THESLOGAN MAGAZINE / Latest News


17.02.10
“La publicidad dejará de ser un gasto para ser una inversión”
“La publicidad dejará de ser un gasto para ser una inversión”

El club de creativos (c de c) convocó a los mayores anunciantes de España –Coca Cola, Mercedes-Benz, Caja Madrid, Cepsa, Repsol, Sony Music, Loterías y Apuestas del Estado… – para reflexionar sobre la innovación en el campo de la comunicación comercial y la utilización de nuevos soportes para lograr mejores resultados.

El argentigo Rodrigo Figueroa Reyes, invitado del II Día A, nos habló del advertainment, la comunicación entendida como entretenimiento.En una situación de cambios en la comunicación como la que estamos viviendo actualmente, se escogió, el valor de las marcas, como tema de debate después de que la asociación Promarca, donde se reúnen algunos de los principales anunciantes españoles, lanzase hace unos meses una campaña en la que reivindicaba dicho valor.

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17.02.10
¿Quién dijo sencillo y rápido?

¿Quién dijo sencillo y rápido?

Todos los días podemos encontrar una gran cantidad de noticias entorno a los Social Media en todas las newsletter y noticias.

Ningún medio se abstrae a la posibilidad de incluir lo que parece estar de moda. Pero nos podríamos preguntar si esta es una moda pasajera. Nada más lejos de la realidad. Es una nueva de forma de comunicación que llegó para condicionar toda nuestra vida desde hace algún tiempo y para siempre.

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17.02.10
Todo sobre la relación entre la publicidad en internet y el posicionamiento en buscadores

Todo sobre la relación entre la publicidad en internet y el  posicionamiento en buscadores

Cuál es la relación entre la publicidad en internet y el posicionamiento en buscadores.

Muchos usuarios se preguntan si existe una relación directa entre la publicidad en internet y la mejora en el posicionamiento en buscadores. La respuesta debe ser evaluada con referencia al sitio que deseamos promocionar.Si el cliente recién comienza, cualquier mejora u optimización que se haga, incluyendo la publicidad en internet, debe buscar desesperadamente generar tráfico al sitio.

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17.02.10
¿Pueden los e-readers salvar a los periódicos?

¿Pueden los e-readers salvar a los periódicos?

Esta es una propuesta tentadora para la industria ya que los ingresos por publicidad en los periódicos han disminuido considerablemente con el aumento del uso del Internet, pero, puede que haya llegado la tecnología que hacía falta para salvar a este género.

Los lectores electrónicos o e-readers ofrecen una interesante posibilidad para reducir los costes de impresión y una entrega inmediata mucho más económica.

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17.02.10
Cómo aplicar el email márketing efectivamente

 Cómo aplicar el email márketing efectivamente

El email márketing puede ser una herramienta altamente efectiva a la hora de conseguir ventas, y tráfico. Por mucho tiempo, el email márketing fue despreciado por las empresas “serias” de promoción online. Pero la realidad es que, bien empleado, es una manera muy efectiva de lograr más visitas y más ventas.

Lo primero es la lista de destinatarios. No caiga con esas bases de datos compradas. El hacer esto, supone la negación misma de la finalidad última del email márketing, que es fidelizar a los usuarios, entre otras cosas.

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17.02.10
Vodafone 360 ya cuenta con más de 100 eBooks en español

Vodafone 360 ya cuenta con más de 100 eBooks en español

Todoebook.com y Vodafone España firman un acuerdo para impulsar la comercialización de contenidos editoriales en dispositivos móviles, el proyecto permitirá que cientos de miles de clientes en todo el mundo puedan descargar y leer en su móvil las últimas novedades editoriales en español de Todoebook.com

La plataforma Vodafone 360 ofrece un servicio de Internet para móvil y PC que permite reunir en un solo lugar los contactos de teléfono, email, Messenger y redes sociales.

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Top analyst tweeters (coming soon)


Image representing Twitter as depicted in Crun...
Image via CrunchBase

The next table of analyst tweeters will be published very soon. If you were not included in the previous list and believe you should be mentioned please let me know.

Note – all calculations will be done via TweetLevel on Friday 18th February. Even though this tool is dynamic, I will only be able to report a static list on this blog.

Algorithm and Methodology

tmp9CD FollowingTwitter lists the number of people each user follows. The tendency for most celebrities is to only follow a few individuals. The more people that someone follows, there is an increased likelihood of them actively participating in conversations with the community instead of simply broadcasting to it. Following ranges were determined (i.e. more than 20, more than 30, etc.) and each range was assigned a number (0 to 30) that was used as part of the algorithm. Note: Twitter opened its API to TweetLevel so that data could be sourced easily and quickly to benefit the user. Leer más “Top analyst tweeters (coming soon)”

Reuters Reporter Assaulted While Investigating Apple’s Top-Secret China Suppliers


Apple Inc.
Image via Wikipedia

The pressure to keep secrets while working for Apple‘s supply chain partners in China is so intense that one worker killed himself last year, reportedly over a missing iPhone prototype.

So it’s not surprising — but still appalling — that a Reuters reporter was recently assaulted by security guards on a road outside a factory in China, just for taking photos.

Reuters buried the account halfway through an excellent, lengthy feature on the subject of secrecy within Apple’s Asian supply chain:

Tipped by a worker outside the Longhua complex that a nearby Foxconn plant was manufacturing parts for Apple too, our correspondent hopped in a taxi for a visit to the facility in Guanlan, which makes products for a range of companies.

As he stood on the public road taking photos of the front gate and security checkpoint, a guard shouted. The reporter continued snapping photos before jumping into a waiting taxi. The guard blocked the vehicle and ordered the driver to stop, threatening to strip him of his taxi license.

The correspondent got out and insisted he was within his rights as he was on the main road. The guard grabbed his arm. A second guard ran over, and with a crowd of Foxconn workers watching, they tried dragging him into the factory.

The reporter asked to be let go. When that didn’t happen, he jerked himself free and started walking off. The older guard kicked him in the leg, while the second threatened to hit him again if he moved. A few minutes later, a Foxconn security car came along but the reporter refused to board it. He called the police instead. Leer más “Reuters Reporter Assaulted While Investigating Apple’s Top-Secret China Suppliers”

No more big events


by Seth Godin

Here are things that you can now avoid:

  • The annual review
  • The annual sales conference
  • The big product launch
  • The grand opening of a new branch
  • Drop dead one-shot negotiation events

The reasons? Well, they don’t work. They don’t work because big events leave little room for iteration, for trial and error, for earning rapport. And the biggest reason: frequent cheap communication is easier than ever, and if you use it, you’ll discover that the process creates far more gains than events ever can.

Vía: sethgodin.typepad.com

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Six @ Six: 6 Questions to Ask Before Engaging in a Social Media Platform


The top six social media tips to know before you leave the office.

As social media use continues to grow – particularly throughout the business world – it can be difficult for companies to identify where best to focus their limited resources. After all, there are hundreds of social networking sites around today, and few companies have the bandwidth to properly engage on all of them.

With over 80% of Americans involved on at least one social networking site, the importance of corporate social media engagement cannot be understated. When correctly utilized, social media provides unparalleled opportunities for reaching new audiences, strengthening relationships with current customers and supporters, and building goodwill should you ever need to draw on it during a crisis.

Before diving into social media, every company needs to carefully outline its goals and consider which platforms are best for achieving their desired results. This week’s Six @ Six outlines six of the most important questions each company needs to ask when considering a social media presence. If you have additional suggestions, let me know on Twitter @DallasLawrence. Leer más “Six @ Six: 6 Questions to Ask Before Engaging in a Social Media Platform”

Powerful Event Networking Tools Lead to More Partnerships for Leebug


A segment of a social network
Image via Wikipedia

Argus Media and Other Event Producers Partner with Leebug to Offer Delegates an Online Networking Solution

Sarasota, FL (PRWEB) February 17, 2010 — Leebug, a social networking website that provides free, custom event communities for conferences and professional events, has attracted a growing number of event producer partners to its platform.

Launched in September 2009, Leebug has focused recent development on integrating its platform with existing social media. Event communities are set up for free on the platform and event producers can take advantage of registration integration, a suite of customization tools and revenue sharing through sales of virtual booths. Leebug has added the ability for users to import their profile from LinkedIn, saving them the time of manually entering yet another online profile. Last week Leebug’s new social media dashboard called The Hub was released. Feeds from Twitter, Flickr and YouTube stream into The Hub and give event participants a real-time visualization of the event. Leer más “Powerful Event Networking Tools Lead to More Partnerships for Leebug”

LinkedIn


If you are an active or passive job seeker, there is no better way to cut through the clutter and get yourself noticed than LinkedIn. Nowadays, most recruiters and companies are increasingly using sites like LinkedIn to identify talent. Given my experience looking for candidates, here are some key characteristics of a LinkedIn user that grab my attention when I make my daily picks:
1. Make your LinkedIn profile 100% complete
• Include all companies, education, and awards. These are the key items on which we recruiters search.• References are very important. The more we know about you the better.• The more robust your profile, the higher you will be in the Google search rankings.• The more information a recruiter has upfront, the more efficient the search process.• Update your LinkedIn profile here
2. Use a profile picture that you use on multiple sites
• A picture helps to create and reinforce your online brand• It will help a recruiter identify you on the interview day at “Starbucks”• Add a profile picture here Leer más “LinkedIn”