Una campaña de Sixt se burla de la baja estatura de Sarkozy

Un provocador anuncio de la empresa alemana de alquiler de coches Sixt está copando la atención de los medios de comunicación franceses. Y es que su protagonista es nada más y nada menos que el presidente galo, cuya imagen no sale, sin embargo, muy bien parada. “Haz como Bruni. Escoge un pequeño francés. Por ejemplo, un Citroën C3”, reza el eslogan de la polémica campaña.

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Un provocador anuncio de la empresa alemana de alquiler de coches Sixt está copando la atención de los medios de comunicación franceses. Y es que su protagonista es nada más y nada menos que el presidente galo, cuya imagen no sale, sin embargo, muy bien parada. “Haz como Bruni. Escoge un pequeño francés. Por ejemplo, un Citroën C3”, reza el eslogan de la polémica campaña. Leer más “Una campaña de Sixt se burla de la baja estatura de Sarkozy”

Requisitos para ser un buen líder


Huelga decir que el buen liderazgo es crucial para el éxito de cualquier negocio. Pero, ¿qué hace falta? ¿Se puede adquirir? En esta reseña Myron Curry señala algunos de los factores que contribuyen al buen liderazgo.

Comunicación
Uno de los principales factores es la comunicación. Es necesario aprender a ser buen comunicador/a. Cuando hay comunicación, usted puede transmitir correctamente a sus empleados sus ideas y pensamientos. En realidad, sólo con poder transmitir esas cosas le coloca en la dirección correcta hacia el liderazgo. Si los empleados no tienen idea de lo que hay en su cabeza, su liderazgo va a tambalear pues los empleados no leen mentes. Leer más “Requisitos para ser un buen líder”

Making an Agency Digital to the Core

Hard to believe, but two years ago people were debating the merits between traditional and digital agencies, as if they had to choose between blue states and red states. Jump ahead to today, and most small agencies have carved out their own path. They have found a way to be true to their roots and have also made huge strides in their commitment to digital marketing. Digital vs. traditional no longer seems like a religious war.


Why Digital Natives Are an Essential Ingredient

Posted by Phil Johnson

Phil  Johnson
Phil Johnson

I continue to be fascinated by how agencies change and how extraordinarily hard this can be to accomplish. Regardless of the difficulty, it’s an essential agency survival skill. Great agencies learn how to continually reinvent themselves to the core, while merely good agencies often only change their outward structure. In some ways this pursuit of change, particularly as agencies define their relevance in the digital world, has been the great advertising drama of the last two years. Leer más “Making an Agency Digital to the Core”

Docebita.com / ARTÍCULOS RECIENTES / Steve Jobs lo reafirma: nunca habrá Flash

Steve Jobs ha escrito hoy una carta abierta en torno a la polémica existente en la decisión de Apple de no permitir la entrada de Flash en los dispositivos móviles de la compañía. En seis puntos explica los motivos por los que esta decisión es final y no hay posibilidad de cambio.

Flash es una tecnología muy usada actualmente en multitud de páginas web, ofreciendo desde juegos, a banners publicitarios, presentaciones y animaciones o webs completas. Además es el método más común usado por los servicios de reproducción de video y streaming como YouTube, Vimeo o DailyMotion.


steve jobs Steve Jobs lo reafirma: nunca habrá FlashSteve Jobs ha escrito hoy una carta abierta en torno a la polémica existente en la decisión de Apple de no permitir la entrada de Flash en los dispositivos móviles de la compañía. En seis puntos explica los motivos por los que esta decisión es final y no hay posibilidad de cambio.

Flash es una tecnología muy usada actualmente en multitud de páginas web, ofreciendo desde juegos, a banners publicitarios, presentaciones y animaciones o webs completas. Además es el método más común usado por los servicios de reproducción de video y streaming como YouTube, Vimeo o DailyMotion. Debido a esto muchos usuarios de iPhone, iPod Touch e iPads han manifestado su desacuerdo con Apple y han exigido que se integre esta funcionalidad para poder acceder al 100% del contenido web. Leer más “Docebita.com / ARTÍCULOS RECIENTES / Steve Jobs lo reafirma: nunca habrá Flash”

Why Top-Down is a Better Approach for Open Innovation

by Stefan Lindegaard
I think most will agree that the latter is the best approach. Let me share a few reason for this.

Getting in touch with lower-ranked employees can get you into the heart of the potential partner company. However, these people might lack the strategic insights needed to evaluate the value in this opportunity and they lack the decision-making authority needed to decide whether to engage and if so what kind of resources to commit. This can slow things down in a situation where a desired outcome is often speed.


by Stefan Lindegaard

Imagine a company that is taking a different approach on innovation. They want to be more pro-active and they want to work with external partners. So they identify 10 companies they have not yet worked with, they research on these companies and then they get ready to approach these companies in order to present and discuss potential ways of making innovation happen together.

This is a real case and the next question is important: Where should the first contact take place? One option is with the people on the ground as such a bottom-up approach gives you better access to the people who actually do the work. Another option is a top-down approach where you go as high as you can. Leer más “Why Top-Down is a Better Approach for Open Innovation”

Examples of Open and Global Innovation: Silicon Valley, India and China

by Stefan Lindegaard
An excerpt from the article: “…so the lean playbook advises quick development of a “minimum viable product,” designed with the smallest set of features that will please some group of customers. Then, the start-up should continually experiment by tweaking its offering, seeing how the market responds and changing the product accordingly. Facebook, the giant social network, grew that way, starting with simple messaging services and then adding other features.

The goal, explains Mr. Blank, is to accelerate the pace of learning. “A start-up is a temporary organization designed to discover a profitable, scalable business model,” he says.”


by Stefan Lindegaard

I just had three interesting sources of inspiration that serve as good examples on how innovation is fast becoming more open and global.

My first source of inspiration was a great article in New York Time: The Rise of the Fleet-Footed Start-Up. Here we are introduced to the term “lean start-up” which is a concept that is gaining a following in Silicon Valley and beyond.

An excerpt from the article: “…so the lean playbook advises quick development of a “minimum viable product,” designed with the smallest set of features that will please some group of customers. Then, the start-up should continually experiment by tweaking its offering, seeing how the market responds and changing the product accordingly. Leer más “Examples of Open and Global Innovation: Silicon Valley, India and China”

BCG Innovation Survey: Top Priority Again, New World Order, No Reference to Open Innovation

by Stefan Lindegaard
• Innovation is once again a top priority for most companies

• Companies willingness to spend on innovation, and their satisfaction with the return on innovation spending, are inching higher

• Caution remains in the air, however, and companies are adjusting their strategies and tactics

• Executives consider a risk-averse corporate culture, lengthy product-development time, and inadequate measurement practices to be key areas of weaknesses

• The organizations that top their list of the most innovative companies remain unchallenged – but a longer-term change seems to be under way


by Stefan Lindegaard
April 29, 2010 15inno

The 2010 edition of the annual survey by BCG and BusinessWeek is as always an interesting read. I have inserted a few of their overall observations below and hopefully this inspires you to check out the full report.

• Innovation is once again a top priority for most companies

• Companies willingness to spend on innovation, and their satisfaction with the return on innovation spending, are inching higher

• Caution remains in the air, however, and companies are adjusting their strategies and tactics

• Executives consider a risk-averse corporate culture, lengthy product-development time, and inadequate measurement practices to be key areas of weaknesses

• The organizations that top their list of the most innovative companies remain unchallenged – but a longer-term change seems to be under way Leer más “BCG Innovation Survey: Top Priority Again, New World Order, No Reference to Open Innovation”