Archivo de la etiqueta: Wired (magazine)
by Steven Bradley
http://www.vanseodesign.com | ABSTRACT
Thanks top Steven Bradley
In August Chris Andersen and Michael Wolf wrote an article for Wired Magazine under the title, The Web Is Dead. Long Live the Internet. The article talks about how the internet is moving away from the wide open web as viewed through a browser and toward a semi-closed web viewed through apps.
This paradigm shift has many implications that impact web designers as well as SEOs and I want to talk about this shift and what it means for those of us working online by looking at some of the other articles that have followed the Wired article and adding my thoughts to the mix.
Apps Are Here to Stay. Long Live Apps
I’m guessing many of you own a smart phone and possibly another mobile device capable of connecting to the internet. I own both an iPhone and an iPad and I have to agree that more and more I use an app instead of a browser to interact with content online.
Chris begins his portion of the Wired article describing a typical day in which you check email on an ipad or smart phone and move on to using Twitter and Facebook apps. Maybe you take in the NY Times and read through a list of feeds in two more apps. At the end of the day you unwind by playing games against friends on the Xbox Live or watch a movie over Netflix.
You’ve spent the day on the Internet — but not on the Web. And you are not alone.
More and more we’re using the Internet to to transport information, but less and less we’re using the browser to display and interact with that information.
Even on your computer you might choose an app over the web. For example I hardly every visit Twitter the website. Since the beginning I’ve used one of available desktop clients. Same for Facebook. Most of the content I absorb online comes in though my rss reader. This post will mostly be written in a couple of programs residing on my desktop only passing through the WordPress admin briefly as a last check before publishing.
Search engines can’t crawl apps. html isn’t the dominant language across apps. Many of the things you and I do as part of our jobs aren’t as prevalent inside apps as they are on the web itself. Surely this will affect us.
Chris points out how this shift was inevitable, citing past industries with similar change and pointing out that while most of us might intellectually appreciate openness we inevitably choose the path of least resistance. Apps are simply easier and often better than their website counterparts.
In Michael’s part of the article he also argues this shift is inevitable, but for a different reason. Business can make more money through apps than through the web. Most of us won’t pay to read the news on a website, yet many of us will happily shell out a few bucks to have the paper delivered to us via an app.
None of this is to say the web is going away and the browser will die an ugly death. Apps won’t kill the web any more than the web killed tv, tv killed radio, or radio killed print. We’ll be using our browser (another app) to visit web pages for quiet some time.
While I use more and more apps, I still inevitably find most through a web page in my browser. And as great as apps might be, there’s a limit to how many we can download and realistically use before their number overwhelms us. The web through a browser isn’t going away any time soon.
Still this shift is taking place and will only accelerate as more or us carry and use internet capable mobile devices like smart phones and tablets.
SEO is Dead. Long Live SEO… Sigue leyendo
I revise effectively both onscreen and on paper, but I revise differently on paper. I work more at a macro scale. I’m more sensitive to proportion and rhythm and timbre. I see spaces and densities better: the clumps where the prose has grown too dense, the wandering of the path where I ramble, the seams that need to be closed, the misaligned joint that I suddenly realize — yeah; there it is! — is where that paragraph from three pages ahead belongs.
As Jonah asks, Why? Is the manuscript’s physicality giving me a greater sense of physical proportion? Does the act of pressing slickened grooves into the page with my fountain pen somehow invite a corresponding mental penetration? Is the curved, flexible rigidity of five sheets in my hand sharpening my awareness of texture? Or perhaps the slowness of my pen relative to the speed of my typing favors this more structural approach — big cross outs, sections circled and moved wholesale, massive reorganizations planned with quick scribbles in the margin — over the finer-grained tweaks and cutting-and-pasting the keyboard seems to encourage. Sigue leyendo
What media would you actually pay to consume? That fundamental question is the most profound one driving all the discussion today about the future of media. Some believe the iPad and mobile tablet devices will reinvent how we read and consume media. Others feel this is just the latest in the overhyped and wholly exaggerated claims that old media is dying. At the recent International Newsroom Summit, The New York Times‘ publisher and chairman Arthur Sulzberger, Jr. stated that he eventually expects that The NY Times will no longer be a physical newspaper.
While he declined to forecast a date when this might happen, his words are being seen by many as a prediction of the inevitable demise of the printed word. Another statement in his talk has received less attention, but perhaps may demonstrate a much more profound realization about the future of media:
“We believe that serious media organizations must start to collect additional revenue from their readers … information is less and less yearning to be free.”
On the surface, this is worth exploring … after all, what media executive in their right mind would predict that people actually WANT to pay for media? Especially in an era where Chris Anderson famously declared in his Wired article and book that “the rise of “freeconomics” is being driven by the underlying technologies that power the Web.” Seeing information or even entertainment as bits and bytes of information, however, is too narrow of a view. When someone buys the NY Times or a magazine or a DVD -they are not only paying for the media itself, but rather the experience it offers them. Sigue leyendo