Seth Godin: The Truth About Shipping



by Seth Godin

Here are a few questions I’d like to answer:

  1. Why is it so hard to brainstorm a good idea?
  2. Why do committees usually wreck a project?
  3. Is it true that the more people work on something, the longer it takes?
  4. Why are most products below average (and the rest… meh)?
  5. Why is it so difficult to ship on time?
  6. Why does time pressure and an urgent deadline allow you to get more done and sometimes (if you’re lucky) improve the product itself?

The answer to all six is the same thing: The resistance. Leer más “Seth Godin: The Truth About Shipping”

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Introducing the New Book from Behance & 99%: “Making Ideas Happen”


My obsession, since before the founding days of Behance, has been to better understand the forces behind making ideas happen. In a perfect world, the best ideas would be the easiest to execute. Or, at the very least, there would be some correlation between the quality of an idea and the probability that it becomes a reality. Unfortunately, this is not the case.
Ideas don’t happen because they are great – or by accident. Ideas are made to happen through a series of other forces.

But what are these miraculous and mysterious “forces”? And why are certain people and teams able to consistently defy the odds and push their ideas to fruition, time and time again? I have spent over four years meeting these creative powerhouses and asking them how they do it.
Leer más “Introducing the New Book from Behance & 99%: “Making Ideas Happen””