8 things I wish everyone knew about email

  1. Change your settings so that email from you has a name, your name, not a blank or some unusual characters, in the from field. (ask a geek or IT person for help if you don’t know how).
  2. Change your settings so that the bottom of every email includes a signature (often called a sig) that includes your name and your organization.
  3. Change your settings so that when you reply to a note, the note you’re replying to is included below what you write (this is called quoting).
  4. Don’t hit reply all. Just don’t. Okay, you can, but read this first.
  5. You can’t recall an email you didn’t mean to send. Some software makes you think you can, but you can’t. Not reliably.
  6. Email lives forever, is easy to spread and can easily show up in discovery for a lawsuit.
  7. Please don’t ask me to save a tree by not printing your email. It doesn’t work, it just annoys the trees.
  8. Send yourself some email at a friend’s computer. Read it. Are the fonts too big or too small? Does it look like a standard email? If it doesn’t look like a standard, does this deviation help you or hurt you? Sometimes, fitting in makes sense, no?

And a bonus tip from Cory Doctorow, who gets more email than you and me combined: When you go on vacation, set up an autoreply that says, “I’m on vacation until x/x/2010. When I get back, I’m going to delete all the email that arrived while I was gone, so if this note is important, please send it to me again after that date.”


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How to Crowdfund your Startup

In November 2009, my business partner and I successfully Crowdfunded a business designed to provide independent filmmakers with an alternative method of film distribution, OpenIndie. The result of our month-long campaign was over $12,400 to bootstrap our company, a good amount of press interest and a built-in audience and user base for our site.

What is Crowdfunding?

Before discussing the pros and cons of Crowdfunding I should explain a little about how the process actually works. The most important thing to considering when Crowdfunding your venture is that this isn’t like taking investment. The process can take many forms, and just like taking investment, won’t be right for everyone. That said, here’s the most common model being used by everyone from startups and non-profits to artists, musicians and filmmakers…

An individual or organisation states that they need X amount of money to fund their venture. This venture can be anything, from a cupcake shop to an independent feature film; and the amount of money can be a small part or all of the total cost of the venture. The individual or organisation then uses their existing networks to leverage the crowd, that’s you, to donate money to their venture in return for a reward.

Often this reward is directly related to the venture being funding, so it could be a batch of cupcakes or a credit at the end of someone’s film; but equally it could simply be a very small thank you for your contribution. I recently came across someone who successfully crowdfunded enough money to pay for the hull of her ship that she needed to circumnavigate the globe.

In return for a small contribution she promised a postcard from a random location on her travels delivered to your door. As you can see, this isn’t investment in the traditional sense, in fact rule number one of Crowdfunding is that you don’t offer a percentage of your venture as a reward. Rather this process is something akin to patronage by a different name. However, there is an important difference between Crowdfunding and patronage that I will explain using the example of my own experience.

Pre-Selling your Product to Fund your Business Seguir leyendo “How to Crowdfund your Startup”

Dachis Group welcomes The 2.0 Adoption Council

Susan Scrupski is a thought leader and advisor to leading companies; her name might not be familiar to readers of this blog but she is a kingpin of the Enterprise 2.0 space. Proof to back up this assertion: she has built The 2.0 Adoption Council, a group of over 175 global members from over 100 companies; see the graphic that outlines its members, a who’s who of the business world. These practitioners who have a daily look – for better or worse – into what’s going on with the social business world. Seguir leyendo “Dachis Group welcomes The 2.0 Adoption Council”

Congratulations, you’re a manager … now what?


Managing relationships, sharing feedback and hiring staff are just some of the challenges facing managers.

Career-enhancing tips for first-time managers that will make you look like a seasoned pro.

You’ve paid your dues. You’ve worked your way up from assistant to management level. And now what?

How friendly should you be with your team? Is it better to delegate or be a hands-on boss? Is honesty always the best policy, especially when managing up? How should you decide on your replacement? Being a first-time manager can be overwhelming. So we asked a team of experts to create a game plan to bring to your first day in a management position.

Be friendly, but not a friend

You can still be supportive and you can still be understanding. But as you rise through the ranks, being respected is more important than being liked by your employees.

A management role calls for you to make increasingly weighted decisions, and there’s not a chance that you will please every member of your team every time. Additionally, cultivating friendships with only a select number of staffers can create feelings of distrust and resentment. Instead, aim to be both firm and caring with direct reports, but be wary of crossing the communication line too far into the personal.

“It’s much harder to ask someone to meet a deadline when you both polished off a bottle of wine together at the bar the night before,” says Amy Hutchens, a San Diego-based business strategist and relationship author.

When you’re tapped from within a group for a leadership role or move into management, the challenge of addressing the changing hierarchy of relationships can be hard to finesse. Sharon Daniels, CEO of training and development company Achieve Global, says the best way to get over this hurdle is head-on.

“I’d encourage a first-time manager to talk to their own supervisor specifically about this challenge,” she says. One good technique is to “try some role-playing on how best to talk to colleagues about moving into a managerial role and how it will affect the dynamic-particularly if those colleagues are also people you consider friends.” Most importantly, an up front and direct conversation with your former colleagues is the best tactic at relieving the tension of fluctuating roles.

Manage 360 Seguir leyendo “Congratulations, you’re a manager … now what?”

Why our wired lifestyle is a pain in the neck

Person with PDA handheld device.
Image via Wikipedia

Limit texting… if your thumbs or wrists hurt from texting it could be time to cut back.

Smart phones and laptops, handheld video games and MP3 players, and now, perhaps, Apple‘s new iPad – the latest technology is great, but it is also a literal pain in the neck, doctors say.

And not just the neck, either. All these newfangled gadgets also are hurting our backs, shoulders, arms and hands. Teens are suffering from ”text thumb” and their parents are getting ”BlackBerry neck”.

”I have a lot of patients who come in and say, ‘My mum is 80 years old, I’m 50, and I’ve got more pain than her,’ ” said Dr Srinivas Ganesh, a sports-medicine specialist with Kaiser Permanente in Redwood City, California. ”But we have a much more sedentary lifestyle, and much more computer interfacing … We see a lot of poor posturing, a lot of stress on the wrists.”

Strains and pains caused by modern technology are hardly new. But orthopaedists and others who specialise in muscle and joint injuries say there’s no question that the surge of handheld technology is leading to a new wave of aches and pains.

Doctors say they struggle now to keep up with the latest equipment and what it might mean for their patients. Apple’s new iPad, for example, has caught the attention of doctors, who wonder what new complaints they’ll hear.

”The engineers spend a lot of time thinking about how people use new devices. But when you release them to a large population, you run into issues that were never perceived beforehand,” said Dr Matthew Smuck, an assistant professor of orthopaedic surgery at the Stanford Spine Centre. ”That’s what happened with desktop computers, and there’s a whole science behind ergonomics now.” Seguir leyendo “Why our wired lifestyle is a pain in the neck”

Facebook Open Graph: The Definitive Guide For Publishers, Users and Competitors

Written by Alex Iskold

Facebook just shook the tech world by announcing several major initiatives that collectively constitute an aggressive move to weave the social net on top of the existing Web.The rumors were that the leading social network would launch a “Like” button for the entire Web. Instead, Zuckerberg & Co. unveiled a bold and visionary new platform that cannot be ignored.

// The bits of this platform bring together the visions of a social, personalized and semantic Web that have been discussed since del.icio.us pioneered Web 2.0 back in 2004. Facebook’s vision is both minimalistic and encompassing – but its ambition is to kill off its competition and use 500 million users to take over entire Web.

Whether we like it (pun intended) or not, we have to understand what this move means. It impacts users, publishers, competitors and, of course, Facebook itself. In this post, we summarize what Facebook announced and ponder the impact this will have on everyone.

Facebook Open Graph: Publisher Plugins

The Open Graph is a set combination of publisher plugins, semantic markup and a developer API.

“This new API turns Facebook into a read/write storage of user’s tastes.”

Login with Faces & Facepile: The simpler publisher plugins enhance Facebook Connect. They makes it easy and compelling to sign in by leveraging Facebook cookies and showing faces of Facebook friends who are already members of the service.

Like Button and Like Box: These plugins add the liking feature to any content, typically the whole page. Both can be enhanced with semantic markup, described below. But the very basic intent for these is to get users to Like on the site and post a link to Facebook, which is then permanently stored on a user’s profile and points back to the original site.

Activity Feed and Live Stream: These plugins show static and dynamic activity on the site. Activity Feed lists recent likes and comments from the site, while Live Stream shows a real-time view of activity on the site and is intended for interactive events.

Recommendations: This plugin surfaces personalized recommendations for the user based on what friends and everyone else is liking on the site. It is intended to drive the users to other pages on the site.

Facebook Open Graph: Semantic Markup

Facebook announced simple, RDF-based markup to make the plugins smarter. In a nutshell, the markup enables publishers to say what object is on the page – a movie, a book, a recording artist, an event, a sports team, etc. This automatically enables semantics, that is, an understanding that the user is not just interacting with a webpage, but that he or she is liking a specific kind of thing. Semantics then leads to bucketing of the objects into categories like books, movies, music, etc., and gives rise to all sort of applications, including personalized recommendations.

Perhaps even more importantly, the markup helps Facebook connect the users across common interests across different websites. For example, if both Pandora and Last.fm annotate a page about The Beatles using Facebook’s markup, then users will be able to see their friends, who like the Beatles across different sites. This is very significant, because the data around friends is sparse and scattered around the sites. Previously, Facebook would surface this data in the stream without persisting it. Now, the information about a friend’s likes of movies, music, books, recording artists, events, sports team, etc. will be permanent on Facebook profiles and readily available in context around the Web. Seguir leyendo “Facebook Open Graph: The Definitive Guide For Publishers, Users and Competitors”

Pautas estratégicas de la asombrosa recuperación de Ford

Ford Motor Company of Canada
Image via Wikipedia
En 2006, cuando Alan Mulally asumió como CEO, Ford había perdido 12.600 millones de dólares. En 2009, en cambio, ganó 2.700 millones. ¿Cuál fue la estrategia?
Por Alberto Levy

En la edición del 01/03/10 de The Wall Street Journal Americas, Paul Ingrassia escribe “Alan Mulally: el ejecutivo que, a golpe de presentaciones PowerPoint, salvó a Ford”.

Podemos analizar el caso Ford sobre la base del modelo Penta, que vincula la creación de valor económico con cinco pilares básicos: la estrategia, la cultura, los recursos, la organización y los mercados.

Comencemos presentando la situación. En 2006, cuando Mulally asumió como presidente y CEO, Ford cerraba el año con pérdidas por 12.600 millones de dólares. En 2009, en cambio, ganó 2.700 millones.

A finales de 2008, la acción de la compañía valía menos de 2 dólares. Hoy supera los 12. Así, se aprecia la gran creación de valor económico ocurrida bajo el mandato de Mulally.

Después de varios años de declinación, la participación de mercado de Ford se ha incrementado sustancialmente. Incluso, es altamente probable que, este año, sus ventas superen a las de General Motors, por primera vez en más de ocho décadas.

El posicionamiento

En líneas generales, tanto en la Estrategia de Portafolio como en la Estrategia Competitiva, el plan de Mulally consistió en una simplificación sistémica y sistemática: “Mejorar el enfoque, simplificar las operaciones”.

Con respecto a la Estrategia de Portafolio, la clave de la simplificación fue la eliminación de marcas de la cartera. Se fueron Jaguar, Land Rover, Aston Martin y está a punto de irse Volvo.

Con respecto a la Estrategia Competitiva, se hizo una fuerte asignación de recursos a la marca Ford para implementar el núcleo del empuje estratégico competitivo que consiste en reemplazar los modelos viejos y reposicionar el Ford Fiesta y el Ford Focus, a través de diseños y desarrollos europeos enfáticamente orientados al resultado de investigaciones de los requerimientos de la demanda.

La productividad

Derrik Kuzak, responsable de Desarrollo de Productos, está implementando la consigna “One Ford”, que consiste en desarrollar automóviles “globales” en una región, como Europa o Estados Unidos, para luego venderlos en el resto del mundo, evitando adaptaciones locales en los modelos para reducir costos.

Con respecto a los chasis (plataformas globales), el recorte fue de más de 29 a sólo 8. Asimismo, Ford pasó de fabricar 97 marcas a “apenas” 25.

Estas cifras son muy significativas. Debemos tener en cuenta que desarrollar cada chasis y cada modelo cuesta millones de dólares.

Y esta es una inversión dificilísima de recuperar con una diversificación demasiado amplia que reduce la Economía de Escala al privilegiar demasiado la Economía de Foco (pareciera una vuelta a la original frase “Que me compren cualquier color de auto con tal de que sea negro”).

Pero atención al equilibrio entre Productividad y Posicionamiento, filosofía sistémica central del Penta. Mulally dixit: “Lo más importante es fabricar productos que la gente quiere”.

Con estas pautas estratégicas, el CEO logró salvar a una empresa que se encontraba al borde de la ruina, y posicionarla como la principal corporación automotriz de los Estados Unidos.

Alberto Levy
Director de la división de Innovation & Growth de Deloitte LATCO. Profesor Titular Consulto de la Facultad de Ciencias Económicas de la Universidad de Buenos Aires. Autor del libro Empuje Estratégico www.albertolevyblog.com


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¿Qué esperan los jóvenes de sus jefes?

Quienes coordinan hoy equipos de gente joven sienten que aquello que antes funcionaba bien, hoy no produce los mismos resultados. La irrupción de nuevas generaciones requiere nuevas habilidades directivas. Y, para desarrollarlas, debemos comprender qué esperan los jóvenes de sus jefes…
Por Paula Molinari

“En realidad, yo quería hacer algo a favor de la calidad de vida… pero no fue bien recibido. No lo entiendo…”, me dijo hace unos meses un bien intencionado amigo gerente general de una compañía.

Todos aquellos que coordinan hoy equipos de gente joven sienten que aquello que antes funcionaba bien, hoy no produce los mismos resultados. Reciben señales de que no están comprendiendo bien la situación y no saben qué dirección tomar.

Diversas investigaciones explican cuáles son los atributos valorados por las generaciones jóvenes.

En base a esos datos, elaboramos un cuestionario para gerentes en nuestros Programas de Desarrollo. El objetivo: realizar un autodiagnóstico de sus habilidades como jefes de colaboradores de la Generación Y.

El procesamiento los cuestionarios y la comparación entre las respuestas de los jefes mayores de 35 años (Grupo A) con las de los jefes menores de 35 (Grupo B) nos permitieron llegar a interesantes conclusiones generales.

Participaron 337 jefes/gerentes de toda la Argentina, 30% del interior, y un 45% alumnos de MBA de la Universidad Torcuato di Tella.

Las respuestas se clasificaron en 4 grupos: Seguir leyendo “¿Qué esperan los jóvenes de sus jefes?”

¿Cómo negociar con un loco?

“¿Por qué este empleado rechaza el alto salario que le ofrezco sin una alternativa mejor?”, se pregunta el jefe, “¿Se ha vuelto loco?”. Cuando negociamos, muchas veces creemos que la otra parte actúa irracionalmente. ¿O somos nosotros los irracionales?
“Mire, usted es un trabajador fundamental en esta empresa”, dijo el jefe, “He decidido premiarlo con un aumento del 300 por ciento. Desde el mes que viene, usted ganará el doble que sus colegas”. “No, gracias“, contestó el empleado, “mañana tendrá mi renuncia sobre su escritorio”.

El jefe se quedó helado. En efecto, bien sabía que aquel empleado nunca conseguiría una mejor alternativa. La propuesta superaba ampliamente los sueldos de mercado para aquel puesto. ¿Acaso se había vuelto loco?

A la hora de negociar, es frecuente enfrentar personas que parecen cometer groseros errores estratégicos o que toman decisiones que parecen contrarias a sus propios intereses. Así, solemos abandonar la mesa convencidos de haber estado conversando con un ser irracional.

Sin embargo, advierte un artículo de HarvardSeguir leyendo “¿Cómo negociar con un loco?”

New Email From Steve Jobs: ‘Life Is Fragile’

Steve Jobs looks dapper//

Apple CEO Steve Jobs appears to have sent a new email to a fan, which we’ve obtained.The email provides some insight into why the typically apolitical CEO has publicly thrown his support behind a pro-organ donation bill making its way through California’s state senate.

Jobs has recently responded to a bunch of customers’ and fans’ emails, a practice that has further endeared him to millions of people.  Many of these emails have become public, via excited recipients who sent them to news outlets.

Steve’s latest is a good one because it’s not about any of Apple’s gadgets, but about life. It shows a human side to Steve that he seems to be showing the public more of lately.

SAI reader “James” sent Jobs an email last week after reading a speech Steve gave about his experience with liver disease, which led to his liver transplant last year. Steve was speaking at an event in California, where he was promoting a bill that would effectively make it easier for people who need organ transplants to get them.

James wrote to Steve:

Thank you, you’re awesome.

I lost my girlfriend on April 23, 2008 from melanoma which spread rapidly to her liver, 48 hours after we found out it spread to her liver she sadly passed away….she was only 24 and I think about her every day. I am so grateful you took time out to do this. My girlfriend and I are from Cupertino, since childhood, and it’s really nice to see the hometown hero take time out to do this.

Once again, thank you so much.



A few hours later, Steve wrote back*:

Your most welcome, James. I’m sorry about your girlfriend. Life is fragile.


Sent from my iPad

In an email to us, our reader James adds:

I was hesitant to share this email from Steve, but ultimately decided it was a good idea, because everyone focuses on Steve the CEO, but forgets there is someone else, a normal person who does care about good causes. I emailed Steve thanking him for his support at the Lucile Packard’s Children’s Hospital in regards to encouraging organ donations. The goal of the event was to unveil a new California Bill (SB 1395) which requires the California Department of Motor Vehicles to ask one simple question to driver license applicants, “Do you want to become an organ donor?”. Even though the email was sent on the day of Apple’s earnings call, Steve still replied. The reason why I made this email public is because if one person decides to become an organ donor for some personal reason after reading this post or would like to get involved in raising the awareness for organ donations, then it’s worth releasing this email to the public and I would like to think Steve wouldn’t mind. For more information on organ donations or becoming an organ donor please visit www.OrganDonor.gov.

Here’s a screenshot of the email chain. Click the image or click here to see it full-size.

Steve Jobs email

For more on Steve’s efforts to promote organ donor programs, see our story, “How Steve Jobs Got Sick, Got Better, And Decided To Save Some Lives.”

* Yes, we noticed the grammatical error in Steve’s email, which seems unlike something the detail-obsessed CEO would make. After reviewing the header information, we believe this email is indeed from Steve. But there’s always the possibility that it’s not.

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Your life in 2020


Woman, future.State of change … Where will the focus be in 10 years time?

In 2020 we might just regain some of the humanity that was lost in 2010.

The future of “ubiquitous computing” has been heralded for decades. It sounds grandiose-computing, everywhere!-but ironically, a future of ubiquitous computing is one where computers actually go unnoticed. That’s 2020. It is when Nicholas Negroponte‘s assertion in 1995 of “being digital” switches to “been digital” because we will have been there and done that. Kids who have grown up stealing free views of recent movie releases online or regularly chatting with a friend in Bangalore or Atlanta will be working adults in a world where the notion of “work” has changed because of digital technology. But it’s no longer “technology” in 2020 anymore-it’s just how we get things done.

YOUR SAY: What changes do you expect to see in the next decade?

Consider attempts by schools to quell mobile phone usage in the classroom. In many parts of Asia, where the mobile phone took hold sooner than in the US, schools have given up. To a student in Hong Kong, their mobile phone is as vital as the beating of their heart. The word “mobile” means your world can all “go” with you, and by 2020 it will be too hard to imagine going without. We won’t carry today’s angst of feeling tied to our mobile devices in an apologetic sort of way. Instead, it will be the accepted norm, an innate part of daily life, and will vanish within our collective consciousness. Seguir leyendo “Your life in 2020”

Free Social Media Icons: Old Bottle Crowns Icon Set

by Jan Cavan

Free Social Media Icons: Old Bottle Crowns Icon Set

We present to you a free icon set consisting of 20 social media icons such as Digg, Stumble Upon, Delicious, and Twitter called Old Bottle Crowns Icon Set created by Dawghouse Design Studio for you Six Revisions readers.

The theme is worn-and-torn, so it’ll look great on grunge, vintage, classic-themed web designs. This set contains 20 200px x 200px PNG files that you can easily resize and edit for your website design.


Here is a full preview of each icon contained in the set.



Grab the Old Bottle Crowns Icon Set as a ZIP archive below.

Licensing Seguir leyendo “Free Social Media Icons: Old Bottle Crowns Icon Set”

Isometrica (Volume 1): A Free Social Media Icon Set

by Erik Consorsha

Isometrica (Volume 1): A Free Social Media Icon Set

Ahoy there! It’s another social icon set to soak up your precious bandwidth, royally entitled, Isometrica.

Your friendly pirates over at Arcnerva have given exclusive rights to Six Revisions to parlay our hard work to its lovely readership.

Isometrica (Volume 1): A Free Social Media Icon Set

So what is this Isometrica, you ask?

An isometric, margarine butter slab-shaped conglomeration of social network iconograffitia, of course!

Put these icons on your website, your blog, print them out on extra heavy cardstock and throw them at your co-workers. It’s doesn’t really matter because they are royalty free for any use. Just CSS them into whatever arrangements you like.

There are 18 “normal” sized icons at an overweight 105×67px (.PNG) and being the sporting chaps that we are, we have even included a set half the size as well as a .PSD file you can mess about with.

If everything goes well with this release and you want more of our shenanigans, we just might include the vector source files in our next set of icons!


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Picasso: A Free Social Media Icon Set

April 23rd, 2010 by Iconshock

Picasso: A Free Social Media Icon Set

Picasso is a social media icon pack that is unique. The icon set was inspired – and dedicated to – the wonderful work of Pablo Picasso. You will find many subtle details inspired by this great artist if you look close enough!

Feel free to use them in any commercial or personal project. The size of each icon ranges from 512px to 16px.




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La era del post-poder

La era del post-poder

El reciente caso de la multinacional suiza Nestlé vs consumidores de todo el mundo es uno de las muchas confrontaciones que veremos. Desde ya sabemos que en todas habrá un solo ganador: el consumidor.

La historia comenzó el mes pasado cuando Greenpeace difundió un informe en el que aseguraba que Nestlé, para sus barras de chocolate KitKat estaba usando aceite de palma procedente de Indonesia. La obtención de esta materia prima, está dejando sin hábitat a una especie de orangutanes protegida contra la extinción. Se publicó un video en Youtube y se invitó a los usuarios de Facebook para que usaran un logo como el de KitKat pero transformado en “Killer”.

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Según Nielsen, la publicidad en Facebook funciona muy bien

Según Nielsen, la publicidad en Facebook funciona muy bien

Detectan incrementos en la recordación de la publicidad, la percepción de la marca y el intento de compra cuando los anuncios que están en la home page de la red social menciona amigos de los usuarios que se han vuelto fans de la marca del anuncio.

Da buenos resultados tener fans en Facebook si alguien quiere que sus anuncios funcionen también allí, afirma el primer estudio público que saldrá de la colaboración entre Nielsen Co. y Facebook.

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Tendencia: Los usuarios consumen más medios de comunicación pero a menor precio

Tendencia: Los usuarios consumen más medios de comunicación pero a  menor precio

Un estudio revela que la vocación de la gente por informarse está intacta. Sin embargo, pocos estarías dispuestos a incrementar sus gastos para tal fin.

Los editores se enfrentan a una de las épocas más difíciles en términos económicos en los medios de comunicación con un dilema: a pesar de que cada vez se consumen más, gracias a las opciones digitales, los usuarios gastan cada vez menos dinero en ellos.Según un barómetro británico realizado durante los últimos seis meses, el consumo de medios no para de crecer:

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Renault lanza ”Very Good Trip”, una aventura inédita de telerealidad en la web

Renault lanza ''Very Good Trip'', una aventura inédita de  telerealidad en la web

Renault ha lanzado la iniciativa “very good trip”, una aventura inédita de ‘tele-realidad’ en su web para promover la comercialización del nuevo Mégane Coupé Cabriolet y del Renault Wind, dos vehículos sinónimos de viaje, placer y libertad.

Desde el miércoles día 7 a las 14 horas los internautas de ocho países (Francia, España, Italia, Reino Unido, Alemania, Bélgica, Suiza y Holanda) podrán inscribirse en el portal http://www.renault.es/verygoodtrip/ para participar en el casting de un “road trip” fuera de lo común y convertirse en héroes de una aventura inédita.

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El Sol acaba de nombrar su jurado de Soportes Interactivos

El Sol acaba de nombrar su jurado de Soportes Interactivos

El Sol. El Festival Iberoamericano de la Comunicación Publicitaria hace públicos los nombres que conformarán el jurado de Soportes Interactivos en su 25 aniversario.

Bajo el lema de “La comunicación vende”, la 25 edición de El Sol. El Festival Iberoamericano de la Comunicación Publicitaria se celebrará en San Sebastián los próximos 27, 28 y 29 de mayo. Hugo Olivera, director creativo ejecutivo digital de McCann Erickson, será este año el encargado de presidir este jurado, acompañado por:Ignasi Giró, socio fundador y director creativo de Honest & Smile.

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Axesor operará desde ahora en el sector del marketing bajo la marca Axesor Marketing Intelligence

Axesor operará desde ahora en el sector del marketing bajo la  marca Axesor Marketing Intelligence

La compañía culmina así el proceso de integración tras la adquisición de Datasegmento en el año 2008.

Axesor, compañía especializada en la prestación de servicios de información empresarial para el análisis del riesgo y la toma de decisiones de negocio, ofrecerá a partir de ahora sus servicios de marketing bajo la marca Axesor Marketing Intelligence. Axesor Marketing Intelligence aporta al mercado una oferta integral de productos y servicios para ayudar a las empresas a conocer mejor su mercado, identificar nuevos clientes y maximizar el rendimiento de los que ya tienen, todo ello con el menor riesgo posible. Sus servicios se encuadran en cuatro categorías:

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