a pesar de la crisis y se ha manifestado, principalmente, en los sectores de menores recursos, que representan la gran masa.Uno de los ejemplos más notables es el caso de Grameen; en tres décadas, el banco “social” ha habilitado 40 millones de cuentas en los países más pobres del mundo, obtenidos sólo a través de microcréditos de menos de 10 dólares cada uno.

Leer más…
04.05.10
El valor de la marca en Facebook

El valor de la marca en Facebook

El que una marca aparezca en la página de inicio de Facebook o como recomendación de amigos hace que aumente la posibilidad de compra.

Los comercializadores de las marcas necesitan ser orientados en cuanto a la forma en que pueden medir el valor de la publicidad los medios de comunicación social.Por ello, Nielsen y Facebook se unieron para realizar el estudio Eficacia de la publicidad: Comprender el valor de una marca en los Medios de Comunicación Social, el cual proporciona una visión anticipada de los productos que Nielsen Brandlift analizó a partir de uan encuesta realizada a más de 800 mil usuarios de Facebook quienes opinaron sobre más de 125 campañas de anuncios en Facebook de 70 diferentes anunciantes.

Leer más…
04.05.10
Los consumidores españoles no están esperando a la llegada del iPad

Los consumidores españoles no están esperando a la llegada del  iPad

Un estudio basado en las ventas a través de Pixmania de los últimos meses demuestra que los consumidores están adquiriendo cada vez más eBooks a pesar de la inminente llegada del iPad.

Como ya todos hemos oído, el iPad de Apple salió a la venta en Estados Unidos el pasado 3 de abril, rompiendo records de ventas y superando las ya increíbles cifras de su hermano, el iPhone , teniendo programada su esperada llegada a España para finales de este mes.

Leer más…
04.05.10
¿No tienes efectivo? No hay problema, se acepta el pago con móvil

¿No tienes efectivo? No hay problema, se acepta el pago con móvil

¿Cuántas veces nos hemos quedado sin efectivo en alguna salida con los amigos, en un sitio donde no aceptan tarjetas de crédito o donde no hay ningún cajero cerca? Con las nuevas tecnologías y aplicaciones de pago con móvil, estos escenarios así como el dinero en efectivo podrían pasar a la historia.

Varias personas y empresas en el mundo han comenzado a experimentar con estas nuevas tecnologías en móviles. Por ejemplo, Andre Andrew Kortina, director de Venmo, una empresa cuya plataforma permite intercambiar dinero a través de mensajes de texto, afirmó en una entrevista al periódico New York Times que la gente está usando la herramienta para enviar a sus amigos dólares, para que de camino al trabajo les compren un café.

Leer más…
04.05.10
Sra. Rushmore triunfa en el día c del club de creativos

Sra. Rushmore triunfa en el día c del club de creativos

Sra. Rushmore ha sido la agencia más premiada, con un total de 3 galardones, en el VII Día C (correspondiente al XI Aniversario del Club de Creativos), que se celebra bajo el título “La Feria de la Creatividad” y que premia cada año la mejor creatividad española.

Así, el CdeC ha premiado a Sra. Rushmore con tres Platas: dos en Audiovisual, por “Sueños” para Aquarius y “Waira” para Flex, y uno en Interactivo, por “Reloj” también para Flex.

Leer más…
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Study: An In-Depth Report Of Twitter Usage In America 2010

The 87% awareness level of Americans on Twitter is huge compared to only 5% back in 2008. Do take note that the statistics only includes Americans above the age of 12. However, Facebook’s awareness is only slightly higher than Twitter at 88%. Despite the almost equal awareness, 41% of Americans do maintain a profile page on Facebook.


A fresh study conducted by Edison Research showed that despite the increment of Twitter awareness amongst Americans, only a minority uses it. 87% of Americans are aware of Twitter, which is higher than the population with access to the Internet; 85% of them, but only 7% of them are on Twitter, which are about 17 million people. Leer más “Study: An In-Depth Report Of Twitter Usage In America 2010”

Infographic: Brilliant Details On SEO / VIP – Nice ;)


There’s a lot of buzz on the importance of Search Engine Optimization (SEO) so that your site or blog can be easily found through natural search but why exactly is this vital for marketers? The theory is that the higher a site appears in the search results list, the more visitors or traffic the site will receive; also known as giving the site a greater web presence.

As images often present more data and abstract ways in a much clearer way, I’ve chanced upon this fantastic infographic that covers everything from basic keyword research concepts, through site architecture, page optimisation, link building, SEO tactics, social media, and some basic SEO and PPC click through stats and explanations. Leer más “Infographic: Brilliant Details On SEO / VIP – Nice ;)”

5 Dazzling 3D Ads On Magazines


Ever since the movie blockbuster Avatar hit the theatres back in December last year, it seems like 3D is now being applied to almost everywhere else; especially on print media such as magazines. In the age of Internet, moreover with the rapid popularity of social media sites such as Facebook and Twitter, magazines are having a hard time to sustain their readership and purchase levels.

Because of the above, readership has declined and as a result, advertisers are slashing their budget on print media. However, to stay on top of the game, one needs to offer something creative, fresh and original; which is what TopGear did, with their 3D magazine edition for the month of April. Leer más “5 Dazzling 3D Ads On Magazines”

Online Ads Constricted Due To Privacy Concerns


Image representing Better Advertising as depic...
Image via CrunchBase

Do you think that there are too many ads flooding the online space? According to a new study from the Ponemon Institute, marketers using online behavioural advertising; tracking user’s Web browsing habits, are using 75% less of it than they would like to due to privacy concerns.

The 90 companies and organizations surveyed curtailed their behavioural advertising, even though they estimated the tracking-based ads were 50% more efficient in generating sales than conventional online display ads. Leer más “Online Ads Constricted Due To Privacy Concerns”

The latest news / ReadWriteWeb


Google Editions: Google Plans to Launch E-Book Store This Summer

google_books_modern_logo.jpgGoogle is getting ready to launch its own e-book store and challenge Apple and Amazon. According to the Wall Street Journal, Chris Palma, Google’s manager for strategic-partner development, announced the timetable for the launch of the company’s e-book store during an event at Random House‘s Manhattan offices earlier today. Google Editions, as the new store will be called, will launch in late June or July. Leer más “The latest news / ReadWriteWeb”

Tabula Rasa: Onward to the Conceptual Age

At Tabula Rasa NYC we asked a stunning group of innovators, developers and visionaries to consider five questions at a pivotal moment for media and the people who create it:
How does moment of opportunity look?
What has been created in just a few weeks?
What should be created?
What are the challenges?
What problems can we solve?

We saw awe-inspiring work, a renewal of the creative passion that helped launch the Internet and its period of technical, entrepreneurial and societal achievement. Old-school publishers such as Popular Science, Zagat and Thomson Reuters rediscovered their game with sharp-shooting apps aimed at connected audiences. NPR and ESPN enhanced experiences that were already compelling online. There were untethered virtuosos, too, such as Electric Literature, the Ghost in the Machine (under development) collaboration, and soloist Rob Kelley’s BeatPad. We’ll revisit and follow the development of their apps in subsequent posts, examining the qualities that make them successful.



At Tabula Rasa NYC we asked a stunning group of innovators, developers and visionaries to consider five questions at a pivotal moment for media and the people who create it:
How does moment of opportunity look?
What has been created in just a few weeks?
What should be created?
What are the challenges?
What problems can we solve? Leer más “Tabula Rasa: Onward to the Conceptual Age”

Wallpaper: Maintenance Is Paramount


Lack of maintenance could lead to bad leaks resulting in unwanted flooding and damage.

For my third installment in this series, I’d like to share my thoughts behind the AgencyNet.com Capabilities slide of On-Going Maintenance. As the web continues to evolve, even the most technically sound web applications will at some point become obsolete and broken if not properly maintained. In this fast-paced online world, it is imperative that you provide your audience with a constant flow of new and improved content and technical capabilities. Leer más “Wallpaper: Maintenance Is Paramount”