Archivo de la etiqueta: Tools

The Benefits Of Using WordPress As A CMS – @B2Community


What began as a blogging tool in 2003 has grown in less than a decade to become the largest self-hosted Content Management System (CMS) platform in the world, used on millions of sites and seen by tens of millions of people every day.

In simple terms, a content management system allows you to manage your content in a structured environment. It stores all of your documents, images, videos and any other type of online content in an organized way, so that you can easily add, retrieve, edit, delete and publish your content quickly and easily.

Content management systems also allow multiple editors to access, manage and work on the content, and publish it under different sections of the site.

As you can see from the chart below, WordPress is the most widely distributed CMS technology in the world …

The Benefits Of Using WordPress As A Content Management System image wpt0077000

In fact, WordPress leads all other CMS technologies by quite a significant margin …

The Benefits Of Using WordPress As A Content Management System image wpt0077001

So … what exactly is it that makes WordPress the most popular choice for a Content Management System?

Here are just 5 reasons to get excited about using WordPress:

1 – WordPress Is Free

Well, for a start, WordPress is completely FREE to use! In fact, you can download the full WordPress software application free of charge, and host it on your own domain without having to pay any software license fees whatsoever.

English: The logo of the blogging software Wor...

English: The logo of the blogging software WordPress. 

2 – WordPress Is Easy To Use

One of the reasons why WordPress has become so popular so quickly, is that it requires no technical or programming skills to use or manage.

Once WordPress is installed and configured, almost everything else, from using and running it, to redesigning and restructuring it, can be easily managed using simple interfaces and menus that require little to no web skills.

For example, WordPress has… Sigue leyendo

Es una nenaaa, apenas 15 años y domina el WWW – @Biz_Tec


En realidad, el primer nombre de Google no fue exactamente Google. Antes de que los fundadores Sergey Brin y Larry Page se decidieran por ese nombre, el motor de búsquedas, un proyecto que nació en sus épocas de Standord, era conocido como ‘BackRub’ (masaje en la espalda).
BackRub (© Web Archive)Quienes navegamos en Internet desde hace algunos años, experimentamos los cambios que trajo consigo Google: un buscador que poco a poco se fue posicionando en el gusto de los usuarios por su sencillez y su eficacia en las búsquedas. A 15 años de su llegada, hoy es el sitio Web más visitado del mundo y mundo y la segunda marca con mayor valor de mercado. Sigue leyendo

Creating a Standard Data Layer for the Tag Management Industry – via @googleanalytics


It’s been an exciting few months for Google Tag Manager. As referenced in our previous post this morning, Google Tag Manager is now serving twice the amount of traffic it was in April 2013 and we have been steadily adding features. Recently, at Google I/O, we announced that  Google Tag Manager will also work with mobile applications.

Source http://analytics.blogspot.com.ar/

 
This week, a consortium of companies, including IBM, Accenture and more, along with the W3C, announced they are collaborating to create a standard Data Layer.
 
The data layer is a core component of Google Tag Manager and a common way for all businesses to implement tag management tools. It’s a standard way to format data within a web page.  Think of the data layer as a central way for analytics and marketing tools to communicate and share data on a web page.
 

 
It’s typically used in two ways: 1. to store data and provide a clear separation between the data and presentation layer of the page and 2. to store data when some type of user activity occurs.  The information in the data layer can then be consumed by different web technologies, like analytics tools or marketing tools, through a tag management platform.
 
Through the W3C community group we’re supporting the effort to standardize the format and syntax of the data layer. This will make it a lot easier for businesses to add data to HTML  and access it with different tools. An industry-wide standard will create a common way that websites and tag management tools can interact – thus making it easier on site owners.
 
Standards can not exist in a vacuum. They need adoption. Please take some time to learn about this effort and the specification. You can learn more about the work at the W3C Customer Experience Digital Data Standard Community Group site where you can also review the first draft of the Specification. If you’re interested in participating please join the group and help us test and refine the spec.
 
Posted by Brian Kuhn, Lukas Bergstrom & Justin Cutroni, Google Tag Manager Team

Things You Must Do When Changing WordPress Themes – Thnxz to @onextrapixel


When you revisit some WordPress-driven sites, you may note a change in the feel or appearance of the site since your last visit. This change has been made by altering the WordPress theme of the site. The theme change may result in the disappearance of all your widgets. WordPress makes it very simple to change your blog’s theme design completely. Before you change the design, of your blog or site, you need to take some critical steps so that the change works smoothly.

Vía onextrapixel

15 Things You Must Do When Changing WordPress Themes

The best thing about WordPress is that there are thousands of themes for customizing your blog. WordPress offers great flexibility. New themes are being created daily with many highly customizable free WordPress themes made available. The theme is actually just like a skin for the weblog. The overall look and presentation is also changed. The theme makes changes to the way you display the site but does not make changes to the basic software of the site.

Things You Must Do When Changing WordPress Themes

When you change themes, sometimes the new theme is not able to display the widgets well. This is not such a big problem in the case of standard widgets, such as Archives and Pages. But, you might have painstakingly created several customized scripts and hand written codes having hand-entered parameters. How can you prevent such a disaster from happening while changing your WordPress theme? You need to take care of some aspects while changing the theme to avoid this problem.

+ INFO Full article :)

How To Measure Your Loyalty Program’s Incremental ROI – vía @cmo_com


Prior to launching a loyalty program, smart marketers build ROI models…

Vía CMO.com
…that forecast incremental profits based on anticipated lifts across three key customer revenue variables: average order size, yearly purchase frequency, and yearly retention rates. These models make assumptions on funding, breakage, and participation rates to estimate results.

ARTICLE HIGHLIGHTS:

  • How can you tell what loyalty members would have spent if no program existed?
  • New customers are a particularly good segment to break out for high-level comparison.
  • The purest way to measure incremental lift is to randomly assign every existing and new customer to a control group.

    Full article :)

For example, “Compare Members versus Nonmembers” section, we performed the following analysis:

• Identified every shopper, loyalty program member and nonmember that made at least one purchase over first three months of loyalty program. For the member group, the purchase had to be made within 24 hours of registering for the loyalty program.

Free Resources to Build Your Next WordPress Site – @sixrevisions


 

WordPress is a popular website publishing platform. What once was primarily a blogging system has now evolved into a flexible and robust CMS used by both small businesses and large corporations alike.

When working with clients, front-end developers are often expected to produce creative, cutting edge content in a very short period of time.

And beyond staying innovative, there can often be a lot of redundant coding and debugging which requires a careful, meticulous eye. Between managing client expectations and trying to produce well-designed sites in a reasonable amount of time, developers can really feel the pinch.

Fortunately, there is an immense amount of resources to help aid with WordPress development.

In this article, I’ve seeded through tons of stuff to bring you a list of my favorite free WordPress resources for designers and developers. From discovering inspiration to choosing the right WordPress theme framework, I hope you’ll find just what you need to kick start your next project.

WordPress Theme Design Inspiration

One of the toughest parts of web design can often be just getting started. And even once you’ve begun to build your wireframes or designed your layouts, it’s easy to fall into the stylistic rhythms you’ve used in the past. This is why it’s important to continually research and interact with the work of other WordPress theme designers.

The following sites are a great place to engage with new and fresh designs to keep you pumping out those jaw-dropping projects.

Full Article :)

Theme Design Gallery

WordPress Tag on CSS Awards

WP Inspiration

 

Gone in 60 seconds (II) / 60 segundos (II) // Thnx to siliconnews.es ! @siliconnews


El equipo de Domo ha elaborado una infografía en la que se muestran interesantes datos sobre lo que acontece en la red en apenas 60 segundos.

 

Se llevan a cabo dos millones de búsquedas en Google,se comparten más de medio millón de unidades de contenido (se engloban textos, fotos, vídeos, enlaces) en Facebook, se lanzan 100.000 tuits y se gastan 272.070 dólares en compras online.

Otros datos interesantes tienen que ver con la incorporación a la web móvil. Un total de 217 nuevos usuarios se unen a este segmento cada minuto.

Se completa la infografía con la publicación de 347 nuevos posts en wordpress o con la creación de 517 nuevos sites en la red.

Y el volumen de datos, culminan los responsables de la información, sigue creciendo.

 

SocialBro has created a new Collaborators tool


We here at SocialBro HQ are very excited to announce our latest good news to you all! We would like to introduce you to our latest new feature “Collaborators!”. This feature has been added to make managing your Twitter accounts easier. It is very rare that an organisation will have just one person (or even a few people) managing their whole social media strategy.

With SocialBro’s new Collaborators Tool you can control which members of your company can see certain Twitter accounts, such as your co-workers, or use this feature to enable your clients to manage their Twitter accounts but not see those not belonging to them.


Being able to control who has permission to access what will allow you to maintain control over your accounts while sharing the responsibility with others. This will ultimately save you time, make managing your Twitter- marketing strategy easier and prevent publishing mistakes from happening.

Please find on our user guide the tutorial How to use the Collaborators Tool, where we explain all the details about the new feature.

  • Professional users can add up to 3 collaborators to their SocialBro account at no extra cost.
  • Business users can add up to 5 collaborators to their SocialBro account at no extra cost.

Changes to the number of sources you can analyze

Sigue leyendo

The Top 30 Most Popular WordPress Plugins – Infographic


 

WordPress is the engine that drives over 150 million blogs on the World Wide Web. It is open source software that provides access for developers to create add on-ons (plugins) that increases its functionality for users with a few clicks. It was first released on May 27, 2003, by founders Matt Mullenweg and Mike Little. At last count there were over 22,000 plugins available to download.

Written by 

Here is an infographic that gives you an overview that sums it up in a glance or two.

WordPress Most Popular PluginsSource: WPTemplate.com

Read more at http://www.jeffbullas.com/#6x5F6fUDWPtUFKOu.99

 

Innovation Matrix 4.0 – timkastelle.org


If you google “innovation,” you get more than 417 million results. If you narrow it down to “Innovation Management” you knock that number down to 3,160,000 results.

On amazon, you get 228,716 hits for “Innovation.”  54,485 of those are in Books.  You can cut the number down to 1,330 in the Patio, Lawns & Garden category, but that probably doesn’t do you much good.

If you’re trying to make your organisation more innovative, how can you navigate all of the available resources?

That’s one of the problems that I’ve been trying to solve with The Innovation Matrix.  It’s changed a lot since the last time you’ve seen it.  I’ve been using my Artefact Cards to help figure out how things work.

IMG_0495

First up, the big news: I’m collaborating on this now with Nilofer Merchant! She and I are developing the ideas together, and as we start to roll them out in earnest, you’ll see some big differences.  She explains what we’re up to here:

It is an idea that when developed could help any organization figure out where they are, and the moves to take based on where they want to be.

We’ll be sharing as we go. Which means anyone — quite possibly you — will have ideas on what to include or cover or you will start to challenge our thinking and in doing so, shape ours. You will ultimately be the sharers of those ideas, if you deem them worthy.

For now, I’d just like to outline the rationale behind this tool.

Innovation is important because it drives growth.  It may seem like a buzzword, but if you want to grow, you’ll need to innovate.  That’s why you need to find a way through all those results on google and amazon. Sigue leyendo

wpmu.org | Hotest post… |


Become A WordPress Gravity Forms SuperHero

Become A Gravity Forms SuperHero

Become A WordPress Gravity Forms SuperHero – This video training course will help you get there. So don your cape and get ready to fly.

Latest post | portent/blog.com | An Internet Marketing Company


Holiday Internet Marketing: Bring Joy to Your Q4

Once again we’re in make-or-break Q4—the time of year businesses worldwide prep (and hope) for a flood of holiday business. The time of year that can determine the difference between a going concern and concern whether you can keep going. Be it crafting a quality, attention-grabbing email campaign or optimizing a mobile marketing strategy, this [...]

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The Dos and Don’ts for Google’s New Disavow Links Tool

For the first time in what might be ever, Google has followed Bing’s lead and announced a tool to disavow links. We asked (or demanded), and they listened! Cleverly named the Disavow Links tool, Google Webmaster Tools’ latest feature gives power back to webmasters and takes it away from spammers. Here are our tips for [...]

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Steal This Product Listing Ads Dashboard Before Wednesday

If you’ve followed my blog musings in the last year or so at Portent, you’ll know that I’m a bit of a dashboard nut. My Perfect Google Analytics Dashboard post took off in ways I never imagined. (Thanks guys!) But here’s the thing: I was lying to you all – or misleading you, anyway. There [...]

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Google AuthorRank: Heir to the Throne

A bold ruler ascends—going by the name Google AuthorRank – and his reign will be a long one. Because, in the very near future, information will take a back seat to who supplies it. We can no longer trust content – there’s just too much of it.  And many of “the facts” are flat-out wrong.  [...]

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Facebook political update: Debates, spam and a polling slam

This post is part of a series on social media, Facebook data and the 2012 Presidential election. It updates Portent’s initial research. You can read the original report here. This year’s presidential race continues to be a great marketing study: The niche brand with a universe problem versus the hesitant big brand. After the debate [...]

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Optimize Your New LinkedIn Company Page in 7 Steps

LinkedIn has finally rolled out the new company pages to everyone. Along with a bunch of little changes, there are a few major ones: The redesign itself, cover images, and the fact that company pages are now visible through the LinkedIn mobile and iPad apps. These hip new LinkedIn company pages are sort of like [...]

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PowerPoint 2013 reviewed


See on Scoop.itGabriel Catalano human being | #INperfeccion® a way to find new insight & perspectives

PowerPoint 2013 has just reached its beta version. So has it been worth the wait?

Jo Fahey from Eyeful Presentations puts PowerPoint 2013 through its paces.

Look and Feel

When you first open PowerPoint 2013 you are instantly struck by the sleek new look and feel. This is not only visually appealing but makes the whole program feel very solid and reliable. Also the default slide size is now 16×9 rather than the traditional 4×3 – an improvement which we’ve been looking forward to for a while now.

It may look a little different, but the ribbon is still there and the layout of this has barely changed. What has changed, though, is when you right click and select format shape, the window for this now appears to the right and as a solid part of PowerPoint, rather than floating ethereally. It takes a little getting used to, but essentially it’s the same.

Not a lot’s changed on the template front, with PowerPoint 2013 sticking to the same format as its 2010 and 2007 predecessors. We’re great believers in hanging on to what works, so there’s no disappointment on that front.

It’s the Insert Tab on the ribbon that’s changed most. Colours are the same as before but the gradient fill pre-sets have really improved to give a more modern look and feel. Sigue leyendo

Common WordPress Malware Infections – wp.smashingmagazine.com


Smashing Magazine

>By  | wp.smashingmagazine.com

WordPress security is serious business. Exploits of vulnerabilities in WordPress’ architecture have led to mass compromises of servers through cross-site contamination. WordPress’ extensibility increases its vulnerability; plugins and themes house flawed logic, loopholes, Easter eggs, backdoors and a slew of other issues. Firing up your computer to find that you’re supporting a random cause or selling Viagra can be devastating. WordPress Security

In WordPress’ core, all security issues are quickly addressed; the WordPress team is focused on strictly maintaining the integrity of the application. The same, however, cannot be said for all plugins and themes.

The focus of this post is not to add to the overwhelming number of WordPress security or WordPress hardening posts that you see floating around the Web. Rather, we’ll provide more context about the things you need to protect yourself from. What hacks are WordPress users particularly vulnerable to? How do they get in? What do they do to a WordPress website? In this lengthy article, we’ll cover backdoorsdrive-by downloadspharma hack and malicious redirects. Please notice that some anti-virus apps report this article as malware, probably because it contains examples of the code that should be avoided. This article does not contain any malware itself, so the alert must be based on heuristic analysis.

Over the past two years, Web malware has grown around 140%. At the same time, WordPress has exploded in popularity as a blogging platform and CMS, powering close to 17% of websites today. But that popularity comes at a price; it makes WordPress a target for Web-based malware. Why? Simple: its reach provides the opportunity for maximum impact. Sure, popularity is a good thing, but it also makes us WordPress users vulnerable.

(Smashing’s side note: Have you already bought the Smashing Book #3? The book introduces the latest practical techniques and a whole new mindset for progressive Web design. Get your book today!)

A Bit About Our Security Expert: Meet Tony

Lacking the technical knowledge needed to go into great depth, I brought on board a co-author to help me out. Bringing the technical information is Tony Perez, Chief Operations and Financial Officer of Sucuri Security. Sucuri Security provides detection, alerting and remediation services to combat Web-based malware. In other words, it works on websites that have been compromised. This means that Tony has the background, statistics and, most importantly, knowledge to go really in depth on malware issues that affect WordPress users.

I asked Tony how he got into Web security:

Tony

“I think it goes back to 2009. I was managing and architecting large-scale enterprise solutions for Department of Defense (DoD) clients and traveling the world. In the process, there was a little thing called compliance with the Security Technical Implementation Guide (STIG), set forth by the Defense Information Systems Agency (DISA). I know, a mouthful, but it’s how we did things in the DoD; if it didn’t have an acronym, it didn’t belong.

That being said, it wasn’t until I joined Dre and Daniel at Sucuri Security, in early 2011, that I really began to get what I consider to be any resemblance of InfoSec chops.”

Armed with Tony’s technical knowledge, we’ll look at the main issues that affect WordPress users today. But before we get into details, let’s look at some of the reasons why WordPress users might be vulnerable.

What Makes WordPress Vulnerable?

Here’s the simple answer. Old versions of WordPress, along with theme and plugin vulnerabilities, multiplied by the CMS’ popularity, with the end user thrown into the mix, make for a vulnerable website.

Let’s break that down.

The first issue is outdated versions of WordPress. Whenever a new WordPress version is released, users get a nagging message, but plenty of users have gotten pretty good at ignoring the nag. Core vulnerabilities in themselves are rarely an issue. They do exist; proof can be found in the most recent 3.3.3 and 3.4.1 releases. WordPress’ core team has gotten pretty good at rolling out security patches quickly and efficiently, so the risk of exploitation is minimal, provided that WordPress users update their installation. This, unfortunately, is the crux of the problem:WordPress users ignore the message. And it’s not just inexperienced and casual WordPress users who aren’t updating. A recent high-profile hack was of the Reuters website, which was running version 3.1.1 instead of the current 3.4.1.

Vulnerabilities in plugins and themes is another issue. The WordPress repository has 20,000 plugins and is growing. The plugins are of varying quality; some of them inevitably have security loopholes, while others are outdated. On top of that, consider all of the themes and plugins outside of the repository, including commercial products that are distributed for free on Warez websites and come packed with malware. Google is our favorite search engine, but it’s not so hot for finding quality WordPress themes.

Then, there’s popularity. WordPress is popular, without a doubt. Around 700 million websites were recorded as using WordPress in May of this year. This popularity means that if a hacker can find a way into one WordPress website, they have potentially millions of websites for a playground. They don’t need to hack websites that use the current version of WordPress; they can scan for websites that use old insecure versions and hack those.

Finally and most significantly, the biggest obstacle facing WordPress users is themselves. Tony in his own words:

“For whatever reason, there is this perception among WordPress users that the hardest part of the job was paying someone to build the website and that once its built, that’s it, it’s done, no further action required. Maybe that was the case seven years ago, but not today.

WordPress’ ease of use is awesome, but I think it provides a false sense of assurances to end users and developers alike. I think, though, this perception is starting to change.”

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Bare Minimum SEO


Proven SEO

If you don’t have the resources for a full SEO campaign, you don’t have to worry. The good news is that you can get away with bare minimum SEO. This will enable you to be competitive enough even with your limited resources. For smaller businesses and some larger ones, SEO is not an option because of various reasons.

Let’s take a look at minimal SEO tasks that you need to keep up with the competition.

Monitor Indexing Status

Bare Minimum SEOThe first step to ensure that your site will be found by many searchers is indexing. You can check indexing status by usingGoogle Webmaster Tools. This will let you see the pages on your website that are indexed by Google. Just log in and click on Health then Index Status on the left side menu.

You can also click on the Advanced button to find other important information. Look at the number of indexed pages and try to see if there is an indication of a problem. If too few pages are indexed or too many are “not selected” then you have a problem. If this is the case then the next step of this bare minimum SEO process will help you solve your problem.

Target keywords Sigue leyendo

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