Archivo de la etiqueta: Tools

The Benefits Of Using WordPress As A CMS – @B2Community


What began as a blogging tool in 2003 has grown in less than a decade to become the largest self-hosted Content Management System (CMS) platform in the world, used on millions of sites and seen by tens of millions of people every day.

In simple terms, a content management system allows you to manage your content in a structured environment. It stores all of your documents, images, videos and any other type of online content in an organized way, so that you can easily add, retrieve, edit, delete and publish your content quickly and easily.

Content management systems also allow multiple editors to access, manage and work on the content, and publish it under different sections of the site.

As you can see from the chart below, WordPress is the most widely distributed CMS technology in the world …

The Benefits Of Using WordPress As A Content Management System image wpt0077000

In fact, WordPress leads all other CMS technologies by quite a significant margin …

The Benefits Of Using WordPress As A Content Management System image wpt0077001

So … what exactly is it that makes WordPress the most popular choice for a Content Management System?

Here are just 5 reasons to get excited about using WordPress:

1 – WordPress Is Free

Well, for a start, WordPress is completely FREE to use! In fact, you can download the full WordPress software application free of charge, and host it on your own domain without having to pay any software license fees whatsoever.

English: The logo of the blogging software Wor...

English: The logo of the blogging software WordPress. 

2 – WordPress Is Easy To Use

One of the reasons why WordPress has become so popular so quickly, is that it requires no technical or programming skills to use or manage.

Once WordPress is installed and configured, almost everything else, from using and running it, to redesigning and restructuring it, can be easily managed using simple interfaces and menus that require little to no web skills.

For example, WordPress has… Sigue leyendo

Es una nenaaa, apenas 15 años y domina el WWW – @Biz_Tec


En realidad, el primer nombre de Google no fue exactamente Google. Antes de que los fundadores Sergey Brin y Larry Page se decidieran por ese nombre, el motor de búsquedas, un proyecto que nació en sus épocas de Standord, era conocido como ‘BackRub’ (masaje en la espalda).
BackRub (© Web Archive)Quienes navegamos en Internet desde hace algunos años, experimentamos los cambios que trajo consigo Google: un buscador que poco a poco se fue posicionando en el gusto de los usuarios por su sencillez y su eficacia en las búsquedas. A 15 años de su llegada, hoy es el sitio Web más visitado del mundo y mundo y la segunda marca con mayor valor de mercado. Sigue leyendo

Creating a Standard Data Layer for the Tag Management Industry – via @googleanalytics


It’s been an exciting few months for Google Tag Manager. As referenced in our previous post this morning, Google Tag Manager is now serving twice the amount of traffic it was in April 2013 and we have been steadily adding features. Recently, at Google I/O, we announced that  Google Tag Manager will also work with mobile applications.

Source http://analytics.blogspot.com.ar/

 
This week, a consortium of companies, including IBM, Accenture and more, along with the W3C, announced they are collaborating to create a standard Data Layer.
 
The data layer is a core component of Google Tag Manager and a common way for all businesses to implement tag management tools. It’s a standard way to format data within a web page.  Think of the data layer as a central way for analytics and marketing tools to communicate and share data on a web page.
 

 
It’s typically used in two ways: 1. to store data and provide a clear separation between the data and presentation layer of the page and 2. to store data when some type of user activity occurs.  The information in the data layer can then be consumed by different web technologies, like analytics tools or marketing tools, through a tag management platform.
 
Through the W3C community group we’re supporting the effort to standardize the format and syntax of the data layer. This will make it a lot easier for businesses to add data to HTML  and access it with different tools. An industry-wide standard will create a common way that websites and tag management tools can interact – thus making it easier on site owners.
 
Standards can not exist in a vacuum. They need adoption. Please take some time to learn about this effort and the specification. You can learn more about the work at the W3C Customer Experience Digital Data Standard Community Group site where you can also review the first draft of the Specification. If you’re interested in participating please join the group and help us test and refine the spec.
 
Posted by Brian Kuhn, Lukas Bergstrom & Justin Cutroni, Google Tag Manager Team

Things You Must Do When Changing WordPress Themes – Thnxz to @onextrapixel


When you revisit some WordPress-driven sites, you may note a change in the feel or appearance of the site since your last visit. This change has been made by altering the WordPress theme of the site. The theme change may result in the disappearance of all your widgets. WordPress makes it very simple to change your blog’s theme design completely. Before you change the design, of your blog or site, you need to take some critical steps so that the change works smoothly.

Vía onextrapixel

15 Things You Must Do When Changing WordPress Themes

The best thing about WordPress is that there are thousands of themes for customizing your blog. WordPress offers great flexibility. New themes are being created daily with many highly customizable free WordPress themes made available. The theme is actually just like a skin for the weblog. The overall look and presentation is also changed. The theme makes changes to the way you display the site but does not make changes to the basic software of the site.

Things You Must Do When Changing WordPress Themes

When you change themes, sometimes the new theme is not able to display the widgets well. This is not such a big problem in the case of standard widgets, such as Archives and Pages. But, you might have painstakingly created several customized scripts and hand written codes having hand-entered parameters. How can you prevent such a disaster from happening while changing your WordPress theme? You need to take care of some aspects while changing the theme to avoid this problem.

+ INFO Full article :)

How To Measure Your Loyalty Program’s Incremental ROI – vía @cmo_com


Prior to launching a loyalty program, smart marketers build ROI models…

Vía CMO.com
…that forecast incremental profits based on anticipated lifts across three key customer revenue variables: average order size, yearly purchase frequency, and yearly retention rates. These models make assumptions on funding, breakage, and participation rates to estimate results.

ARTICLE HIGHLIGHTS:

  • How can you tell what loyalty members would have spent if no program existed?
  • New customers are a particularly good segment to break out for high-level comparison.
  • The purest way to measure incremental lift is to randomly assign every existing and new customer to a control group.

    Full article :)

For example, “Compare Members versus Nonmembers” section, we performed the following analysis:

• Identified every shopper, loyalty program member and nonmember that made at least one purchase over first three months of loyalty program. For the member group, the purchase had to be made within 24 hours of registering for the loyalty program.

Free Resources to Build Your Next WordPress Site – @sixrevisions


 

WordPress is a popular website publishing platform. What once was primarily a blogging system has now evolved into a flexible and robust CMS used by both small businesses and large corporations alike.

When working with clients, front-end developers are often expected to produce creative, cutting edge content in a very short period of time.

And beyond staying innovative, there can often be a lot of redundant coding and debugging which requires a careful, meticulous eye. Between managing client expectations and trying to produce well-designed sites in a reasonable amount of time, developers can really feel the pinch.

Fortunately, there is an immense amount of resources to help aid with WordPress development.

In this article, I’ve seeded through tons of stuff to bring you a list of my favorite free WordPress resources for designers and developers. From discovering inspiration to choosing the right WordPress theme framework, I hope you’ll find just what you need to kick start your next project.

WordPress Theme Design Inspiration

One of the toughest parts of web design can often be just getting started. And even once you’ve begun to build your wireframes or designed your layouts, it’s easy to fall into the stylistic rhythms you’ve used in the past. This is why it’s important to continually research and interact with the work of other WordPress theme designers.

The following sites are a great place to engage with new and fresh designs to keep you pumping out those jaw-dropping projects.

Full Article :)

Theme Design Gallery

WordPress Tag on CSS Awards

WP Inspiration

 

Gone in 60 seconds (II) / 60 segundos (II) // Thnx to siliconnews.es ! @siliconnews


El equipo de Domo ha elaborado una infografía en la que se muestran interesantes datos sobre lo que acontece en la red en apenas 60 segundos.

 

Se llevan a cabo dos millones de búsquedas en Google,se comparten más de medio millón de unidades de contenido (se engloban textos, fotos, vídeos, enlaces) en Facebook, se lanzan 100.000 tuits y se gastan 272.070 dólares en compras online.

Otros datos interesantes tienen que ver con la incorporación a la web móvil. Un total de 217 nuevos usuarios se unen a este segmento cada minuto.

Se completa la infografía con la publicación de 347 nuevos posts en wordpress o con la creación de 517 nuevos sites en la red.

Y el volumen de datos, culminan los responsables de la información, sigue creciendo.

 

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