In our recently released MarketingSherpa 2012 Website Optimization Benchmark Report, we asked about average conversion rates … Q. Please write in your organization’s average conversion rate. It’s human nature to see a number and to instantly think of it as…
http://blog.kissmetrics.com Companies invest thousands of dollars when they want to redesign their website, hoping that a more attractive design will lead to more revenue. But does it really matter? Is simplicity more important than eloquent design? Where do you draw…
You don’t probably have deep enough pockets to make that mistake even once.
These days it’s pretty common to get a product to 33% launch-ready before releasing. That’s an acceptable, proven practice, but you can still suffer from perfectionism when it comes to beta testing.
How? There are two ways:
Define exactly what 33% is – Do you and your team have a clearly defined picture of 33%? Did you work this into your business plan? Do your investors understand that picture, too?
Who’s responsible for identifying 33%? – An important aspect to a good team is someone who can hold you accountable. If you have a partner, he or she should hold you accountable. If you are a single founder, then you should appoint someone, maybe a mentor, to hold you accountable. If you don’t have this person, you can fall into perfectionism.
It’s important that you communicate clearly what stage your product is in when it launches. Everybody knows that the first generation of Apple products is going to be buggy. That’s why only innovators and early adapters are the only ones who typically pick them up.
You have to work hard to be a successful entrepreneur. You have to put in 80 hours a week and sacrifice time with family and friends. Don’t let a delayed product launch flush all that work down the drain!
What other things can stall a product launch?
About the Author: Neil Patel is the VP of Marketing of KISSmetrics and blogs at Quick Sprout.
The Importance of Feedback in General
Feedback – we all have read and heard this word a lot from different people with different frame of references. As the name suggests, it is the reaction of a person towards the other person’s work, product or service. Feedback is a sort of input which others give on your work. These ‘others’ may include your supervisors, co-workers, customers, clients or other people you interact with. There are different types of feedback, depending upon who is giving it and on what is it being given.
In some cases, feedback is quite formal and systematized. Such happens when feedback is given at a large scale by a good number of people. Feedback can either be a verbal comment, a written comment or just a gesture. Having a feedback gives the maker a clearer idea of how well they are doing the work and how they might improve. To receive feedback, make sure there’s a way for users to reach you. It can be a contact form or the same email address you have on printed business cards.
We all know we should be doing more usability testing than we are. Fortunately there are some great tools available to make the job easier.
Every time I see Steve Krug’s book “rocket surgery made easy” I feel guilty. I know I should do more usability testing than I do, but somehow it never quite works out that way.
Steve is right when he says we should all be doing usability testing every month. He even makes it incredibly easy by reducing the number of participants to only three people per month. Yet even this we struggle to do.
However I have learnt one valuable lesson from my disastrous DIY experiments. If you have the right tools the job it is a lot easier. In my experience this applies as much to usability testing as to DIY. Fortunately these days there are some amazing tools available and I’ve listed my favourites below. Be sure to check them out.
Today’s post is a big one and it’s most definitely one for your bookmarks menu, because from time to time when speaking with clients it becomes necessary to have material to backup the statements which you are making.
Sometimes clients will suggest things such as forcing all users to register with a six page long form before they can even access the site. They aren’t web professionals, it’s not their fault for not knowing that this isn’t a good idea from a usability perspective.
If you’re going to convince them that this is a bad idea, however, then you’re going to need some rock solid material to back that up. While an element of trust is always important to a working relationship, you have to respect that sometimes clients will just need to see the facts in front of them to fully understand that what you’re saying is correct.
So, what we’ve done for you today is compiled a list of some of the biggest, most compelling usability articles which address common issues. Hopefully this should help you during tough conversations about what does and doesn’t work on a a website.
Bookmark this post, come back to it, use it in meetings and educate your clients on the things which work for other websites, so that they might also work for them.