Big Biz Embracing Twitter

– Mark Dolliver, Adweek
Fortune 500 companies got into the Twittering act in a big way last year, according to a study released by the Society for New Communications Research.

Thirty-five percent of Fortune 500 corporations had an active Twitter account as of last year (i.e., one with a post within the past 30 days), according to the study. Among the top 100 companies on the roster, 47 percent had a Twitter account. Twenty-two percent of all Fortune 500 companies had a “public-facing corporate blog,” and more than eight in 10 of those linked directly to a corporate Twitter account.
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The Beta Principle: Skip Perfection & Launch Early

One thing every company has in common is a desire to innovate. Whether it means creating entirely new products or improving existing ones, everyone is familiar with the anxiety that accompanies all things new. All too often, we strive to get everything right the first time around. As a consequence, our products suffer from costly delays and insufficient feedback prior to launch.For a solution, we can steal a page from the playbook of modern Internet and technology companies that have pioneered the practice of “launching in beta.” As you probably know, most of Google’s products are launched in beta (with bugs and all) for the world to adopt. The “Labs” icon in the top right hand corner of Gmail is a treasure trove of quickly executed ideas that Google is testing. Some are clearly half-baked, but all are available.

Why? Because sometimes it’s best to launch a product before it’s perfect. I call this acting without conviction. You may be uncertain – and some things may remain unfinished – but you’ve got to push it out. The reasons are both practical and psychological.

Sometimes it’s best to launch a product before it’s perfect.

On a practical level, you can only get feedback and real user data when the product is released. Google makes major changes to their products while they are in beta – and these changes are made based on rock-solid analytics. Also, if there are fundamental flaws in your assumptions about your product, you will realize them more quickly if it’s live. Rather than spending many months (and lots of money) on the finer details, getting early feedback can lead to priceless realizations. Leer más “The Beta Principle: Skip Perfection & Launch Early”


A couple of days ago, Patricia McDonald of BBH Labs in New York put up a thought-provoking blog post entitled ‘Will Social Media Eat Itself?‘ In this post, she responded to the startling finding, by the Edelman Trust Barometer, ‘that we trust our friends and peers considerably less than we did two years ago’. Apparently, in the US, just 25% of respondents said that they regarded friends and peers as very/extremely credible – that’s 20 points less than 2008. Go here for the full post – it’s a great read.

We’ll get into the loss of trust in real world environments towards the end, but for now, let’s consider the ‘media‘ angle of this social circumspection. Leer más “IN SEARCH OF THICKER CONNECTIONS / THE SOCIAL WEB”

Best Practices for Hints and Validation in Web Forms

Our instinctive dislike for forms originates from having to fill out seemingly endless paper forms, many of which require a Master’s degree in Form Content Filling to understand and fill out correctly the first time.

Unfortunately, in the offline world, getting some answer wrong would mean having to fill out the form in full and sending it again, usually days apart.

Best Practices for Hints and Validation in Web Forms

Online, we have the opportunity to not only resubmit forms countless times, but also as web developers, we can provide people with much more relevant feedback at various stages of using a web form.

Through hints and validation, we can create forms that are a lot more user-friendly than their offline counterparts. And in some cases, we can make forms that people might even enjoy filling out.

Hints in Web Forms

Validation is frequently used to provide users with a response on what information they should have entered when an error occurs.

By using a number of helpful hints, we can provide much of this information before they even enter their name. By showing more information before a user submits a form, we can reduce the chance of an error happening.

Information available prior to submission can come in three forms:

Labels: These should quickly describe what information should be entered into an input field—this could be their username, password, email, etc.

Required or optional information: an input field should be denoted as required or optional, usually by an asterisk (*) or any cues or text-based hints that tell the form user they can’t leave a field blank.

Help hints: Help hints function to give the user additional tips on how to format their information. For example, a help hint might tell a user what the password requirements are (as shown below).

Alignment of Labels

Of course, all information should be placed in such a way that it is clearly associated to a given input field, but the alignment of a label can actually affect not only a successful submission, but also the speed of completion.
The alignment of a label is typically either left, right or top; there are benefits and disadvantages to each alignment:

Top labels: Positioning a label at the top of input fields improves the association between the label and field, but does tend to give the impression of a longer form.

Right labels: Labels at the right of the input fields reduces the vertical space of the web form, and improves the association between the label and input. However, right labels can reduce the readability and scanability of web forms.

Left labels: Labels at the left of form fields can make for easier reading of the labels, and also makes the web form vertically shorter. However, it tends to affect the association of labels to inputs.

Alignment of Labels

Choosing the alignment of labels in a form can depend on the type of web form you are creating, the available space you have for your web form and which of the disadvantages are of greater concern to you in the given situation.

Labels inside Inputs

Some forms will use placeholders to indicate suitable examples of information within an input field, but in some instances, when screen real estate is at a premium, developers will use labels within the input fields.

This doesn’t pose too many issues on shorter forms, but as the form grows, this becomes an issue. By using the label within the input, it means that once a user enters any data, the label disappears and cannot be referred back to when reviewing the form either before or after submission.

Labels inside Inputs

Hints within inputs should be used only where sufficient information still exists to indicate an input’s purpose or requirements after the user has entered their information and the original hint has disappeared.

Additionally, labels inside input fields can be troublesome if done incorrectly, as they often rely on client-side scripting such as JavaScript.

One potential solution to the downsides of labels within inputs is using the sliding labels technique—proposed by CSSKarma—where the labels move to the side and remains visible when the user focuses and enters text into the fields. However, this technique still doesn’t solve space limitations. Leer más “Best Practices for Hints and Validation in Web Forms”

There are thousands of posts about SEO optimisation. This is not one of them.


This aim of this post is to illustrate the negative (and comical) affects of inadvertent or unplanned SEO. For example a long time ago, I was strolling through Leicester Square when I saw a wonderful display of Origami pigeons. Who would have thought that this surprisingly became one of the highest search terms to my blog.

Leer más “There are thousands of posts about SEO optimisation. This is not one of them.”

80 Controversial and Disturbing Print Ads

Let’s look at these advertisements objectively with an open and analytical mind and appreciate the creativity that went into it. One has to wonder how the creative directors and designers came up with these concepts. What was the thought process and rational behind their radical ideas? Was there prior censorship and surveying done in a control group before the decision to go ahead with the advert was made? No matter the response, such advertisements do exist and are on the rise. Does challenging the norm by being controversial and extreme payoff by leaving an impact or making an impression on viewers? This is an answer we’d love to find out.

Here are 80 controversial advertisements that challenge the boundaries of what is socially and morally acceptable with the use of dark humour and shock tactics. These print advertisements often use gore, vulgarity, sex, violence, and sometimes religion to promote their products or bring across the organisations’ message. These adverts either challenge social, political or moral propriety. That is why some of these advertisements are banned in certain countries. Although the use of such adverts can be effective, it is not for the faint of heart or small of mind. Not everyone can appreciate the beauty in such clever and deliberate ugliness.

Ariel: Pervert

Amnesty International: Archery

AMAM – Association of Women Against Genital Mutilation: Plastic doll

Alka-Seltzer: New Year
Alka Seltzer

Alac: Kitchen

Ace: Tarantula

A Bela Sintra: Foot
A Bela Sintra Foot

WWF: Blood

Amnesty International: Red Little Tender
Violence Against Women

Vergessen ist ansteckend: Tub

TMF: Army
TMF Leer más “80 Controversial and Disturbing Print Ads”

the slogan magazine / Latest News

Si se mide la web como la TV, la publicidad vendrá sola

La web cambia a gran velocidad, pero la forma de medir la publicidad online sigue estancada en los mismos instrumentos que en sus primeros días: visitantes únicos e impresiones de anuncios.

Michael Zimbalist, en Adage, cree que esto es una gran ironía. Que las impresiones de avisos están desconectadas con cualquier dimensión de audiencia significativa y que el reinado de las mediciones siga atado a resultados observables mediante la terrible “tasa de click”.

Leer más…
La web redefinirá el concepto de calidad en contenidos
El concepto de calidad que imperó siempre en los medios tradicionales se ha desdibujado en Internet. La constante necesidad de velocidad de resultados resta importancia a la autoridad de la fuente… en términos generales.

El concepto de calidad que imperó siempre en los medios tradicionales se ha desdibujado en Internet. La constante necesidad de velocidad de resultados resta importancia a la autoridad de la fuente… en términos generales.

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Neurociencia descifra mente del consumidor

Entender el cerebro de las personas puede ayudar a realizar la mejor estrategia de marketing.

Cada periodo de la humanidad está marcado por los cambios de la cultura. La sociedad ya no es la misma de hace unos años, la evolución de la conducta de las personas es evidente.Bajo este enfoque surge una nueva técnica para estudiar el campo de los consumidores en el mercado. La neurociencia es una práctica que investiga el comportamiento del cerebro para aplicarlo al marketing.

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Un 66% de las empresas incrementará su inversión en marketing digital durante 2010

El 28% de las empresas están ya pasando parte de su presupuesto desde los canales tradicionales hacia el marketing digital.

Las acciones de Social Media y de Marketing Móvil las que más crecerán durante 2010, el 64% de las empresas aumentará su presupuesto destinado a acciones SEO, mientras que el 54% aumentará el dinero destinado a campañas de email marketing.

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Convocatoria a la primera reunión de trabajo de la Iniciativa VPEi

Con la emergencia de la comunicación 2.0 y las nuevas posibilidades que ha abierto Internet para el consumidor, el mundo de la publicidad, el marketing, la comunicación y las relaciones públicas tiene sobre la mesa el gran reto de buscar un consenso sobre el valor publicitario de sus esfuerzos en Internet.

Para enfrentar este debate y gran reto túatú social media & pr, la primera Agencia de Comunicación y Relaciones Públicas nativa de la Red, ha lanzado la iniciativa VPEi (Valor publicitario Equivalente en Internet)

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Seleccionado el jurado de medios en la 25 edición de EL SOL

  	   Seleccionado el jurado de medios en la 25 edición de EL SOL

Además, el festival galardonará a la agencia más premiada de cada país.

El Festival Iberoamericano de la Comunicación Publicitaria da a conocer la composición de su Jurado de Medios para esta 25 edición. Pablo Alonso, director general de PHD, será este año el presidente del jurado que completarán:

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Keeping Out the Trolls: Relevancy in User-Generated Content

Written by Dana Oshiro

This post is part of our ReadWriteStart channel, which is a resource and guide for first-time entrepreneurs and startups. The channel is sponsored by Microsoft BizSpark. To sign up for BizSpark, click here.

lunch_relevance_feb10.jpgIn the summer of 2008, J.R. Johnson sold Virtual Tourist to Expedia for $85 million dollars. While Johnson seems like the type of laid back Los Angeles entrepreneur that would take some vacation time, his quest for relevancy had him launching a new community the following March. is Johnson’s attempt to cut through the noise that has proliferated since he first started in the user-generated-review space in 1999.

Says Johnson, “When I started, people asked me why anyone would want to read an amateur review. Now the environment has changed and there’s even pay-per-post happening across the net. Virtual Tourist is travel-specific and you increase relevancy by picking a niche topic on which to base your community. With Lunch I’m trying to solve something new.” Johnson spoke to ReadWriteWeb about some of the ways he’s managed to ensure that his community is more than just search engine bait. Leer más “Keeping Out the Trolls: Relevancy in User-Generated Content”

Behind the Scenes: Mouse Gestures in a Usable Way

AuthorAldo Reyes February 25th, 2010 Comments

Our new .com was an great excuse to play around with some big ideas we’ve had kicking around.

And, if you’ve visited the new, you probably noticed that we have a bit of a thing for user interface.  Our new site explores a range of UX paradigms and inputs — exploring a building, navigating a slideshow, even using the touch-sensitive iPhone as an input mechanism.

We also employed a unique navigation system in our “Culture” section, exploring the ability to browse content without clicking buttons or scrolling in a page.  The system was designed to facilitate a more human friendly interaction between the Flash application and the user by using “mouse gestures”.

Most of us are already familiar with this concept.  It is used to particularly good effect on the iPhone and other touch screen devices, where users can give commands using specific fingers movements for specific actions (i.e. zoom in by separating two fingers or by doing the opposite to zoom out).

We’ve already revealed some of the secrets behind our eye-catching homepage and, in the spirit of open source, we thought we’d do the same here.

Creating Gesture Navigation

Developer note: Gesture navigation is not suitable for every application.  Also, when using this technique, the developer should choose which gestures to use wisely.  Try to make the gestures self explanatory and intuitive.  Gestures need to be consistent and fairly simple in design, yet have distinct differences between them; we don’t want the users to get frustrated because the app is confusing the gestures.   Finally, a personal tip is to avoid letters, because a word in English may begin with a different letter in another language.

In this mini tutorial we will create a simple image gallery that will be controlled through the use of mouse gestures.   Here is a list of the gestures that we will catch:

  • A horizontal line to zoom out.


  • A vertical line to zoom in.


  • An arrow pointing to the right to go to the next image.


  • An arrow pointing to the left to go to the previous image.


And here is the plan we will follow:

  1. Create a “gesture listener” that will call the commands and execute the behaviors on the gallery depending on the gesture that the user provided. This will act as a bridge between the gesture library and our app.
  2. Create a gallery image class that has the next public behavior or functions: show next, show previous, zoom in and zoom out.
  3. We will connect these by using the command pattern to add some sugar to the code, in this way we will be able to use buttons and/or gestures or whatever we want to use as an input for our gallery.

If you haven’t already, take a look at our Culture section and familiarize yourself with it so you have a better idea of what we are going to be talking about.  And from here, you can download the source code using any SVN client.

(Your svn client may ask you to authenticate, if so, use the word “anonymous” for the username and password) Leer más “Behind the Scenes: Mouse Gestures in a Usable Way”

Why You Should Have A vCard And Examples Of Personal vCards To Inspire You

Some of you may actually be wondering what a ‘vCard’ is. It is an increasingly popular ‘mini’ one-page website that basically acts as an online business card; an online hub focusing completely on you. I say a vCard is one-page, but in actual fact that’s not entirely true. A lot of these modern virtual business cards use jQuery effects, allowing you to automatically scroll to the rest of the cards content which is usually hidden from the human eye. So, a hub, eh? There are actually several good reasons why you should have a vCard website.

You are welcome if you want to share more vCard website or templates that our readers/viewers may like.Do you want to be the first one to know the latest happenings at just subscribe to our rss feed and you can follow us on twitter and do not forget to become our fan on facebook as well.

Why You Should Have A vCard

1. Use it to fill your personal domain.
A lot of individuals and freelancers have personal domains such as ‘’ as a main domain name for there hosting package. These domains are quite often unused and are generally left using a blank index HTML page. Why not fill the empty space with a vCard?

2. Never run out of business cards again!
Ever met somebody who you’d like to give your business card to but then realize you don’t have any with you when you open up your wallet? A vCard is the perfect solution! It can be accessed from any internet-connected computer or even a mobile phone with an Edge or 3G connection – and lets face it, a lot of people have this luxury now.

3. A great way to talk about yourself.
They’re a great way for people to find out more about a person – what they do for a living, their hobbies, or even their pets’ name. A vCard can be as personal as you want it to be and are quite often used to replace huge “about me” sections on blogs and portfolios.

4. Use it as a hub for your networks.
It’s somewhere people can go to find you on various social networking websites and profiles across the world wide web. Searching Twitter, Facebook and Flickr for a user can sometimes be a painful task – so long as you know their name you’ll easily be able to find their vCard!

5. They’re quick, simple and affordable!
Last but not least, vCards are modern, stylish and reasonably quick to make. If you don’t have the time or skillset to make your own, there is an expanding selection of premium vCards available to purchase from less than $10.

vCard Examples

Now you know what a vCard is and just a few of the many reasons why you can benefit from having one, here are a few great examples of personal vCards.

Rogie King

vCards give you the opportunity to experiment with textures and patterns you wouldn’t normally get to use as backgrounds on full sites. Leer más “Why You Should Have A vCard And Examples Of Personal vCards To Inspire You”

Toyota recalls? Garage door company laughs

Dansk Port Teknik (DPT), garage door company recently worked with agency JWT Copenhagen this creative advertisement that really takes the most out of Toyota’s recall. This ad promotes 20% off on all garage doors, for Toyota owners only along with the broken garage door.

Marketing/ advertising industry is often cruel. It’s been only a week, Toyota loses more than $20 billion in market share and recalls couple million cars, companies have already published ads making laughs of their mistakes to generate sales.

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Feeble Guerrilla Attempt Puzzles Amsterdam

Posted on February 25, 2010
Angela Natividad

In Amsterdam proper there are these giant letters that spell “I Amsterdam,” the city slogan. They’re kind of like the “Hollywood” sign in the sense that they’re a well-known, highly-visible fixture.

This week, the “AM” part of the slogan went missing. This drew so much attention that agency Amsterdam Partners reported them stolen.

Time revealed it was all just part of a guerrilla stunt by Sony, which left a giant piece of origami in the big gaping space between “I” and “sterdam.”


Apple alcanza las 10 mil millones de canciones vendidas por iTunes

Apple lo tenía muy claro hace 7 años cuando decidió revolucionar el mercado discográfico de aquel entonces con el lanzamiento de iTunes, la tienda online de música que permitía al usuario comprar canciones sueltas y descargarlas en su equipo en lugar de tener que comprar todo el CD. Leer más “Apple alcanza las 10 mil millones de canciones vendidas por iTunes”

Open Innovation Lessons from Big Pharma

by Stefan Lindegaard

I often catch myself thinking that big pharma companies have serious challenges on innovation – and open innovation in particular.It must be difficult getting beyond the R&D mindset of innovation when it takes 10-15 years to be able to market a product and even harder to open up to external partners given the high level of knowledge – and thus intellectual property rights – needed. Leer más “Open Innovation Lessons from Big Pharma” / Latest News


Acción contra el Hambre establece un referente de comunicación 2.0 a través de Twitter durante el terremoto en Haití

By Acuam Interactive

En poco tiempo, Twitter se ha configurado como el canal de comunicación preferido de los usuarios de todo el mundo para informarse en tiempo real de una noticia, como ejemplificó la investidura del presidente de EE.UU o la situación en Irán. En este último caso se convirtió, de hecho, en el único medio de información sobre lo que sucedía en el país durante los disturbios post-electorales.

El reciente terremoto sobre Haití ha sido la primera emergencia mundial en la ‘era Twitter’, lo que ha llevado a que millones de usuarios estuvieran pendientes de esta vía de información para obtener datos en directo y de primera mano sobre este suceso.
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La revista Telos ‘destripa’ internet en su 25 aniversario

telos063Ofrece novedades a diario, ha fragmentado las audiencias, ha generado más anunciantes, ha abaratado las intermediaciones, ha cambiado el perfil de los consumidores… éstos son algunos de los atributos que Julián Bravo, presidente de la Academia de la Publicidad, ha atribuido a internet con motivo de la presentación del número especial que dedica a este medio la revista Telos en su 25 aniversario.

Se trata de un dossier que aborda las transformaciones del panorama publicitario español analizando en detalle las nuevas formas de publicidad en el entorno digital. Eduardo Madinaveitia, uno de los colaboradores de esta edición de la revista, resumió de la siguiente manera su visión de lo que hoy es internet: “No es un medio, sino que es un medio de medios y, aunque muchos lo consideren el futuro, no es así, puesto que es una realidad presente en la mayoría de los hogares españoles”
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Tú pones la casa, Coca Cola ‘la chispa’

El ocio en el hogar se está convirtiendo en una opción en auge. Coca Cola lo sabe y por eso acaba de lanzar una promoción para Coca Cola, Fanta y Sprite cuyo objetivo es hacer de la casa de sus consumidores un lugar único y especial.

Con la promoción ‘Casas con chispa’, los participantes podrán conseguir 10.000 euros para redecorar su casa y obtener una serie de regalos exclusivos para hacer de su hogar un lugar más acogedor.
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Brightcove lanza su plataforma de vídeos online en España

La plataforma de vídeos online Brightcove, nacida en 2004 en Estados Unidos y con clientes en 34 países, ha aterrizado oficialmente en España tras un año de preparación en el que se han ido firmando acuerdos con clientes. Éstos podrán ofrecer sus vídeos en sus propios sitios web de una forma sencilla, así como analizar su impacto y escoger los formatos publicitarios con que quieran rentabilizarlos.
Según informó Jeff Whatcott, vicepresidente de marketing, grandes compañías españolas, como los grupos editoriales Godó y Vocento, la red social Tuenti y la productora musical Sony Music –en los microsites de grupos y solistas–, utilizan ya la plataforma Brightcove en España para emitir sus vídeos de actualidad, musicales, tráileres de películas, etcétera.
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22-02-2010 2

Más listos gracias a Internet

inteligencia_emocional-2_ezrUn estudio, que recoge la opinión de 894 expertos en Internet, concluye que en 10 años seremos más inteligentes gracias al uso de la red. La encuesta partía de la premisa ‘¿Está Google volviéndonos estúpidos?’ Según los expertos, no. Además, calculan que para 2020 habremos mejorado sustancialmente en lectura y escritura, gracias también a la red. El estudio, realizado por el departamento de Internet de la Elon University de Carolina del Norte, también recoge que el 80% de los expertos asegura que la innovación y la aparición continua de nuevos gadgets seguirán sorprendiéndonos. Menos acuerdo hay en cuanto al anonimato en la red: un 55% opina que seguiremos utilizando Internet de forma anónima, mientras que el 41% opina que habrá reformas en la privacidad en la red.

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