Guest post by Alyssa Gilmore, Director of Analyst Relations, SunGard Financial Systems
The rise of social networks for professional publicity purposes presents influencers—including industry analysts—with a new brand challenge. In a virtual world aflame with big ideas and big names, how do you get your light to shine?
Several of the industry analysts I work with have recently asked me how they can best begin or improve their use of Twitter. As a means of expression of expertise, education and engagement, Twitter is a natural extension of the daily activities of an industry analyst and a powerful promotional tool to add to your publicity arsenal. Here are some of my thoughts on good analyst Twitter practices I’ve seen so far:
Cultivate the right community: it’s not just “Tweet it and they will follow”. To build your follower community, first stake your spot on Sage Circle’s Twitter Directory (http://sagecircle.com); it’s like a neon-lit billboard for attracting social-savvy AR pros and media. Also, make sure your firm handle announces you. Then, go for organic growth: find “Tweeple” whose following you’d like to emulate—the CEO of a company you cover, a prominent media figure for your industry—and reply to a few of their tweets on your topics of expertise. People using Twitter are often more social than those you may encounter in more traditional venues – you can build relationships with industry leaders that you might not come across in your usual circles. Seguir leyendo “Twitter tips for analysts (guest post by Alyssa Gilmore)”