Big Biz Embracing Twitter


– Mark Dolliver, Adweek
Fortune 500 companies got into the Twittering act in a big way last year, according to a study released by the Society for New Communications Research.

Thirty-five percent of Fortune 500 corporations had an active Twitter account as of last year (i.e., one with a post within the past 30 days), according to the study. Among the top 100 companies on the roster, 47 percent had a Twitter account. Twenty-two percent of all Fortune 500 companies had a “public-facing corporate blog,” and more than eight in 10 of those linked directly to a corporate Twitter account.
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The Beta Principle: Skip Perfection & Launch Early


One thing every company has in common is a desire to innovate. Whether it means creating entirely new products or improving existing ones, everyone is familiar with the anxiety that accompanies all things new. All too often, we strive to get everything right the first time around. As a consequence, our products suffer from costly delays and insufficient feedback prior to launch.For a solution, we can steal a page from the playbook of modern Internet and technology companies that have pioneered the practice of “launching in beta.” As you probably know, most of Google’s products are launched in beta (with bugs and all) for the world to adopt. The “Labs” icon in the top right hand corner of Gmail is a treasure trove of quickly executed ideas that Google is testing. Some are clearly half-baked, but all are available.

Why? Because sometimes it’s best to launch a product before it’s perfect. I call this acting without conviction. You may be uncertain – and some things may remain unfinished – but you’ve got to push it out. The reasons are both practical and psychological.

Sometimes it’s best to launch a product before it’s perfect.

On a practical level, you can only get feedback and real user data when the product is released. Google makes major changes to their products while they are in beta – and these changes are made based on rock-solid analytics. Also, if there are fundamental flaws in your assumptions about your product, you will realize them more quickly if it’s live. Rather than spending many months (and lots of money) on the finer details, getting early feedback can lead to priceless realizations. Leer más “The Beta Principle: Skip Perfection & Launch Early”

IN SEARCH OF THICKER CONNECTIONS / THE SOCIAL WEB


A couple of days ago, Patricia McDonald of BBH Labs in New York put up a thought-provoking blog post entitled ‘Will Social Media Eat Itself?‘ In this post, she responded to the startling finding, by the Edelman Trust Barometer, ‘that we trust our friends and peers considerably less than we did two years ago’. Apparently, in the US, just 25% of respondents said that they regarded friends and peers as very/extremely credible – that’s 20 points less than 2008. Go here for the full post – it’s a great read.

We’ll get into the loss of trust in real world environments towards the end, but for now, let’s consider the ‘media‘ angle of this social circumspection. Leer más “IN SEARCH OF THICKER CONNECTIONS / THE SOCIAL WEB”

Best Practices for Hints and Validation in Web Forms


Our instinctive dislike for forms originates from having to fill out seemingly endless paper forms, many of which require a Master’s degree in Form Content Filling to understand and fill out correctly the first time.

Unfortunately, in the offline world, getting some answer wrong would mean having to fill out the form in full and sending it again, usually days apart.

Best Practices for Hints and Validation in Web Forms

Online, we have the opportunity to not only resubmit forms countless times, but also as web developers, we can provide people with much more relevant feedback at various stages of using a web form.

Through hints and validation, we can create forms that are a lot more user-friendly than their offline counterparts. And in some cases, we can make forms that people might even enjoy filling out.

Hints in Web Forms

Validation is frequently used to provide users with a response on what information they should have entered when an error occurs.

By using a number of helpful hints, we can provide much of this information before they even enter their name. By showing more information before a user submits a form, we can reduce the chance of an error happening.

Information available prior to submission can come in three forms:

Labels: These should quickly describe what information should be entered into an input field—this could be their username, password, email, etc.

Required or optional information: an input field should be denoted as required or optional, usually by an asterisk (*) or any cues or text-based hints that tell the form user they can’t leave a field blank.

Help hints: Help hints function to give the user additional tips on how to format their information. For example, a help hint might tell a user what the password requirements are (as shown below).

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Alignment of Labels

Of course, all information should be placed in such a way that it is clearly associated to a given input field, but the alignment of a label can actually affect not only a successful submission, but also the speed of completion.
The alignment of a label is typically either left, right or top; there are benefits and disadvantages to each alignment:

Top labels: Positioning a label at the top of input fields improves the association between the label and field, but does tend to give the impression of a longer form.

Right labels: Labels at the right of the input fields reduces the vertical space of the web form, and improves the association between the label and input. However, right labels can reduce the readability and scanability of web forms.

Left labels: Labels at the left of form fields can make for easier reading of the labels, and also makes the web form vertically shorter. However, it tends to affect the association of labels to inputs.

Alignment of Labels

Choosing the alignment of labels in a form can depend on the type of web form you are creating, the available space you have for your web form and which of the disadvantages are of greater concern to you in the given situation.

Labels inside Inputs

Some forms will use placeholders to indicate suitable examples of information within an input field, but in some instances, when screen real estate is at a premium, developers will use labels within the input fields.

This doesn’t pose too many issues on shorter forms, but as the form grows, this becomes an issue. By using the label within the input, it means that once a user enters any data, the label disappears and cannot be referred back to when reviewing the form either before or after submission.

Labels inside Inputs

Hints within inputs should be used only where sufficient information still exists to indicate an input’s purpose or requirements after the user has entered their information and the original hint has disappeared.

Additionally, labels inside input fields can be troublesome if done incorrectly, as they often rely on client-side scripting such as JavaScript.

One potential solution to the downsides of labels within inputs is using the sliding labels technique—proposed by CSSKarma—where the labels move to the side and remains visible when the user focuses and enters text into the fields. However, this technique still doesn’t solve space limitations. Leer más “Best Practices for Hints and Validation in Web Forms”

There are thousands of posts about SEO optimisation. This is not one of them.


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This aim of this post is to illustrate the negative (and comical) affects of inadvertent or unplanned SEO. For example a long time ago, I was strolling through Leicester Square when I saw a wonderful display of Origami pigeons. Who would have thought that this surprisingly became one of the highest search terms to my blog.

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80 Controversial and Disturbing Print Ads


Let’s look at these advertisements objectively with an open and analytical mind and appreciate the creativity that went into it. One has to wonder how the creative directors and designers came up with these concepts. What was the thought process and rational behind their radical ideas? Was there prior censorship and surveying done in a control group before the decision to go ahead with the advert was made? No matter the response, such advertisements do exist and are on the rise. Does challenging the norm by being controversial and extreme payoff by leaving an impact or making an impression on viewers? This is an answer we’d love to find out.

Here are 80 controversial advertisements that challenge the boundaries of what is socially and morally acceptable with the use of dark humour and shock tactics. These print advertisements often use gore, vulgarity, sex, violence, and sometimes religion to promote their products or bring across the organisations’ message. These adverts either challenge social, political or moral propriety. That is why some of these advertisements are banned in certain countries. Although the use of such adverts can be effective, it is not for the faint of heart or small of mind. Not everyone can appreciate the beauty in such clever and deliberate ugliness.

Ariel: Pervert
Ariel

Amnesty International: Archery
Archery

AMAM – Association of Women Against Genital Mutilation: Plastic doll
Amam

Alka-Seltzer: New Year
Alka Seltzer

Alac: Kitchen
Alac

Ace: Tarantula
Ace

A Bela Sintra: Foot
A Bela Sintra Foot

WWF: Blood
WWF

Amnesty International: Red Little Tender
Violence Against Women

Vergessen ist ansteckend: Tub
Vergessen

TMF: Army
TMF Leer más “80 Controversial and Disturbing Print Ads”

the slogan magazine / Latest News


25.02.10
Si se mide la web como la TV, la publicidad vendrá sola

La web cambia a gran velocidad, pero la forma de medir la publicidad online sigue estancada en los mismos instrumentos que en sus primeros días: visitantes únicos e impresiones de anuncios.

Michael Zimbalist, en Adage, cree que esto es una gran ironía. Que las impresiones de avisos están desconectadas con cualquier dimensión de audiencia significativa y que el reinado de las mediciones siga atado a resultados observables mediante la terrible “tasa de click”.

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25.02.10
La web redefinirá el concepto de calidad en contenidos
El concepto de calidad que imperó siempre en los medios tradicionales se ha desdibujado en Internet. La constante necesidad de velocidad de resultados resta importancia a la autoridad de la fuente… en términos generales.

El concepto de calidad que imperó siempre en los medios tradicionales se ha desdibujado en Internet. La constante necesidad de velocidad de resultados resta importancia a la autoridad de la fuente… en términos generales.

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25.02.10
Neurociencia descifra mente del consumidor

Entender el cerebro de las personas puede ayudar a realizar la mejor estrategia de marketing.

Cada periodo de la humanidad está marcado por los cambios de la cultura. La sociedad ya no es la misma de hace unos años, la evolución de la conducta de las personas es evidente.Bajo este enfoque surge una nueva técnica para estudiar el campo de los consumidores en el mercado. La neurociencia es una práctica que investiga el comportamiento del cerebro para aplicarlo al marketing.

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25.02.10
Un 66% de las empresas incrementará su inversión en marketing digital durante 2010

El 28% de las empresas están ya pasando parte de su presupuesto desde los canales tradicionales hacia el marketing digital.

Las acciones de Social Media y de Marketing Móvil las que más crecerán durante 2010, el 64% de las empresas aumentará su presupuesto destinado a acciones SEO, mientras que el 54% aumentará el dinero destinado a campañas de email marketing.

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25.02.10
Convocatoria a la primera reunión de trabajo de la Iniciativa VPEi

Con la emergencia de la comunicación 2.0 y las nuevas posibilidades que ha abierto Internet para el consumidor, el mundo de la publicidad, el marketing, la comunicación y las relaciones públicas tiene sobre la mesa el gran reto de buscar un consenso sobre el valor publicitario de sus esfuerzos en Internet.

Para enfrentar este debate y gran reto túatú social media & pr, la primera Agencia de Comunicación y Relaciones Públicas nativa de la Red, ha lanzado la iniciativa VPEi (Valor publicitario Equivalente en Internet)

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25.02.10
Seleccionado el jurado de medios en la 25 edición de EL SOL

  	   Seleccionado el jurado de medios en la 25 edición de EL SOL

Además, el festival galardonará a la agencia más premiada de cada país.

El Festival Iberoamericano de la Comunicación Publicitaria da a conocer la composición de su Jurado de Medios para esta 25 edición. Pablo Alonso, director general de PHD, será este año el presidente del jurado que completarán:

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