¿Serán los bidis las nuevas tarjetas de visita?


¿Recuerdan cuando encontrar a alguien era una cuestión de un teléfono y una dirección postal? Eso lo metía cualquiera en una tarjeta de visita. Pero ahora ¿quién es el guapo que da su mail, su Facebook, su Twitter, su LinkedIn, su WhatsApp, su Foursquare, su Flick, su blog, su fijo, su móvil, su canal de YouTube, su foto pocoyizada… en una cartulina de 85×50 milímetros?

Las radiografías de identidad son cada vez más finas. Mirar una tarjeta y leer que alguien es “director” de una empresa y ver al lado un teléfono y un mail empieza a ser muy triste. Eso y nada es casi lo mismo. Nos hemos acostumbrado al escaparate y si queremos saber quién es alguien, necesitamos saber cómo habla con sus amigos y olfatear un poco entre sus fotos.

Y como todo esto no cabe en una tarjeta de visita de las del siglo XX, pues se ha tenido que meter en una tarjeta que guarda todos los datos en un código QR. Uno llega después con su smartphone, descifra la información con su lector de bidi y ahí tiene para un ratito viendo quién y qué hace el dueño de ese QR.

La organización del South by Southwest (SXSW), que se celebra ahora en Austin (Texas), ha incluido en la acreditación del festival un código QR donde están los datos de contacto de cada persona. La información recogida en el evento se puede descargar posteriormente en las agendas digitales de los asistentes.

gina Leer más “¿Serán los bidis las nuevas tarjetas de visita?”

Microsoft Slams Google’s Ad Practices

– Brian Morrissey, Adweek
Microsoft used a speaking slot provided by the Association of National Advertisers to open a broad assault on rival Google, accusing the Web giant of using its market clout to the detriment of advertisers.

Microsoft deputy general counsel Mary Snapp laid out her company’s case to advertisers gathered in Washington, D.C., today for the ANA Advertising Law & Public Policy Conference, which Microsoft sponsored. Ironically, Microsoft based its criticisms on Google’s size in the market, mirroring charges leveled against the software firm in the 1990s.

Snapp said marketers should demand that Google allow them to take advertising data out of AdWords for use in other ad tools. She also decried Google’s policy that lets competitors bid on a brand’s search terms, saying it drives up prices. Microsoft only sells search ads on brand terms to companies that own those terms.

“Google, of course, benefits handsomely from this policy by collecting lots of money from the investments that you and other companies have made in their brands,” she said in her prepared remarks.

Microsoft and Google are locked in a battle over the lucrative search advertising market, with Microsoft trailing far behind. The companies have sparred regularly over which is abusing its power. Google suspects that Microsoft will use its operating system and browser market power to steer users to its search engine. Microsoft sees Google’s stronghold in online advertising as detrimental to competition.

“We realize that, given the state of the market, few of you can afford to give up using Google because of these restrictions,” Snapp told advertisers at the conference. “But that doesn’t mean you should have to accept them either. And the fact that Google has might, does not make it right.”

Google representative Adam Kovacevich painted the attack as part of a broader Microsoft effort to combat Google using legal maneuvers. He pointed to a recent Wall Street Journal article that found Microsoft behind an unusual antitrust claim filed in Ohio by a small Web advertiser.

“In light of recent revelations, we’re not surprised by these comments,” he said. “But we work hard to compete fair and square, and our policies are intended to provide users with the most relevant results possible and give advertisers the best possible return on their investment.” Leer más “Microsoft Slams Google’s Ad Practices”

Don’t Let Your Resume Lose Its Luster

How to Use Social Media to Keep Your Resume and Portfolio Up-to-Date

Posted by Adrienne Waldo

Share on  Twitter Share on  Facebook Submit to Digg Add to  Google Share  on StumbleUpon Submit to  LinkedIn Add to  Newsvine Bookmark  on Del.icio.us Submit to  Reddit // //

Adrienne Waldo
Adrienne Waldo

One of the most daunting tasks when getting ready to look for a new job is digging out the old resume, dusting it off and attempting to polish it back to its former glory. I recommend saving yourself the time and trouble by using social media to keep it forever shiny.

When you’re happy at your job it’s almost impossible to remember to go back and update your resume every time you get assigned a new responsibility or complete a big project or learn a new skill. Why? Because nobody’s going to see it, at least not any time soon. You’re likely to forget about valuable experiences if you’re rushing to update your resume several years after an experience took place. Leer más “Don’t Let Your Resume Lose Its Luster”

No Job-Seeker Left Behind

Help Your Peers Land That Next Opportunity

Posted by Carly Rullman

Share on  Twitter Share on  Facebook Submit to Digg Add to  Google Share  on StumbleUpon Submit to  LinkedIn Add to  Newsvine Bookmark  on Del.icio.us Submit to  Reddit // //

Carly  Rullman
Carly Rullman

It all started when I got an e-mail from a college friend asking if I knew of anyone looking for a position in public relations. At the time, her place of work was looking for someone who wanted hands-on experience and was ready to take their PR department by the horns. Now, if this e-mail had been sent eight months ago when I, myself, was looking for a job, I would have been ecstatic at the thought of being interviewed. Fortunately now, I have a job, where I am very happy, so this did not pertain to me — but, that didn’t mean the e-mail went to my trash.

Right away I forwarded the e-mail to a couple people: One of my friends who was in my college PR program and a former intern who worked for one of my clients. Not a hard, time-consuming task at all, and I was more than happy to do so.

Three weeks after that e-mail was sent, I have learned that my PR friend is going to be interviewed at that particular place of work. I am simply thrilled for her and so is she.

This simple act of helping out a friend or even someone only met through the working world continued on Twitter. In the past month, I have seen three posts on my Twitter stream about job openings. One was for an account executive at a popular magazine in town, one was for an e-mail marketing position (via fellow GenNext blogger, @adriennewaldo), and the other was for a job in account service. I simply re-tweeted these mentions to get a direct message that said: “Hey, thanks for the post about X job. I am sending my resume now!” I replied with nothing other than, “You are so welcome. I know what it’s like to be in a tough job market!” Leer más “No Job-Seeker Left Behind”

12 Cool USB Flash Drives

by Nora Vega

Wooden USB Oooms

These sticks from OOOMS are made to stand out from their natural environment of computers and offices. The sticks are picked from the woods and are individually selected for their natural beauty, and then professionally handmade into unique and personal USB memory sticks. (Link)

USB Flash Drive Fingers

USB Flash Drive Fingers are both cool and creepy. These things are very realistic in appearance and feel. They even have finger prints. Now, you can finally give that geek in your life “The Finger”. (Link)

Gold with Diamond USB Flash Drive

U3 Israeli Jewellery shop have brought out a limited edition of its handmade solid gold 14k USB Flash drive, which is touted to be the most expensive USB Flash drive on the planet. In addition to the gold, this dazzling Flash drive also has some glittering diamonds on it. Bling aside, this 4GB drive comes with U3 platform along with its apps. An amber LED underneath the drive glows magnificently through the diamonds covering it. The price is $2,000. (Link)

Leer más “12 Cool USB Flash Drives”

In Defense of a Limited Online Presence

Why I Stopped Tweeting

Posted by Alex Kniess

Share on  Twitter Share on  Facebook Submit to Digg Add to  Google Share  on StumbleUpon Submit to  LinkedIn Add to  Newsvine Bookmark  on Del.icio.us Submit to  Reddit // //

Alex Kniess
Alex Kniess

I’ve never been great at sharing a constant stream of fresh content online. I have a personal blog that’s been updated a handful of times in the last year (maybe longer, I don’t even remember). I don’t have a Del.icio.us page nor do I Digg things. I probably have dozens of online accounts that haven’t been updated in years. And if you look at my Twitter page you’ll see tweets from the beginning of December.

Ask any “social-media expert” and they would probably tell you I’m doing it all wrong. And maybe I am. But I can’t help but check my Twitter feed every few days and see the majority of those I’m following doing nothing but retweeting each other or posting links to other people’s opinion. Sharing is caring and I love to learn new things, but I’ve come to a breaking point. It seems like the majority of the content I subscribe to is repurposed and watered down. There is so much noise out there that it’s hard for me to find the source. Where are the original ideas coming from? Leer más “In Defense of a Limited Online Presence”

Tiger Woods’ Pitchman Days Are Far From Over, Study Says

Research Finds Scandal Had Little Impact on Brands Golfer Endorsed

By Jack Neff

MILFORD, Ohio (AdAge.com) — F. Scott Fitzgerald may have said, “There are no second acts in American lives,” but when it comes to Tiger Woods‘ career as a commercial endorser, data suggest the author may be way off base.

The Study shows Tiger Woods did major damage to his own brand with  the scandal, but most of the brands he endorsed escaped relatively  untarnished.
The Study shows Tiger Woods did major damage to his own brand with the scandal, but most of the brands he endorsed escaped relatively untarnished.

Research compiled and conducted by WPP’s TNS indicates Mr. Woods did major damage to his own brand with his series of well-publicized extramarital affairs, but also indicates that most of the brands he endorsed escaped relatively untarnished.

The research indicates that despite months of unremitting negative publicity, Mr. Woods remains one of the most popular athletes in the U.S. — still neck-and-neck with Peyton Manning and Brett Favre — and easily the most popular golfer, continuing to beat Phil Mickelson by a three-to-one margin (albeit down from his margin of five to one prior to January).

That should come as good news to Mr. Woods, who will return to professional golf at the Master’s next month. The major caveat, of course, is that all of Mr. Woods’ popularity derives from his athletic prowess, so to become a bankable commodity once more means he’s got to win. Leer más “Tiger Woods’ Pitchman Days Are Far From Over, Study Says”