Archivo de la etiqueta: Web Design and Development

Tendencias de marketing digital by QDQ media – vía @QDQmedia


Vía activainternet.es

http://www.activainternet.es/tendencias-marketing-digital/

Clientes: Qué tienes que saber de ellos – vía @thetopictrend #ConociendoTusClientes


Es un hecho que para tener éxito a la hora de implantar una estrategia de medios sociales es necesario conocer a tu clientela, y, por supuesto, a tus usuarios, para poder realizar mejores acciones que conduzcan a la conversión de esos usuarios en clientes.

Ahora bien, existen algunos aspectos que son fundamentales conocer de tus usuarios y clientes, pero, ¿cuáles son?

Pues bien, para empezar, cabe decir que los usuarios quieren sentir que la marca los trata de forma individualizada y personal, necesitan sentir que son especiales, y eso, nosotros, como marca y/o como profesionales, tenemos que tenerlo siempre presente. Por este motivo, tenemos que personalizar todo lo posible nuestras acciones, adecuar todo lo que hacemos a cada usuario.

Además, y esto lo vemos cada día, a los usuarios nos encanta saber que la marca nos conoce, que recuerda las cosas que le decimos. Nos encanta que se acuerden de nuestro nombre, porque eso significa que la marca se interesa por sus usuarios.

http://www.thetopictrend.com/conociendotusclientes-que-tienes-que-saber-de-ellos/

High Performance Landing Page Templates for High Funnel Keywords – Thnxs @ioninteractive


 

 

At this year’s Conversion Conference in San Francisco, I had the pleasure of presenting three tactics for getting more bang for your paid search buck. I say it was a pleasure, because it truly was. You see, prior to falling into this crazy world of post-click marketing, I was a pre-click kind of gal. My life revolved around SEO, social media, online PR and of course, PPC.

With the paid search world always in the back of my mind, it was just awesome to present on a topic that merged PPC and optimization so well. Plus, who doesn’t want more bang for their buck, am I right?

http://www.ioninteractive.com

As post-click marketers, we understand that every click your visitors make leads them somewhere and we happen to think that should be amazing post-click experiences. The only way to make them amazing to your paid search visitors, is to ensure that they’re giving visitors the right information in the easiest to digest format.


This varies greatly based on whether your visitors search query is considered a high or low funnel keyword. It’s this differentiation that gives you the first opportunity to get more return on your spend. Let’s start with the basic layout. This is what I refer to as PPC meets Landing Page, 101:

Once you’ve identified the type of traffic you have, high or low funnel, you can then start to really think about the type of experience best suited to that visitor’s mindset and where they are in the buying cycle. This is a crucial step.

The Right Format for High Funnel Keywords
Remember, these people aren’t ready to buy, they’re seeking more information and it’s your job to give it to them…without asking for anything in return. These experiences need to:

  • Stay problem-focused and solution-driven. It’s about selling the solution, not your product
  • Include industry-leading proof and build expert credibility
  • Serve a lot of masters coming from a wide range of wants and needs
  • Please everyone without disappointing anyone

You see, the challenge with creating landing pages for high funnel keywords, is that you don’t really have a read on your visitor yet and they certainly may not know you. At this point, the goal should be delivering lots of rich content that meets a variety of complex needs without overwhelming anyone and still directing them to an end conversion (easy, right?).

In reality, it’s not easy. In fact, it’s downright hard and often requires a high degree of template creativity and content control.

Full article here :)

 

 

“Users pay close attention to photos and other images that contain relevant information, but ignore (…) “jazz up” webpages.” Jakob Nielsen @NNgroup – @christianvasile


How to Use Images Successfully – Web Design Usability Guide
VIa 1stwebdesigner.com

Web Design Usability Guide – Dealing with Images

Indeed, users want to see photos on websites, but they want them to be relevant. They would prefer a webpage that doesn’t have visual images rather than a webpage that has lots of photos that just make it heavy and cluttered. The key in using images on websites, according to the study, is based on a few basic ideas:

  • Image fundamentals – size, composition, quality and exposure are four important things to look for in a good image. People actually look for quality in images, even the contrast makes a huge difference.
  • Effectiveness – if the picture creates excitement or interest, then it works. It is down to three characteristics:
    • Emotional appeal – does the product in the picture look good and make the user want it?
    • Rational appeal – does the image show the benefits of the product?
    • and Brand appeal – does the picture fit your brand?
  • Transmitted message – this is about the image sending the right message to the website readers.
  • Anticipated user response – this is a bit more difficult to put into practice, but the basic idea behind it is that the picture should help decision-making and create a desire for the product. We will talk about this a bit later.

Purely decorative images tend to be ignored unconsciously by our brain. Like a radar, if the images are there only as a filler, the brain will ignore them. The study concluded that pictures and images of real people or real products are automatically categorized as important and are to be studied in detail by the human brain. If you have a personal blog, people would rather see your face than a drawing or a caricature. They want to see the face of the person communicating with them, it is a matter of trust and bonding.

If you own a company, it is a very good idea to take some time talking about the people behind it – using images. It gives a personal touch to an otherwise faceless company and people dig that. People actually want to know (or at least see) who the people are behind a company. If you can afford it, invest in a good photographer and try to stay away from stock pictures (especially from stock pictures that aren’t relevant to your content). It might cost a few bucks, but it will add a lot of value to your company website.

Several eye-tracking study show that the more detail your product images have, the better the results you will have. Yes, studio pictures of a big flat screen TV work just fine, but is just fine good enough for you? People want to see details, show them!

Full article :) !

Quality and relevance

Below I will show you some results of different studies. You will see several websites marked with heat zones. The red areas indicate where the users’ eyes were mostly focused, while the blue areas show the exact opposite, indicating what is ignored or a turn-off for visitors.

%tutke

Eye-tracking study on Adelphia’s website

Besides the fact that it is an incredibly outdated design, you can clearly see that none of the heat zones are on images. It is because all the images embedded in their webpage are purely fillers. Had they been using relevant pictures, the heat zones might have been a bit different, but for now it shows how much of a waste of space images are on their site.

Full article :) !

Another good example can be seen below. New York Magazine’s restaurant section has also been part of the eye-tracking study and it shows that even if worldwide known chefs are featured in images, the quality is still important. So even if the pictures are somewhat relevant, low-contrast and small size images are simply ignored. Image quality is as important is the relevance of the image being used. There has to be a balance, where quality and relevance are the two guiding principles.

NYMag, retaurant section

Eye-tracking on NY Mag’s website

Jakob Nielsen and Kara Pernice wrote an article entitled “Images as Obstacles” some years ago. The images above are courtesy of Peachpit and the amazing heads who published the study. Thank you for your tremendous work!

Guiding the user
Full article :) !

The Importance Of Color In Web Design – 30 Brilliant Examples Of Colorful Schemes


As a designer, when you create a website your primary concern is how to capture the viewer’s attention without compromising the usability.

The only way to do it is by pushing up your creativity level and in order to create something truly impressive.

Colors acts differently and there is a strong concept of chromatic psychology in web design. Red, green, purple, orange…all of them stimulate the viewer’s feelings and emotion, so when you choose your color scheme you need to make a little research. A colorful website is a great choice when it comes to deliver a positive message or spread the word about an upcoming event.

These types of colors are good to raise the awareness and to capture the attention, so use them wisely because the downside can go as far as mistrust, especially when these colors are trying to promote an apparently sober idea, such as a law firm or a government campaign. In this article you can see a collection of 30 gorgeous websites which are using bright colors.

Behind The Brutes

1. colorful web design

Every Last Drop

2. colorful web design

Continue Reading

21 Examples of Beautiful Color Use in Web Design // @webdesignledger


There is no doubt that choosing the right colors for a design is a very important step of the creative process. We need to think about the message and the style we want to communicate, besides also thinking about the best combination to please our viewers eyes and to deliver a nice result. Today we gathered some good examples of color use in web design. From subtle colorful details to colorful background images or bold colorful type, there are different styles here to show you how to add color to your next project.

Read More

Pepsi… la chica regalada!


…de los realizadores de EDUCANDO AL SOBERANO I, II y III Llega… El Último Intento!! // @CrazyEgg


Es un tema de debate y consulta entre Colegas, Veo el iceberg y Conduzco mi barco directo a él.
Buenos Aires, Argentina – Feb 2013

A nuestros Queridos Clientes!
en ocasiones no logramos que nuestras palabras y recomendaciones lleguen a vuestros oídos.

Contratan un equipo de profesionales y luego gustan de no escuchar, y creéis saber todo de todo. Comparto una pequeña de recomendaciones de terceros, que seguramente ayudaran a su Marca, Producto, Servicio y Estrategia…

Saludos cordiales! :D
PS. si Ud. insiste al respecto solo diremos, “el cliente siempre tiene la razón”, nunca se equivoca, nosotros no lo interpretamos…

The Best Websites In The World Do These 6 Things…

Check list 

Sigue leyendo

Multi-Device World: about design and more, and more… // @smashingmag / @flipthemedia


Thnx to smashingmagazine.com and flipthemedia.com

When I think about where we are with the Web in comparison to other media in history, pinpointing it is really hard. Is it like when the Gutenberg Press was just invented and we’re experimenting with movable type, or are we still embellishing pages and slavishly copying books by hand?

By 

 

Our knowledge of building digital things changes rapidly, taking us from newborn to adult and back again every couple of years. It’s both exciting and frustrating, because just when you think you have it all figured out, it completely changes. But if you’re like me, learning something new keeps things interesting.

So, it seems pretty normal that our methods of designing and building websites are questioned every so often. The argument to ditch design apps (or to drastically minimize the time spent in them) and go straight to the browser has popped up a lot in the past few years and then quite recently. It’s obvious that our digital world and, by proxy, our design process are in a state of transition. And they should be: considering design in the context of your materials and goals is always important.

I tend to shy away from prescriptive approaches. Most decisions are framed by our experience, and, as humans, we’re continually drawn to and seek out what we already believe (known as “confirmation bias”), ignoring the rest. So, I strive to keep that in mind whenever listening to advice about how things should be done. We’re all navigating the same changing landscape here. What many designers recommend is the right answer for them and not necessarily the right answer for you, or your client. As Cameron Moll more eloquently states:

“You know your circumstances, your users, and your personal preferences best. And if that means responsive web design — or design methodology or todo app or office chair or whatever — isn’t the right choice for you, don’t be ashamed if you find yourself wanting more, or at least wanting something else.”

That’s exactly how I feel right now. A lot of the explorations into Web design lately have been looking for the best ways to optimize an experience and to make it as flexible as possible across devices. These are important issues. But what about the design principles we’ve proven and iterated on through a variety of media? How can we apply what we’ve learned about design so that it can be utilized in an appropriate way to create websites in this multi-canvas world?


Typographic Design in the Digital Domain” with Erik Spiekermann and Elliot Jay Stocks

In an interview with Elliot Jay Stocks, legendary typographer and designer Erik Spiekermann explains how he finds it funny that designers today complain about limitations in designing for mobile…

by 
1. Technology and use trends

  • Digital options increase every day
  • Fluidity allows you to reach people through all the different methods available
  • Some devices actually create new data, which yield new insights (i.e. FitBit, Fuel band, etc. This idea will also be interesting for toys.)
  • Network speeds increasing (huge difference from 3G to LTE)
  • With the decreased price of cloud storage, sharing content across devices is easier (shared experience)
  • Content management systems drive the consumer experience and should be integrated into the foundation of your platform

2. Types of connected experiences

  • Synchronized: for example, the eReader let’s you make notes and brings you back to where you last stopped, no matter the device. Evernote allows you to share information and access documents from different locations and devices.
  • Adaptive: content adapts to your current device. This could mean apps for the device you want to target or responsive websites. It’s important to consider how the customer will engage on a device and what information you need to share.
  • Complementary(second screen): people interact with content at an event or with others experiencing an event. A lot of networks are investing in second screen platforms. 80% of people with tablets watch television with a second screen in front of them; an opportunity for networks to build deeper experiences for customers.
  • Device shifting: people start searches on mobile/tablets and finishing them elsewhere, shifting seamlessly from device to device. Consider content and context of each device.  For example, when searching for cars, on the phone you might want to show visuals, basic information, and location-based results, while on the PC you have expanded information, but don’t focus on location-based information specifically. Sigue leyendo

Los medios y la revolución digital // 5 videos // Via elpais.com / @el_pais


EL PAÍS mantuvo con los expertos que participaron en el foro global de los medios de The Paley Center. Los medios de información tradicionales tienen que pensar en una nueva forma de funcionar después de un siglo haciéndolo de la misma manera. “Estamos cada vez más en un mundo de información en tiempo real”, Richard Gingras (jefe de productos de noticias de Google) asegura y se muestra convencido de seguirán siendo necesarios periodistas de calidad, que serán la base para mantener la confianza de los usuarios, más incluso que las marcas tradicionales.


Sigue leyendo

Targeting The Consumer: Comparing Tablet to Desktop Paid Search Performance


via MediaPost | Engage:Affluent http://feeds.mediapost.com/~r/engageaffluent/~3/cxsDasB6zfk/targeting-the-consumer-comparing-tablet-to-deskto.html

In my world, we think a lot about reaching affluent audiences with targeted rich media. Of course, rich media isn’t the only way to reach luxury buyers – search engine marketing is also incredibly effective and complimentary to the rich media experience. Since search is extending well beyond the desktop, brands now have to think about targeting audiences by device as well as by keyword phrase.

To talk more about this, I’ve invited my friends at Morpheus Media, who’ve just completed a study on tablet search behavior across five luxury brands, to join me here. Basheer Bergus, Paid Search
Strategist at Morpheus, shares what they’ve learned…

Video-Seo: YouTube Ranking Factors (infographic)


Vía tagseoblog.com

YouTube is the second largest search engine in the world. What factors play a role in order to be listed in the top results of the youTube search? Nowadays it is no longer sufficient to represent these factors only as a list. It is not enough to write the keyword in the video-title, description and keywords. The youTube algorithm evaluates many more signals. And all of the individual factors are related to each other. The following infographic gives an idea of what is important.

Infographic of youTube Ranking Factors

First of all the image. Please find below some hints…

Video-Seo: youTube Ranking Factors infographic (by Martin Missfeldt)

Video-Seo: youTube Ranking Factors infographic (by Martin Missfeldt)

Please feel free to share this graphic. If you like to print it out – here is a larger version: Download youTube Ranking Factors infographic (Jpeg, 1280 x 1988 px, 800 kb)

I have devided the grafic in four zones:

  • youTube-Channel / Trust & Authority
  • onVideo / Relevance
  • Views / User Reactions
  • Recommendations / Sharing

Some hints about… Sigue leyendo

Victor Martín, un amigo, su agradecimiento y aclaraciones


Las 2 semanas de plazo que tenía para migrar mi web se han convertido en 2 días. Un ultimátum por parte de la compañía de hosting actual debido al revuelo generado ha hecho que el plazo se avance. No sé cómo acabará todo esto.

Antes de nada quiero agradecer todo el apoyo y las muestras de cariño que estoy recibiendo por vuestra parte. Os habéis volcado conmigo dándome vuestros ánimos y consejos de una forma que no me esperaba y que es digna de ser contada.

Tanto en Facebook, Twitter y LinkedIn, como a través del correo electrónico y aquí en mi página, he recibido muchísimos comentarios. Quiero pedir disculpas de antemano ya que me será imposible responder todos y cada uno de los correos, menciones y comentarios.

Voy a hacer algunas aclaraciones sobre el tema que me gustaría que se tuviesen en cuenta:

  • 1and1 no es el hosting que me ha dado problemas: muchos me habéis comentado que habéis mirado el whois del dominio y que aparecen los datos de 1and1. Esto es así porque anteriormente la web estaba alojada en 1and1, antes de pasarme al hosting donde tengo la web ahora.Quiero dejar claro que con 1and1 no he tenido ningún problema nunca.
  • Respecto a la empresa de hosting estafadora: la gran mayoría coincidís en que debería decir el nombre de la empresa, pero os voy a dar mis razones para no hacerlo, aunque no quiere decir que más adelante no lo diga.Esta empresa no es conocida, o no demasiado conocida como para que vosotros alojéis vuestras webs en ella.  Por lo que en ese aspecto estáis a salvo. Si en algún momento hubiese visto que podíais estar en peligro contratando vuestros alojamientos con ella, está claro que hubiese hecho público el nombre de inmediato, ya que considero que la “guarrada” que me han hecho no se la deberían hacer a nadie más. Alojamientos hay muchísimos y es muy difícil que topéis con esta empresa.

via Víctor Martín http://feedproxy.google.com/~r/victormartin/~3/8h2EO1l0MdU/

alistapart.com | articles


 

Becoming Better Communicators

As designers, we already know how to communicate with users in a language they understand. Yet, we often don’t do this when communicating with those whom our work requires us to talk to every day: our own colleagues. Inayaili de León shows us why—and how we can build the human relationships and shared vocabularies we need to get better at it.

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Universal Design IRL

We talk a lot about building a web that’s accessible to anyone—a web that serves more of us, more fully. But are our own events and conferences as inclusive as the web we’re all working toward? Sara Wachter-Boettcher explores how we can improve the design of our own community.

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Your Content, Now Mobile

Making your content mobile-ready isn’t easy, but if you take the time now to examine your content and structure it for maximum flexibility and reuse, you’ll have stripped away all the bad, irrelevant bits, and be better prepared the next time a new gadget rolls around. This excerpt from Karen McGrane’s new book, Content Strategy for Mobile, will help you get started.

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Nuestra historia en 90 segundos


http://rincones.educarex.es

Estupendo montaje en vídeo de John Boswell con el cual se explica, en tan solo 90 segundos, el origen de la humanidad, desde la formación de nuestro Sistema Solar y planeta Tierra hasta el inicio de la civilización actual.

Cruces, Sol y La Imaginación

Cuando la imaginación y la creatividad suman infinito

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el mundo del marketing se activa para ti

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A Stairway To Fashion

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Apasionada de las Redes Sociales

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Zona de Promesas

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Diario de sueños, cuentos, poesías y una novela en proceso

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Taking unsubstantiation to new levels

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Un Pont entre la Psique i les Emocions

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AUTISMO.TEA..PTLS

Comunicación & Marketing

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Dirección estratégica para la vida

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an editorial designer that writes

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Founding Partner, StellarHire Partners - Executive Search Consultants. Recent engagements include Eloqua, SFDC, Tibco and Veeam.

ivanbrunpr's Blog

4 out of 5 dentists recommend this WordPress.com site

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Stuff and things.

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Noticias de Tecnologia.

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Tendencias y Mejores Prácticas en la Gestión de Personas de la Empresa 2.0

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Great Organic Tea! ✫✫✫✫✫ Te Organico en Piramides

Escuela de Dinero

El mejor Sitio en Español sobre lo básico para entender el Dinero y sus matemáticas relacionadas.

Intentando dejar huella...

...en cada uno de los visitantes

Ideas Para la Clase.com

Portafolio de experiencias en la clase de español para Middle School.

littlegreybox

Travel & Lifestyle Blog

déborah rueda

Un sitio más pero diferente sobre marketing on line

No solo los 80's

La mejor música de la historia

Molly Balloon's Blog

Identity + Dressing + Colour

El OJO PUBLICO. / Глаз общественности

Ver para contar & contar para ver. / Чтобы рассказать

Think Creative Idea

Marketing, publicidad, web y negocios

Social Media y más

Social Media, Redes Sociales, Marketing, SEO

The Coaching Alliance

El camino hacia el éxito

Luces y sombras de las marcas

Social Media, Marketing y Comunicación

CNN en Español: Ultimas Noticias de Estados Unidos, Latinoamérica y el Mundo, Opinión y Videos

Ultimas Noticias de Estados Unidos, Latinoamérica y el Mundo, Opinión y Videos

Javier GM Photography - México y más.

“Un fotógrafo tiene que ser auténtico y en sus fotografías, debe expresar emociones, provocar reacciones y despertar pasiones..” ~ Javier García-Moreno E.

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Experta en comunicación y oratoria

aloyn

Alimentación, ocio y negocios, ALOYN, es un Grupo dirigido a Directivos y Propietarios de empresas, interesados en el mundo de la industria de alimentación y bebidas. Tanto por la parte de la industria productora como por la parte de la industria consumidora y/o distribuidora (Distribución Comercial, Horeca, Vending, Venta Directa, etc). También nos interesan las actividades ligadas al agroturismo y el enoturismo como magníficas actividades de promoción y difusión de la cultura gastronómica.

Blog de Jack Moreno

Un blog de Joaquín Moreno sobre recursos, literatura y ciencia ficción

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For those who love Infographics - www.infographiclist.com

URieLaRtE

hay que ser libre para ser uno mismo

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