You stand on a small platform called a “board,” high above the big top floor. A swinging bar – a trapeze – swings in front of you, away and then toward you. Your task is to dive into open space, grab the bar, and swing out away from your little perch.
At the apex of your swing, you are going to let go. Leer más “Dynamic Ads Need Dynamic Landing Pages”
In May 2009, I wrote a column about the talk at the time that Twitter could be a “Google killer.” Fast forward a few months (OK, almost a year) and now we have Google partnered with Twitter.
At the time of my initial writing, I mentioned that until Twitter cleaned up the potential for spam, I didn’t see that Twitter could possibly be a Google killer. I spoke about the fact that Google rose in popularity, years ago, because it had figured out how to deliver higher quality search results (certainly not entirely “spam free,” but much better than we had seen before).
On January 13, 2010, Technology Review interviewed Amit Singhal, a Google Fellow, who led development of real-time search. In this article, Amit shares how Google ranks tweets. Leer más “Social Search’s Algorithm”
It’s a well known fact that journalists have some sort of a love-hate relationship with media relations and communication professionals, generally speaking. Why they hate people PR practitioners is nothing short of a long list of reasons to be so. The alarming number of sub-par public relations ‘professionals’ who are devoted to delivering bad pitching practices and the annoyingly persistent publishing of blacklisted email address are just the tip of the iceberg.
In a recent article by Jonah Bloom, the editor of Advertising Age and former editor of PR Week, titled “With PR on the Rise, Here’s a Refresher Course in the Basics”, he talks about how a lot of marketers out there may need help to understand the basics of PR. TheZigBlog has kindly break down his article to sizeable chunks for us to digest; do read on to learn more from there.
In the meantime, here’s a tongue-in-cheek visualization to differentiate between advertising, marketing, public relations and branding done by ZagBook.