La compañía finlandesa publicó recientemente un anuncio publicitario en el que ataca de forma directa a los smartphones de Samsung y Apple. - enter.co
El comercial se desarrolla en medio de un matrimonio en donde se enfrentan los usuarios del iPhone 5 y los del Galaxy S4, quienes comparan y se burlan de las características de los dos smartphones. En medio del lío, aparecen dos meseros grabando todo lo que ocurre en el salón con sus Lumia 920.
“No pelees. Mira por qué este es el momento para cambiarte a los teléfonos Nokia Lumia 920 con Windows Phone (…) Prepárate para tomar las mejores fotos y videos con poca luz que has tomado con un teléfono inteligente.”, dijo la compañía en la descripción del video de YouTube.
Al final del anuncio, Nokia invita a los usuarios a dejar de pelear por el logo que tiene el teléfono y dar el salto cambiándose su flagship. Aunque esta no es la primera vez que los gigantes tecnológicos se enfrentan en anuncios publicitarios, si es la primera vez que la compañía finlandesa hace una crítica de frente a sus dos rivales.
Los dejamos con el comercial para que ustedes mismos juzguen el mensaje de la compañía finlandesa a los usuarios de smartphones.
Facebook Videos vs YouTube Links: Which Gets Higher Engagement? // thnxz @Socialbakers – socialbakers.com
Videos Are Usually Liked, not Shared
Although YouTube links have been posted about 8 times more than Facebook videos, it’s surprising to see that both of these options generated a similar number of interactions and mainly a similar share of Likes, Comments and Shares, as you can see in the graph below. Also notice that Likes were the most frequent type of interaction (not Shares) and that Facebook videos generated double the amount of Comments that YouTube links did. Why do you think this is the case? Let us know in the comments section below!
And What About Engagement?
To our surprise, Facebook videos achieved a 40% higher Engagement Rate (0,25%) than YouTube links (0,151%) in the studied period. They could be performing better because they are not only limited to Facebook posts; they are also available in the Fan Page video gallery where users can interact with the videos whenever they feel like it. In addition, Facebook videos are easier to consume on mobile, because you can play them directly from the mobile newsfeed; you don’t have to be redirected to YouTube, which can even fail due to connectivity issues.
But there are a number of advantages whichever path you choose.
The Benefits of YouTube Links
The Benefits of Facebook Videos
Which option do you prefer and why? Are Facebook videos suitable for the needs of businesses or are they intended for casual, personal rather than for content creators?
Also check out if shortened URL links work better than the longer ones on Facebook in on our study here!
Te gustó compartidlo!
Me gusta: