Why Public Speaking Is Good for You & Your Brand



by Tony Bacigalupo
Most freelancers and small business owners are required – like it or not – to spend a substantive amount of time on marketing. To ensure that the jobs and the clients keeping coming, we are constantly hustling – pitching new projects, updating our portfolios and CVs, and taking exploratory meetings. Yet, one of the best ways to build and promote your individual brand or company is one of the most oft overlooked: public speaking.Though many of us might break into a cold sweat just thinking about it, public speaking can be an exhilarating experience. It can also be a great way to boost your reputation and your business.

Perhaps as a healthy reaction to the increasing amount of time we spend online, more and more offline events and conferences are cropping up – particularly within the creative community. These gatherings offer a significant opportunity for anyone with a niche area of expertise to become a part of the conversation – and not just for self-promotion but for personal growth as well.

Here are a few notes on the benefits of public speaking, and a quick primer on how to get started.

The Benefits of Public Speaking Leer más “Why Public Speaking Is Good for You & Your Brand”

What you can learn from Forrester’s new blogging policy


Image representing Forrester Research as depic...
Image via CrunchBase

I’ve been following the discussion around Forrester‘s new blogging policy. In case you weren’t aware, I was formerly a Forrester analyst covering social computing and wrote some of the early drafts of the company‘s blogging policy. Now I’m building a strategy consulting practice at Dachis Group and advising companies on social business – wherein policies and guidelines play an important role. Leer más “What you can learn from Forrester’s new blogging policy”

A DAY IN THE INTERNET / ONLINE EDUCATION


internet_01.JPG
internet_02.JPG
internet_03.JPG

A phenomenal info-graphic from an organisation called Online Education puts the internet into context which we guarantee will make you even more addicted. Leer más “A DAY IN THE INTERNET / ONLINE EDUCATION”

NEXT GENERATION CONTENT


nextcontent.jpg

Underneath the Hollywood sign, speakers explored the theme of ‘how external forces are making their influences known in the world of marketing’. Sharing their thoughts were Susan Bonds, President & CEO of ARG experts 42 Entertainment; Nathan Martin, CEO of creative technologists Deep Local; Sha Hwang, Design Technologist at data visualisation and mapping experts Stamen; Rick Eiserman, CEO, Trailer Park and Devora Rogers, Associate Director, IPG Media Lab.

Highlights of the morning included Nathan Martin’s talk on ‘Gutter Tech’, a term his company uses to describe the process of applying the culture of artists to the opportunities and challenges of business, in which ‘thinking about technology last–instead of first’ should be the norm. He also outlined the need for flexibility, to the extent of amassing a small collection of cease and desist orders. ‘If you can’t get it mostly done in two weeks,’ concludes Martin, ‘you shouldn’t get it done at all’.

Meanwhile, Sha Hwang floored an early morning audience with beautiful theories on the need for a different perspective, quoting Twitter engineer Nick Kallen’s take on the onslaught of data in the digital age: ‘Everything has become a giant fucking heap.’ Hwang then went on to compare this pile of data with the first photographs of the earth taken by astronauts from a distance, and the extraordinary power that a little perspective can bring. The biggest laugh of the morning came from Hwang’s explanation of the work Stamen had done in visualising the MTV Video Music Awards, monitoring chatter on twitter to see which celebrities were most popular at any given point of the evening. Leer más “NEXT GENERATION CONTENT”

5 Google Buzz Tips for the Advanced User


Image representing ReadWriteWeb as depicted in...
Image via CrunchBase

Yesterday, after spending some time with Google‘s latest social networking service, Google Buzz, we posted a handful of buzz tips and tricks for those wanting to better manage the buzz, play with its APIs or banish it altogether from their Gmail inbox.

Today, we’ve come across more even more tips for working with Buzz, including how to add Buzz extensions to your web browser, new ways to subscribe to others’ Buzz, and even ways to update Buzz via email. If you’re becoming a regular Buzz user, then you’ll want to read through this latest collection of tips to take your Buzz skills up another notch. Leer más “5 Google Buzz Tips for the Advanced User”

Viral growth trumps lots of faux followers


My social Network on Flickr, Facebook, Twitter...
Image by luc legay via Flickr

by Seth Godin

Viralgrowth Many brands and idea promoters are in a hurry to rack up as many Facebook fans and Twitter followers as they possibly can. Hundreds of thousands if possible.

A lot of these fans and followers are faux. Sunny day friends. In one experiment I did, 200,000 followers led to 25 clickthroughs. Ouch. Leer más “Viral growth trumps lots of faux followers”

The brand, the package, the story and the worldview


by Seth Godin

Madecasse Madecasse has a lot going for it. It’s delicious chocolate. It’s made in Africa (the only imported chocolate made on the continent with local beans). The guys who make it are doing good work and are nice as well.

The question I asked them is, “does your packaging do its job?”

I don’t think the job of packaging is to please your boss. I think you must please the retailer, but most of all, attract and delight and sell to the browsing, uncommitted new customer.

Let me take you through the reasoning, because I think it applies to your packaging as well.

We start with this: if I’ve already purchased and liked your product, the packaging isn’t nearly as important. I’m talking here about packaging as a sales tool for converting browsers into buyers. (If you’re already a buyer, all I need to do is remind you what we look like). If word of mouth or other factors are at work, your package matters a lot less. But for a company this size, in this market, the package matters a lot. Leer más “The brand, the package, the story and the worldview”