Facebook Overtakes Yahoo As Second Most Popular Website


Since the month of January 2010, Facebook has now overtaken Yahoo as the second most visited sites with about 133 million viewers from the US; while Yahoo has only 132 million viewers. Despite the surge of traffic on Facebook, it’s still not enough as Google reigns supreme on the number one spot. Leer más “Facebook Overtakes Yahoo As Second Most Popular Website”

The Future Is 15 Minutes of Fame


andy-warhol-portraitIn the future everybody will be world famous for fifteen minutes. Does that phrase sound familiar? The above is a well-known phrase coined by Andy Warhol. It is an expression which refers to the fleeting condition of celebrity status that grabs into an object of media attention, which then passes to some new object as soon as people’s attention spans are exhausted. The term is often used in reference to figures in the entertainment industry and other areas of popular culture.

The relevance of this phrase stands up to today, well beyond 20 years from when Andy Warhol first coined that phrase. From how I see it, the phrase exactly encompasses the rise on online social networking, blogging and other online phenomena such as Twitter and YouTube.

Case Studies Leer más “The Future Is 15 Minutes of Fame”

The latest post by Seth Godin


Pennies and dollars

“Watch the pennies and the dollars will take care of themselves.”

I’m not sure this is true. In fact, I’m pretty sure that if you watch the dollars, you don’t have to worry so much about pennies.

Big brands don’t sweat the small expenses. They don’t hassle about a return, or a little coupon fraud or the last penny per square foot on the rent in a prime location. In fact, they understand that there’s a powerful honest signal sent when you don’t worry about the tiny expenses. It shows confidence.

My first business was running a ski club from my high school to a nearby ski area. Most of the other clubs rented expensive coach buses. I rented school buses. That one shift saved thousands of dollars. As a result, I had plenty of money to spend on snacks for the bus, no hassles about refunds if you broke your leg… it was easy to be generous because I’d saved so much on the bus.

So many small businesspeople are crippled by their relationship with money. I know… I used to window shop at restaurants and then go home and eat Spaghetti-Os. The thing is, if you run out of money you lose the game. That’s a given. But what’s the best strategy for not running out of money? Leer más “The latest post by Seth Godin”

Top analyst tweeters (via TweetLevel)


Image representing Twitter as depicted in Crun...
Image via CrunchBase

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Who are the analysts who use Twitter the most effectively?

Using SageCircle’s excellent database combined with a good number of my own I have used TweetLevel to understand who are the most important analysts on Twitter. These names are included on the following Twitter list – link

This unique tool compiles twitter data from over 30 sources and feeds the data through an algorithm to rank an individual according to four weightings:

  1. Popularity (i.e. How many people follow you)
  2. Influence (i.e. What you say is interesting, relevant and many people listen)
  3. Engaged (i.e. You actively participate within your community)
  4. Trusted (i.e. People believe what you say)

Of course, the explanation above is a simplified definition of a complex algorithm(the full methodology of this is shown at the bottom of this post).

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How TweetLevel can be used?

I use this list by looking at a micro topic area (such as SaaS) and understand who out of the 950+ analysts on Twitter are the ones that truly use this as a conversation tool. I am normally left with ten names who I now know are critical to engage with. What counts is that if my analysts use Twitter as a medium to engage in conversations then I need to know who they are and take part in the discussion with them.

(Blatant self-promotion – if you want me to sort a list for you that is automatically updated for your specific area (that can be as broad or as specific as you want – from BI to Starbucks) then let me know.) Leer más “Top analyst tweeters (via TweetLevel)”

THESLOGAN MAGAZINE / Latest News

Theslogan Magazine, es una publicación sobre marketing y publicidad, que publica noticias e informes de investigaciones sobre tendencias y nuevos conceptos de negocio. Además, Theslogan Magazine, proporciona a sus lectores información muy importante para la toma de sus decisiones a la hora de transformar las tendencias en nuevos conceptos para que tengan éxito.


¿Mi marca puede ser un dominio en Internet?

¿Mi marca puede ser un dominio en Internet?

En 2010, la Corporación para la Asignación de Nombres y Números en Internet (ICANN), organización sin ánimo de lucro que supervisa las direcciones Web, planea realizar dos cambios a su régimen de dominios de alto nivel (caracteres al final del punto en las páginas web).

El primer cambio consiste en aumentar el número de dominios genéricos de alto nivel como los .com, .biz y .org, lo cual significa que, si todo sigue de acuerdo al plan, para el próximo verano ICANN aceptará ofertas de cualquier persona que quiera crear un nuevo sufijo genérico.

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22.02.10
Como utilizar Google Buzz

Como utilizar Google Buzz

The New York Times publica esta semana un artículo que viene a ser un manual para usuarios de Buzz. Aquí recogemos algunos de los puntos que nos ayuda a familiarizarnos mas con este nuevo servcio social de Google.

Buzz es una red social que en muchos aspectos imita a Twitter y Facebook, salvo porque diseña las conexiones sociales del usuario en función de las personas con las que éste se comunica a través de Gmail; un claro atajo para Google, que no ha tenido mucho éxito a la hora de conseguir que las personas se unan a Orkut, su otra red social.

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22.02.10
Cómo sacarle el máximo provecho a Twitter

Cómo sacarle el máximo provecho a Twitter

No es novedad el increíble crecimiento que ha tenido Twitter en el último año. Se estima que este Twitter solo se lleva el 22% de la audiencia total de internet. En consecuencia, es imprescindible estar en Twitter.

Así de sencillo. Además, gracias a las nuevas funciones de búsqueda en tiempo real de los principales buscadores, los tweets son indexados, por lo que su poder de masificación de los mensajes se potencia.Estar en Twitter no solo es bueno para sus negocios, es bueno para usted.

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22.02.10
Branding, la importancia de crear una marca

Branding, la importancia de crear una marca

La marca es uno de los elementos simbólicos y visuales más importantes de un negocio en general, mucho más cuando este negocio está basado en la actividad online en forma exclusiva, o predominante.

Una serie de consideraciones pueden ser tomadas a fin de reforzar nuestra presencia de marca en la red, y crear perduración de la misma en nuestros potenciales clientes. La combinación ideal es que no solo aparezcamos bien listados en las SERPS (Search Engine Result Page), sino también, para decirlo en términos sencillos, que el usuario nos tenga presente en su cabeza.

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22.02.10
Claves para alcanzar el éxito en las redes sociales

Claves para alcanzar el éxito en las redes sociales

Las redes sociales en general y Twitter, Youtube y Facebook en particular, es donde se aglutina la mayor cantidad de tráfico. Consideramos redes sociales los foros de discusión y las carteleras de mensajes también; en definitiva, todo sitio donde los usuarios puedan interactuar entre sí, relacionarse e intercambiar información.

Es precisamente ahí, donde está el tráfico, donde están nuestros leads. La cuestión es cómo interactuar exitosamente en las redes sociales para poder aprovechar su enorme poder de difusión.

Leer más…
22.02.10
Campañas de publicidad internacional en buscadores

Campañas de publicidad internacional en buscadores

Internet e internacionalización. Para comenzar una estrategia promocional debemos tener en cuenta una audiencia global y mantener unos mínimos: cumplir los estándares de accesibilidad necesarios para que la información pueda ser consultada con distintos navegadores; ofrecer versiones del sitio web y facilitar procedimientos de transacción.

La llegada de Internet ha facilitado mucho la internacionalización de la actividad empresarial y comercial. Sin necesidad de contar con una red comercial física, muchas compañías pueden ofrecer hoy sus productos y servicios en otros países.

Leer más…
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Reviewing List Articles Trend: 30 Powerhouse and Prospective Design Blogs

Will the List Trend Prevail?

There are new list articles published every one or two days and they can be very easily outdated as there is constantly new content published on the World Wide Web. However, even with this huge influx of content on the web, as long as list articles continue to be updated and become even more comprehensive than current list articles, the trend is not likely to die down anytime soon.

Although list articles have their benefits for today’s fast paced society, there should be a balance. It is important to remember that variety and moderation allows the web to remain fresh and keeps things interesting. We still need a healthy influx of intriguing and intellectual content that is not summarised or in the form of a list. Lists articles also run the risk of reducing healthy thought-provoking discussions and content.

However, we would love to hear your thoughts regarding this trend that’s taking the World Wide Web by storm. Do you love or hate this phenomenal development? If you know of any unknown blogs that produce good list articles regularly, feel free to share them with us as well.


Written by: Aidan

In the numerous hours you’ve spent surfing the Internet, I’m sure you’ve come across countless online content with titles that start with numerals and go along the lines of these headings like “40 Most Inspiring…“, “65 Incredible…“, and “10 Most Popular…“. Content with titles such as these are called – List Articles and regardless of the content being design related or not, list articles are fast becoming a highly popular trend in the blogging sphere.

List articles
Image from: HippoPapa+mum

Popular social media sites like Delicious, Digg, StumbleUpon or Twitter also play a huge role in circulating list articles among web savvy individuals like you. This begs the question, what is it about list articles that allows it to thrive in social media sites? Today we take a closer look at some of the reasons behind the success of this fast-growing trend.

Why are List Articles so Popular?

List articles are usually defined as a round-up, mash-up or a consolidated article. The nature of these types of articles does not allow an in depth discussion about the subject matter. Instead, they give an overall view of the topic by showcasing big, clear and attractive visuals for the reader to enjoy.

Fast and Easy is a Plus

The popularity of products like instant noodles, fast food outlets and 3-in-1 shampoo says a lot about the nature of people today. Convenience is of utmost importance and to be able to get something fast and easy is a plus. This stems from the fact that our society is becoming more impatient and they want to be able to obtain information and answers quickly and effortlessly.

Instant drinks
Image from: Adreamdeferred

Think of list articles as a mini one-stop-centre, where inspiration and creative ideas are stocked. List articles ensure that you get all the information you need, all in one link, without having to open multiple tabs. With a good list article, all the work is done for you. As such, list articles have become popular with readers today. In time, with the rise in the supply and demand of list articles, blogs that ride the popularity wave of this trend will continue to gain followers and exposure.

Make them Bite Size

Statistics have shown that people read slower online. Although many online articles are intriguing, our eyes tire more easily when reading from a monitor as compared to reading from a hardcopy source like books, magazines or newspapers. As such when consolidating information in a list article, keeping it bite sized helps the reader absorb the information more easily and quickly.

Bite Size
Image from: Bakerella

The use of pretty images and concise text is one of the main characteristics of the list article. This saves the reader’s time and energy as they would not have to surf through hundreds of web pages to obtain information.

Easy Access List

Search engine results do not remain the same even if you input the exact same key words because there are always changes and newer web pages available. As such links obtained from a previous search may not be listed in the new search results.

Easy access

List articles function like a mini library in which links and information is grouped accordingly by subject matter. Users now only need to bookmark one list article link to be able to gain access to all the relevant websites regarding the topic of interest.

Inspiration Provider

List articles also help those in need of inspiration and creativity as they consolidate large amounts of information and images of any given subject in one list. This means that you do not have to go through the time-consuming and tedious work of sifting through galleries and articles to figure out what the latest trend is.

Library of Inspiration
Image from: Kelly Mason

If you are having problems designing your next portfolio, browsing through some list articles may help you get a little inspiration, and clear you of your Designer’s Block. Leer más “Reviewing List Articles Trend: 30 Powerhouse and Prospective Design Blogs”

Customers and Innovation: Not Only Advantages


by Stefan Lindegaard
I recently did some research that once again led me to this great report by Vinova; Managing Open Innovation – Present Findings and Future Directions.

Here I found some interesting insights from Enkel, Kausch and Gassman who states that there are not only advantages, but also negative sides of integrating customers in the innovation process. This is the abstract from the Vinova report.

Loss of know-how — Involve trustworthy customers, chose the moment and develop IP agreements.

Dependence on customers’ views — Chose the ‘right’ customers and work with a mix of customers.

Dependence on customers’ demands or personality — Avoid exclusivity agreements, work with HR to understand customers and their culture and apply open communication.

Limitations to mere incremental innovation — Work with lead users and indirect users, use the right method to include customers and chose an intelligent timing.

Serving a niche market only — Use different customers in different stages of the innovation process and pay attention to the search field process.

Misunderstandings between customers and employers — Develop solid relationships with customers, use the right tools and develop suitable incentive systems.

I found this to be good insights worth sharing with you.

P.S. – Thanks to Ralph Ohr you can find the full report by Enkel, Kausch and Gassman here: Managing the Risk of Customer Integration

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