Archivo de la etiqueta: World Wide Web

Es una nenaaa, apenas 15 años y domina el WWW – @Biz_Tec


En realidad, el primer nombre de Google no fue exactamente Google. Antes de que los fundadores Sergey Brin y Larry Page se decidieran por ese nombre, el motor de búsquedas, un proyecto que nació en sus épocas de Standord, era conocido como ‘BackRub’ (masaje en la espalda).
BackRub (© Web Archive)Quienes navegamos en Internet desde hace algunos años, experimentamos los cambios que trajo consigo Google: un buscador que poco a poco se fue posicionando en el gusto de los usuarios por su sencillez y su eficacia en las búsquedas. A 15 años de su llegada, hoy es el sitio Web más visitado del mundo y mundo y la segunda marca con mayor valor de mercado. Sigue leyendo

Por qué a los editores no les gustan las apps // thnxz @Infotechnology – infotechnology.com


Infotechnology


Para aquellos que crecieron y evolucionaron en los días en los que el negocio era imprimir diarios y revistas, la expansión de la Web fue terriblemente desorientadora. Internet les enseñó a los lectores que podían leer historias cuando ellos quisieran y en forma gratuita, y les ofreció a las empresas formas más eficientes de anunciar; en definitiva, las dos partes invertían menos. Por eso, los editores celebraron: “Esta última tecnología… ofrece el mejor materia en el estadío más avanzado de la capacidad y velocidad digital. Tiene todo lo que ofrecen las versiones impresas con más caricaturas más fotos, videos, el audio de los redactores y poetas leyendo sus trabajos. El número de esta semana que inaugura la versión para tabletas presenta una versión animada de la tapa de David Hockney, que él dibujó en un iPad”. 

Artículo completo infotechnology.com

El más convencido de todos era el CEO de News Corp., Rupert Murdoch: apostó U$S 30 millones para el lanzamiento de The Daily, un diario experimental, sólo para iPad, por el que cobraba una suscripción de U$S 39,99. Las tabletas y smartphones parecían prometer un regreso a los buenos y simples días del pasado. Es cierto que las réplicas de las versiones impresas de revistas y diarios (en su mayoría dentro de navegadores web) nunca habían sido muy populares, pero los editores razonaron que leer este tipo de versiones en computadoras y laptops era una experiencia poco placentera. La forma de los nuevos equipos inteligentes se parecía un poco más a las revistas o los periódicos.

App IMG

¿No podrían los editores encantar a sus lectores enviándoles algo similar a las ya existentes réplicas digitales pero mejoradas con funcionalidades interactivas? Se dijeron a sí mismos que las nuevas réplicas digitales serían mejores que las de la Web, porque correrían en aplicaciones “nativas” en sistemas operativos como el iOS de Apple, y porque tendrían las brillantes funcionalidades de un verdadero software. 

Nuevo modelo
Para los editores tradicionales, el esquema era seductor. Volvían al modelo de distribuir un producto determinado, análogo a lo que antes era la revista o el diario; podían cobrarles a los lectores por las ventas de cada copia y suscripciones y reeducar a la audiencia para que comprenda que el periodismo es algo valioso por lo que se debe pagar. Los desarrolladores de software como Adobe prometieron que el contenido creado con sus sistemas de manejo de copias orientado al mundo impreso se transferiría “sin problemas” a las aplicaciones. Y en cuanto al software… bueno, ¿cuán difícil puede ser eso? La mayoría tenía departamentos de desarrollo web: dejemos que los “nerds” creen las aplicaciones. También esperaban revivir la economía de los anuncios proveniente del mundo impreso. 

El Audit Bureau of Circulations (ABC), la organización que audita la circulación y audiencias de revistas y diarios en América del Norte, dijo que las réplicas dentro de “Apps” contarían como parte de la “base de cálculo”, la medida con la que se toma la circulación total de una publicación, que incluye las suscripciones y las ventas. Este instrumento ha sido la herramienta de cálculo para los costos publicitarios antes de que emergiera el banner online y la publicidad basada en palabras clave, donde los electrónicos clicks e impresiones son la divisa aceptada.

Con las “Apps”, los editores podrían regresar a como todo debía ser, a su estructura histórica: ellos podrían vender versiones digitales de los mismos anuncios que aparecían en sus publicaciones impresas (quizá con un adicional si tenían elementos interactivos), valuados con los viejos métodos de medición.

Continuar leyendo +
Artículo completo infotechnology.com

View Only Mobile Traffic (And 3 other uses for Google Analytics profile filters) // thnxz @CrazyEgg – blog.crazyegg.com


 by 

Google Analytics profile filters rock.

The most common use is to include or exclude data in your reports based on some kind of parameter.

You might want to:

  • View only (or exclude) data from mobile traffic
  • View only (or exclude) data from a particular domain
  • View only (or exclude) data from a particular location

Here’s Google’s definition of a profile filter:  A profile filter is used to limit or modify the data that is included in a Google Analytics profile.

TRANSLATION:  It’s possible to create a set of Google Analytics reports (a profile) that, for example, shows you only the data from your mobile traffic and gets all the rest of the data out of your way.

Once you know how to build new Google Analytics profiles and profile filters you can apply them in numerous situations.  We’ll get to a few other applications at the end of this article.

First, let’s build a profile that only shows us data from our mobile traffic.

Step 1 – Make sure you have a master profile

Before you get started, you want to make sure that you have one profile set up for your website that contains all of your traffic.  For most of us this “catch all” profile will be where we spend most of our time.  If you are already using Google Analytics to monitor your website, this profile will likely already be set up.

google-profiles

Step 2- Set up a new profile

In this example, I will set up a new Google Analytics profile for my new blog,Content Measures.

Here’s how to create your new profile,

1.  Click on ADMIN at the top right of any Analytics page

2.  Select the PROFILES tab and click on + NEW PROFILE

new-profile

3.  Name the profile MOBILE USERS and click on CREATE PROFILE

Congrats!  It’s that easy.  You now have a new profile.

But, this profile is loggin all traffic just like your master profile.  We need to create a filter on our new profile so that it only records data for your mobile traffic.

Let’s get busy creating the profile filter.  Don’t worry, it’s easy.

Full Article

Step 3 – Create a profile filter

1.  Click on the MOBILE USERS profile

mobile-profile

2.  Click on FILTERS, then + NEW FILTER and enter the following settings,

filter-settings

Bingo.  You’re all set.

What you’ve done here is set a filter so that your new profile will only include traffic data from mobile devices.

Now, let’s take a look at how you might use this data.

A Google Analytics mobile filtered profile in action >> Full Article

Why The Best Social Media Algorithm Is Yourself // thnxz @simplyzesty !


Simply Zesty

When it comes to the Web, information is infinite. Or at least that’s what it feels like when you’re dealing with numerous feeds on a daily basis. If you think about the sites we visit on a daily basis, you’ll realise that without even trying, there’s a lot competing for our attention. Facebook, Twitter, LinkedIn, Google+, RSS readers. Already, that’s a lot of feeds fighting for your attention without factoring in mobile apps or the numerous aggregation sites out there.

With more information, we need more help to make sense of it all since realistically, we’re probably only interested in half of what’s posted at any time. But are we placing too much trust in these algorithms?

Linear Progression

Our social media feeds have evolved to the point that we’re not just seeing what our friends are posting, but what the world is doing. Even just looking at how Facebook evolved in recent times, its focus has shifted from the personal to the global with articles, brands, links, news, games all fighting for your attention. What you’re left with is an overload of information that is almost impossible to take in.

Of course, Facebook and Google+ preempted this by introducing its own algorithms to help filter your newsfeed. Edgerank is the most prolific example out there, prioritising certain stories based on your interaction and preferences. For the most part, you don’t even have to interact with these posts for Facebook to figure out which posts you prioritise. Google+, on the other hand, focuses more on your circles. For each new circle you create, you can adjust how frequently its posts appear in your news feed. If you’re smart with how you use your circles, you can have a great deal of control over what appears and what doesn’t.

However, there are always flaws to such an algorithm. For one, people and pages won’t always be consistent with the type of content they post. Since taste is so subjective, there will always be a case where certain posts will resonate better with you than others. However, sometimes this can be a problem as an ignored post could mean it won’t appear the second time round, especially if it’s a business page, which is given less priority than personal profiles.

On the flip side, you only have to look at the likes of Twitter to see the argument against having an unfiltered newsfeed. The social equivalent to an RSS reader (but without the nagging unread section that guilts you into reading everything), you know that if something was posted 30 minutes before you logged in, the chances of you actually reading it is pretty slim.

This presents a dilemma of sorts. As our thirst for more information grows and the amounts available to us increases, our ability to consume large amounts of information and retain it remains the same.

Taking Back Control  [+full article]

Todos los factores SEO que afectan al posicionamiento web en Google // thnxz @MkComunidad


Todos los factores SEO que afectan al posicionamiento web en GoogleEl posicionamiento web es una de las grandes batallas en internet, de hecho existen miles de artículos sobre los parámetros y factores que afectan al algoritmo de  Google.  Un buen trabajo de posicionamiento se basa en diversos factores que debemos controlar y manejar, además de los contenidos de calidad que se ofrecen desde nuestra web. Hace tiempo que estoy buscando y leyendo información sobre SEO, y en este tiempo, he encontrado como dije infinidad de artículos sobre este tema, pero por casualidad el otro día me encontré con un post de Sergi Sans en la web de Adrenalina Posicionamiento Web que me ha parecido la recopilación más …

There Is No Mobile Internet! // @smashingmag – smashingmagazine.com


By Marek Wolski

A Quiet Change

At the beginning of June, Google published on its Webmaster Central Blog its “Recommendations for Building Smartphone-Optimized Websites.” Its recommendations are that responsiveness — or, where necessary, device-specific HTML — is the way to build websites for today. Both methods are based on all devices accessing one URL, which in Google’s words makes it “easier for your users to interact with, share, and link to…”

Following the recommendation means making most of your Web content accessible across devices. It ensures that each link shared across the Web leads back to the same place and that, irrespective of the user’s device, everyone gets the same design experience. It aims to standardize Web design approaches, but also to standardize user experience expectations.

Shortly after, Apple announced a lot of thrilling updates to iOS 6. One of the least talked about was Safari’s iCloud tabs. This syncs your open browser tabs and allows you to continue browsing from where you left off on another device. Google’s recent version of Chrome for iOS has the same feature. The result? The ultimate cross-media surfing experience, a digital doggy bag.

After many years of Internet people working on standards, technologies and practices to bring about a One Web experience, the two companies made a big push towards making it a reality. We are now a big step closer to, in the words of the W3C, “an Internet where as far as reasonably possible, the same information and services are available to users irrespective of the device they are using.” Well, that is only if website owners and brands get their act together and change their old ways. To do so, they will need to recognize that things aren’t what they seem and aren’t what many are still peddling.

Full article

Old Habits, Old Stereotypes

A couple of years ago, mobile devices couldn’t even handle many of the Web’s fundamental standards (JavaScript, for example). But as devices became as powerful as last year’s MacBook, the technology drove a behavioral shift. It wasn’t just early adopters who were using the mobile Web. It was every person and their dog with a smartphone and a 3G connection (around 75% of smartphone owners surf the Web).

Our Mobile Planet - General Smartphone Activities
Image source: Our Mobile Planet.

The line between what is and isn’t Web-enabled is blurring. People don’t see the Internet on their phone or tablet as being the “mobile Internet.” It’s just the Internet. In the words of mobile expert Brad Frost, “mobile users will do anything and everything desktop users will do, provided it’s presented in a usable way.”

For the last few years, across categories, mobile experience benchmarking studies have been filled with recommendations to broaden and deepen the content available. Users are searching more and longer for information that currently isn’t available on mobile or even tablet devices.

Mobile Site vs Full Site
Image source: Strangeloop.

This desire for information is prevalent and strong enough that many opt for a less than optimal visit to the “full site” in order to access more or other information. The fact that almost a third of mobile users are prepared to endure poor navigation, slow loading times and no touch optimization really underscores the presence of this fundamental behavior.

Full article

Multi-Device World: about design and more, and more… // @smashingmag / @flipthemedia


Thnx to smashingmagazine.com and flipthemedia.com

When I think about where we are with the Web in comparison to other media in history, pinpointing it is really hard. Is it like when the Gutenberg Press was just invented and we’re experimenting with movable type, or are we still embellishing pages and slavishly copying books by hand?

By 

 

Our knowledge of building digital things changes rapidly, taking us from newborn to adult and back again every couple of years. It’s both exciting and frustrating, because just when you think you have it all figured out, it completely changes. But if you’re like me, learning something new keeps things interesting.

So, it seems pretty normal that our methods of designing and building websites are questioned every so often. The argument to ditch design apps (or to drastically minimize the time spent in them) and go straight to the browser has popped up a lot in the past few years and then quite recently. It’s obvious that our digital world and, by proxy, our design process are in a state of transition. And they should be: considering design in the context of your materials and goals is always important.

I tend to shy away from prescriptive approaches. Most decisions are framed by our experience, and, as humans, we’re continually drawn to and seek out what we already believe (known as “confirmation bias”), ignoring the rest. So, I strive to keep that in mind whenever listening to advice about how things should be done. We’re all navigating the same changing landscape here. What many designers recommend is the right answer for them and not necessarily the right answer for you, or your client. As Cameron Moll more eloquently states:

“You know your circumstances, your users, and your personal preferences best. And if that means responsive web design — or design methodology or todo app or office chair or whatever — isn’t the right choice for you, don’t be ashamed if you find yourself wanting more, or at least wanting something else.”

That’s exactly how I feel right now. A lot of the explorations into Web design lately have been looking for the best ways to optimize an experience and to make it as flexible as possible across devices. These are important issues. But what about the design principles we’ve proven and iterated on through a variety of media? How can we apply what we’ve learned about design so that it can be utilized in an appropriate way to create websites in this multi-canvas world?


Typographic Design in the Digital Domain” with Erik Spiekermann and Elliot Jay Stocks

In an interview with Elliot Jay Stocks, legendary typographer and designer Erik Spiekermann explains how he finds it funny that designers today complain about limitations in designing for mobile…

by 
1. Technology and use trends

  • Digital options increase every day
  • Fluidity allows you to reach people through all the different methods available
  • Some devices actually create new data, which yield new insights (i.e. FitBit, Fuel band, etc. This idea will also be interesting for toys.)
  • Network speeds increasing (huge difference from 3G to LTE)
  • With the decreased price of cloud storage, sharing content across devices is easier (shared experience)
  • Content management systems drive the consumer experience and should be integrated into the foundation of your platform

2. Types of connected experiences

  • Synchronized: for example, the eReader let’s you make notes and brings you back to where you last stopped, no matter the device. Evernote allows you to share information and access documents from different locations and devices.
  • Adaptive: content adapts to your current device. This could mean apps for the device you want to target or responsive websites. It’s important to consider how the customer will engage on a device and what information you need to share.
  • Complementary(second screen): people interact with content at an event or with others experiencing an event. A lot of networks are investing in second screen platforms. 80% of people with tablets watch television with a second screen in front of them; an opportunity for networks to build deeper experiences for customers.
  • Device shifting: people start searches on mobile/tablets and finishing them elsewhere, shifting seamlessly from device to device. Consider content and context of each device.  For example, when searching for cars, on the phone you might want to show visuals, basic information, and location-based results, while on the PC you have expanded information, but don’t focus on location-based information specifically. Sigue leyendo
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