MercedezBenz, life cycle (1886-2010)


Mercedes-Benz HighPerformanceEngines Limited
Image via Wikipedia

I got these pictures from my colleague and I thought I must share this to every visitor of my blog. These are the Antique pictures of Mercedes Benz. Since 1886 what kind of Models and which type of Model Mercedes has introduced, must see these pictures as these are Awesome.

THESLOGAN MAGAZINE / Latest News


16.02.10
La personalización de productos
La personalización de productos

Es un hecho que la tendencia a personalizar todo lo que utilizamos ha sido creada por la necesidad de sentirnos diferentes y pero sobre todo auténticos. Esta idea ha permeado en el mercado de tal manera que ahora casi cualquier producto de consumo puede ser personalizado con el objeto de que el consumidor se sienta más identificado e involucrado con el producto o marca.

La compañía Nike por ejemplo ha convertido la compra básica de sus productos en un auténtico proceso creativo. Los clientes pueden hacer por Internet sus propios diseños en donde pueden elegir todo; desde el color de la suela hasta el slogan en las lengüetas de las zapatillas.

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16.02.10
La inversión publicitaria en medios en 2009 fue un 20% menor que en el 2008

La inversión publicitaria en medios en 2009 fue un 20% menor que  en el 2008

La inversión publicitaria en medios de comunicación fue de 5.210 millones de euros en 2009 en España, un 20,6% menos respecto al año anterior, según los datos adelantados del Estudio InfoAdex. Internet fue el único medio que registró cifras positivas, ya que la inversión creció un 8,4%, al contrario que las revistas, que percibieron casi un 35% menos.

De los datos que aporta el Estudio, contemplamos un menor decrecimiento de los medios no convencionales, con un volumen superior a los convencionales. Este indicador nos lleva a pensar que los no convencionales son: ¿el refugio en época de crisis?

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16.02.10
¿Qué es? el video márketing

¿Qué es? el video márketing

El video es un soporte ideal para transmitir un mensaje promocional a través de una acción de web márketing. Es un hecho que los usuarios pasan gran cantidad de tiempo medio en los portales de videos, de los cuales Youtube es el ganador, sin dudas.

Nacido en 2005, Youtube fue en un primer momento concebido como un sitio para alojar videos personales. Pero sus tres creadores –ex empleados de Paypal- muy pronto se dieron cuenta del potencial ilimitado del portal. El primer video promocional que se subió al portal fue una publicidad de la empresa NIKE, en Octubre de 2005. La movida fue un éxito.

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16.02.10
La publicidad en Internet crece a costa de la publicidad en papel

La publicidad en Internet crece a costa de la publicidad en papel

Una investigación muestra que Internet ha ganado terreno a los periódicos en publicidad.

En el 2009, la cuota de inversión en anuncios de Internet en el Reino Unido aumentó justo la misma cantidad que perdieron los periódicos. ¿Coincidencia? Según las previsiones de WARC y de una asociación de publicidad, la inversión total en publicidad en el Reino Unido aumentó este otoño, después de nueve trimestres consecutivos de caída anual.

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16.02.10
La Salud 2.0 llega a Europa

La Salud 2.0 llega a Europa

Esta primavera se celebrará en París el primer congreso europeo de Salud 2.0, que versará sobre cómo la Web 2.0 y los medios sociales están transformando los sistemas de salud en Europa. El congreso tendrá lugar los días 6-7 de abril y lo están organizando Health 2.0 de San Francisco y Basil Strategies de París.

Se espera que el evento, que ya se ha celebrado durante cinco años en Estados Unidos, atraiga a más de 500 personas, desde pacientes y médicos a proveedores de herramientas móviles, hospitales, aseguradoras y miembros del gobierno de diez países europeos.

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Anatomy of Colors in Web Design: Yellow and the Sunshine Feel


Today’s article will explore the use of the color yellow in Web design.

Anatomy of Colors in Web Design: Yellow and the Sunshine Feel

Vía Onextrapixel.com
Color is everywhere! Although it wasn’t too long ago that we lived in the era of black and white television and film, color has always and will continue to play an important role in our lives. The color yellow is most commonly associated with our sun. It’s bright, striking and sometimes overpowering rays is a symbol of our earth’s humble beginning. With this article, we take a look at the impact the color yellow has made in our lives.

Some painters transform the sun into a yellow spot; others transform a yellow spot into the sun. – Pablo Picasso

Definition of Yellow

Yellow is the color evoked by light that stimulates both the L and M (long and medium wavelength) cone cells of the retina about equally, with no significant stimulation of the S (short-wavelength) cone cells. Light with a wavelength of 570–580 nm is yellow, as is light with a suitable mixture of somewhat longer and shorter wavelengths. Yellow’s traditional RYB complementary color is purple, violet, or indigo, while its colorimetrically defined complementary color in both RGB and CMYK color spaces is blue.

Different Yellow
Image courtesy from Wikimedia Commons

Why Choose Yellow?

Yellow is often represented as the color of sunshine, sunflowers, and all else related to the sun. It is a color associated with joy, happiness, intellect and boundless energy.

The color yellow gives one a warm and cosy effect. It also arouses cheerfulness, stimulates mental activity, and generates muscle energy. Yellow is also often associated with food. Pure yellow is very bright and often attracts one’s attention. This is probably one of the reasons why taxi cabs are often painted bright yellow. However, when over used, yellow can create a disturbing effect; in fact, those of you planning to paint your baby’s nursery room yellow because it’s a gender neutral color, think twice because babies cry more in yellow colored rooms.

Yellow Person

Ever notice that most warning signs are often a combination of yellow against a black background? The yellow and black combination produces the best contrast compared to any other color. Thus, this combination is often used in warning or danger signs. In heraldry, yellow is the color symbolising honor and loyalty. Ironically, yellow is also a color associated with cowardice.

Often chosen to promote children’s products and leisure or entertainment items, yellow evokes a pleasant and cheery disposition in people. Because of yellow’s talent for attracting one’s attention, it is often used to highlight the important elements in your design. Commonly perceived by men as a light hearted and childish color, yellow is not a recommended color to use when trying to sell prestigious or luxurious products – which rational man would buy a bright yellow business suit or a yellow Mercedes?
Seen as spontaneous and sometimes over the top, avoid using yellow if your underlying subtext is to portray stability and safety.

Yellow is at its best when used in its purest form and at its brightest. Add too much white and it because pale and sickly. Muddy it too much with black and it becomes dingy and dirty-looking. As such, tints and shades of yellow are often visually unappealing because it loses its best quality; its innocence and cheerfulness. No matter, remember to use a dark color as a contrast to yellow especially since pale yellow tends to bleed into a white background.

The Benefits of Yellow

The color yellow can affects us mentally and physically which includes stimulating our mental and nervous system, activates our memory, and encourages communication. Golden yellow carries the promise of a positive future, and spreads its cheer. Especially since yellow shines its optimism, enlightenment, and happiness upon us.

Yellow stands out from other colors, and with the support of other lively colors, it can spark one’s creativity while invigorating one’s spirit. In fact, people who suffer from mild cases of color blindness can usually see the color yellow more easily than other colors.

Although yellow symbolizes wisdom and wealth, and is full of creative and intellectual energy, it can also create feelings of frustration and anger as well. People are more likely to lose their temper if they are in rooms with yellow colored walls. The color yellow also increases one’s metabolism. Being one of the most visible colors, it is attention grabbing and often used on traffic signs or advertisements to attract people’s attention.

As with any color, there are both positive and negative effects, but put some yellow into your life if you want a little clarity in your decision-making process, ‘burnout’ relief, sharper memory and better concentration skills. When you’re in a panic, exhausted, or depressed, and you’re in need of a pick me up, yellow’s your color.

The Effects of Yellow

Too much or too little of anything can have an adverse effect. Yellow is most stressful on the eye because of the high amount of light that is reflected off its color. The use of yellow as a background on paper or computer monitors can lead to strain and stress on the eye and in extreme cases, even vision loss. Too much yellow can cause the inability to focus or complete one task at a time as it can be too distracting. And the lack of yellow can give one the feeling of being isolated, resulting in low self esteem, insecurity and even depression. Also, not having a sufficient amount of yellow can result in a person becoming rigid, cunning, possessive and even overly defensive.

Different Types of Yellow in Web Design

Although yellow works well on its own (it is after all a primary color), it also works very well as a companion to other colors. Use bright yellow to create excitement if red or orange is too strong or too dark for you. Yellow is the right kind of perky!

Amber

Amber is a fossilized tree resin that has been appreciated for its color and natural beauty for centuries. Amber is also the name of an orange-yellow color. In fact, was named after this fossilized tree resin because it shares similar shades it. Shades of amber can range from orange to reddish-orange and even light yellow. This is why amber often refers to a series of orange shades.

Danilo Freitas
Danilofreitas

Goldenrod Yellow

Goldenrod is a color that resembles the goldenrod plant, hence its name Goldenrod Yellow.

Dhanesh T.K
Dhaneshtk

Chartreuse Yellow

Chartreuse (the web color) is a color halfway between yellow and green that was named because of its resemblance to the green color of a French liqueur called Green Chartreuse. The traditional color Chartreuse is a yellow color mixed with a small amount of green and named because of its resemblance to the yellow color of a French liqueur called Yellow Chartreuse. The web color chartreuse is precisely halfway between green and yellow; 50% green and 50% yellow. It is one of the tertiary colors of the HSV color wheel. Leer más “Anatomy of Colors in Web Design: Yellow and the Sunshine Feel”

Correlation Between Facebook Relationship Status & Happiness


Valentine’s Day is already over for most but for me, it’s celebrated everyday with my lovely friends, family and that special someone. Apparently, Facebook’s data scientists too got into the flow of things: Does having that someone special really makes us happy? The results, which are detailed on Facebook’s blog aren’t quite as black and white as you might have expected. Leer más “Correlation Between Facebook Relationship Status & Happiness”

5 Good Reasons To Comment On Blog Posts


Image representing DISQUS as depicted in Crunc...
Image via CrunchBase

I read a number of articles daily; including blog posts. They range from social media to humorous articles. However, there’s another step to do after reading; which is commenting on the articles that you’ve just read. From what I noticed, the number of blog comments has been going down south with the availability of other social media platforms.

In this post, I would love to share with everyone the highly important advantages of commenting on blogs related to your niche. Here are a 5 reasons why blog commenting is advantageous to the writer and you. Leer más “5 Good Reasons To Comment On Blog Posts”

Minority Report In Your Living Room: Gestural Interface Computers “Five Years” Away


Image representing Vimeo as depicted in CrunchBase
Image via CrunchBase

oblong-logo.JPGIf you never saw Minority Report, then we can just tell you – when Tom Cruise uses a “computer” he looks more like a conductor of an orchestra, or maybe a DJ, than your average typist. As he browses through files, he swoops his arm dramatically in the air. He forcefully pushes useless information out of the way and manipulates video with swoops and twists of invisible dials.

If you’re anything like us, all you thought was “I can’t wait to play with that.” Well, your time is coming soon.

oblong-demo1-300.jpgThe New York Times’ Bits Blog reports that John Underkoffler, a science consultant for Minority Report, has worked for the last decade with his company, Oblong Industries, to take the gesture-activated interface from the screen to, well, the screen. Underkoffler unveiled the interface, called the g-speak Spatial Operating Environment, at Friday’s annual TED conference.

The interface has been tested for a number of applications, from virtual pottery-making at RISD, where you watch a user create a digital wire-frame pot as if using a spinning wheel, to the more intangible Tangible Media Group at MIT, where the g-stalt interface allows the user to “manipulate complex data sets with the hands”.

oblong-demo2-300.JPG“Starting today,” reads the Oblong website, “g-speak will fundamentally change the way people use machines at work, in the living room, in conference rooms, in vehicles.”

According to the article in the Times, this type of interface has already been in use in Fortune 50 companies, government agencies and universities, and it quotes Underkoffler as saying that “in five years’ time, when you buy a computer, you’ll get this”.

Several computer, PC and console makers are already getting ready to release gesture-based interfaces and consumers should start seeing them sometime within the next year, according to the Times.

g-speak overview 1828121108 from john underkoffler on Vimeo.

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Claves para alcanzar el éxito en las redes sociales


Las redes sociales en general y Twitter, Youtube y Facebook en particular, es donde se aglutina la mayor cantidad de tráfico. Consideramos redes sociales los foros de discusión y las carteleras de mensajes también; en definitiva, todo sitio donde los usuarios puedan interactuar entre sí, relacionarse e intercambiar información.

Es precisamente ahí, donde está el tráfico, donde están nuestros leads. La cuestión es cómo interactuar exitosamente en las redes sociales para poder aprovechar su enorme poder de difusión, sin ser considerados “spammers”, es decir, sin generar molestia por nuestra presencia y reacciones diametralmente opuestas a lo que buscamos (como que nos baneen –nos expulsen- y baneen nuestra IP). Leer más “Claves para alcanzar el éxito en las redes sociales”

How to use clichés


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Image via CrunchBase

I love this definition from Wikipedia:

In printing, a cliché was a printing plate cast from movable type. This is also called a stereotype. When letters were set one at a time, it made sense to cast a phrase used repeatedly as a single slug of metal. “Cliché” came to mean such a ready-made phrase. The French word “cliché” comes from the sound made when the matrix is dropped into molten metal to make a printing plate.

To save time and money, then, printers took common phrases and re-used the type.

Along the way, they trained us to understand the image, the analogy, the story. Hear it often enough and you remember it. That training has a useful purpose. Now, you can say ‘Festivus’ or ‘There is no I in team…” or “that took real courage” when describing a golf shot, and we immediately get it. Monty Python took a cliché about the Spanish Inquisition and made it funny by making it real. The comfy chair!

The effective way to use a cliché is to point to it and then do precisely the opposite. Juxtapose the cliché with the unexpected truth of what you have to offer. Apple does this all the time. They point out the cliché of a laptop or a desktop or an MP3 player and then they turn it upside down. Richard Branson takes the expected boredom of a CEO and turns it upside down by doing things you don’t expect.

I often use the Encyclopedia of Clichés to find clichés that then inspire opposites. It’s a secret weapon and it’s all yours now. Have fun.

Vía sethgodin.typepad.com

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