Interesante infografía que publican en Graziadaily.co.uk en la que comparan la compra online con la offline en el Reino Unido. Destacamos a continuación los puntos más importantes…
HBR Blog Network While the globe grapples with uncertain economic realities, “mobile” appears to be gold. Facebook is expected to announce their uniquely targeted mobile advertising model before the end of the month. Amazon is talking to Chinese manufacturer Fox Conn with…
http://www.muyinteresante.es/fotos-endeavour Ángela Posada-Swafford, corresponsal de Muy Interesante, ha visitado en exclusiva el Endeavour, el transbordador jubilado de la NASA, antes de que emprenda su viaje al California Science Center para ser expuesto al público. Aquí está visitando la “cabina de…
It’s a tough world out there. Anyone who’s ever worked in IT knows just how tough it is. And if you’re not totally up for the challenge, there will always be someone else who is. But for anyone considering getting into the world of IT, or for those considering getting out of IT… how do you know? How do you know whether you are really cut out for the career that chews up and spits out its young? Well, I have a handy list of signs that maybe IT isn’t the best fit for you.
1: You lack patience
Patience is most certainly a virtue in IT. When some problems strike, they strike with vengeance and most often require a good deal of time to resolve. If you are without patience, you’ll either give up, lose your mind, or pull out all your hair. But the need for patience doesn’t end at dealing with problems. Many times, end users will test your patience more than the technology will. If that’s the case, I recommend that you either get away from having to deal with end users or (if that’s not possible), leave IT immediately.
2: You have no desire to continue your education
IT is an ever-evolving field and without the desire to continue learning, you’re already way behind the curve. This is one of those fields where you must be okay with constantly learning something new. That might mean taking a class or attending a workshop or just hitting the books on your own. But no matter how you slice that education, you must be willing to continue to learn.
3: You refuse to work outside 9-to-5
Technology doesn’t adhere to a set schedule. Servers go down whenever they want and business must go on. So you must be willing to wake up in the middle of the night, work long hours during the week, and work weekends. If you’re someone who refuses to let your workweek interfere with your personal life — well, the writing on the wall is pretty clear.
4: You don’t like people…
This week, reminders of Valentine’s Day and the relationship expectations it brings were unavoidable. Depending on who you are, this time of year can be filled with promise or fraught with despair. Either is a good excuse for chocolate – heart-shaped or otherwise.
Not so coincidentally, there was a flurry of messages pushing and promising a love connection at your fingertips, someone waiting just for you in the world of online dating. With fairly identical business models, matchmaking sites have leveraged our human need for personal connection into a $700 million industry that now boasts a whopping 20 percent share of successful online meetings leading to long-term in-person relationships. Of those, 24 percent are said to lead to marriage.
No doubt about it, technology has changed the way we meet people, form relationships, share information, and in general, conduct our personal lives from the privacy of an online connection.
Likewise, technology has changed the way we form business relationships. We are no longer constrained by proximity. Our reach is infinite. We can engage anyone, anywhere without leaving the office. And unlike online dating, the goal need never include meeting our business matches in order to take the relationship to the next level. Trust, communication and friendship are all virtually attainable and sustainable.
Whether you are trying to acquire new customers, generate more leads, or simply sell the product, paid advertising can come to your rescue. The advantage of paid advertising is that people are alreadysearching for your product/service. As opposed to conventional marketing, a paid search audience already has the intent to buy or learn more about your product.
Apart from the benefit of having qualified traffic, pay-per-click (PPC) advertising has many other positives. First off, it is easy to start. Setting up your account is simple; you can start off with a budget that you are comfortable spending. Secondly, PPC offers flexibility. You can test out different versions of ad copy, headlines, and call-to-actions. Lastly, paid ads are great way for increasing brand awareness. Even if people don’t click on your ad, just showing up in the search results for your key terms builds trust factor and brand recognition.
However, there are challenges involved in paid advertising. With more marketers turning to PPC advertising, the paid search space is becoming competitive.
On the way to work today I counted 6 QR codes. I saw a couple in my morning newspaper, some on billboards and and one outside a shop. It’s clear that this relatively new technology is being embraced in marketing circles with some gusto but I wanted to ask are QR codes a useful technology that will be around for a generation or are they a passing fad? We have written about some fairly innovative ways in which QR codes are being used here in the past but are they actually working and does the man in the street understand the technology? Are we seeing a new trend emerge that will be around for generations to come on lots of physical products or is this a fad that will be gone this time next year?
Proliferation Of Smart Phones
The main reason that we are all starting to use QR codes is because so many more of us now have smart phones that are able to read the QR codes. The technology is hardly
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