… Only a mocking fake Twitter account, a fake Gap logo generator called Craplogo, a Twitter and Facebook avatar campaign, a failed logo crowd sourcing project, unflattering comparisons to MySpace which also launched a new logo, the unearthing of a Gap branding lawsuit, an Ad Age article which posited that the company had designed an intentionally bad logo on purpose and $247 million dollars in stock loss (the logo design unfortunately coincided with a disappointing sales report, see below). Whew!
From their President of Brand, Marka Hansen.
“We’ve learned a lot in this process. And we are clear that we did not go about this in the right way. We recognize that we missed the opportunity to engage with the online community. This wasn’t the right project at the right time for crowd sourcing.”
So what exactly is two-factor authentication? Most of the login systems you’ve probably used are only ‘one-factor’ — you enter one password and you’re in, but if that password gets compromised, you’re toast. More secure systems are common in large businesses, and often require both a password and a physical card or dongle to login — these are called ‘two-factor’ systems, because they require both your password and another key, and are far more secure because a hacker probably isn’t going to have that physical token. Unfortunately these security systems are generally quite expensive. But Google is bringing one to the masses.
At the event, Kauffman Foundation senior fellow Ben Wildavsky discussed key findings from his book, The Great Brain Race. He documented that student mobility is now taking place to a degree never been seen in history. More than three million students travel outside their home countries to study—a 57 percent increase in just the past decade. What’s more, those extraordinary numbers are projected to nearly triple, to 8 million, by 2025. In a competitive global marketplace, student recruiting is fierce. (New Zealand even resorted to a viral video showing two students making out in the corner of a hot tub; the camera pulls back to show a pair of disapproving adults in the other corner followed by the caption “Get further away from your parents”.)
Western universities are bringing their offerings to students all over the world. There now have more than 160 branch campuses, mostly in the Middle East and Asia—an increase of 43 percent in just a few years.
Facebook is building a mobile phone, says a source who has knowledge of the project. Or rather, they’re building the software for the phone and working with a third party to actually build the hardware. Which is exactly what Apple and everyone else does, too.
It was a little less than a year ago that we broke the news that Google was working on a phone of its own – which was eventually revealed as the Nexus One. It was about that time, says out source, that Facebook first became concerned about the increasing power of the iPhone and Android platforms. And that awesome Facebook apps for those phones may not be enough to counter a long term competitive threat.
Specifically, Facebook wants to integrate deeply into the contacts list and other core functions of the phone. It can only do that if it controls the operating system.
Two high level Facebook employees – Joe Hewitt and Matthew Papakipos – are said to be secretly working on the project, which is unknown even to most Facebook staff.
Both have deep operating system experience.
My inbox problems are nothing compared to the TechCrunch writers. Or, to my boss Michael Arrington. Two years ago, when he wrote a post about email overload and a crisis in communication, he had 2,433 unread messages sitting in his inbox. Today, the count is 8 times higher: 20,131 unread messages. And this doesn’t include additional inbox items from Facebook, Twitter, LinkedIn, voicemail, text messages, Skype, etc.
Let’s assume Mike did nothing else but read emails 24/7 – no writing posts, no talking on the phone, no eating, and no sleeping – well, that one might be accurate. It would take him 1 week to just read his email, assuming each email takes an average of 30 seconds to read and digest.
Now, let’s say all of his emails were 3 sentences or less. The average time to read them would be drop to about 10 seconds. He could get through them all in a little more than 2 days.
I’ll admit the 3 sentence email isn’t going to solve the email problem completely. In Mike’s email post two years ago, he wrote “The long term answer is that someone needs to create a new technology that allows us to enjoy our life but not miss important messages.” He said if he had the right solution, he would quit his job and go do it. Since then, there have been some minor solutions, but the email giant seems to grow just like Moore’s law.
Started as a way for University of Michigan students to gossip during class, founder Dan Rich says he was inspired by the simplicity of sites like Texts From Last Night and FML when he built Syncronizer, a community where you can follow chat conversations about anything from “Jersey Shore” to “Econ 503.” In fact Rich brings up stealth startup BNTER, started by Texts From Last Night founders Lauren Leto and Patrick Moberg, as a possible competitor.
Here’s what I like about Syncronizer: Like Facebook, it’s another socializing platform germinating from hotbed of all social interactions, a college campus, and despite the fact a lot of the conversations degenerate into the usual fratty deliberations on boobs and beer, it seems as though there is something unique happening here.
The idea of following group chats instead of people is also novel, and socializing becomes more about tracking interests and less about individual personal nodes. You now have the ability to communicate with friends and strangers in both visible and invisible modes, and, in the case of “Econ 503″ some rooms are closed to non-members. The site bridges the gap between public and private so users can pick and choose which conversations to track through your dashboard.
While the new design of Twitter.com itself is big news, just as big is what it means for the Twitter ecosystem. I’m not talking about the third-party clients that have similar features to the ones Twitter just rolled out, but rather the partners that Twitter is (or is not) working with to bring more content directly into their environment.
Specifically, I’m talking about Twitter’s initial 16 partners: Dailybooth, DeviantArt, Etsy, Flickr, Justin.TV, Kickstarter, Kiva, Photozou, Plixi, Twitgoo, TwitPic, Twitvid, USTREAM, Vimeo, Yfrog, and YouTube. Each of these services now has content which can be viewed directly from Twitter.com — potentially taking pageviews away each of them. Why on Earth would they agree to that?
Some of those companies have already given their diplomatic answers — that this way will be better for the end users. That’s undoubtedly true, but many of those sites rely on the advertisements th