By Marek Wolski
Archivo de la etiqueta: User experience
13 Ways To Elevate Your Landing Pages
Each online marketing campaign is a marriage of three key elements: strategic
advertising, high-performance landing pages, and efficient post-conversion execution.
If you fail to execute just one of these critical facets, your leads may shy away.
So before you launch your next campaign, run your landing page through this
13-point checklist and make sure that you have the basics covered.
High-performance landing pages are:
User-Centric. Think about the user experience first and foremost.
Put yourself in your visitor’s shoes and run through your landing
page experience. Is your page informative, enjoyable, and visually
pleasing? Or is it disorganized, confusing, or lacking key
Fluid. If your landing page contains links to other interior or external
pages, ensure that these transitions run smoothly by keeping both your
visual elements and your messaging consistent throughout.
Don’t forget to use your confirmation page to remind visitors what
they’ve just signed up for.
TABLE OF CONTENTS
When setting up the concept of the book, we worked hard to ensure a delicate balance between basic knowledge and the current state of the art. Please note that changes to chapter titles are still possible.
|Peter-Paul Koch||What’s Going on in Mobile?|
|Stephanie Rieger||The Future of Mobile|
|Trent Walton||Responsive Design Strategies|
|Brad Frost||Responsive Design Patterns|
|Dave Olsen||Optimization For Mobile|
|Dennis Kardys||Hands On Design for Mobile (UX Perspective)|
Rian van der Merwe
|Mobile UX Design Patterns|
|Josh Clark||Designing With Gestures and Touch|
From left to right: Jeremy Keith, Peter-Paul Koch, Stephanie Rieger, Trent Walton, Brad Frost, Dave Olsen, Dennis Kardys, Greg Nudelman, Rian van der Merwe and Josh Clark.
What’s In The Book?
When it comes to mobile, there are more open questions than definitive answers. Due to its fragmentation, it’s not so easy to understand how the mobile market looks and works in general. How can you pick the right mobile strategy and select the right approach for your website? What design patterns and what UX techniques can assist you to design faster and more effectively for mobile devices? What design patterns do you need to be aware of when building responsive websites and what patterns will help you optimize the performance for mobile? When you design with mobile in mind, how exactly should your design process differ from a traditional design workflow?
Our new book attempts to answer these questions. Well-known experts such as Peter-Paul Koch, Stephanie Rieger, Trent Walton, Brad Frost, Dave Olsen, Josh Clark and Remy Sharp have contributed to the book to present the most relevant and valuable insights. To ensure the quality of the material, the chapters have been reviewed by Scott Jenson, Bryan Rieger, Tim Kadlec, Bruce Lawson and other active members of the mobile design community. The foreword was written by Jeremy Keith. It wasn’t easy to bring together such a stellar line-up of experts, but a compromise wasn’t an option.
UNDERSTANDING THE INTRICACIES OF THE MOBILE LANDSCAPE
LEARN TO DEVELOP BETTER RESPONSIVE DESIGNS
Only 12% of your friends see your average status update, but Facebook is testing an option called “Highlight” that lets you pay a few dollars to have one of your posts appear to more friends. Highlight lets the average user, not Pages or businesses, select an “important post” and “make sure friends see this”, but not color it yellow as Stuff wrote when it first spotted the feature. A tiny percentage of the user base is now seeing tests of a paid version of Highlight, but there’s also a free one designed to check if users are at all interested in the option.
Highlight could show Facebook’s willingness to try more aggressive ways of making money, which should delight potential investors. But Facebook is playing with fire here. The service has always been free for users, and a pay-for-popularity feature could be a huge turn off, especially to its younger and less financially equipped users who couldn’t afford such narcissism.
The official statement from Facebook on this is:
“We’re constantly testing new features across the site. This particular test is simply to gauge people’s interest in this method of sharing with their friends.”
I doubt Facebook is going to see positive reactions to Highlight, but if it did it could turn into an unpredicted revenue stream. Just the fact that Facebook would test this could bolster confidence for potential IPO investors. They want to know the company is interested in striking a more advertiser-friendly balance between a pure user experience and the goals of advertisers. That’s especially important now, as yesterday Facebook had to warn investors that its ad business is in jeopardy as more users access via mobile where it doesn’t show nearly as many ads.
But the problem is the potential for Highlighted updates to reduce the general relevance of the news feed. Facebook’s news feed sorting algorithm is designed to show you posts by your closest friends or that have received a lot of Likes and comments. Highlight distorts this, and will encourage news feed spamming club promoters, musicians, small businesses, or anyone else with something to gain from more clicks.
HOW HIGHLIGHT WORKS… Sigue leyendo
Commonly, customer personas are based on demographic and behavioral data. Demographic data is useful when your website is targeted at a very specific audience. For example; retirees who like to play golf. Behavioral personas goes deeper than demographic data and help you define the intrinsic wants and needs of your customer.
Both of these persona models are especially helpful when it comes to business model design, marketing, and branding. However, if you already have these in place and are now focusing on website conversion optimization, I’d like to introduce to you a third type of persona, the role-based persona.
Most of the time, people are visiting a website to fulfill a particular goal. They are on a mission! They don’t read everything and they certainly don’t linger around on a site clicking links out of curiosity, as many of us would like to believe. If something gets in their way, most of the time, they simply leave.
Here’s how you can avoid that and why role-based personas are useful for conversion optimization.
Role-based personas help you cater to your user’s goals and thus, fulfill your own conversion goals.
Here are some unique benefits to preparing role-based personas:
- They do not assume a gender, age, income level, etc. This helps you expand your efforts to a wider group of people should you choose to do so.
- They help you work with the dreaded tunnel-vision phenom. This is what happens when visitors are so focused on their goal that they don’t see anything else on your site.
- They empower your users. By anticipating what your visitor’s goals are, you go a long way in making your visitor not feel stupid. Believe me, the last thing you want a potential customer to feel is stupid when they visit your site. Sigue leyendo