Last month I made a New Year’s resolution to schedule myself as a client and rebuild my website. Basically, the design and code had become entirely embarrassing to me. Additionally, the chaos caused by three years of feature-creep and band-aids was extremely frustrating.
Rebuilding a site is a great feeling; it means out with the old and in with a new. A clean slate.
But there are also a number of critical questions to ask when you’re thinking about redesigning your website:
- The redesign might appeal to a new audience, but will it alienate loyal readers?
- How will restructuring content affect search engine rankings?
- Will these changes even make the site any better?
Fortunately, if you follow these three golden rules to redesigning a website, you’ll be just fine.
1. Change the Look, Not the Feel
When a site has an established audience, changing the design too drastically could be suicide for returning traffic.
Simply put: you do not want your established visitors to wonder if they’ve arrived at the wrong site. But other than that, go nuts! The old design shouldn’t limit you creatively, just take a few key elements and make sure the new site is still recognizable. Leer más “The Three Golden Rules of Site Redesigns”
Yesterday, Google got us all excited again over their new product release – The Google Buzz. No, it’s not another Google Wave. Buzz is Google’s approach to the social networking market. It is more of an extension for existing Gmail users. Leer más “Google Buzz Won’t Last”