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Publicado en Gabriel Catalano

Social Media Vs. SEO


As a blogger, you probably do not have the luxury of having a staff of people to work for you. As such, your time is very valuable and you need to spend it where it will do the most good. We have reached a point in late 2010 where the work required to generate traffic for a normal blog via search engines is much greater than that required to generate an equal amount of traffic via social media.

My thesis is simple: for the majority of bloggers, the time and effort invested on social media is better spent than time spent on SEO.

This post will probably generate controversy. There are an army of people out there who make a living selling SEO products and services. To use an old adage, when you only tool is a hammer, every problem is a nail. To them, SEO is the beginning and end of traffic generation.

To be sure, search engines do drive a lot of traffic, however, with the increasing pollution of search engines with content farms, Google’s love of big brands/big media, and the increasing amount of work required to rank for ever longer keywords, SEO is no longer worth the effort for most bloggers.
The power of brands

Google loves brands. The reasoning behind this actually makes some sense. An easy solution to the problem of spam websites was for Google to give extra authority to sites that have large, established brands. This doesn’t bode well for bloggers, however.

To given you an example of how much authority brands are given, several months ago I conducted an experiment. I had an article that I had done some link building on. After several months the article ranked #3 for the keyword I was targeting (behind two large media properties). I had an opportunity to put some content on the website of a very large media brand. I put that article, word for word, on their site to see how they would rank for the exact same keyword. Within an hour, they were ranked at #4, just behind my original article. In a day, they were ranked above me, even though the same content had been on my site for months and I had gone through the effort to do link building.

I realize there is a new content bonus that Google will give articles for a while, but the fact they were able to rank so high, so quickly, even against a previously indexed article with links, shows just how much the deck is stacked against blogs. Google can’t easily tell the difference a legitimate blog from a made for Adsense spam site. If they could, there would be no spam.

If you are in a niche that doesn’t have a large traditional media presence (niches like Internet marketing, SEO, or social media) you might not notice this because there is little media competition. However, if you are in a niche with a large traditional media presence (like travel, politics, news, sports, or food) you might see on a regular basis how difficult it can be.

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Publicado en C360, Problogdesign.com

How to Stand and Deliver Productivity and Health


If you sit all day in front of a computer screen (and I suspect many of you reading this probably do), here’s some information that might bring you to your feet.

A recent study published by the American Cancer Society proves what common sense has been telling us for years: sitting is bad for your health. The study links increasing sedentary lifestyles (specifically the growing trend of computer-related jobs that require sitting all day at desks) to rising obesity, diabetes, and mortality. The study results showed that the more hours an individual spends sitting each day, the more likely his or her lifespan would be shorter.

Women who spent six hours a day sitting had a 37 percent increased risk of dying versus those who spent less than three hours a day on their bottoms. For men the increased risk was 17 percent.

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Publicado en ...and a bit of everything!

Associated Press recognise bloggers as a news source


In a letter to its members last week, Associated Press made the announcement that bloggers should be cited as a news source. This is a significant move from the AP, given that they have a history of not exactly ‘getting on’ with bloggers. Given that such a large news organisation has made a point of recognising bloggers as a viable news source, which they should have done a long time ago, it has much wider implications on how bloggers affect the news agenda and overall news industry. We’ve already seen some developments in this area, such as publishers employing bloggers on the ground, but I think this goes one further than that.

The announcement has served to recognise the work that bloggers put into breaking and reporting stories. But interestingly they make a point of saying that they must credit information where it occured from a website, so you would hope that this would cover Twitter as well, given that so many stories break on here. The details aren’t clear on quite what this attribution would look like (is it the website or the individual that’s credited?) but this is definitely a positive and exciting move.

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Publicado en Sin categoría

Electronics Designers Struggle With Form, Function and Obsolescence


Max Burton, executive creative director for Frog Design, said in a phone interview that Apple and other electronics companies offer a product that makes sense for consumers to slip in their pockets, looks beautiful and isn’t too cumbersome.

Mr. Burton said he’s worked on product designs for the military where his team was asked to make something “shatterproof, waterproof and bombproof and the products just kept growing so much that it wouldn’t be acceptable to a consumer audience.” That doesn’t fly with consumers.

The debate over form follows function can be traced back to the 1890s. Later Walter Gropius, a German architect, founded the Bauhaus School and movement, which embraced “form follows function” although the two concepts standing in opposition has driven arguments in the design world for decades.

But if there’s any industry that has adopted a form over function mantra, it’s the digital products we own today, especially those that begin with a lower-case i.

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Minority Report In Your Living Room: Gestural Interface Computers “Five Years” Away


Image via CrunchBase If you never saw Minority Report, then we can just tell you – when Tom Cruise uses a “computer” he looks more like a conductor of an orchestra, or maybe a DJ, than your average typist. As

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