In a recent study carried out by Email Stat Center; an authority on email marketing metrics, they found out that the promise of social media marketing riches proves to be too much of a temptation for email marketers to avoid. Hence, the reason they want to be part of the action.
Results of the study showed that already 43% of email marketing firms are already offering social media marketing as part of their service line-up. Personally, I feel this is quite natural for email marketing companies to try to keep up the pace and include social media in their services offerings.
As to how they are going to monitor their social media activities, there are a lot of tools out there that can be utilized for that sole purpose of tracking ROI. From the graph, 66% of the email marketing companies are offering Strategy and Consulting alongside email marketing.
But, isn’t that what all email marketing companies provide prior to carrying out email marketing for their customers, unless they’re some kind of email spammer then.
As businesses progress into the future, I feel that they either keep up or lose out; there’s no such thing as copying. The trend to use social media as part of your marketing strategy is already there; now it really depends on how fast businesses can are able to implement that strategy into their marketing mix to ensure a positive outcome.
What do you think of email marketing as a whole? Do you feel that it’ll die out soon enough? Share with us your thoughts and opinions on this matter!