Creating a Standard Data Layer for the Tag Management Industry – via @googleanalytics

It’s been an exciting few months for Google Tag Manager. As referenced in our previous post this morning, Google Tag Manager is now serving twice the amount of traffic it was in April 2013 and we have been steadily adding features. Recently, at Google I/O, we announced that  Google Tag Manager will also work with mobile applications.


This week, a consortium of companies, including IBM, Accenture and more, along with the W3C, announced they are collaborating to create a standard Data Layer.
The data layer is a core component of Google Tag Manager and a common way for all businesses to implement tag management tools. It’s a standard way to format data within a web page.  Think of the data layer as a central way for analytics and marketing tools to communicate and share data on a web page.

It’s typically used in two ways: 1. to store data and provide a clear separation between the data and presentation layer of the page and 2. to store data when some type of user activity occurs.  The information in the data layer can then be consumed by different web technologies, like analytics tools or marketing tools, through a tag management platform.
Through the W3C community group we’re supporting the effort to standardize the format and syntax of the data layer. This will make it a lot easier for businesses to add data to HTML  and access it with different tools. An industry-wide standard will create a common way that websites and tag management tools can interact – thus making it easier on site owners.
Standards can not exist in a vacuum. They need adoption. Please take some time to learn about this effort and the specification. You can learn more about the work at the W3C Customer Experience Digital Data Standard Community Group site where you can also review the first draft of the Specification. If you’re interested in participating please join the group and help us test and refine the spec.
Posted by Brian Kuhn, Lukas Bergstrom & Justin Cutroni, Google Tag Manager Team

Google Tips & Tricks –

By , Guide

Google has a very large portfolio of services. While it’s easy to get started, it’s often hard to figure out those hidden tricks. Did you know you can create a to-do list in Gmail or make your own map with Google Maps? Did you know you could create drawings in Google Docs and edit them simultaneously with someone else? Here’s some help with those hidden features and more in depth tricks.
  1. Things You Didn’t Know Google Did
  2. Search Engine Optimization
  3. Making Money With Google
  4. Google Apps for Your Domain
  5. Google Games

Search Engine Optimization

Search engine optimization, or SEO, is the art of making your Web pages easier to find in search engines. If you are creating any sort of content for the Web, you need to know at least a few Google basics. Otherwise, your content may never be found in the most popular search engine in the world.

The actual title of your page may be don’t work properly… Check it! – thnxz @SEGuide

Thnxz to –  @SEGuide

Stoney deGeyter

The actual title of your page is found in the title element of your code:

This Is Your <a class="zem_slink" href="" title="Web page" rel="wikipedia" target="_blank">Page</a> Title

For the search engines and browsers to read it properly, this code needs to be placed in the <head>section of your code:


How and Where Is the Title Tag Displayed?

While your page title is essentially hidden in your code, there are four places it is visible. Each of these places have varying degrees of impact on your potential audience.

Search Engine Results Pages

When a search is performed, in most cases, Google and other search engines pull the page title to display as the clickable link. This is what most people see, scan and read as they are deciding which site to visit after a search.

Title Tag in SERPs

Browser Tabs
More and more, web users have multiple browser tabs open at one time. It may be three or four, or even dozens at a time. Your well-written title tag will help them find your information more quickly as they seek to navigate back to the open page.

Keep in mind that usually only 1-4 words of the title will display in the tab, giving you viewable ranges from 25-50% of the whole title. This might alter the way you structure your title, placing the most important information first.

Title tag in browser tabs

Browser Bookmarks

Social Links

Complete article?  O_o  Enjoy! :)

When pushing content out onto social media channels, the title of your page is usually the title of the link that gets pushed out. If your title is too long or has additional words that are unnecessary (such as company name), this could lead to socialization of a not-so-compelling or interesting title. Since clicks are an important part of socialization, your title should be optimized for that, too.

Title Tags in Social Media

How You Can Benefit From Good Titles

A title tag serves three main purposes of SEO, usability and socialization. They influence rankings, persuade people to click and increase visibility.

Tatle tag influence

SEO: Influence rankings
As I mentioned before, if I could only make one change to a site for search engine ranking purposes, it would be the title tag. Adding or moving keywords in a title tag can mean the difference between a page not ranked and page ranked on the first page in the search results. Depending on your competition, it can literally have that much power.

Usability: Persuades the click
Since the title tag is (usually) displayed in the search results or on social sites, it is the often the very first point of influence in bringing someone to your site. If your title tag isn’t compelling, then all your top rankings and social shares ultimately won’t amount to a whole lot as potential visitors bypass it for other more compelling content.

Socialization: Increases visibility
When looking for social engagement, the more compelling your title, the greater likelihood that it will be passed and re-passed and re-passed by the masses. Boring titles that get skimmed over don’t engage audiences. Exciting titles do. The higher your engagement, the better visibility your title tag earns you.

Complete article?  O_o  Enjoy! :)

How to Craft a Good Title Tag

Crafting a quality title tag isn’t always as easy as it seems. Every display platform has differing limitations and serves a different purpose. Obviously, good writing is essential to being effective. Poorly crafted and structured words are skimmed over at best, and portray a level of incompetence at worst. Using good writing practices will ensure you craft a title tag that is worthy of the attention you want.

Complete article?  O_o  Enjoy! :)

65-70 character limit

Seguir leyendo “The actual title of your page may be don’t work properly… Check it! – thnxz @SEGuide”

“Users pay close attention to photos and other images that contain relevant information, but ignore (…) “jazz up” webpages.” Jakob Nielsen @NNgroup – @christianvasile

How to Use Images Successfully – Web Design Usability Guide

Web Design Usability Guide – Dealing with Images

Indeed, users want to see photos on websites, but they want them to be relevant. They would prefer a webpage that doesn’t have visual images rather than a webpage that has lots of photos that just make it heavy and cluttered. The key in using images on websites, according to the study, is based on a few basic ideas:

  • Image fundamentals – size, composition, quality and exposure are four important things to look for in a good image. People actually look for quality in images, even the contrast makes a huge difference.
  • Effectiveness – if the picture creates excitement or interest, then it works. It is down to three characteristics:
    • Emotional appeal – does the product in the picture look good and make the user want it?
    • Rational appeal – does the image show the benefits of the product?
    • and Brand appeal – does the picture fit your brand?
  • Transmitted message – this is about the image sending the right message to the website readers.
  • Anticipated user response – this is a bit more difficult to put into practice, but the basic idea behind it is that the picture should help decision-making and create a desire for the product. We will talk about this a bit later.

Purely decorative images tend to be ignored unconsciously by our brain. Like a radar, if the images are there only as a filler, the brain will ignore them. The study concluded that pictures and images of real people or real products are automatically categorized as important and are to be studied in detail by the human brain. If you have a personal blog, people would rather see your face than a drawing or a caricature. They want to see the face of the person communicating with them, it is a matter of trust and bonding.

If you own a company, it is a very good idea to take some time talking about the people behind it – using images. It gives a personal touch to an otherwise faceless company and people dig that. People actually want to know (or at least see) who the people are behind a company. If you can afford it, invest in a good photographer and try to stay away from stock pictures (especially from stock pictures that aren’t relevant to your content). It might cost a few bucks, but it will add a lot of value to your company website.

Several eye-tracking study show that the more detail your product images have, the better the results you will have. Yes, studio pictures of a big flat screen TV work just fine, but is just fine good enough for you? People want to see details, show them!

Full article :) !

Quality and relevance

Below I will show you some results of different studies. You will see several websites marked with heat zones. The red areas indicate where the users’ eyes were mostly focused, while the blue areas show the exact opposite, indicating what is ignored or a turn-off for visitors.


Eye-tracking study on Adelphia’s website

Besides the fact that it is an incredibly outdated design, you can clearly see that none of the heat zones are on images. It is because all the images embedded in their webpage are purely fillers. Had they been using relevant pictures, the heat zones might have been a bit different, but for now it shows how much of a waste of space images are on their site.

Full article :) !

Another good example can be seen below. New York Magazine’s restaurant section has also been part of the eye-tracking study and it shows that even if worldwide known chefs are featured in images, the quality is still important. So even if the pictures are somewhat relevant, low-contrast and small size images are simply ignored. Image quality is as important is the relevance of the image being used. There has to be a balance, where quality and relevance are the two guiding principles.

NYMag, retaurant section

Eye-tracking on NY Mag’s website

Jakob Nielsen and Kara Pernice wrote an article entitled “Images as Obstacles” some years ago. The images above are courtesy of Peachpit and the amazing heads who published the study. Thank you for your tremendous work!

Guiding the user
Full article :) !

21 Examples of Beautiful Color Use in Web Design // @webdesignledger

There is no doubt that choosing the right colors for a design is a very important step of the creative process. We need to think about the message and the style we want to communicate, besides also thinking about the best combination to please our viewers eyes and to deliver a nice result. Today we gathered some good examples of color use in web design. From subtle colorful details to colorful background images or bold colorful type, there are different styles here to show you how to add color to your next project.

Read More

Timeline Cover Maker | Custom Facebook Banner/Background

See on Scoop.itGabriel Catalano human being | #INperfeccion® a way to find new insight & perspectives

I like this tool, it’s free, easy to use and without advertiser banner. Even if you’re not a computer genius, you can use it. Try it, you’ll be glad you did, for sure! [note Martin Gysler]

Facebook is changing how we can express ourselves on our facebook page. With their new Timeline Profile you are now free to express yourself with a big banner behind your profile picture. Seguir leyendo “Timeline Cover Maker | Custom Facebook Banner/Background”

Pick Post | via


La nube y el departamento de TI.

Thoran Rodrigues. 

Revista Cloud Computing. 

Una de las grandes promesas que hacen los proveedores de nubes es que la adopción del cloud computing reduce en gran medida los costes de TI de cualquier empresa. Una parte crucial de esta promesa, que se puede encontrar en la mayoría de las calculadoras de costos de la “nube” disponibles en Internet, es la reducción en los costos de mano de obra.

Si alojas un servidor interno, necesitas un administrador de sistemas para administrar ese servidor, si contratas un servidor virtual con las mismas especificaciones de un (Leer más)



Conceptos científicos para pensar mejor (3).

Por Dolors Reig.

El Caparazón.

Continuando con nuestra particularserie de errores cognitivos y precauciones para pensar mejor,dejo hoy tres ejemplos que nos van aproximando a los que serán los finales, cada vez más vinculados a la experiencia de uso de Internet, la sociedad red y la sociabilidad aumentada.

1. La Superveniencia.

El de la Superveniencia de Joshua Greene resulta un concepto interesante: Imaginemos el dibujo de un perro en una pantalla de ordenador. Podemos describirlo como el dibujo de un perro pero a un nivel distinto también podemos verlo como un (Leer más)



Las etapas vitales de los eternos adolescentes.  

Por Cruz Gomar. 

Cruz Coaching. 

Nos damos cuenta que llega la primera adolescencia cuando percibimos expectantes los primeros cambios hormonales; en cambio cuando llega la segunda nos asaltan de sopetón y en múltiples ocasiones no se viven de buen grado, ya que no asumimos que el tiempo se nos haya pasado volando.

Impresiones como esta suelen escucharse a personas que se encuentran en la encrucijada de la mitad de la vida:

“Hasta los 40 años es como si se viajara dentro de un carruaje muy cómodo, no sentía grandes preocupaciones. En cambio ahora

(Leer más)

The Top Ten Mobile Landing Page Best Practices | by Sally Lowery

According to a recent Gomez study, 74% of consumers will wait 5 seconds for a web page to load on their mobile device before abandoning the site.  Even more staggering, the same study found 46% of consumers are unlikely to return to a mobile site if it didn’t work properly during their last visit. Seguir leyendo “The Top Ten Mobile Landing Page Best Practices | by Sally Lowery”

Facebook SEO: 12 Potential Ranking Factors for the Upcoming Facebook Search Engine

See on Scoop.itGabriel Catalano human being | #INperfeccion® a way to find new insight & perspectives

New Search Engine, New Ranking Factors.

Facebook Search ranking factors could indeed be much different than traditional SEO factors. And that can have a huge impact on how digital marketers work, especially how it relates to SEO, social media marketing, and paid search.

Until Facebook launches a serious search engine, SEOs will continue executing, analyzing, and refining their efforts based on a number of SEO ranking factors related to websites, webpages, links, on-page optimization, domain authority, etc.

Sure, Google and Bing continually update their algorithms, but we know that on-page optimization is important, building high-quality links is important, pumping out high-quality and unique content is important, etc. Seguir leyendo “Facebook SEO: 12 Potential Ranking Factors for the Upcoming Facebook Search Engine”

17 Stunning Pure CSS3 Menu Techniques

17 Stunning Pure CSS3 Menu Techniques

Menu is probably the most important part on many websites. It’s sitting there for merely one single purpose: easy for you to navigate through all the pages. Before CSS3, the background images of each menu item can bring you a heck load of pain, as well as the javascript powered drop-down items and sub-sub menu . Now we are able to create stunning menus only using pure CSS, even including awesome animations. The following pure CSS3 menu techniques and tutorials are for you to experiment and get a hang of it. Let’s get started.

More CSS Techniques from Previous Articles: 

Pure CSS Drop-down Menu

Pure CSS Drop down Menu


Stunning Menu in CSS3

Stunning Menu in CSS3


Code a Responsive Navigation Menu

Code a Responsive Navigation Menu

Seguir leyendo “17 Stunning Pure CSS3 Menu Techniques”

landerapp – Crea una Landing Page profesional sin saber programar ni diseñar


Tener una página de presentación de un proyecto aún no abierto es extremadamente importante en una realidad en la que los usuarios beta son fundamentales para obtener un feedback en el momento adecuado: antes del lanzamiento general.

Actualmente existen varias soluciones que permiten tener una Landing Page en pocos minutos, aunque pocas de ellas permiten la flexibilidad y personalización de esta herramienta que nos presentan hoy:  Seguir leyendo “landerapp – Crea una Landing Page profesional sin saber programar ni diseñar”

How to Implement Google Instant Pages on your Website?

Via Scoop.ithuman being in – perfección

Learn how to add Google Instant Pages code on your website so that pages load faster for your visitors who are on Google Chrome.

The chart above represents the approximate market share of different web browsers worldwide as determined by Statcounter, the web analytics service. Google Chrome continues to grow at an impressive rate and in some regions, the UK for example, Google’s browser has overtaken Firefox to take the second spot. Seguir leyendo “How to Implement Google Instant Pages on your Website?”

Convince your Client to your Admired Services | Smashing Buzz

Via Scoop.ithuman being in – perfección

It’s an age of technology and now a day’s lots of people like to have a good worth on technology and many people like use as a source of survival. Many people like to work at their home as a freelancer similarly lots of people are working at their offices the well-known fields are web page designing, web developing, content writing, blogging and programming as well. Seguir leyendo “Convince your Client to your Admired Services | Smashing Buzz”

Seven Tips for Creating Killer Product Pages
If you run an e-commerce site, your product pages are the moment of truth for your business. Either they convert your visitor into a customer or they don’t. This is not new information. Everyone knows that successful product pages are important to a successful e-commerce website; so why are there so many bad ones out there?Each visitor that makes it to a product page represents the heavy lifting and money spent to get them there. The product page is not the time to squander that hard work.

It’s up to you to create a user experience that gives the visitor what they need to become a customer.So what’s the definition of a good product page user experience (UX)? Simple: one that provides the information, assurances and motivation the visitor needs to become your customer.

This definition will vary from site to site and industry to industry, so it’s up to you to test and find the mix that works best for your business.To help you get started, we asked the UX pros at digital-telepathy, a user experience design company, to identify things you can do right now to improve the user experience of your product pages. Below are seven ways to get more from your product pages, with examples from some of their favorite e-commerce product pages and insight into what makes them work so well.Note: What works for these sites might not work for yours. It’s up to you to test features and functionalityagainst your existing product pages to determine what works best for your business.

Tip One: Cut the Clutter… Seguir leyendo “Seven Tips for Creating Killer Product Pages”

How To Design a 404 Page That Keeps Visitors On Your Site

User Experience
You shouldn’t understate its utility.  The 404 page is perhaps the most neglected web design element.

When your website visitors land on your 404 Page Not Found page, it can be everything from a major inconvenience to a pleasant surprise.


While this page has the sole function of telling the user where to go next, the creation of your 404 page should be approached from both a creative and functional point of view.

In this article I’ll present a few techniques to keep in mind when designing 404 pages of your own.

1. Explain the Issue

Ease the worry in the user’s mind by addressing the issue that landed them on this page. Simple errors may be a mistyped URL, slight variations in the URL, or even a recent site re-launch.

Gog’s 404 page alerts users the page doesn’t exist, and then encourages them to check their spelling and try again. If that fails, they also have the option of reporting an error. The simple design also stays true to the design of and allows for easy navigation through the menu and search bar at the top.

This 404 page gives the user a few valid reasons why the page doesn’t exist. This actual 404 page is integrated into the design of the site, placing no doubt in the user’s mind where they are. Doing so also allows the user easy access to other content on site and encourages them to stick around. Seguir leyendo “How To Design a 404 Page That Keeps Visitors On Your Site”


LIFESTYLE - by Esther Herrero

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Great Organic Tea! ✫✫✫✫✫ Te Organico en Piramides

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El mejor Sitio en Español sobre lo básico para entender el Dinero y sus matemáticas relacionadas.

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Portafolio de experiencias en la clase de español para Middle School.

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Travel & Intuitive Living

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La mejor música de la historia

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Experta en comunicación y oratoria


Alimentación, ocio y negocios, ALOYN, es un Grupo dirigido a Directivos y Propietarios de empresas, interesados en el mundo de la industria de alimentación y bebidas. Tanto por la parte de la industria productora como por la parte de la industria consumidora y/o distribuidora (Distribución Comercial, Horeca, Vending, Venta Directa, etc). También nos interesan las actividades ligadas al agroturismo y el enoturismo como magníficas actividades de promoción y difusión de la cultura gastronómica.

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