Archivo de la etiqueta: Television

Association of National Advertisers and Nielsen – @Nielsen


Media spend attributed to multi-screen advertising campaigns is expected to grow from 20 percent of budgets today to 50 percent in the next three years, according to a new study by ANA (Association of National Advertisers) and Nielsen conducted among client-side marketers, agencies and media sellers. Multi-screen campaigns were defined as those that run during a similar timeframe across two or more screens including TV, computer, tablet, mobile phone and digital place-based media.

Emphasizing the significance of multi-screen advertising campaigns, 48 percent said they believe these campaigns are very important in effectively delivering marketing messages today.  And a vast majority of those surveyed (88 percent), predict that multi-screen campaigns will be very important in three years.

“Measurement is the biggest issue that will influence the rate of growth for multi-screen advertising,” said Bill Duggan, Group Executive Vice President of the ANA. “The industry needs to adopt measures that are consistent, comparable, and combinable across screens to provide a complete picture of a campaign’s effectiveness.”

Image representing Nielsen as depicted in Crun...

Image via CrunchBase

“At Nielsen we work closely with our clients to help them deploy consistent, multi-platform measurement against their advertising initiatives, so these findings confirm what we’re already seeing in the market. The potential for marketers and the industry as a whole is significant as multi-platform measurement is embraced in the marketplace,” said Randall Beard, Head of Global Advertiser Solutions for Nielsen.

“We at Nielsen are committed to providing multi-platform measurement capabilities in order to make marketing spend more effective and to grow the industry as a whole. Studies like this done in collaboration with respected industry organizations like the ANA are incredibly useful for those of us who are tasked with developing the next-generation measurement tools that inform the important decisions marketers, agencies and media sellers are making every day,” said Megan Clarken, Executive Vice President of Global Product Leadership for Nielsen.

THE IMPORTANCE OF MEASUREMENT Sigue leyendo

A personalized video experience creates a more engaged viewer(?) – vía @FastCompany CC /@comScoreLATAM


“I DON’T PERCEIVE THE SYSTEM YET UNDERSTANDS WHAT MY TRUE INTERESTS ARE”

Image representing YouTube as depicted in Crun...

Image via CrunchBase

BY: 

Trying to sift through YouTube on your own would be a monumental task. With more than 100 hours of video uploaded every minute, the amount of new content that’s published in a single week is longer than your entire lifetime.

That’s where discovery comes into play. To help viewers find videos that are relevant and interesting to them, YouTube (and practically every video, set-top box, and TV company) is investing heavily in video personalization. The idea is twofold: A personalized video experience creates a more engaged viewer, who will, in turn, sit through more ads and help the platform’s bottom line.

On Sunday, the Emmy Awards will honor the best TV has to offer, but the National Academy of Television Arts & Sciences hasn’t forgotten about Silicon Valley, recognizing YouTube, Amazon, Adobe, Netflix, and TiVo for their work in video personalization. While these companies landed Emmy statues–to be presented January at the International Consumer Electronics Show–for their advancements in video technology, overall the industry recognizes there’s no clear

YouTube used to measure its success by counting video clicks, but the focus now is on increasing total view time. The site now streams 6 billion hours a month–an hour for every person on Earth–up from 4 billion within the last year. Google doesn’t break out advertising revenue for YouTube, but the video site consistently tops video rankings in the U.S., with 167 million watching 17.4 billion videos in August, the most recent data available from.
– See + http://www.fastcompany.com/3017012/tech-forecast/youtube-is-winning-an-emmy-but-video-recommendation-still-has-a-long-way-to-go

Vende a personas y no compres clientes – thnxz @tcreativo


Mad men

¿Tu cliente es como un protagonista de una sitcom o de Mad Men?

Una sitcom es un tipo de serie televisiva que tiene lugar en los mismos espacios, es protagonizada por los mismos personajes y en la que las historias se abren y cierran en cada capítulo. Si tu producto o servicio es una sitcom está claro que siempre piensas en el mismo tipo de usuario (a partir de ahora “el shopper”), en un espacio y circunstancias que ya conoces. La historia comienza cuando echas mano a la tarjeta y finaliza cuando ya ha pagado: así es difícil innovar.

Está claro que para innovar tenemos que incluir al protagonista en el centro – ya sea cliente o futuro shopper- y qué mejor manera que crear una historia de ficción similar a las series Teleshakespeare como The WireMad Men o Homeland. En su inicio vas conociendo a Brody, Tony Soprano…. tu nuevo cliente, viviendo su día a día, sus objetivos, su manera de pensar y de sentir. 

Leer el resto :)

Nielsen preparing ‘Digital Program Ratings’ pilot program to track streaming viewers – thnxz @engadget


Nielsen preparing 'Digital Program Ratings' pilot program to track streaming viewers

According to the Wall Street JournalNielsen’s TV ratings are about to get some company, with a system that covers internet watchers. A “Nielsen Digital Program Ratings” pilot program will debut with participation from NBC, Fox, ABC, Univision, Discovery and A&E, tracking the viewership of streaming video they post on their websites. AOL (parent company of Engadget) is also reported to be participating, as the networks compare the data to their internal statistics before the ratings system gets a wider rollout.

Full article :)

SOURCE: Wall Street Journal

THE TEEN TRANSITION: ADOLESCENTS OF TODAY, ADULTS OF TOMORROW – ThnXz @Nielsen


Young adults are a crucial segment for businesses and advertisers. As the 18-24-year-old demographic expands faster than any other young age group, so does its viewing and purchasing power. Today’s 17-year-olds will play a significant role in the young adult segment of the future, which is why it’s crucial to get to know them now in order to better understand who they’ll be tomorrow.

WHO ARE TODAY’S TEENS?

Today’s teens and young adults are quite the multicultural bunch—with purchasing power to boot. In fact, the 12-17, 18-24 and 25-34 groups are almost identically multicultural, as 42 percent of each comprises Hispanics, African-Americans and Asian-Americans. This is only the tip of the iceberg—U.S. Census data shows that African-Americans, Asian-Americans and Hispanics will generate the vast majority of the U.S. population growth over the next few decades.

Teens have serious purchase potential. In 2012, 29 percent of U.S. teens lived in high-income homes ($100k+), while only 25 percent of young adults lived in households within this same income bracket. There were also more teen households with middle incomes ($30k-$100k) than those of young adults. Finally, fewer teens lived in lower-income homes ($30k) than their slightly older counterparts.

DEVICE OWNERSHIP DETERMINES VIEWING

Within teen households, smartphones and tablets are growing faster than any other device. From Q4 2011 to Q4 2012, smartphone penetration increased by 45 percent among teens, 32 percent among adults 18-24 and 22 percent among adults 25-34.

Laptop penetration increases as teens age into young adulthood, but begins to decline when young adults enter their late 20s. Laptop penetration is highest among young adults, but all three age groups (12-17, 18-24, 25-34) have increased their laptop ownership over the past year.

file

Though young adults view most content on television, they are increasing their video watching
on other devices. According to Nielsen’s Fourth-Quarter 2012 Cross-Platform Report, all
consumers under the age of 34 increased their video consumption via mobile and the Internet
from Q4 2011 to Q4 2012.

file

While everyone under 34 is spending less time in front of the TV, viewing preferences aren’t
consistent across the 12-17, 18-24 and 25-34 year old groups. For example, teens like to
watch on mobile more than anyone else. In fact, they watched 18 percent more video on their
mobile phones than persons 18-24 and 46 percent more than persons 25-34, in Q4 2012.
While teens are watching more content on mobile devices, they watch less video online than
young adults. In fact, persons 18-24 spent almost 3 times more time watching video on the
Internet than teens 12-17 in Q4 2012.
Sigue leyendo

Pepsi… la chica regalada!


Los medios y la revolución digital // 5 videos // Via elpais.com / @el_pais


EL PAÍS mantuvo con los expertos que participaron en el foro global de los medios de The Paley Center. Los medios de información tradicionales tienen que pensar en una nueva forma de funcionar después de un siglo haciéndolo de la misma manera. “Estamos cada vez más en un mundo de información en tiempo real”, Richard Gingras (jefe de productos de noticias de Google) asegura y se muestra convencido de seguirán siendo necesarios periodistas de calidad, que serán la base para mantener la confianza de los usuarios, más incluso que las marcas tradicionales.


Sigue leyendo

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