Archivo de la etiqueta: Web Design and Development
Es un hecho que para tener éxito a la hora de implantar una estrategia de medios sociales es necesario conocer a tu clientela, y, por supuesto, a tus usuarios, para poder realizar mejores acciones que conduzcan a la conversión de esos usuarios en clientes.
Ahora bien, existen algunos aspectos que son fundamentales conocer de tus usuarios y clientes, pero, ¿cuáles son?
Pues bien, para empezar, cabe decir que los usuarios quieren sentir que la marca los trata de forma individualizada y personal, necesitan sentir que son especiales, y eso, nosotros, como marca y/o como profesionales, tenemos que tenerlo siempre presente. Por este motivo, tenemos que personalizar todo lo posible nuestras acciones, adecuar todo lo que hacemos a cada usuario.
Además, y esto lo vemos cada día, a los usuarios nos encanta saber que la marca nos conoce, que recuerda las cosas que le decimos. Nos encanta que se acuerden de nuestro nombre, porque eso significa que la marca se interesa por sus usuarios.
At this year’s Conversion Conference in San Francisco, I had the pleasure of presenting three tactics for getting more bang for your paid search buck. I say it was a pleasure, because it truly was. You see, prior to falling into this crazy world of post-click marketing, I was a pre-click kind of gal. My life revolved around SEO, social media, online PR and of course, PPC.
With the paid search world always in the back of my mind, it was just awesome to present on a topic that merged PPC and optimization so well. Plus, who doesn’t want more bang for their buck, am I right?
As post-click marketers, we understand that every click your visitors make leads them somewhere and we happen to think that should be amazing post-click experiences. The only way to make them amazing to your paid search visitors, is to ensure that they’re giving visitors the right information in the easiest to digest format.
Once you’ve identified the type of traffic you have, high or low funnel, you can then start to really think about the type of experience best suited to that visitor’s mindset and where they are in the buying cycle. This is a crucial step.
The Right Format for High Funnel Keywords
Remember, these people aren’t ready to buy, they’re seeking more information and it’s your job to give it to them…without asking for anything in return. These experiences need to:
- Stay problem-focused and solution-driven. It’s about selling the solution, not your product
- Include industry-leading proof and build expert credibility
- Serve a lot of masters coming from a wide range of wants and needs
- Please everyone without disappointing anyone
You see, the challenge with creating landing pages for high funnel keywords, is that you don’t really have a read on your visitor yet and they certainly may not know you. At this point, the goal should be delivering lots of rich content that meets a variety of complex needs without overwhelming anyone and still directing them to an end conversion (easy, right?).
In reality, it’s not easy. In fact, it’s downright hard and often requires a high degree of template creativity and content control.
Full article here :)
As a designer, when you create a website your primary concern is how to capture the viewer’s attention without compromising the usability.
The only way to do it is by pushing up your creativity level and in order to create something truly impressive.
Colors acts differently and there is a strong concept of chromatic psychology in web design. Red, green, purple, orange…all of them stimulate the viewer’s feelings and emotion, so when you choose your color scheme you need to make a little research. A colorful website is a great choice when it comes to deliver a positive message or spread the word about an upcoming event.
These types of colors are good to raise the awareness and to capture the attention, so use them wisely because the downside can go as far as mistrust, especially when these colors are trying to promote an apparently sober idea, such as a law firm or a government campaign. In this article you can see a collection of 30 gorgeous websites which are using bright colors.