100 Ideas That Changed Graphic Design


From visual puns to the grid, or what Edward Tufte has to do with the invention of the fine print.

Design history books abound, but they tend to be organized by chronology and focused on concrete -isms. From publisher Laurence King, who brought us the epic Saul Bass monograph, and the prolific design writer Steven Hellerwith design critic Veronique Vienne comes 100 Ideas that Changed Graphic Design — a thoughtfully curated inventory of abstract concepts that defined and shaped the art and craft of graphic design, each illustrated with exemplary images and historical context.

From concepts like manifestos (#25),pictograms (#45), propaganda (#22), found typography (#38), and the Dieter-Rams-coined philosophy that “less is more” (#73) to favorite creators like Alex SteinweissNoma BarSaul BassPaula Scher, and Stefan Sagmeister, the sum of these carefully constructed parts amounts to an astute lens not only on what design is and does, but also on what it should be and do.



Trying to Look Good Limits My Life (2004), part of Stefan Sagmeister’s typographic project ’20 Things I Have Learned in My Life So Far.’ Words are formed from natural and industrial materials and composed in situ. Seguir leyendo “100 Ideas That Changed Graphic Design”

100 Ideas That Changed Graphic Design

The most influential concepts in the history of the industry

by  | coolhunting.com

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In the new chronologically ordered book “100 Ideas That Changed Graphic Design“, Steven Heller and Véronique Vienne explore the most important moments in an industry they themselves helped to define. Part of publisher Laurence King‘s popular “100 Ideas” series, the combination of symbols, techniques, archetypes, tropes and trends represents some of the major creative explosions that continue to inspire an array of visual mediums today. The scope is broad but intelligently refined, connecting all aspects of graphic design, from the age-old technique of text ornamentation to the relatively nascent appearance of pixelated images and digital type.


Heller, winner of the prestigious AIGA medal and former New York Times art director for 33 years, continues to write the “Visuals” column for the paper’s Book Review, as well as The Daily Hellerfor Imprint magazine. Vienne also comes from an art direction background and has published a number of books on the subject of graphic design. They draw enlightening and occasionally surprising connections, their observations identifying hidden meanings that inform images, such as the sun ray-inspired Mickey Mouse graphic created for his 80th birthday, which is actually a riff on Maoist propaganda posters. Seguir leyendo “100 Ideas That Changed Graphic Design”