Archivo de la etiqueta: Website

Nielsen TOPTEN – vía @GooglePlay


Cover art

Nielsen TOPTEN gives you direct access to what’s hot in TV, movies, apps, products and more. Want to check out what people like YOU are watching and buying? It’s all in this top ten app based on actual ratings and sales data. In short, this is your one-stop destination to the latest trends and what’s hot in entertainment.
This is a pretty big deal. Why? In Nielsen’s 90-year history, this is the FIRST time the public has insight into what’s trending today. After all, Nielsen provides ratings and sales data directly to TV networks, online companies, movie houses, music labels, and the world’s largest manufacturers and retailers. So in short, you are gaining access to some pretty awesome stuff.

TOPTEN Highlights: Sigue leyendo

The Benefits Of Using WordPress As A CMS – @B2Community


What began as a blogging tool in 2003 has grown in less than a decade to become the largest self-hosted Content Management System (CMS) platform in the world, used on millions of sites and seen by tens of millions of people every day.

In simple terms, a content management system allows you to manage your content in a structured environment. It stores all of your documents, images, videos and any other type of online content in an organized way, so that you can easily add, retrieve, edit, delete and publish your content quickly and easily.

Content management systems also allow multiple editors to access, manage and work on the content, and publish it under different sections of the site.

As you can see from the chart below, WordPress is the most widely distributed CMS technology in the world …

The Benefits Of Using WordPress As A Content Management System image wpt0077000

In fact, WordPress leads all other CMS technologies by quite a significant margin …

The Benefits Of Using WordPress As A Content Management System image wpt0077001

So … what exactly is it that makes WordPress the most popular choice for a Content Management System?

Here are just 5 reasons to get excited about using WordPress:

1 – WordPress Is Free

Well, for a start, WordPress is completely FREE to use! In fact, you can download the full WordPress software application free of charge, and host it on your own domain without having to pay any software license fees whatsoever.

English: The logo of the blogging software Wor...

English: The logo of the blogging software WordPress. 

2 – WordPress Is Easy To Use

One of the reasons why WordPress has become so popular so quickly, is that it requires no technical or programming skills to use or manage.

Once WordPress is installed and configured, almost everything else, from using and running it, to redesigning and restructuring it, can be easily managed using simple interfaces and menus that require little to no web skills.

For example, WordPress has… Sigue leyendo

Google Tips & Tricks – google.about.com


By , About.com Guide

Google has a very large portfolio of services. While it’s easy to get started, it’s often hard to figure out those hidden tricks. Did you know you can create a to-do list in Gmail or make your own map with Google Maps? Did you know you could create drawings in Google Docs and edit them simultaneously with someone else? Here’s some help with those hidden features and more in depth tricks.
  1. Things You Didn’t Know Google Did
  2. Search Engine Optimization
  3. Making Money With Google
  4. Google Apps for Your Domain
  5. Google Games

Search Engine Optimization

Search engine optimization, or SEO, is the art of making your Web pages easier to find in search engines. If you are creating any sort of content for the Web, you need to know at least a few Google basics. Otherwise, your content may never be found in the most popular search engine in the world.

@topdesignmag :) Are You A Web Developer Without Any Graphic Skills? Then Check Out These 25 Gorgeous Website .PSD’s


Writen by Bogdan is the founder of Top Design Magazine.

 

Creating a website is not an easy thing because it requires a lot of steps; from the planning and all the way to functionality testing, the process of designing and developing a website needs people with various skills. You need a good graphic designer, a good web designer, a talented web developer, a great content writer and also a SEO expert is you want your website to be great. Sure, you can skip some of them but this can cost you a lot in terms of success.

For web developers, coding a website can be a piece of cake if they have all the graphic components but this always means that whenever they want to create something, they are dependent to a web designer. For a company, this issue is solved from the start but if you are a web developer and also a freelancer, then you need to come up with solutions if you want to stick to the deadline. Depending on your budget you can either hire someone to create a design from scratch, either use a template. A .psd template is extremely useful in the following cases: you are a beginner and you want to practice your programming skills but you don’t want to spend time creating the visual stuff; you are a web developer and you don’t have a budget for creating the design; you have a budget but the time is so limited that you can’t afford spending it on the graphical part.

Full article and more PSD’s :)

Whatever your reasons are, a .psd website template can prove to be extremely useful so it will be a good idea to save them in your toolbox. In this article you can see a collection of 25 gorgeous .PSD’s which are ready to be converted into fully functional websites.

Intent Creative Free PSD Theme

25. website psd template

WordPress blog theme PSD template

24. website psd template

4 Improvements To Google Analytics Real-Time Reports


Thursday, March 28, 2013 | 8:58 AM

 

Real-time reports provide useful insights for businesses that help them understand how their systems are reacting, instantly, such as when you send out an email campaign or engage in marketing that has a temporal nature. It provides alerting / intelligence, giving insight into things that are new or different such as a sudden increase in site traffic. Real-time also lets you win social by capitalizing on trending topics. For example, if you noticed a blog post you published previously is suddenly gaining attention due to something happening in the news, you could highlight it on the front page of your site to draw additional attention and ‘pour fuel’ on the social fire.

Today, we’re announcing 4 improvements to real-time reports. You can now:
  1. Analyze Events in real-time
  2. Breakdown real-time by Desktop/Tablet/Mobile traffic
  3. Create shortcuts to your favorite real-time segments
  4. Compare real-time filtered data against overall real-time data
Let’s go through the changes in more detail:
1. Realtime Events Report
With the real-time events report, you can now not only see the top events as they occur but also filter on particular event categories (and actions). Additionally, you can see whether particular segments of visitors trigger different events and debug your events deployment in real time.
To access this report, navigate to the real-time section of Google Analytics and click on the Events section. You should see a report similar to this:

Clicking on any of the Event Category will drill down and show all the Event Actions and Event Labels for that particular category.
If you are trying to see what events a particular segment of visitors generate, that is easy as well. Any filters you set up in any part of real-time are preserved in the Events report. For example, in the above screengrab we have set up a filter here to see what events are triggered from visitors coming via organic search.
2. Content Breakdown by Desktop/Tablet/Mobile

“Users pay close attention to photos and other images that contain relevant information, but ignore (…) “jazz up” webpages.” Jakob Nielsen @NNgroup – @christianvasile


How to Use Images Successfully – Web Design Usability Guide
VIa 1stwebdesigner.com

Web Design Usability Guide – Dealing with Images

Indeed, users want to see photos on websites, but they want them to be relevant. They would prefer a webpage that doesn’t have visual images rather than a webpage that has lots of photos that just make it heavy and cluttered. The key in using images on websites, according to the study, is based on a few basic ideas:

  • Image fundamentals – size, composition, quality and exposure are four important things to look for in a good image. People actually look for quality in images, even the contrast makes a huge difference.
  • Effectiveness – if the picture creates excitement or interest, then it works. It is down to three characteristics:
    • Emotional appeal – does the product in the picture look good and make the user want it?
    • Rational appeal – does the image show the benefits of the product?
    • and Brand appeal – does the picture fit your brand?
  • Transmitted message – this is about the image sending the right message to the website readers.
  • Anticipated user response – this is a bit more difficult to put into practice, but the basic idea behind it is that the picture should help decision-making and create a desire for the product. We will talk about this a bit later.

Purely decorative images tend to be ignored unconsciously by our brain. Like a radar, if the images are there only as a filler, the brain will ignore them. The study concluded that pictures and images of real people or real products are automatically categorized as important and are to be studied in detail by the human brain. If you have a personal blog, people would rather see your face than a drawing or a caricature. They want to see the face of the person communicating with them, it is a matter of trust and bonding.

If you own a company, it is a very good idea to take some time talking about the people behind it – using images. It gives a personal touch to an otherwise faceless company and people dig that. People actually want to know (or at least see) who the people are behind a company. If you can afford it, invest in a good photographer and try to stay away from stock pictures (especially from stock pictures that aren’t relevant to your content). It might cost a few bucks, but it will add a lot of value to your company website.

Several eye-tracking study show that the more detail your product images have, the better the results you will have. Yes, studio pictures of a big flat screen TV work just fine, but is just fine good enough for you? People want to see details, show them!

Full article :) !

Quality and relevance

Below I will show you some results of different studies. You will see several websites marked with heat zones. The red areas indicate where the users’ eyes were mostly focused, while the blue areas show the exact opposite, indicating what is ignored or a turn-off for visitors.

%tutke

Eye-tracking study on Adelphia’s website

Besides the fact that it is an incredibly outdated design, you can clearly see that none of the heat zones are on images. It is because all the images embedded in their webpage are purely fillers. Had they been using relevant pictures, the heat zones might have been a bit different, but for now it shows how much of a waste of space images are on their site.

Full article :) !

Another good example can be seen below. New York Magazine’s restaurant section has also been part of the eye-tracking study and it shows that even if worldwide known chefs are featured in images, the quality is still important. So even if the pictures are somewhat relevant, low-contrast and small size images are simply ignored. Image quality is as important is the relevance of the image being used. There has to be a balance, where quality and relevance are the two guiding principles.

NYMag, retaurant section

Eye-tracking on NY Mag’s website

Jakob Nielsen and Kara Pernice wrote an article entitled “Images as Obstacles” some years ago. The images above are courtesy of Peachpit and the amazing heads who published the study. Thank you for your tremendous work!

Guiding the user
Full article :) !

Basic Web Design Video Course – Wireframing, Photoshop Tools & Panels, and Designing [Part 1]


Hello everyone, this is Mike and welcome to my Basic Web Design Video Course. In this course I will walk you through the very basic steps on what to do and what to learn before, and during, building a website. You’ll learn all the steps I use including: planning, wireframing, using basic tools and panels in Photoshop, basic HTML and CSS, and after learning these we will apply our knowledge and create our very fist website from scratch.%tutke

For our valuable readers we will be pushing the basics here. So it’s your chance to learn and become a web designer for free. Are you excited? I hope that beginners can follow through, if anything is unclear just reach out to me in the comments section.

I will do my best to walk you through everything slowly and clearly. So let’s get started!

Planning and Wireframing

What is a wireframe?

A wireframe is a visual presentation of how a website’s layout will look when it’s finished. It’s about structuring the overall layout without any graphics, placing the various elements where you believe they will look and work best. Wireframing is a great step to start before jumping on to Photoshop because it allows you to focus on the important components of the website without all the visual clutter of a finished design. Wireframing also saves you time when designing a website because wireframing acts as a sketch, and instead of having to do things more than once in Photoshop, you can just adjust your ‘sketch’ until you’re happy.

Your wireframe should include boxes that represents images, header, footer, sidebars, text blocks, navigation and other content aspects of your website.

You don’t have to worry about drawing them yourself, since there are many wireframing tools available on web.

Wireframing Tools:

Tools Used: Go Mocking Bird

Photoshop Basic Tools and Panels
+ INFO + Videos? Here!

The Importance Of Color In Web Design – 30 Brilliant Examples Of Colorful Schemes


As a designer, when you create a website your primary concern is how to capture the viewer’s attention without compromising the usability.

The only way to do it is by pushing up your creativity level and in order to create something truly impressive.

Colors acts differently and there is a strong concept of chromatic psychology in web design. Red, green, purple, orange…all of them stimulate the viewer’s feelings and emotion, so when you choose your color scheme you need to make a little research. A colorful website is a great choice when it comes to deliver a positive message or spread the word about an upcoming event.

These types of colors are good to raise the awareness and to capture the attention, so use them wisely because the downside can go as far as mistrust, especially when these colors are trying to promote an apparently sober idea, such as a law firm or a government campaign. In this article you can see a collection of 30 gorgeous websites which are using bright colors.

Behind The Brutes

1. colorful web design

Every Last Drop

2. colorful web design

Continue Reading

21 Examples of Beautiful Color Use in Web Design // @webdesignledger


There is no doubt that choosing the right colors for a design is a very important step of the creative process. We need to think about the message and the style we want to communicate, besides also thinking about the best combination to please our viewers eyes and to deliver a nice result. Today we gathered some good examples of color use in web design. From subtle colorful details to colorful background images or bold colorful type, there are different styles here to show you how to add color to your next project.

Read More

Facebook Marketing Goals: The Aggressive Approach // thnx @0boy- soshable.com


Tigers

We’ve taken a look at the safe approach to setting Facebook goals. Now, it’s time to discuss letting the tiger out. Let’s sharpen our claws, stretch our muscles, and prepare for battle. Getting aggressive on Facebook is about going to social media war.

Keep in mind that the majority of businesses should stay with the safe goals rather than getting aggressive. They can be extremely effective for maintaining a viable Facebook presence without spending too much time on strategy, planning posts, and creating dialogues on Facebook. If you are going to set aggressive goals, your strategies are going to take time and money to make them happen.

It’s not for everyone but it might be for you. Here are some examples of aggressive Facebook goals.

Goal: Drive Traffic to the Website

This is one of the first things that come to mind when thinking of goals for Facebook. Most realize that it is known as a good traffic generation tool in general and they believe they’ll be able to do the same for their site.

Unfortunately, the standard practices used to drive traffic “in general” do not apply to most business websites. “In general”, Facebook is good at driving traffic to viral content. People do not go to Facebook to find links to inventory items. They go there to see pictures of little Timmy sliding into third base. They can get swayed into clicking on links with controversial titles or intriguing thumbnails, but again that’s not normally something associated with sites that are designed to generate leads or sales.

The only way to drive traffic to your website is by starting with strong content on the website itself. We’ve discussed using your website as your content hub and why it’s so important to have the type of content on your website for both social and search purposes that resonates with your overall target audience. Now, you’ll have to really apply these principles to make this Facebook goal achievable.

The starting point with a goal like this is to sculpt the appropriate fans. This cannot be stressed enough. If you have too few total fans or too many low-quality fans, you’ll want to fix that first before trying to drive traffic to you website. In many ways, driving traffic to your website from Facebook is about establishing trust within your community by posting only the absolute best content possible. Anything short of amazing simply won’t do.

Once you have that trust established by posting images and text that resonate and generate interactions, you can start posting quality content from your website directly to Facebook. If you’re a Dodge dealer, you could post a story like “The 5 Most Searched Dodge Chargers in History“. Assuming that your fans are strong, this will be the type of content that exceeds their expectations when they liked your page in the first place.

Full Article

…de los realizadores de EDUCANDO AL SOBERANO I, II y III Llega… El Último Intento!! // @CrazyEgg


Es un tema de debate y consulta entre Colegas, Veo el iceberg y Conduzco mi barco directo a él.
Buenos Aires, Argentina – Feb 2013

A nuestros Queridos Clientes!
en ocasiones no logramos que nuestras palabras y recomendaciones lleguen a vuestros oídos.

Contratan un equipo de profesionales y luego gustan de no escuchar, y creéis saber todo de todo. Comparto una pequeña de recomendaciones de terceros, que seguramente ayudaran a su Marca, Producto, Servicio y Estrategia…

Saludos cordiales! :D
PS. si Ud. insiste al respecto solo diremos, “el cliente siempre tiene la razón”, nunca se equivoca, nosotros no lo interpretamos…

The Best Websites In The World Do These 6 Things…

Check list 

Sigue leyendo

Pan-Session Analysis With Google Analytics


 

Marketing Measurement & Optimization

Multi-Session Analysis With Google Analytics

When it comes to analytics, I am a big fan of pan-session analysis. Pan-session analysis provides insights across multiple visits by the same person. For almost every website it is an incredibly, powerful way to understand your visitors better.

Online-behavior.com

By applying the insights you derive from this analysis, you can further optimize your visitor’s experience and conversion rate.

In the following paragraphs I will describe five different pan-session analysis techniques that deliver great insights.

  • Frequency and recency analysis
  • Time and visits to purchase analysis
  • Pan-session funnel analysis
  • Multichannel analysis
  • Customer analysis

Let’s start with frequency and recency reporting.

1. Frequency And Recency Analysis

Frequency and recency metrics and distributions show you how loyal your audience actually is. Do your visitors only come once and never return? Or do you have a great deal of visitors who come to your website even more than three times a week?

Let’s take a closer look at two reports. First, the ‘count of visits’ report, which shows the frequency of visitors (direct link to report):

Count of Visits report

Almost 80% of the visitors to this website visit the website just once and don’t come again. That doesn’t look very good. Let’s dive into the recency metric, in the ‘days since last visit’ report (go to this reportand click on ‘days since last visit’ tab).

Days Since Last Visit report

The recency graph on itself doesn’t look bad. Almost 90% of the visitors visited the website within the last day. But, we have to subtract the new visitors to get a good overview of the returning visitors percentage and how often they visit the site.

With the combined overview of recency and frequency metrics I would conclude that this website really needs to invest in building a stable base of loyal subscribers / visitors.

Posting new content (a blog?) and offers on a more regular base would definitely help to keep the visitors engaged with this website.

2. Visits And Time to Purchase Analysis

In order to find out more about the product buying decision cycle, the visits and time to purchase reports deliver very useful information. You can find these reports in the E-commerce module of Google Analytics (if you have E-commerce implemented, here is a direct link to report). An example of a “Visits to Purchase” report is shown below:

Visits to Purchase report

In this case roughly 40% of the visitors convert within the first visit and 70% needs one to four visits to come to a buying decision. Wow, 20% of the conversions on this website take place after seven or more visits. What’s happening here?

A lot of websites contain landing pages that are too much focused on making a direct sale. It is extremely important to segment your visitors and apply different tactics to make them convert. The “time to purchase” data shows a similar distribution as we saw earlier:

Time to Purchase report

Now it’s time to segment your data further and find out which visitors convert the highest (visitors from a geographical region, certain campaign traffic, etc.) and which visitors don’t. You can use different strategies for each visitor segment. Sigue leyendo

Shot of Inspiration: Beautiful Website Backgrounds


Website backgrounds have a reputation of being “in the background”, when in fact they are very important in setting the mood of the entire site and creating a strong impression with visitors.  When you make your own website, the background needs to be one of the first things you decide on – will you use an eye-catching image? Or will you go for an elegant pattern to attract more focus to other parts? Are you going to make the screen shine with colors or create a unique atmosphere with monochromatic shades?

There’s no right answer for these questions. It depends on the type of website you want to create and the brand identity you want to project. There are many different styles you can choose for your website background and they all have a different effect.

Here you will find some outstanding examples of various types of backgrounds. Have a look, visit the sites and get a feel of what each background is good for. This will help you understand what kind of background is the best for your website.

One Grand Image

Inspirational Backgrounds for Web Design

 Creative People

Inspirational Backgrounds for Web Design

Cappello’s

Inspirational Backgrounds for Web Design

Red Hot Chili Peppers Sigue leyendo

13 Beautiful Online Stores Created With Wix


Image representing Wix as depicted in CrunchBase

Image via CrunchBase

eCommerce websites are changing the way people shop. Shopping on online stores has many advantages: You get to save time and effort; you can easily compare different brands and vendors; not to mention that in many cases it will save you some money as well. But what started as a practical innovation is now becoming a huge market with intense competition.

Online stores are no longer considered attractive only for offering a more comfortable alternative to the shopping mall. They need to really grab clients’ attention with an outstanding design and a quality shopping experience.

In the past few months, we implemented many improvements and new features to our eCommerce platform, including the amazing Shopify app. Wix users now have more options than ever to create a stunning online store that really sells.

Want to see it with your own eyes? Have a look at these amazing eCommerce websites, all built by Wix users using the HTML5 website builder. Get inspired by these awesome online stores and then check out our eCommerce templates to get your own store running!

Online Store

Tuktu Paper Co.

Online Stores

The Kama Photography

Online Stores

Urban Affaire Sigue leyendo

The 10 Most Popular Apps on the Wix App Market


The Wix App Market just continues to grow and grow. New apps are constantly being added to the website builder, giving site owners more and more options to enhance their sites with cutting-edge business tools, social features and utilities.

A nice way to see what the Wix App Market can do for your website is to check out the list of the most popular apps. These are the top 10 apps that Wix users have most frequently added to their sites. Check them out and you’ll definitely find something right for yours.

Most Popular Apps on the Wix App Market

Instagram Feed

A gorgeous Instagram feed is such a great addition to a website – no wonder this app is so loved! If you still think Instagram is only for hipster students, think again. Businesses and services are using this network to highlight their visual side. Want to see how? Visit Wix on Instagram!

Most Popular Apps on the Wix App Market

Live Chat

If you’re running a business online, you would want to be able to interact with your potential clients in real time. Live Chat can help you with that! This app is a real boost to your customer service and is extremely easy to manage.

Most Popular Apps on the Wix App Market

Getonic

Set up a social store and start selling your products on the world’s most successful networks – Facebook, Twitter and Pinterest. This is a great way to increase exposure. Instead of waiting for clients to come to your store, you go to where they hang out online!

Most Popular Apps on the Wix App Market

123 Contact Form

Don’t get confused by the name. This app allows you to create more than a contact form – you can design RSVP forms, donation forms, sales lead forms and more. Choose from a large variety of themes and easily customize them to fit perfectly with your website design.

Most Popular Apps on the Wix App Market Sigue leyendo

Cruces, Sol y La Imaginación

Cuando la imaginación y la creatividad suman infinito

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el mundo del marketing se activa para ti

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fanzine bejarano de historietas hecho en los 80

A Stairway To Fashion

contact: ralucastoica23@gmail.com

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This WordPress.com site is the bee's knees

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Compartir conocimientos 2.0 y Marketing Online

Zona de Promesas

Tecnología - Internet - Redes Sociales - Entrepreneurship - Música - Economía - Innovación

Top Master | Blog

LOS PROGRAMAS DE MBA Y POSTGRADO MAS INFLUYENTES DE TODO EL MUNDO

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Diario de sueños, cuentos, poesías y una novela en proceso

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Startup and Technology News

Unencumbered by Facts

Taking unsubstantiation to new levels

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PsicoEmocions Blog

Un Pont entre la Psique i les Emocions

TEA PTLS NACHO

AUTISMO.TEA..PTLS

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Dirección estratégica para la vida

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ivanbrunpr's Blog

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Matt on Not-WordPress

Stuff and things.

BLOGTEC

Noticias de Tecnologia.

Talento en Expansión

Tendencias y Mejores Prácticas en la Gestión de Personas de la Empresa 2.0

Two Leaves Tea SPAIN

Great Organic Tea! ✫✫✫✫✫ Te Organico en Piramides

Escuela de Dinero

El mejor Sitio en Español sobre lo básico para entender el Dinero y sus matemáticas relacionadas.

Intentando dejar huella...

...en cada uno de los visitantes

Ideas Para la Clase.com

Portafolio de experiencias en la clase de español para Middle School.

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Travel & Lifestyle Blog

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Un sitio más pero diferente sobre marketing on line

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La mejor música de la historia

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Identity + Dressing + Colour

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Ver para contar & contar para ver. / Чтобы рассказать

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Marketing, publicidad, web y negocios

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Social Media, Redes Sociales, Marketing, SEO

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El camino hacia el éxito

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CNN en Español: Ultimas Noticias de Estados Unidos, Latinoamérica y el Mundo, Opinión y Videos

Ultimas Noticias de Estados Unidos, Latinoamérica y el Mundo, Opinión y Videos

Javier GM Photography - México y más.

“Un fotógrafo tiene que ser auténtico y en sus fotografías, debe expresar emociones, provocar reacciones y despertar pasiones..” ~ Javier García-Moreno E.

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Experta en comunicación y oratoria

aloyn

Alimentación, ocio y negocios, ALOYN, es un Grupo dirigido a Directivos y Propietarios de empresas, interesados en el mundo de la industria de alimentación y bebidas. Tanto por la parte de la industria productora como por la parte de la industria consumidora y/o distribuidora (Distribución Comercial, Horeca, Vending, Venta Directa, etc). También nos interesan las actividades ligadas al agroturismo y el enoturismo como magníficas actividades de promoción y difusión de la cultura gastronómica.

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Un blog de Joaquín Moreno sobre recursos, literatura y ciencia ficción

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For those who love Infographics - www.infographiclist.com

URieLaRtE

hay que ser libre para ser uno mismo

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