Anal sex not great theme for B2B phone ads


Access-denied-crop

Random sodomy references are rare in B2B advertising, but it happens once in a while. This time, a British company promised to keep people from hacking into your business phone system by showing a woman wrapped in chains with an “Access Denied” sign on her bottom. This was beyond the pale, according to my old friends at the Advertising Standards Authority, which has banned the ad on the grounds that it could cause “serious offense.” The company claims that three of its female employees were OK with it—always a good comeback. Hopefully they’ll be more careful and respectful the next time they attempt to sneak crude sexual innuendo through the back door.

—Posted by David Kiefaber
http://adweek.blogs.com/adfreak/2010/04/anal-sex-not-great-theme-for-b2b-phone-ads.html

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Coca Cola más verde que nunca


(07/04/10). The Coca Cola Company anunció que las bebidas de su portfolio tendrán nueva botella ecológica. Su nuevo envase ecológico saldrá al mercado a finales de este año, con nuevas características que beneficiaran el transporte y reciclaje. Coca Cola Ecológicas NEW fueron diseñadas por Andrew Seung Hyun Kim.


agrandar imagen

El objetivo es producir 2 mil millones de botellas para fines de 2010, a partir de una nueva tecnología a la que llamaron “PET Plant Bottle”. Las nuevas botellas están fabricadas parcialmente de derivados naturales, específicamente de la caña de azúcar, lo que reduce para la compañía la dependencia de recursos no renovables como el petróleo. Otro beneficio es que la botella es completamente reciclable, y la investigación preliminar indica que desde el cultivo de los materiales vegetales hasta la producción de la resina, la huella de carbono del envase PlantBottle es mucho menor que la de las botellas fabricadas con PET tradicional. Leer más “Coca Cola más verde que nunca”

El mercado publicitario mundial podría crecer un 2,2% este año


La confianza en la recuperación, aunque provisional, se está afianzando y esta mejora se ha reflejado ya en los mercados publicitarios de todo el mundo, según las últimas previsiones de Zenithoptimedia. La inversión publicitaria se acelera en mercados emergentes mientras que en países más desarrollados la recesión está finalizando más rápidamente de lo esperado inicialmente. Se prevé que la inversión global crecerá un 2.2% en 2010, frente al 0.9% que se anunciaba en diciembre; la segunda mejora consecutiva y por tanto mucho más sólida que la primera, con 1.3 puntos porcentuales de diferencia en positivo comparado con 0.4 puntos de mejora en diciembre.

También mejora la previsión para los próximos dos años: 4.1% de crecimiento en 2011, frente al 3.9%, y 5.3% en 2012, frente al 4.8%. Este patrón de recuperación es el habitual: después de las dos anteriores recesiones fueron necesarios 3 años de crecimiento progresivo en el mercado global de la publicidad para regresar a tasas de crecimiento normales.

Después de una reducción del 12.1% en 2009, los mercados desarrollados (Norteamérica, Europa Occidental y Japón) se están estabilizando e incluso muestran ocasionalmente signos de fortaleza. La televisión en Reino Unido, que ha visto reducida su participación desde 2005, ha crecido 7% en el primer trimestre del 2010, y por lo menos crecerá 16% en este segundo trimestre. En Estados Unidos la radio ha experimentado un crecimiento del 20% aproximadamente en lo que llevamos de año gracias en parte al sector de la distribución; que a su vez ha doblado su inversión. Por el momento estos datos representan solo unas muestras de recuperación pero ponen de manifiesto que los anunciantes están dispuestos a aprovechar las buenas oportunidades cuando aparecen. Leer más “El mercado publicitario mundial podría crecer un 2,2% este año”

Noticias por Marcos Esperón de Dolcebita


  • AOL echa el cierre a la red social Bebo

    El grupo AOL, propietario de la red social Bebo desde 2008, ha tomado la decisión de vender o cerrar por completo su red social debido a la fuerte competencia del sector. Bebo, comprada por 850 millones de dólares, es una red social fundada por el matrimonio de Michael y Xochi Birch que te permite c…
    por Marcos Esperón el 7 Abril del 2010 a las 11:59 am

  • Songbird se queda sin versión para Linux

    Si eres un usuario de una distribución de GNU/Linux y utilizabas Songbird como reproductor de música te vas a llevar una desilusión con esta noticia… y es que la aplicación abandona el soporte a esta plataforma. Songbird, un reproductor de música multiplataforma, basado en Mozilla Firefox y con…
    por Marcos Esperón el 6 Abril del 2010 a las 17:54 pm
  • Facebook Connect gana terreno gracias a iTunes

    Según TechCrunch próximamente veremos Facebook Connect integrado en iTunes. Facebook Connect es una API de herramienta de la red social que, entre otras cosas, permite a los desarrolladores que los usuarios inicen sesión en sus sitios web o aplicaciones directamente usando el identificador de Faceb…
    por Marcos Esperón el 6 Abril del 2010 a las 17:11 pm Leer más “Noticias por Marcos Esperón de Dolcebita”

Only entrepreneurship overcomes the crisis


by cristian.saracco

Politicians are still trying to understand the crisis, some big companies are launching innocuous campaigns, bankers are crying because they didn’t deserve this situation… Should I continue the list? Probably, I could, but that’s not the point.

In this social network we use to talk about branding, about brand experiences… about us!… We could isolate branding issues from our current situation, however, it would look, at certain point, something between naïf and unconscious.

Reality, which is neither the Big Brother nor Code Lyoko, is showing that to overcome the crisis, we do need as individuals certain specific behaviours (remember what Dr. Utterson said when he talked about the online and offline worlds… both are real).

Going back to the first sentence of this post:

  • Today’s politicians (from the left, center or right) learned how to manage a country as if sea captains had learnt to sail in calm waters
  • Some big companies use to be managed under the SYA (Save Your Ass) policies. So, everything coming from them seems to be decaffeinated
  • Bankers follow the patterns designed by the Chicago’s boys or the ones that are fashion, and teach how to overcome a crisis produced by others

All that I mentioned above would have something in common…. All the people involved behave as burocratic employees. This is not bad, however, it’s not enough to overcome a crisis.

Both burocrats as well as employees are needed to make the world works, and probably, they are better prepared to manage stable situations than other kind of people.

Today’s crisis is a point of inflexion. It cannot be solved with old formulas because, probably, we are not going to go back to some old habits…. And they have no idea of what to do.

What is the relation of this with brand experiences?

During a long period of time I was thinking of differentiating between big brands from those ones that we finally fall in love (it’s a way of saying): Leer más “Only entrepreneurship overcomes the crisis”

¿Tengo que citar o basta con enlazar?


Escrito por Martín Códax

Post image for ¿Tengo que citar o basta con enlazar?

En casi todos los posts de la sección “Derechos y Blogs” de Bloguismo o en sus comentarios, advierto que lo que escribo se circunscribe a la normativa que tengo más cerca, la española. E igualmente, por tanto, que en el país de procedencia del lector no español, la legislación y las disposiciones pueden variar, con lo que también puede cambiar lo que aquí se afirma.

El post de hoy tiene una parte de “jurídico” pero también otra muy importante de “documentación“, como materia propia de los documentalistas. Ya sabéis que esta profesión es muy estricta sobre cómo se debe conformar la bibliografía y la cita de los documentos en las referencias bibliográficas.

La pregunta que hace el título del post se resuelve por sí sola si en nuestro post hemos cogido un fragmento (de mayor o menor extensión) de un texto que hemos encontrado en un libro, en un documento, en una web que no nos pertenece, o bien si para darle a nuestro lector información cuya autoría no nos corresponde, lo remitimos a una web donde sí podrá encontrarlo, lo enlazamos, dicho en términos que todos entendemos. En otra ocasión entraré en la polémica sobre si se nos puede prohibir o no enlazar a determinadas webs, la cual ha alimentado y engordará todavía muchísimas conversaciones.

En el primer supuesto, deberemos citar la fuente del texto que publicamos en nuestro blog. El artículo 32 de la Ley de Propiedad Intelectual vigente impone unos criterios muy taxativos para que la cita sea válida, es decir, para que no se entienda que se ha hecho plagio o apropiación indebida de esa obra. Dice la ley que esa utilización “sólo podrá realizarse con fines docentes o de investigación, en la medida justificada por el fin de esa incorporación e indicando la fuente y el nombre del autor de la obra utilizada

Aunque la mención a los “fines docentes o de investigación” nos pudiera hacer pensar que los blogs, webs y otros medios no dedicados a tales fines, siempre van a incurrir en apropiación indebida se cite con toda perfección o no, lo cierto es que la práctica de citar la fuente de donde se ha obtenido una información, un texto, un párrafo de documento, una letra de una canción, un fragmento de una poesía o de un libro, siempre va a jugar como atenuante en un posible problema, como una muestra de nuestra buena fe, y sobre todo como reconocimiento de la verdadera autoría. Leer más “¿Tengo que citar o basta con enlazar?”

Springwise | New business ideas from around the world


The music industry has long been putting fans to work for help with promotions and sales, and now it looks like Domino’s Pizza is getting in on the action as well. A new widget launched last month lets consumers serve as affiliate marketers for the brand through their social networking pages and blogs.

Domino’s UK is apparently the first brand to test the new widget, which comes from UK agency BLM Quantum, part of Arena BLM. All consumers need do is install the widget on their website, blog or social networking page, start promoting Domino’s on their personal web space, and then wait for the cash to roll in. The widget tracks all orders placed through their site and rewards consumers with 0.5 percent of every purchase.

All the marketing experts in the world can’t hold a candle to the persuasive power socially connected consumers have over each other; the key is harnessing that power and putting it to work for your brand—with rewards, of course, for the consumers in question. Who will be the first brand in *your* industry to leverage the virtually limitless marketing muscle of sellsumers?

Website: www.dominos.co.uk
Contact: www.dominos.co.uk/about/contactus.aspx

Spotted by: MarketingWeek via Rick Edgars

It’s been only a few weeks since we covered French WTFjeans, but we couldn’t resist mentioning another gadget-friendly clothing accessory we recently came across. For those not willing to stuff their jeans with electronics—however well-suited those jeans might be—the Bandee is a multifunctional sash designed to hold mobile phones, iPods and all sorts of other gadgets that otherwise fill up pockets or get lost in handbags.

The award-winning Bandee is a “multifunctional transport solution for the little things of everyday life,” as its Berlin-based creator puts it. Cellphones, music players, wallets, ID, keys, lipstick and a virtually infinite variety of other small items fit nicely in its many pockets, relieving the wearer of the need to carry a heavy bag or load the pockets of one’s clothes. Compartments are configured to ensure that nothing falls out—even on the most challenging half-pipe, say—and a variety of designs are available. Pricing ranges from EUR 29.95 for solid-coloured Bandees to EUR 39.95 for multicolour designs.

Currently selling through its online shop as well as through retail outlets in Portugal, the Netherlands, South Korea, Poland and Turkey, Bandee is now seeking distributors in other countries. One to bring to the gadget-dependent masses in your part of the world…?

Website: www.bandee.de
Contact: info@bandee.eu

We’ve seen numerous social networks for travellers in recent years, including KLM’s location-specific Club China and Club Africa for connecting people who do business in those parts of the world. Taking a slightly different tack is British Airways’ Metrotwin, which focuses on comparing and contrasting city “twins” instead.

New York and London are the cities paired on the main Metrotwin site, which provides recommendations for the best neighbourhoods, businesses, attractions and places to visit on both sides of the pond. Rather than connecting travellers, it strives to be more of a social utility for time-starved, novelty-seeking urbanites living in or travelling between the two cities. Same goes for Metrotwin Mumbai, a like-minded arm of the effort that pairs London and Mumbai instead. The site explains: “Do you know where to find the Breach Candy of London? What about the Tate Modern of Mumbai? Metrotwin makes these cross-references useful by asking people like you to suggest Mumbai and London ‘twins’ for neighbourhoods, businesses, attractions, places and people.” Rather than reviewing any and every cafe in those cities, then, it focuses on comparable “best of” destinations, drawing from local online communities and bloggers—who, incidentally, get rewarded for their content with British Airways miles.

Now in beta, Metrotwin puts an interesting spin on travel review sites by focusing on equivalent attractions in very different cities. That’s how people often learn about new things, after all—by comparing them with what they already know—so the approach makes intuitive sense. One to emulate for travellers in your part of the world, or to apply to a different product category?

Website: www.mumbai.metrotwin.com
Contact: support@metrotwin.com

Spotted by: Louisa Redshaw

Image credits: Deepa and obo-bobolina


UK law requires that children under the age of 12 travel with a booster seat to help avoid serious injury in the event of a collision, and similar laws apply in countries around the world. Normally made of hard plastic, these seats are bulky and difficult to transport, so many children go without proper safety provision when travelling in other people’s cars, rental cars and taxis. Enter BubbleBum, an inflatable, safety-approved car booster seat, providing a lightweight, portable alternative to its cumbersome counterparts.

Launched in December 2009 and claimed to be a world’s first, the patent-pending BubbleBum booster seats fold flat when deflated, making them easy to carry in rucksacks or handbags and convenient to take on holidays, school trips or car pooling. The BubbleBum booster seat is priced at GBP 24.99 and can be purchased through the company’s website.

BubbleBum is currently negotiating distribution deals with several large retailers in the UK, Ireland and North America, as well as a travel company. Given the increasingly mobile lifestyles of parents, the demand for travel-friendly child safety solutions is surely on the rise. Get on board now and strap in for a rewarding ride! (Related: For parents on the go, folding high-chair made of cardboard.)

Website: www.bubblebum.co.uk
Contact: info@bubblebum.co.uk

Spotted by: Mark Nagurski

Much the way Supercool School allows anyone to create and monetize an online school, so Estonia-based Traindom focuses on helping information entrepreneurs market their expertise.

No programming or design skills are required to create an education-focused business with Traindom; rather, the site gives users everything they need, including an easy-to-use product creation interface, client management tools, payment systems and more. Content can be conveyed through text, images, audio or video, and support is available both from the company and through a community forum. Traindom users don’t pay until they win 10 sales, and there are no contracts, setup or termination fees. Pricing ranges from nothing for a free account supporting up to 10 clients with 500 megabytes of video storage to USD 99 per month for unlimited clients and 10 gigabytes of storage.

Picking up where general sites like Instructables leave off, Traindom could provide just the platform for minipreneurs with niche expertise. One to try out on the target market that matters to you?

Website: www.traindom.com
Contact: info@traindom.com

Spotted by: John Greene

University of the People—which we covered last week—may be tuition-free, but plenty of other schools around the globe are profitable. Just launched earlier this year, Supercool School is an education platform that lets anyone create and monetize an online school of their very own.

For USD 15 per month, users of San Francisco-based Supercool School can create real-time classes and make them available to an unlimited number of students from all around the world. The white-label platform offers streaming audio and video as well as the ability to share documents and presentations over the web. Every live class is recorded and stored, enabling thousands of students to view them afterwards. School creators can offer their classes for free or charge for them as part of a global education business that’s customizable, brandable and scalable. Professional accounts with unlimited access to Supercool School are now in invitation-only beta; in the meantime, a free version of the platform can be used to offer up to 15 classes per month.

More than 45,000 companies and 300,000 entrepreneurs post revenues of roughly $30 billion per year in the U.S. education and training services industry alone, says Supercool, which now enables more than 100 schools, 700 classes and 2,500 users. Time to start a little global education business of your own…? (Related: Peer-to-peer ‘(un)classes’ match interest with passion.)

Website: www.supercoolschool.com
Contact: contact@supercoolschool.com

Spotted by: John Greene

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