Saab launches global push to restore image


Saab is investing in its first marketing campaign since being rescued in a buyout by luxury carmaker Spyker.

Saab: using the elk, the emblem of Sweden, in its ads
Saab: using the elk, the emblem of Sweden, in its ads

The Swedish marque is planning a multimillion-pound global marketing push for its forthcoming Saab 9-5 model. The campaign also aims to make consumers aware that Saab is continuing as a brand and uses the strapline ‘Anything but ordinary’.

Created by Lowe Brindfors, Lowe’s Swedish office, the marketing strategy has three main objectives, according to David Pugh, marketing and PR director for Saab. Seguir leyendo “Saab launches global push to restore image”