A fresh study conducted by the Nielsen Company showed that Facebook is currently the biggest time waster on the Internet. According to the data gathered, users around the United States spent a whopping 7 hours on average using Facebook per month; this is a growth of about 10%. Additionally, the number of those actively using the web grew 3.8% to slightly more than 203 million users.
The data was the result of research done based on the month of January, and has climbed from months. This is given that Facebook’s user base is exponentially growing and more people are beginning to understand the benefits of social networking services. From the chart, Nielsen ranks Facebook fourth place, given its unique audience is less than that of Google, Yahoo! and Microsoft.
Looking at the graph, we can see that obviously Google got the largest unique audience, but is only used at an average of 2 hours per month. The same sentiment is shared with Yahoo! but half hour less usage time on Microsoft services. However, do take note that the chart above is a consolidation of multiple domains and URLs owned by a single company or division.
Looking ahead, it would be interesting to see how the figure changes over time and if everything changes at the rate it is right now, we can expect to see an increase in monthly usage for all services.
The chart below is the measurement of data under the brand level, which is defined as the consolidation of multiple domains and URLs that has a consistent collection of branded content.
However, we do need to keep in mind that these figures provided by the Nielsen Company only represent the masses in the United States and nowhere else.
Even so, do we really need any more proof that Facebook is at its prime? What do you think? Share with us your views and insights by dropping us a comment.