Facebook Overtakes Yahoo As Second Most Popular Website


Since the month of January 2010, Facebook has now overtaken Yahoo as the second most visited sites with about 133 million viewers from the US; while Yahoo has only 132 million viewers. Despite the surge of traffic on Facebook, it’s still not enough as Google reigns supreme on the number one spot. Leer más “Facebook Overtakes Yahoo As Second Most Popular Website”

The Future Is 15 Minutes of Fame


andy-warhol-portraitIn the future everybody will be world famous for fifteen minutes. Does that phrase sound familiar? The above is a well-known phrase coined by Andy Warhol. It is an expression which refers to the fleeting condition of celebrity status that grabs into an object of media attention, which then passes to some new object as soon as people’s attention spans are exhausted. The term is often used in reference to figures in the entertainment industry and other areas of popular culture.

The relevance of this phrase stands up to today, well beyond 20 years from when Andy Warhol first coined that phrase. From how I see it, the phrase exactly encompasses the rise on online social networking, blogging and other online phenomena such as Twitter and YouTube.

Case Studies Leer más “The Future Is 15 Minutes of Fame”

The latest post by Seth Godin


Pennies and dollars

“Watch the pennies and the dollars will take care of themselves.”

I’m not sure this is true. In fact, I’m pretty sure that if you watch the dollars, you don’t have to worry so much about pennies.

Big brands don’t sweat the small expenses. They don’t hassle about a return, or a little coupon fraud or the last penny per square foot on the rent in a prime location. In fact, they understand that there’s a powerful honest signal sent when you don’t worry about the tiny expenses. It shows confidence.

My first business was running a ski club from my high school to a nearby ski area. Most of the other clubs rented expensive coach buses. I rented school buses. That one shift saved thousands of dollars. As a result, I had plenty of money to spend on snacks for the bus, no hassles about refunds if you broke your leg… it was easy to be generous because I’d saved so much on the bus.

So many small businesspeople are crippled by their relationship with money. I know… I used to window shop at restaurants and then go home and eat Spaghetti-Os. The thing is, if you run out of money you lose the game. That’s a given. But what’s the best strategy for not running out of money? Leer más “The latest post by Seth Godin”

Top analyst tweeters (via TweetLevel)


Image representing Twitter as depicted in Crun...
Image via CrunchBase

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Who are the analysts who use Twitter the most effectively?

Using SageCircle’s excellent database combined with a good number of my own I have used TweetLevel to understand who are the most important analysts on Twitter. These names are included on the following Twitter list – link

This unique tool compiles twitter data from over 30 sources and feeds the data through an algorithm to rank an individual according to four weightings:

  1. Popularity (i.e. How many people follow you)
  2. Influence (i.e. What you say is interesting, relevant and many people listen)
  3. Engaged (i.e. You actively participate within your community)
  4. Trusted (i.e. People believe what you say)

Of course, the explanation above is a simplified definition of a complex algorithm(the full methodology of this is shown at the bottom of this post).

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How TweetLevel can be used?

I use this list by looking at a micro topic area (such as SaaS) and understand who out of the 950+ analysts on Twitter are the ones that truly use this as a conversation tool. I am normally left with ten names who I now know are critical to engage with. What counts is that if my analysts use Twitter as a medium to engage in conversations then I need to know who they are and take part in the discussion with them.

(Blatant self-promotion – if you want me to sort a list for you that is automatically updated for your specific area (that can be as broad or as specific as you want – from BI to Starbucks) then let me know.) Leer más “Top analyst tweeters (via TweetLevel)”

THESLOGAN MAGAZINE / Latest News

Theslogan Magazine, es una publicación sobre marketing y publicidad, que publica noticias e informes de investigaciones sobre tendencias y nuevos conceptos de negocio. Además, Theslogan Magazine, proporciona a sus lectores información muy importante para la toma de sus decisiones a la hora de transformar las tendencias en nuevos conceptos para que tengan éxito.


¿Mi marca puede ser un dominio en Internet?

¿Mi marca puede ser un dominio en Internet?

En 2010, la Corporación para la Asignación de Nombres y Números en Internet (ICANN), organización sin ánimo de lucro que supervisa las direcciones Web, planea realizar dos cambios a su régimen de dominios de alto nivel (caracteres al final del punto en las páginas web).

El primer cambio consiste en aumentar el número de dominios genéricos de alto nivel como los .com, .biz y .org, lo cual significa que, si todo sigue de acuerdo al plan, para el próximo verano ICANN aceptará ofertas de cualquier persona que quiera crear un nuevo sufijo genérico.

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22.02.10
Como utilizar Google Buzz

Como utilizar Google Buzz

The New York Times publica esta semana un artículo que viene a ser un manual para usuarios de Buzz. Aquí recogemos algunos de los puntos que nos ayuda a familiarizarnos mas con este