17 Essential Developer Networks


Recently I have been noticing that more and more tech companies are starting up “developer networks”. Some of these, like the Yahoo! Developer Network, consist of great tools and resources (think YQL, YUI etc) that we can all make use of in our work whilst others focus on more specific aspects of developing with a particular service or app.

Whilst tutorials and code examples are great the added bonus of a network is the community that grows around it. It’s likely that you won’t be the first person to experience a particular issue so it’s a great place to share application specific tips and frustrations.

Here are 17 networks and sites that you might not know about but are worth checking out. Leer más “17 Essential Developer Networks”

Battling the Half-Life of Idea Execution


by Michael Karnjanaprakorn

Creative people have the tendency to generate tons of ideas. What’s not exciting about brainstorming new ideas?  It’s intoxicating and fun. It hones your innovative thinking and nurtures your creativity at the same time. Of course, the real challenge begins when you come across an idea that you like. A lot of people I know struggle with pushing an idea into motion. Something about rolling up their sleeves and getting started is scary. However, my challenge is a bit different. My struggle is focusing on any one idea for an extended period of time.Over the past year, I’ve launched an online network, an email newsletter, and produced numerous innovation conferences. I’ve also wanted to start an online savings bank, a speakeasy bar, and a health insurance company. If you think these ideas are totally random, it’s because they are. Leer más “Battling the Half-Life of Idea Execution”

10 Simple Tips for Launching a Website


by Jacob Gube

The process of launching a website can be a daunting endeavor. There are many things you want to do, but not enough time and resources to do them. However, even though it might seem like a herculean task, as long as you keep some fundamental things in mind, you can ensure a hassle-free website launch.

In this article, I’ll share with you some tips for launching a website based on the experience of our own launch of Design Instruct.

10 Simple Tips for Launching a Website

1. Have scalable web server resources

With today’s high-availability and cost-effective content distribution solutions such as Amazon S3, and on-demand instant scalability offerings of hosting providers such as VPS.NET, you can affordably have web servers that can take a beating from high-burst traffic.

Not only will having scalable solutions prepare you for the high-traffic that a website launch can generate, but it also future-proof’s your set-up as your website grows. High-availability, metered set-ups give you the ability to pay for just the resources you need right now.

Have scalable web server resources

For Design Instruct, we set up a CDN for distributing static files for our content-heavy pages, and scaled up our VPS resources temporarily on the day of the site launch because we were anticipating a huge burst of traffic.

Regardless of how big or small you think the traffic you’ll get is, it’s never a bad idea to get a web hosting solution that will scale—they’re tremendously affordable and you pay only for what you intend to use.

Don’t risk having your website crash and your launch day ruined because of a shoddy web server.

2. Get all of your social media accounts beforehand

Nowadays, social networking is integral to a website. Don’t wait the last minute to sign up and set up your social network accounts on Twitter, Facebook, MySpace, and any other site that you’re planning to engage in.

This guarantees that your preferred account name will be available before you become known and gives your visitors additional ways to communicate with as soon as they arrive at your website.

Get all of your social media accounts beforehand

On Design Instruct, our social media accounts were established well before the site’s launch date. For example, we had our Twitter account set up close to a month ahead of our site launch. Leer más “10 Simple Tips for Launching a Website”

Men embrace and use social networking sites much more than women do…


Logo for the Liberty Mutual Group
Image via Wikipedia

According to Liberty Mutual’s latest survey, they found that men embrace and use social networking sites much more than women do. Men are more active in social media “across the board” according to the survey.

The national survey was part of the firm’s Responsibility Project where they hope to give an insight to what people think are responsible ways to use social networking technologies at work, school and in relationships.

The results showed that 57% of men are more likely than 50% of women to have more than one social networking account on websites such as Facebook and Twitter. On top of that, 51% of men find it reasonable for their boss to tweet about their company compared to 37% of women.

The results are so much different from Pingdom’s survey done on November 2009. Before that, the ratio between male and female demographics in social networks was 47% and 53% respectively. Here’s a chart from the site to review the past  statistics.

pingdom

I wonder what could be the possible reasons for the rise of males in social networks. What do you think? Do share it with us by dropping us a comment.

5 Benefits of LinkedIn For Bloggers


Image representing LinkedIn as depicted in Cru...
Image via CrunchBase

Image via CrunchBase

There’s a growing trend for many to use LinkedIn as the de facto tool for professional networking. Like most social networking platforms, it’s a fantastic way to stay connected with current colleagues, people you’ve worked with in the past and peers who work in the same industry like you. No matter your choice of profession, it’s definitely much easier to find a job today as compared to the days before Internet.

Then, phone calls, letters and word of mouth were essential to land you a job but now, everything’s a click away. Besides the above, at this point of time, most of us are connected through online job sites, forums and social networks such as Twitter, Facebook and LinkedIn. Leer más “5 Benefits of LinkedIn For Bloggers”

‘I Love You’ Nueva campaña de Acuam Healthcare para Pfizer


Acuam_logo_dilequelequieres_blog

Pfizer vuelve a confiar de nuevo en Acuam Healthcare para el lanzamiento de una estrategia 360º alrededor del Informe sobre hábitos de salud sexual entre la población española realizado por la farmacéutica durante el pasado año.

Embarazo en vivo y en directo


¿Quién no tiene curiosidad por ver el crecimiento de un bebé en el vientre materno? Una ecografía online nos lo pone en bandeja de la mano de Huggies

Las mujeres embarazadas serán las primeras beneficiadas del nuevo proyecto online desarrollado por Ogilvy Argentina para la marca Huggies perteneciente a Kimberly Clark. Bajo el claim 9 meses en vivo, las futuras madres (y todo aquél que tenga curiosidad) podrán seguir una ecografía en tiempo real de un bebé a lo largo de todo el periodo de gestación. La agencia lleva trabajando en este proyecto más de un año y ahora ya podemos ver el resultado en la web de la campaña (por cierto, ya estamos en la tercera semana de embarazo).

La campaña “9 meses en vivo” -liderada creativamente por Gastón Bigio y Jonathan Gurvit y producida por Hombre Cosa– pretende reforzar el vínculo emocional de los padres con Huggies.

Vía http://www.interactivadigital.com/

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Copy Innovation – Is Copying Innovation?


by Stefan Lindegaard

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I have often argued that we a more holistic approach on innovation as it needs to be about more than just products and technology. Innovation is also about processes, services and even management practices.The latter makes me wonder whether we should view copying as a way of innovation. I know this is controversial and in many cases directly wrong seen from a moral perspective.

Companies that build their businesses on copying others products, technologies, services or processes also often run into serious legal issues so there are many reasons not to do this.

However, please consider these questions:

• Can a company use “copy innovation” to establish themselves within in a given industry?

• What if such a company can manage the legal issues and still be able to operate as a company in the long term?

• Can “copy innovation” over time help develop a more traditional style of innovation for companies as well as countries?

• What if the rules of business are changing and the new rules are written by companies – and countries – with a different perspective on innovation? That could turn into an interesting paradigm shift.

Just wondering… It would be great to hear your take on this.

I have often argued that we a more holistic approach on innovation as it needs to be about more than just products and technology. Innovation is also about processes, services and even management practices.The latter makes me wonder whether we should view copying as a way of innovation. I know this is controversial and in many cases directly wrong seen from a moral perspective.

Companies that build their businesses on copying others products, technologies, services or processes also often run into serious legal issues so there are many reasons not to do this.

However, please consider these questions:

• Can a company use “copy innovation” to establish themselves within in a given industry?

• What if such a company can manage the legal issues and still be able to operate as a company in the long term?

• Can “copy innovation” over time help develop a more traditional style of innovation for companies as well as countries?

• What if the rules of business are changing and the new rules are written by companies – and countries – with a different perspective on innovation? That could turn into an interesting paradigm shift.

Just wondering… It would be great to hear your take on this.

I have often argued that we a more holistic approach on innovation as it needs to be about more than just products and technology. Innovation is also about processes, services and even management practices.

The latter makes me wonder whether we should view copying as a way of innovation. I know this is controversial and in many cases directly wrong seen from a moral perspective.

Companies that build their businesses on copying others products, technologies, services or processes also often run into serious legal issues so there are many reasons not to do this.

However, please consider these questions:

• Can a company use “copy innovation” to establish themselves within in a given industry?

• What if such a company can manage the legal issues and still be able to operate as a company in the long term?

• Can “copy innovation” over time help develop a more traditional style of innovation for companies as well as countries?

• What if the rules of business are changing and the new rules are written by companies – and countries – with a different perspective on innovation? That could turn into an interesting paradigm shift.

Just wondering… It would be great to hear your take on this.

http://www.15inno.com/

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Building Blocks for Open Innovation: Lessons from Colgate-Palmolive


by Stefan Lindegaard
March 4, 2010 Open Innovation
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What does an open innovation strategy look like? I went through some of the presentations from the CoDev conference and I spent some time on the presentation given by Fabienne Jacquet, Director of External Innovation at Colgate-Palmolive. I was unable to attend her presentation, but she got great feedback : – )Her presentation gives a quite clear description of the open innovation strategy at Colgate-Palmolive. Their overall external innovation mission is to embed the external world into Colgate-Palmolive and their strategy for this builds on four elements:

• create environment for open dialog
• “translate” between marketers and scientists
• build a winning external ecosystem
• become a “partner of choice” Leer más “Building Blocks for Open Innovation: Lessons from Colgate-Palmolive”

Cambiar de Blogger a WordPress


Escrito por Álvaro Paricio

Blogger vs WordPress

Llega un momento en la vida de todo blogger en la cual se plantea dar un salto: ha crecido nuestro público o quizá simplemente queremos tener control sobre absolutamente todo lo relacionado con nuestro blog y por ello queremos comprar un dominio y alojar ahí nuestro blog bajo WordPress. Leer más “Cambiar de Blogger a WordPress”

Journalists and Social Media


As PR professionals, we’re constantly looking for ways to connect with reporters and to secure placement for our company and clients in the most relevant publications. It can be difficult (that’s why we have jobs), but the following study gives us some interesting results that could potentially help us do our jobs more efficiently.

Middleberg Communications and the Society for New Communications Research last month released a study titled, “Media in the Wired World.” The research team surveyed U.S. journalists regarding their social media use and the study found some interesting results:

  • Almost 70% of journalists are using social networking sites, which is a 28% increase since the 2008 study
  • 48% are using Twitter or other microblogging sites and tools, a 25% increase since 2008
  • 66% of the surveyed journalists are using blogs
  • 25% of those surveyed are using podcasts
  • 48% of journalists are using online video
  • Over 90% of journalists agree that new media and communications tools and technologies are enhancing journalism to some extent

According to the study, reporters are embracing social media and are active on various social networking sites. This is great for us because we can build relationships with reporters and connect with them in real-time. Here at 451, we use Twitter and LinkedIn to follow media contacts. Both tools are useful to see what reporters are writing about, and to watch for potential opportunities to pitch our company and/or our clients.

Do you connect with reporters and journalists through social networking sites? Have some success stories to share? Let us know!

http://451heat.com/

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41 Creative Condom Ads.


Anyone in the advertising industry will tell you that it’s more fun to create ads for condoms as opposed to others. Condom ads probably require the most delicate touch of all… These forty condom ads from around the world. Use condoms.

Condom AdsCondom AdsCondom AdsCondom AdsCondom AdsCondom Ads Leer más “41 Creative Condom Ads.”