Figuring out what adapter to use when you are traveling is a bitch


Let’s be honest. Figuring out what adapter to use when  you are traveling is a bitch. Do I need Adapter B Plug 6? Or is it  Adapter E Plug 11? Well Josh and I worked together and launched a new  feature at FLIGHT 001 where you can just type in the country you are  traveling to and we will pull the adapter you need. Your life,  simplified. Check it out.

Let’s be honest. Figuring out what adapter to use when you are traveling is a bitch. Do I need Adapter B Plug 6? Or is it Adapter E Plug 11? Well Josh and I worked together and launched a new feature at FLIGHT 001 where you can just type in the country you are traveling to and we will pull the adapter you need. Your life, simplified.

Check it out.

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La Virtud de Poder Olvidar En La Era Digital


“For millennia, the relationship between remembering and forgetting remained clear.  Remembering was hard and costly, and humans had to choose deliberately what to remember.  The default was to forget.  In the digital age, in what is perhaps the most fundamental change for humans since our humble beginnings, that balance of remembering and forgetting has become inverted.” Leer más “La Virtud de Poder Olvidar En La Era Digital”

El dinero es (casi) un estorbo


Para los que siguen el blog, saben de mi fuerte interés por los estudios que explican comportamientos sociales. Entender cómo reaccionamos los seres humanos ante situaciones del entorno, cómo pensamos y cómo decidimos cuando estamos solos o cuando actuamos en grupo son factores importantes para comprender nuestra naturaleza humana y tomar mejores decisiones. Leer más “El dinero es (casi) un estorbo”

Let Consumers Be Consumers


AuthorBrian
So, I’ve decided I need an HDTV.

Ok, so I don’t need it.  But I want one.  After watching another year of blurry playoff football, squinting at text that’s too small to read, and being repeatedly frustrated by 12-year-old gamers repeatedly stabbing me in the back (and laughing at me) because my-TV-doesn’t-have-the contrast-to-see-them-hiding-in-the-dark-bushes, I’ve finally come around to the realization that my 13-year-old Sanyo is simply not cutting it anymore. Leer más “Let Consumers Be Consumers”

Promise me value or your sale is toast. Warranty in value.



BEVERLY HILLS, CA - APRIL 09:  Actress Angie H...
Don’t interrupt me. I’m having fun on Facebook. I’m getting value. You take that away from me and I lose the value. Don’t you hate for the lights to go out, the timer to expire, or Twitter to fail? You want your pizza delivered hot and fast. You want your television program not to lose the sound halfway through and the color to be stable. If you opened a business account with a credit card, you don’t want someone else buying stuff with it. This necessary component of value to a customer is the believable promise of a good time. Leer más “Promise me value or your sale is toast. Warranty in value.”

DISTILLING THE BUZZ ON GOOGLE BUZZ


What’s it About? …And Should We Care?

Welcome to Google Buzz, which, at less than 24 hours old, is now the hottest hype in social media today. In an article aptly titled “If Google Wave is the Future, Google Buzz is the Present,” TechCrunch swaddles the Buzz in a warm cozy nutshell:

Imagine taking elements of Twitter, Yammer, Foursquare, Yelp, and other social services, and shoving them together into one package. Now imagine covering that package in a layer that looks a lot like FriendFeed. Now imagine shoving that package inside of Gmail. That’s Buzz.Leer más “DISTILLING THE BUZZ ON GOOGLE BUZZ”

El tendencioso Dr. Utterson | Fantasía y marcas | Capítulo 3


Hay varios sitios en los que se está habalndo de ‘fantasía’ como tendencia. Posiblemente, las mejores síntesis son las realizadas por TrendWatching y The Cool Hunter.

La fantasía se basa en dos movimientos que están ocurriendo en simultáneo:

  • Las personas nos estamos alejando de los medios masivos, las producciones masivas, los anuncios masivos, lo-que-quieras masivo
  • Las personas estamos compartiendo, con mayor vehemencia, nuestras opiniones y pensamientos de una manera más transparente y conversacional

Tendencia #3: La ‘Fantasía’ de estar fuera de moda

El resultado observado es que cuando las personas, empresas, instituciones… se encuentran en el medio de una discusión, suelen responder de forma tradicional, lo que podría ser considerado como irreal… una ‘fanatsía’… Se que estoy sólo mostrando uno de los efectos!

El hecho real de esta situación irreal es que como personas, dando nuestras opiniones, nos sentimos bien e incluso disfrutamos de este nuevo poder que hemos obtenido. No tenemos ni filtros, ni obstáculos puestos por las viejas instituciones y corporaciones.

Desafío #3: Experiencias de marca inclusivas Leer más “El tendencioso Dr. Utterson | Fantasía y marcas | Capítulo 3”