La alegría no es una emoción estúpida


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La alegría no es una emoción estúpida. La alegría no es una emoción estúpida. La alegría no es una emoción estúpida. La alegría no es una emoción estúpida. La alegría no es una emoción estúpida.La alegría no es una emoción estúpida.La alegría no es una emoción estúpida. La alegría no es una emoción estúpida. La alegría no es una emoción estúpida. La alegría no es una emoción estúpida. La alegría no es una emoción estúpida. La alegría no es una emoción estúpida. La alegría no es una emoción estúpida. La alegría no es una emoción estúpida. La alegría no es una emoción estúpida. La alegría no es una emoción estúpida. La alegría no es una emoción estúpida.

Tal vez estén pensando que me volví loco… Pero no es así. Es simplemente que tal vez, si lo repito suficientes veces, empiece a creerlo.

Tengo algunas cosas más para decir al respecto pero TEDx Buenos Aires se está devorando todo mi tiempo no laboral, así que mientras tanto los hago laburar un poco a los que quieran y los invito a que me ayuden (y se ayuden a ustedes mismos o a otros como yo) a encontrar maneras de convencernos de esto, más allá de seguir repitiéndolo como un “mantra”. Leer más “La alegría no es una emoción estúpida”

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Guiding Principles on Open Innovation: Communication


April 9, 2010 Open Innovation
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I have just attended a great conference by 100% Open which is a new agency specialising in open innovation. They have an interesting Jam & Discover approach to open innovation and they also run networks and extend into training and venturing. Check out their site: 100% Open

At the conference, I picked up a new report: Open innovation – From marginal to mainstream. In this, they had some guiding principles and since I could not find it online I have typed in their guiding principle on communication below as I find it worth sharing. UPDATE: You can read the full report here: NESTA

100% Open Guiding Principle on Communication:

• Many large organisations are trying to become open innovators by first trying to change their culture. Whilst this is rational, it rarely seems to work. Companies will often change their ways of doing things more happily and spontaneously if the see first-hand evidence of colleagues adopting a new approach and it working. Success sells.

• Communicate with the outside world effectively. We’ve see many a large organisation get so wrapped up in its open innovation process and goals to the extent that it fails to communicate effectively, thereby rendering the endeavour less effective.

• If Corporate Open Innovation requires different structures, it also requires a different way of thinking. The new mindset needs to be more cooperative and less command-and-control – and its new innovators need to be literally open-minded and communicative.

• If a company is to place open innovation at its heart, management needs to communicate supportively and instigate mechanisms and behaviours that encourage it. Whose responsibility is it? How is open innovation rewarded? When and where does open it happen?

• Setting an innovation culture is also about personal transformation, starting at the top. Do organisations have enough polymath leaders – multi-skilled individuals, who combine designer flair, engineering skill and marketing imagination? Training and recruitment will play a part.

More on 100% Open…
http://www.15inno.com/2010/04/09/guiding-principles-on-open-innovation-communication/

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Strategy: Another Guiding Principle on Open Innovation


April 9, 2010 Innovation
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Related post: Guiding Principle on Communication

100% Open is a new agency specialising in open innovation. They have an interesting Jam & Discover approach to open innovation and they also run networks and extend into training and venturing.

In their report: Open innovation – From marginal to mainstream, they give us some guiding principles on open innovation that I find worth sharing. I have previously written about their guiding principle on communication; this one is on strategy

100% Open Guiding Principle on Strategy: Leer más “Strategy: Another Guiding Principle on Open Innovation”

Insights and Perspectives on Open Innovation


I attended the Open for Business conference by NESTA in London yesterday. It was a great conference with a mix of panels, case studies and networking. My own active role was to facilitate a panel featuring Steve Shapiro, VP, InnoCentive and Helmut Traitler, VP – Innovation Partnerships, Nestlé. Great people!

The conference gave me some good reflections on open innovation that I would like to share with you.

Challenges and solutions. We need to focus more on challenges and solutions when we engage with open innovation. How can we better bridge internal and external resources to solve our challenges and solutions? This also highlights the important skill of being able to define what we are actually looking for. Both Shapiro and Traitler made good points on this.

Reach beyond the usual suspects. NESTA Chairman, John Chisholm urges us to reach beyond the usual suspects on innovation and he believes open innovation can help us do this. I think he is right. This is also an important driver for Helmut’s work at Nestlé. You can get an idea of his work in this interview by Bruce Nussbaum.

View open innovation as a parallel process. We are used to view innovation as an iterative process. With open innovation, it is becoming a “massively parallel process where failures and successes happen at the same time” as suggested by Alph Bingham in this blog post from Shapiro: Why Edison Was Wrong

Cheryl Perkins, the founder of Innovationedge – as always – had some comments worth considering. One is that we need to remember the intangibles when judging open innovation programs. Too often, we get caught up in the things we can measure and we forget that the intangibles can be just as important. I also agree with Cheryl’s view that successful companies focus on market driven rather than technology driven innovation.

I also spoke with a participant whom I know from his previous job. He is a great guy and very knowledgeable about open innovation. He said that in his leadership position in his new company they have developed open innovation processes and initiatives that work so well that he does not want to share them with others.

Since we still need to improve on open innovation in general, I really hope everyone will share great insights. This was unfortunately not the case here.

However, I fully understand his rationale which is also a great sign that open innovation is not only maturing, but also working. What better argument than gaining competitive advantages can we have for implementing open innovation?

http://www.15inno.com/2010/04/09/insightsreflections/

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Call for Speakers! – Open Innovation Topics


48 people have already joined the 15inno Regional Chapters group and thus expressed an interest in helping build a global network in which we work to increase the general awareness of open innovation and connect the people and companies – virtually and physically – that turn open innovation into reality.

You can learn more about the initiative in the original post: Call for Visionaries! Help Make the Future of Innovation Open and Global

I am now calling out for speakers who would like to share their insights and experiences with a regional open innovation audience.

Our preference is speakers from small and large companies, but academics, consultants, and service providers are welcome to get in touch if they have something that is really worthwhile sharing.

This is a grass-root initiative. We do not have any money, but we have lots of energy and a desire to really make open innovation happen. Thus, we cannot pay any fees or even cover your travel costs, but we can help get your open innovation program more recognition and we can help you connect with interesting people.

Where do we need speakers? This is literally all over the world so let us know if there is a city where you would like to share your insights and experiences on open innovation.

You can contact Stefan Lindegaard: stefan @ intrap.com

Please also join our LinkedIn group if you have an interest in open innovation and the intersection between leadership and open innovation. The link is: 15inno by Stefan Lindegaard

http://www.15inno.com/2010/04/07/callforspeakers/

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Google ofrece un sistema flexible para ejecutar campañas en TV


Google TV Ad ofrece a los anunciantes un sistema sencillo para insertar anuncios en la televisión estadounidense desde internet, que permite segmentar una campaña y ajustarse a un presupuesto determinado.

Este servicio supone una entrada directa de Google en el terreno de las agencias de medios, ya que si bien no toma las decisiones por el usuario, si ofrece una plataforma intuitiva que funciona para pequeños y grandes anunciantes.

Aunque Google TV Ad advierte que no crea las piezas audiovisuales si dice tener una lista de los mejores contactos que pueden ofrecer una campaña a buen precio, a través de su misma plataforma publicitaria.

Para probar la plataforma la revista Slate V, comprobó todo el proceso y subió un vídeo donde muestran a uno de sus colaboradores siguiendo los pasos necesarios para montar una campaña que llegó a 1,3 millones de personas con un presupuesto de 1.300 dólares y aportó numerosos visitantes a la web mostrada en el anuncio.

La prueba realizada por Slate V demostró que es posible anunciarse en una cadena como Fox por menos de 100 dólares y sin salir de casa, lo que tuve una amplia difusión en la web 2.0 por sus repercusiones para las agencias de medios.

Google Ad TV

http://www.marketingdirecto.com/actualidad/digital/google-ofrece-un-sistema-flexible-para-ejecutar-campanas-en-tv/

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El derbi también es terreno de las marcas


El segundo derbi de la Liga, que enfrentará al Real Madrid y al Barcelona en el estadio Santiago Bernabeu también será un terreno disputado por las marcas, que se verán potenciadas por la expectación en torno al partido.

Sin embargo, los expertos advierten que los resultados van más del lado de la construcción de marca que de un aumento directo de las ventas, por lo que no se venderán más cervezas Mahou si gana el Madrid.

“Un partido ganado o perdido no significa un cambio de imagen ni para el Real Madrid ni para el patrocinador”, dijeron a Expansión fuentes del patrocinador del Real Madrid, Bwin.com. “A pesar de ello, tenemos los dedos cruzados para que gane nuestro equipo”.

En este sentido, los principales patrocinadores saben que sus inversiones ya están rentabilizadas antes del pitido inicial y estos eventos sólo sirven para reforzar un gasto importante pero rentable como anunciantes.

Con respecto a los valores de marca, los consultores afirman que el liderazgo es una característica apetecida pero no es la única, por lo que el resultado no afectará a la reputación de marca.

http://www.marketingdirecto.com/actualidad/anunciantes/el-derbi-tambien-es-terreno-de-las-marcas/

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