Día: 14 de febrero de 2010

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Tip #1: Think Like a Job Seeker
The first step in creating a job posting is to understand what your ideal job seeker wants. Job seekers see location, company quality & security, corporate culture, work environment, schedule/hours, and salary as the most important pieces of criteria when they are deciding whether or not to apply for a job. As you can see, job seekers view every aspect of the position, well beyond just the basic qualifications. You should provide as much of this information as possible in your job posting.
You should also think about providing information such as special sign-on advantages, perks, bonuses after completing licenses, etc. that will make your postings stand out. This is yet another opportunity for you to differentiate your job from your competition.
Tip #2: Develop an Effective Job Title
The highest amount of job seeker traffic is on weekdays from 10am-11am EST, while job seekers are at work. Think about how fast they are reviewing their search results. The first job titles they’ll click on are the ones that are most relevant to the job they are seeking.
So, you need to give some thought to the job title of your posting. Here are Monster’s recommendations:
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Use the industry standard for your job title. You may call your recruiters “Recruitment Consultants”, but “Recruiter” is a better bet for your job title, because more candidates will be searching on this term.
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Include skills that are relevant to the position. In the “Recruiter” example, be specific – are you looking for a “Corporate Recruiter” or a “Financial Recruiter”?
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Always avoid using plural job titles. You may have 5 recruiter openings, but job seekers search for “Recruiter”, not “Recruiters”.
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Avoid acronyms, abbreviations, and references to internal organizations. Seekers aren’t searching for an Admin Assist. They’re searching for an “Administrative Assistant”.
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Include the level of the position, but avoid using numbers and letters that represent the level of the position internally. If you need a “Senior Recruiter”, write that as your title, rather than “Recruiter II”.
Tip #3: Write a Compelling Opening Paragraph
This is a critical component of your job posting. Your opening paragraph needs to spark the interest of the job seeker! If you don’t catch their attention now, then you may lose it completely.
Your opening paragraph should include a clear overview of the position and what’s in it for the job seeker.
Information that positions you as an employer of choice should also be included. Let qualified job seekers know why they should choose you as an employer despite all of the other options.
JOB POSTING BEST PRACTICES
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Tip #4: Develop a Detailed, Clear, and Concise Job Description
Your content is THE MOST IMPORTANT element of any job posting. Having solid content will always help your jobs perform, particularly in the Job Description area, because job seekers take literal notice of this area. Their number one complaint is vague job descriptions. Their number two complaint is inflated requirements.
So you need to provide detailed information that is relevant and easy to read. Resist the temptation to simply copy and paste the HR/client job description; think about what you are writing and speak directly to the job seeker. Talk to people on their level and in the second person, using “you” and “your” rather than “we” and “our”.
Make sure that you describe qualifications realistically. They should describe what the job seeker will be doing in that position. It’s also important to differentiate between required and preferred qualifications. Choose your words carefully because it will affect your response rate dramatically.
Tip #5: Include Popular Keywords
As you’re selecting keywords to use, think about which ones a job seeker would use in their search. Make sure that the most popular keywords which are relevant to your job are listed in the job title. They should also be included in the body of your posting, at least twice. This boosts the relevance score of your job posting and places it higher in the list of a job seeker’s search results. If a job seeker searches by keyword, then the postings with the highest keyword match will be listed first.
Monster currently caps relevance at two occurrences of the same keyword. Putting the same keyword more than twice does not help your overall score.
Tip #6: Describe the Benefits of the Job
Top performers are typically aware that they have a choice of where they work, so they are particularly interested in hearing why they should work for your company rather than your competition.
Think about the benefits and unique features of your job that might cause someone to leave the job they have to take your position. Describe the challenges of the position and intrigue the ideal candidates. For example, will the role give the candidate the opportunity to build something from the ground up?
Remember that benefits aren’t just limited to health, dental and PTO…think of things like location, work environment, team culture, etc.
JOB POSTING BEST PRACTICES
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Tip #7: Specify Job Information
Job seekers use information regarding the type of job, career level, the number of years of experience, and education level to filter and refine their results on Monster. They know what they’re looking for and use these filters to find it.
By including these pieces of information, your job posting should be seen by candidates who are most interested in it, and it should attract more relevant candidates.
Tip #8: Specify “How to Apply” and “Next Steps”
It seems obvious, but closing your posting with a clear call to action is commonly overlooked. It’s important for you to provide the job seeker with clear instructions for applying to your position. It’s also important that you:
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Make it easy for them
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Motivate the candidate to act
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Create a sense of urgency
However, you should limit the number of response options that you make available to job seekers. Too many options can be confusing.
Tip #9: Preview Your Job Posting
Search for and preview your job posting before you post it to the Monster site. Look at it from a job seeker’s perspective. Ask yourself: Is the title clear and specific? Does the opening paragraph draw me in? Is the layout appealing? Does it clearly outline the requirements and qualifications of the position? Does it differentiate our company from other companies? If I were a top applicant for this job, would I apply to this job? Hopefully, you answered “Yes!”