FT ComMetrics Blog Index 2009


Just a few years ago, companies had hardly considered blogs as a viable option for corporate communication. Today, they are getting ever more attention. Some of it has been applied in the last six months.

This is the latest version of the FT ComMetrics Blog Index – FTCBI – we update it regularly. If you wish to have a look at the FTCBI that was published in the Financial Times please visit:

FT ComMetrics Blog Index – 2009-05-14

Rank Company RSS
1 Google 100 8 0 0 652305 186946
2 Viacom 33 6 0 0 1062705 23126
3 Adobe 25 6 0 0 37262 24795
4 Nokia 23 7 0 0 236757 9100
5 Microsoft 21 8 0 0 44514 1009
6 Yahoo! 20 7 0 0 29072 5380
7 Dell 19 7 0 0 77 4900
8 eBay 18 6 0 0 29700 6178
9 Reuters 17 6 0 0 263907 21
10 News Corporation 16 6 0 0 12890 1585
10 American Express 16 6 0 0 5289 2536
12 Cisco 15 6 0 0 34168 142
12 Boeing 15 6 0 0 29643 324
12 Johnson & Johnson 15 6 0 0 18221 342
12 Amazon 15 6 0 0 7521 36
12 General Electric 15 6 0 0 6984 267
12 Oracle 15 6 0 0 5655 325
12 Toyota 15 6 0 0 5435 205
12 Coca-Cola 15 6 0 0 5186 267
12 Time Warner 15 6 0 0 3721 55
12 Hewlett Packard 15 6 0 0 3485 0
12 Wells Fargo 15 6 0 0 1398 75
12 Telenor Group 15 6 0 0 750 4
12 Accenture 15 6 0 0 299 3
12 E.ON 15 6 0 0 37 0
12 Alcoa 15 6 0 0 30 2
27 Daimler 13 5 0 0 24296 312
27 InBev 13 5 0 0 22266 123
27 Siemens 13 5 0 0 19252 46
27 EMC 13 5 0 0 15429 301
27 Emerson Electric 13 5 0 0 7269 220
27 Nike 13 5 0 0 5611 325
33 Berkshire Hathaway 12 5 0 0 7906 39
33 Fedex 12 5 0 0 4274 82
33 BNP Paribas 12 5 0 0 4153 38
33 GM 12 5 0 0 3818 261
33 Deutsche Telekom 12 5 0 0 2613 15
33 France Telecom 12 5 0 0 2242 32
33 Wal-Mart 12 5 0 0 2193 145
33 Chevron 12 5 0 0 369 14
33 Johnson Controls 12 5 0 0 340 9
33 GlaxoSmithKline 12 5 0 0 106 15
33 Ericsson 12 5 0 0 73 0
33 IBM 12 5 0 0 30 0
33 Royal Bank of Canada 12 5 0 0 23 4
33 SAP 12 5 0 0 7 0
33 Henkel 12 5 0 0 0 22
33 Volvo 12 5 0 0 0 4
49 BBVA 10 4 0 0 23796 326
49 BASF 10 4 0 0 9339 19
49 Telia Sonera 10 4 0 0 8415 74
49 Samsung 10 4 0 0 5187 17
49 Swisscom 10 4 0 0 4127 32
49 Bank of America 10 4 0 0 1020 28
49 Cadbury Schweppes 10 4 0 0 729 23
49 Procter & Gamble 10 4 0 0 609 10
49 Petro Canada 10 4 0 0 496 24
49 Sony 10 4 0 0 244 2
59 Kraft Foods 8 3 0 0 1832 34
59 Telstra 8 3 0 0 501 6
59 Sygenta 8 3 0 0 334 0
59 Deutsche Bank 8 3 0 0 112 1
59 Fiat 8 3 0 0 32 0
59 Aviva 8 3 0 0 25 0
65 Nissan 5 2 0 0 23600 211
65 ABB 5 2 0 0 184 2
65 Novo Nordisk 5 2 0 0 69 3
65 Unilever 5 2 0 0 38 0
65 Royal/Dutch Shell 5 2 0 0 23 0
65 Centrica 5 2 0 0 7 0
71 McDonald’s 0 0 0 0 8103 334
71 ING 0 0 0 0 4760 37
71 Verizon Communications 0 0 0 0 3279 47
71 Renault 0 0 0 0 674 46
71 Arcelor Mittal 0 0 0 0 433 6
71 Nestlé 0 0 0 0 37 1
71 UPS 0 0 0 0 0 0

© ComMetrics – CyTRAP Labs GmbH 2009-05-13.

    Note. Some of the calculations used in this table draw upon publicly available information that has not been independently investigated by ComMetrics – a division of CyTRAP Labs GmbH. Other data were independently investigated and collected by ComMetrics. Rankings do not represent a guarantee of future performance for blogs.
    In the case of several blogs from one company (e.g., Daimler, Dell, Google, Oracle and Wal-Mart), the highest ranking one is included in this list.Check out more about the methodology used and composite indices applied.
    Blogs that require registration to gain access are NOT included in this list because gated communities do not follow the Internet’s philosophy of making information freely and easily available to the public.
    Methododology.
    The FT ComMetrics Blog Index ranks the effectiveness of the corporate blogs of the top 75 companies from the US, Europe and the rest of the world listed on the FT Global 500 2008 begin_of_the_skype_highlighting              500 2008      end_of_the_skype_highlighting.
    To create the table, the highest-scoring corporate blog is given a ComMetrics Footprint score of 100, and other scores are recalculated as a percentage in relation to that top score. The corporation with an overall score of 100 is therefore not necessarily top in every category; rather, it has accumulated the highest composite score.
    To arrive at a corporation’s rank, we examine the data for each indicator and standardize the value for each about its mean using z-scores. All criteria are then aggregated and re-standardized. The following categories are used in the table of raw data.
    Google PageRank interprets web links and assigns a numerical weighting to each site.
    Technorati Authority analyses the number of links to a blog from other sites.
    Technorati Ranking rates blogs according to authority and popularity.
    Yahoo! InLinks monitors links to a blog.
    Google Blog Search is a search engine for blogs that produces lists of results, the
    ComMetrics Footprint is the rankings we calculate using the above indicators.

What will happen during the current economic downturn? Tough recessionary times would suggest that more emphasis should be placed on this effective communications medium. We’ll keep you posted.

P.S. – Some would say that there are no good indicators other than a site’s own unique visitor numbers and bounce rate. However,  these measures are increasingly inaccurate when attempting to determine the value derived from non revenue-generating activities like blogging. Of course, the indicators and composite indices we provide above may not give you the whole truth and nothing but the truth either.

Thus, data do help demonstrate a trend and while the difference between 90 versus 120 backlinks may be real, it is not necessarily something to worry about. Still, if your backlinks dropped or your competitors’ backlinks improved significantly within the last six months, then getting your social media budget approved probably just got more difficult. Unless you can show how this will help to move your blog up in the rankings.

http://ftindex.commetrics.com/

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Autor: Gabriel Catalano - human being | (#IN).perfección®

Lo importante es el camino que recorremos, las metas son apenas el resultado de ese recorrido. Llegar generalmente significa, volver a empezar!